Lakshman Krishnamurthi

Northwestern University

2001 Sheridan Road

Evanston, IL 60208

United States

SCHOLARLY PAPERS

3

DOWNLOADS

161

CITATIONS

0

Scholarly Papers (3)

1.

Channel Interactions in a Vertically Differentiated Channel Structure: The Case of Factory Outlet Stores

Number of pages: 38 Posted: 28 Jul 2013
Gonca Soysal and Lakshman Krishnamurthi
University of Texas at Dallas, Naveen Jindal School of Management and Northwestern University
Downloads 42 (283,932)

Abstract:

Retailing, Segmentation, Channel Relationships, Customer Relationships

2.

How Does Adoption of the Outlet Channel Impact Customers’ Spending in the Retail Stores: Conflict vs. Synergy?

Number of pages: 34 Posted: 30 Mar 2015
Gonca Soysal and Lakshman Krishnamurthi
University of Texas at Dallas, Naveen Jindal School of Management and Northwestern University
Downloads 30 (211,676)

Abstract:

Multichannel Marketing, Channel Strategy, Segmentation, Outlet Stores, Retailing

3.

Demand Dynamics in the Seasonal Goods Industry: An Empirical Analysis

Marketing Science, Vol. 31, No. 2, 2012; pp. 293-316; DOI: 10.1287/mksc.1110.0693
Posted: 24 Oct 2012
Gonca Soysal and Lakshman Krishnamurthi
University of Texas at Dallas, Naveen Jindal School of Management and Northwestern University

Abstract:

pricing research, choice models, forward-looking behavior, limited availability, short life cycle, fashion, retailing, revenue management