Rod Brodie

University of Auckland - Department of Marketing

Private Bag 92019

Auckland

New Zealand

SCHOLARLY PAPERS

8

DOWNLOADS
Rank 27,945

SSRN RANKINGS

Top 27,945

in Total Papers Downloads

2,066

SSRN CITATIONS
Rank 24,980

SSRN RANKINGS

Top 24,980

in Total Papers Citations

4

CROSSREF CITATIONS

33

Scholarly Papers (8)

1.

Forecasting for Marketing

QUANTITATIVE METHODS IN MARKETING, Second Edition, G. J. Hooley and M. K. Hussey. eds., London: International Thompson Business Press, pp. 92-119, 1999
Number of pages: 20 Posted: 07 Feb 2005 Last Revised: 01 Jan 2012
J. Scott Armstrong and Rod Brodie
University of Pennsylvania - Marketing Department and University of Auckland - Department of Marketing
Downloads 804 (36,027)
Citation 1

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Marketing, forecasting, effective forecasting, delphi, conjoint analysis, judgmental bootstrapping, analogies, extrapolation, rule-based forecasting, expert systems, econometric methods, intention, role playing

2.

Forecasting Methods for Marketing: Review of Empirical Research

International Journal of Forecasting, Vol. 3, pp. 335-376, 1987
Number of pages: 23 Posted: 08 Feb 2005 Last Revised: 01 Jan 2012
University of Pennsylvania - Marketing Department, University of Auckland - Department of Marketing and Santa Clara University
Downloads 320 (112,902)

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Forecasting, marketing, surveys

3.

Effects of Portfolio Planning Methods on Decision Making: Experimental Results

International Journal of Research in Marketing, Vol. 11, pp. 73-84, 1994
Number of pages: 12 Posted: 11 Feb 2005 Last Revised: 31 Dec 2011
J. Scott Armstrong and Rod Brodie
University of Pennsylvania - Marketing Department and University of Auckland - Department of Marketing
Downloads 262 (139,365)
Citation 1

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Marketing, portfolio planning, managers, investment

4.

Beyond Virtuality: From Engagement Platforms to Engagement Ecosystems

(2014), Managing Service Quality, 24(6), 592-611
Number of pages: 21 Posted: 14 Nov 2015
University of Queensland, University of Auckland - Department of Marketing and University of Auckland
Downloads 259 (141,024)
Citation 2

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Customer engagement, Engagement ecosystem, Service science, Engagement platform, IT in service, S-D logic

5.

Theorical Underpinning to Successful Value Co-Creation

Polese, F., Pels, J.,Brodie, R. (2011), "Theorical Underpinning to Successful Value Co-creation", in Gummesson, E., Mele, C., Polese, F. (a cura di), Service-Dominant Logic, Network & Systems Theory and Service Science: Integrating three perspectives for a new service agenda, Giannini Editore, Napol
Number of pages: 23 Posted: 11 May 2012 Last Revised: 28 May 2014
University of Salerno Medicine Campus - Department of Medicine and Surgery, Universidad Torcuato Di Tella and University of Auckland - Department of Marketing
Downloads 158 (221,838)

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Value co-creation, Viable System Approach

6.

Hypotheses in Marketing Science: Literature Review and Publication Audit

Marketing Letters, Vol. 12, No. 2, pp. 171-187, 2001
Number of pages: 15 Posted: 17 Feb 2005 Last Revised: 31 Dec 2011
University of Pennsylvania - Marketing Department, University of Auckland - Department of Marketing and University of Auckland - Department of Marketing
Downloads 108 (296,784)

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Marketing, marketing science, literature reviews, publication audit, hypotheses

7.

Portfolio Planning Methods: Faulty Approach or Faulty Research? A Rejoinder to 'Making Better Decisions' by Wensley

International Journal of Research in Marketing, North-Holland, Vol. 11, pp. 91-93, 1994
Number of pages: 3 Posted: 11 Feb 2005 Last Revised: 31 Dec 2011
J. Scott Armstrong and Rod Brodie
University of Pennsylvania - Marketing Department and University of Auckland - Department of Marketing
Downloads 99 (314,600)

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Marketing, portfolio planning, academic, research, decision making

8.

Value Co-Creation: Using a Viable Systems Approach to Draw Implications from Organizational Theories

Mercati & Competitività, No.1/12, pp.19-38, 2012
Number of pages: 20 Posted: 22 May 2014
Universidad Torcuato Di Tella, University of Salerno Medicine Campus - Department of Medicine and Surgery and University of Auckland - Department of Marketing
Downloads 56 (433,053)

Abstract:

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Value co-creation, configuration theory, structuration theory, effectuation theory and governance theory, viable system approach