Aswini Varna V V

Pondicherry University, Puducherry, India

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Big Data Analytics and Transformation of Election Campaign in India

Proceedings of the 2nd International Conference on Information Systems & Management Science (ISMS) 2019 | Tripura University, Agartala, Tripura, India
Number of pages: 3 Posted: 06 Jan 2020
Aswini Varna V V
Pondicherry University, Puducherry, India
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Abstract:

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Election Campaigns, Big Data Analytics, Micro targeting, Digital Marketing