Author Page for Naresh K. Malhotra

Marketing Research: Current State and Next Steps

Brazilian Journal of Marketing - BJMkt Revista Brasileira de Marketing – ReMark Special Issue v.17n.5. October 2018 , Georgia Tech Scheller College of Business Research Paper No. 18-41

Number of pages: 19 Posted: 28 Oct 2018

Naresh K. Malhotra

Georgia Institute of Technology - Scheller College of Business

Downloads 1,066 (44,267)

Abstract:

2.

Structural Equation Modeling with LISREL: An Initial Vision

Brazilian Journal of Marketing, 13(2), May 2014

Number of pages: 16 Posted: 24 Oct 2015 Last Revised: 28 Oct 2015

Naresh K. Malhotra, Evandro Lopes and Ricardo Teixeira Veiga

Georgia Institute of Technology - Scheller College of Business, Universidade Nove de Julho (UNINOVE) - Programa de Pós-graduação em Administração (PPGA) and Federal University of Minas Gerais (UFMG) - Center for Post Graduation and Research in Administration (CEPEAD)

Downloads 244 (262,578)

Citation 1

Abstract:

3.

Chalkboards to Cyber-Courses: A Conceptual Review of the Internet’s Role in Marketing Education

Marketing Education Review, Vol. 15, No. 2, pp. 81-94, 2005

Number of pages: 38 Posted: 16 Jan 2012

Angeline Close Scheinbaum, Ashutosh Dixit and Naresh K. Malhotra

University of Texas at Austin, affiliation not provided to SSRN and Georgia Institute of Technology - Scheller College of Business

Downloads 205 (310,291)

Abstract:

4.

Contrasting the Drivers of Switching Intent and Switching Behavior in Contractual Service Settings

Number of pages: 52 Posted: 14 Aug 2014

Jochen Wirtz, Ping Xiao, Jeongwen Chiang and Naresh K. Malhotra

National University of Singapore, University of Melbourne - Melbourne Business School, China Europe International Business School (CEIBS) and Georgia Institute of Technology - Scheller College of Business

Downloads 168 (371,458)

Citation 1

Abstract:

5.

Estimating Models with Binary Dependent Variables: Some Theoretical and Empirical Observations

Journal of Business Research, Vol. 16, No. 1, 1988

Number of pages: 17 Posted: 26 Apr 2014

Guy Gessner, Wagner A. Kamakura, Naresh K. Malhotra and Mark Zmijewski

Canisius College, Rice University, Georgia Institute of Technology - Scheller College of Business and University of Chicago - Chookaszian Accounting Research Center

Downloads 78 (648,901)

Abstract:

6.

An Interdisciplinary Review of Research in Conjoint Analysis: Recent Developments and Directions for Future

Customer Needs and Solutions, Vol. 2, pp. 19-40, 2015

Posted: 18 Jun 2016

James Agarwal, Wayne S. DeSarbo, Naresh K. Malhotra and Vithala R. Rao

University of Regina, Pennsylvania State University, Georgia Institute of Technology - Scheller College of Business and Cornell University - Samuel Curtis Johnson Graduate School of Management

Naresh K. Malhotra

Georgia Institute of Technology - Scheller College of Business

6

1,761

2

Scholarly Papers (6)

Marketing Research: Current State and Next Steps

Abstract:

Structural Equation Modeling with LISREL: An Initial Vision

Abstract:

Chalkboards to Cyber-Courses: A Conceptual Review of the Internet’s Role in Marketing Education

Abstract:

Contrasting the Drivers of Switching Intent and Switching Behavior in Contractual Service Settings

Abstract:

Estimating Models with Binary Dependent Variables: Some Theoretical and Empirical Observations

Abstract:

An Interdisciplinary Review of Research in Conjoint Analysis: Recent Developments and Directions for Future

Abstract: