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Marketing Research, Summer 2006

Number of pages: 8 Posted: 12 Jul 2006

Peter Fader, Bruce Hardie and Ka Lok Lee

University of Pennsylvania - Marketing Department, London Business School and University of Pennsylvania - Marketing Department

Downloads 1,100 (39,219)

Marketing Science, Vol. 24, pp. 275-284, Spring 2005

Number of pages: 25 Posted: 19 Aug 2004

Peter Fader, Bruce Hardie and Ka Lok Lee

University of Pennsylvania - Marketing Department, London Business School and University of Pennsylvania - Marketing Department

Downloads 860 (55,317)

Citation 25

Foresight: The International Journal of Applied Forecasting, Vol. 8, pp. 31-35, 2007

Number of pages: 10 Posted: 03 Nov 2007

Ka Lok Lee, Peter Fader and Bruce Hardie

University of Pennsylvania - Marketing Department, University of Pennsylvania - Marketing Department and London Business School

Downloads 318 (184,821)

Journal of Marketing Research, Vol.42, pp. 415-430, November 2005

Posted: 19 Aug 2004

Peter Fader, Bruce Hardie and Ka Lok Lee

University of Pennsylvania - Marketing Department, London Business School and University of Pennsylvania - Marketing Department

Ka Lok Lee