Jennifer Gregan-Paxton

University of Delaware - Management

United States

SCHOLARLY PAPERS

2

DOWNLOADS

121

SSRN CITATIONS

0

CROSSREF CITATIONS

5

Scholarly Papers (2)

1.

When Categorization is Ambiguous: Factors that Facilitate the Use of a Multiple Category Inference Strategy

Journal of Consumer Psychology
Number of pages: 14 Posted: 31 Aug 2010
Jennifer Gregan-Paxton, Steve Hoeffler and Min Zhao
University of Delaware - Management, Vanderbilt University - Marketing and University of Toronto - Rotman School of Management
Downloads 121 (233,625)

Abstract:

Loading...

2.

When Categorization is Ambiguous: Factors that Facilitate and Inhibit the Use of a Multiple (Versus Single) Category Inference Strategy

Advances in Consumer Research, Vol. 31, pp. 444-445, Barbara E. Kahn, Mary Frances Luce, Valdosta, GA: Association for Consumer Research, 2004
Posted: 04 Aug 2011
Steve Hoeffler, Min Zhao and Jennifer Gregan-Paxton
Vanderbilt University - Marketing, University of Toronto - Rotman School of Management and University of Delaware - Management

Abstract:

Loading...