Lakshman Krishnamurthi

Northwestern University

2001 Sheridan Road

Evanston, IL 60208

United States

SCHOLARLY PAPERS

5

DOWNLOADS

581

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (5)

1.

High-Energy Ad Content: A Large-Scale Investigation of TV Commercials

Number of pages: 108 Posted: 11 Jan 2021 Last Revised: 29 Nov 2021
University of Notre Dame - Mendoza College of Business, Northwestern University - Kellogg School of Management, Northwestern University and University of Wisconsin-MilwaukeeUniversity of Wisconsin - Milwaukee - Sheldon B. Lubar School of Business
Downloads 274 (164,216)

Abstract:

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Advertising; ad-tuning; ad-avoidance; multimedia Data; audio information retrieval

2.

How Does Adoption of the Outlet Channel Impact Customers’ Spending in the Retail Stores: Conflict vs. Synergy?

Number of pages: 34 Posted: 30 Mar 2015
Gonca Soysal, Gonca Soysal and Lakshman Krishnamurthi
University of Texas at Dallas, Naveen Jindal School of ManagementUniversity of Arkansas - Sam M. Walton College of Business and Northwestern University
Downloads 134 (309,852)

Abstract:

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Multichannel Marketing, Channel Strategy, Segmentation, Outlet Stores, Retailing

3.

Channel Interactions in a Vertically Differentiated Channel Structure: The Case of Factory Outlet Stores

Number of pages: 38 Posted: 28 Jul 2013
Gonca Soysal, Gonca Soysal and Lakshman Krishnamurthi
University of Texas at Dallas, Naveen Jindal School of ManagementUniversity of Arkansas - Sam M. Walton College of Business and Northwestern University
Downloads 92 (401,498)

Abstract:

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Retailing, Segmentation, Channel Relationships, Customer Relationships

4.

Investigating the Role of Online WOM Content and Sender-Receiver Similarity in Social Learning

Number of pages: 36 Posted: 24 Jul 2020 Last Revised: 27 Jul 2022
Shyam Gopinath, Jeffrey Shulman, Yuxin Chen and Lakshman Krishnamurthi
Indiana University - Kelley School of Business - Department of Marketing, University of Washington - Michael G. Foster School of Business, New York University (NYU) - New York University (NYU), Shanghai and Northwestern University
Downloads 81 (433,714)

Abstract:

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online WOM content, information focus, satisfaction focus, preference correlation, consumer uncertainty, game theory

5.

Demand Dynamics in the Seasonal Goods Industry: An Empirical Analysis

Marketing Science, Vol. 31, No. 2, 2012; pp. 293-316; DOI: 10.1287/mksc.1110.0693
Posted: 24 Oct 2012
Gonca Soysal, Gonca Soysal and Lakshman Krishnamurthi
University of Texas at Dallas, Naveen Jindal School of ManagementUniversity of Arkansas - Sam M. Walton College of Business and Northwestern University

Abstract:

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pricing research, choice models, forward-looking behavior, limited availability, short life cycle, fashion, retailing, revenue management