Naresh K. Malhotra

Georgia Institute of Technology - Scheller College of Business

800 West Peachtree St., NW

Atlanta, GA 30308-1149

United States

SCHOLARLY PAPERS

6

DOWNLOADS

391

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (6)

1.

Chalkboards to Cyber-Courses: A Conceptual Review of the Internet’s Role in Marketing Education

Marketing Education Review, Vol. 15, No. 2, pp. 81-94, 2005
Number of pages: 38 Posted: 16 Jan 2012
Angeline Close Scheinbaum, Ashutosh Dixit and Naresh K. Malhotra
University of Texas at Austin, affiliation not provided to SSRN and Georgia Institute of Technology - Scheller College of Business
Downloads 172 (174,122)

Abstract:

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marketing, internet, education

2.

Marketing Research: Current State and Next Steps

Brazilian Journal of Marketing - BJMkt Revista Brasileira de Marketing – ReMark Special Issue v.17n.5. October 2018 , Georgia Tech Scheller College of Business Research Paper No. 18-41
Number of pages: 19 Posted: 28 Oct 2018
Naresh K. Malhotra
Georgia Institute of Technology - Scheller College of Business
Downloads 75 (317,175)

Abstract:

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Marketing Research, Marketing Researchers, Brazilian Journal of Marketing, Marketing Managers

3.

Structural Equation Modeling with LISREL: An Initial Vision

Brazilian Journal of Marketing, 13(2), May 2014
Number of pages: 16 Posted: 24 Oct 2015 Last Revised: 28 Oct 2015
Naresh K. Malhotra, Evandro Lopes and Ricardo Teixeira Veiga
Georgia Institute of Technology - Scheller College of Business, Universidade Nove de Julho (UNINOVE) - Programa de Pós-graduação em Administração (PPGA) and Federal University of Minas Gerais (UFMG) - Center for Post Graduation and Research in Administration (CEPEAD)
Downloads 73 (322,110)

Abstract:

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LISREL; Covariance Matrix; Structural Equation Modeling; Application of LISREL in Marketing

4.

Contrasting the Drivers of Switching Intent and Switching Behavior in Contractual Service Settings

Number of pages: 52 Posted: 14 Aug 2014
Jochen Wirtz, Ping Xiao, Jeongwen Chiang and Naresh K. Malhotra
National University of Singapore (NUS) - NUS Business School, Deakin University - Faculty of Business and Law, China Europe International Business School (CEIBS) and Georgia Institute of Technology - Scheller College of Business
Downloads 46 (402,520)

Abstract:

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Switching behavior, switching intent, construal level theory, marketing-mix.

5.

Estimating Models with Binary Dependent Variables: Some Theoretical and Empirical Observations

Journal of Business Research, Vol. 16, No. 1, 1988
Number of pages: 17 Posted: 26 Apr 2014
Guy Gessner, Wagner A. Kamakura, Naresh K. Malhotra and Mark Zmijewski
Canisius College, Rice University, Georgia Institute of Technology - Scheller College of Business and University of Chicago - Accounting
Downloads 25 (493,828)

Abstract:

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6.

An Interdisciplinary Review of Research in Conjoint Analysis: Recent Developments and Directions for Future

Customer Needs and Solutions, Vol. 2, pp. 19-40, 2015
Posted: 18 Jun 2016
James Agarwal, Wayne S. DeSarbo, Naresh K. Malhotra and Vithala R. Rao
University of Regina, Pennsylvania State University, Georgia Institute of Technology - Scheller College of Business and Cornell University - Samuel Curtis Johnson Graduate School of Management

Abstract:

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Conjoint analysis, Measurement, Preference, Utility functions