Roderick Brodie

University of Auckland Business School

12 Grafton Rd

Private Bag 92019

Auckland, 1010

New Zealand

  • University of Auckland Business School

SCHOLARLY PAPERS

22

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3,404

TOTAL CITATIONS
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Top 29,586

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6

Scholarly Papers (22)

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1.

Forecasting for Marketing

QUANTITATIVE METHODS IN MARKETING, Second Edition, G. J. Hooley and M. K. Hussey. eds., London: International Thompson Business Press, pp. 92-119, 1999
Number of pages: 20 Posted: 07 Feb 2005 Last Revised: 01 Jan 2012
J. Scott Armstrong and Roderick Brodie
University of Pennsylvania - Marketing Department and University of Auckland Business School
Downloads 1,716 (21,948)
Citation 2

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Marketing, forecasting, effective forecasting, delphi, conjoint analysis, judgmental bootstrapping, analogies, extrapolation, rule-based forecasting, expert systems, econometric methods, intention, role playing

2.

Forecasting Methods for Marketing: Review of Empirical Research

International Journal of Forecasting, Vol. 3, pp. 335-376, 1987
Number of pages: 23 Posted: 08 Feb 2005 Last Revised: 01 Jan 2012
J. Scott Armstrong, Roderick Brodie and Shelby H. McIntyre
University of Pennsylvania - Marketing Department, University of Auckland Business School and Santa Clara University
Downloads 396 (157,434)

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Forecasting, marketing, surveys

3.

Beyond Virtuality: From Engagement Platforms to Engagement Ecosystems

(2014), Managing Service Quality, 24(6), 592-611
Number of pages: 21 Posted: 14 Nov 2015
Christoph Breidbach, Roderick Brodie and Linda Hollebeek
University of Queensland, University of Auckland Business School and University of Auckland
Downloads 367 (171,390)
Citation 2

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Customer engagement, Engagement ecosystem, Service science, Engagement platform, IT in service, S-D logic

4.

Effects of Portfolio Planning Methods on Decision Making: Experimental Results

International Journal of Research in Marketing, Vol. 11, pp. 73-84, 1994
Number of pages: 12 Posted: 11 Feb 2005 Last Revised: 31 Dec 2011
J. Scott Armstrong and Roderick Brodie
University of Pennsylvania - Marketing Department and University of Auckland Business School
Downloads 317 (200,731)
Citation 1

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Marketing, portfolio planning, managers, investment

5.

Theorical Underpinning to Successful Value Co-Creation

Polese, F., Pels, J.,Brodie, R. (2011), "Theorical Underpinning to Successful Value Co-creation", in Gummesson, E., Mele, C., Polese, F. (a cura di), Service-Dominant Logic, Network & Systems Theory and Service Science: Integrating three perspectives for a new service agenda, Giannini Editore, Napol
Number of pages: 23 Posted: 11 May 2012 Last Revised: 28 May 2014
Francesco Polese, Jaqueline Pels and Roderick Brodie
University of Salerno Medicine Campus - Department of Medicine and Surgery, Universidad Torcuato Di Tella and University of Auckland Business School
Downloads 223 (286,883)

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Value co-creation, Viable System Approach

6.

Hypotheses in Marketing Science: Literature Review and Publication Audit

Marketing Letters, Vol. 12, No. 2, pp. 171-187, 2001
Number of pages: 15 Posted: 17 Feb 2005 Last Revised: 31 Dec 2011
J. Scott Armstrong, Roderick Brodie and Andrew G. Parsons
University of Pennsylvania - Marketing Department, University of Auckland Business School and Independent
Downloads 162 (383,738)
Citation 1

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Marketing, marketing science, literature reviews, publication audit, hypotheses

7.

Portfolio Planning Methods: Faulty Approach or Faulty Research? A Rejoinder to 'Making Better Decisions' by Wensley

International Journal of Research in Marketing, North-Holland, Vol. 11, pp. 91-93, 1994
Number of pages: 3 Posted: 11 Feb 2005 Last Revised: 31 Dec 2011
J. Scott Armstrong and Roderick Brodie
University of Pennsylvania - Marketing Department and University of Auckland Business School
Downloads 115 (504,419)

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Marketing, portfolio planning, academic, research, decision making

8.

Value Co-Creation: Using a Viable Systems Approach to Draw Implications from Organizational Theories

Mercati & Competitività, No.1/12, pp.19-38, 2012
Number of pages: 20 Posted: 22 May 2014
Jaqueline Pels, Francesco Polese and Roderick Brodie
Universidad Torcuato Di Tella, University of Salerno Medicine Campus - Department of Medicine and Surgery and University of Auckland Business School
Downloads 108 (528,411)

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Value co-creation, configuration theory, structuration theory, effectuation theory and governance theory, viable system approach

9.

Service-Dominant Logic as Mainstream: Integrating Apparently Disparate Marketing Paradigms? A Response to Moller and Halinen (2022)

Industrial Marketing Management, 107(2022), 498-501. DOI: 10.1016/j.indmarman.2022.10.023. , The University of Auckland Business School Research Paper Series
Posted: 12 Sep 2023
Roderick Brodie and Julia Fehrer
University of Auckland Business School and University of Auckland Business School

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10.

Navigating the Emergence of Brand Meaning in Service Ecosystems

Journal of Service Management, 33(3), 465-484. DOI: 10.1108/JOSM-07-2021-0261., The University of Auckland Business School Research Paper Series
Posted: 25 Jul 2023
Jonathan Baker, Julia Fehrer and Roderick Brodie
University of Adelaide, University of Auckland Business School and University of Auckland Business School

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Brand meaning cocreation, Service ecosystems, Brand management, Brand hierarchy, Purpose-driven branding, Social emergence

11.

The Nature of Actor Engagement Intensity: A Classification Scheme

Journal of Service Management, 34(4), 631-656. DOI 10.1108/JOSM-11-2022-0348., The University of Auckland Business School Research Paper Series
Posted: 25 Jul 2023
Eva Qi Wang, Julia Fehrer, Loic Pengtao Li, Roderick Brodie and Biljana Juric
University of Auckland Business School, University of Auckland Business School, La Trobe University, University of Auckland Business School and Institute for Strategic Leadership (ISL)

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Actor engagement, Engagement intensity, Engagement measurement, Classification

12.

A Negative Actor Engagement Scale for Online Knowledge-Sharing Platforms

Australasian Marketing Journal, 1-13. DOI: 10.1177/18393349211022044., The University of Auckland Business School Research Paper Series
Posted: 12 Apr 2022
Loic (Pengtao) Li, Catherine Bentham, Biljana Juric and Roderick Brodie
affiliation not provided to SSRN, University of Auckland Business School, affiliation not provided to SSRN and University of Auckland Business School

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actor engagement, knowledge-sharing platform, scale development, negative engagement

13.

Peer-to-peer Interactions in the Sharing Economy: Exploring the Role of Reciprocity within a Chinese Social Network

Australasian Marketing Journal (AMJ), volume 28, issue 3, pages 67-80. https://doi.org/10.1016/j.ausmj.2020.06.002, The University of Auckland Business School Research Paper
Posted: 05 Apr 2022
Richard Starr Jr, Andrew Q Zhu, Catherine Bentham and Roderick Brodie
University of Auckland Business School, Trace Research Ltd., University of Auckland Business School and University of Auckland Business School

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Reciprocity, Reputation, Emotion, Chinese social media, Sina Weibo, Sharing economy

14.

Trajectories of Influential Conceptual Articles in Service Research

Journal of Service Management, Vol. ahead-of-print, No. ahead-of-print. https://doi.org/10.1108/JOSM-04-2021-0121., The University of Auckland Business School Research Paper Series
Posted: 05 Oct 2021
Loic (Pengtao) Li, Julia Fehrer, Biljana Juric and Roderick Brodie
affiliation not provided to SSRN, University of Auckland Business School, affiliation not provided to SSRN and University of Auckland Business School

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Seminal articles, conceptual papers, customer engagement, citation analysis, research impact

15.

Editorial: JBR Special Issue on Market Shaping and Innovation

Journal of Business Research, 124, 236-239, https://doi.org/10.1016/j.jbusres.2020.11.062. , The University of Auckland Business School Research Paper Series
Posted: 05 Oct 2021
Suvi Nenonen, Julia Fehrer and Roderick Brodie
University of Auckland Business School, University of Auckland Business School and University of Auckland Business School

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Market shaping, Market innovation, Market driving, Innovation

16.

How to Get Great Research Cited

Industrial Marketing Management, 89, 1-7, https://doi.org/10.1016/j.indmarman.2020.03.023., The University of Auckland Business School Research Paper Series
Posted: 04 Oct 2021
Adam Lindgreen, C Anthony Di Benedetto, Roderick Brodie, Julia Fehrer and Michel van der Borgh
Copenhagen Business School, affiliation not provided to SSRN, University of Auckland Business School, University of Auckland Business School and Copenhagen Business School

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Academic Search Engine Optimization (ASEO), Academic research, Citation, Citation type, Repository, Self-citation, Social media content, Visibility

17.

Actor Engagement in Networks: Defining the Conceptual Domain

Journal of Service Research, 22 (2), 173-188, https://doi.org/10.1177/1094670519827385., The University of Auckland Business School Research Paper Series
Posted: 04 Oct 2021 Last Revised: 05 Oct 2021
Roderick Brodie, Julia Fehrer, Elina Jaakkola and Jodie Conduit
University of Auckland Business School, University of Auckland Business School, Turku School of Economics and University of Adelaide

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actor engagement, customer engagement, connectedness, networks, service ecosystems

18.

Evolution of Service Dominant Logic: Towards a New Unifying Paradigm or Metatheory

Industrial Marketing Management, 79, 3-12, https://doi.org/10.1016/j.indmarman.2019.03.003. , The University of Auckland Business School Research Paper Series
Posted: 04 Oct 2021
Roderick Brodie, Heldge Lobler and Julia Fehrer
University of Auckland Business School, University of Hawaii and University of Auckland Business School

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19.

A Systemic Logic for Platform Business Models

Journal of Service Management, 29 (4), 546–568, https://doi.org/10.1108/JOSM-02-2017-0036. , The University of Auckland Business School Research Paper Series
Posted: 04 Oct 2021
Julia Fehrer, Herbert Woratschek and Roderick Brodie
University of Auckland Business School, University of Bayreuth - Faculty of Law, Business and Economics and University of Auckland Business School

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S-D logic, Value cocreation, Platform business models, Midrange theory

20.

Future Scenarios of the Collaborative Economy: Centrally Orchestrated, Social Bubbles or Decentralized Autonomous?

Journal of Service Management, vol. 29 no. 5, DOI: https://doi.org/10.1108/JOSM-04-2018-0118., The University of Auckland Business School Research Paper Series
Posted: 04 Oct 2021
Julia Fehrer, Sabine Benoit, Lerzan Aksoy, Thomas Baker, Simon Bell, Roderick Brodie and Malliga Marimuthu
University of Auckland Business School, affiliation not provided to SSRN, Koc University, University of Alabama, affiliation not provided to SSRN, University of Auckland Business School and Universiti Sains Malaysia - GIS Laboratory, Geography Section, School of Management

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Collaborative consumption, descentralized autonomous economy, platform economy, social bubbles, thought experiments

21.

Theorizing in Marketing Using Corpus Linguistics: A New Methodological Framework

44th European Marketing Academy Conference (EMAC), 2015, Leuven, Belgium, https://www.researchgate.net/publication/289850414_Theorizing_in_Marketing_using_Corpus-Linguistics_A_New_Methodological_Framework., The University of Auckland Business School Research Paper Series
Posted: 04 Oct 2021
Julia Fehrer, Roderick Brodie and Sandra Dawn Smith
University of Auckland Business School, University of Auckland Business School and University of Auckland - Department of Marketing

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corpus-linguistic analysis, marketing theory, systematic text analysis

22.

Identifying Causal Customer Engagement Effects Using an Experimental Design

Australian & New Zealand Marketing Academy Conference (ANZMAC), 2014, Brisbane, Australia, https://www.researchgate.net/publication/289846970_Identifying_Causal_Customer_Engagement_Effects_Using_an_Experimental_Design, The University of Auckland Business School Research Paper Series
Posted: 04 Oct 2021
Julia Fehrer, Herbert Woratschek, Claas Germelmann and Roderick Brodie
University of Auckland Business School, University of Bayreuth - Faculty of Law, Business and Economics, affiliation not provided to SSRN and University of Auckland Business School

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Customer Engagement, quasi experiment, social media, value-in-context