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Jennifer Gregan-Paxton
University of Delaware - Management
United States
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SCHOLARLY PAPERS
2
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Scholarly Papers (2)
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1.
When Categorization is Ambiguous: Factors that Facilitate the Use of a Multiple Category Inference Strategy
Journal of Consumer Psychology
Number of pages: 14
Posted: 31 Aug 2010
Jennifer Gregan-Paxton,
Steve Hoeffler
and
Min Zhao
University of Delaware - Management, Vanderbilt University - Marketing and University of Toronto - Rotman School of Management
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2.
When Categorization is Ambiguous: Factors that Facilitate and Inhibit the Use of a Multiple (Versus Single) Category Inference Strategy
Advances in Consumer Research, Vol. 31, pp. 444-445, Barbara E. Kahn, Mary Frances Luce, Valdosta, GA: Association for Consumer Research, 2004
Posted: 04 Aug 2011
Steve Hoeffler
,
Min Zhao
and Jennifer Gregan-Paxton
Vanderbilt University - Marketing, University of Toronto - Rotman School of Management and University of Delaware - Management
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