David R. Bell

University of Pennsylvania - Marketing Department

Professor

700 Jon M. Huntsman Hall

3730 Walnut Street

Philadelphia, PA 19104-6340

United States

SCHOLARLY PAPERS

8

DOWNLOADS
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Top 10,332

in Total Papers Downloads

4,418

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Top 28,748

in Total Papers Citations

8

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Scholarly Papers (8)

1.

Offline Showrooms in Omni-Channel Retail: Demand and Operational Benefits

Number of pages: 43 Posted: 22 Dec 2013 Last Revised: 08 Mar 2017
David R. Bell, Santiago Gallino and Antonio Moreno
University of Pennsylvania - Marketing Department, University of Pennsylvania - Operations, Information and Decisions Department and Harvard University - Technology & Operations Management Unit
Downloads 2,558 (4,638)

Abstract:

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Omni-Channel Retailing, Showrooms, Experience Attributes, Propensity Scoring, Quasi-Experimental Methods, Empirical Operations Management

2.

Social Contagion and Trial on the Internet: Evidence from Online Grocery Retailing

Wharton School Marketing Department Paper
Number of pages: 40 Posted: 22 Aug 2004 Last Revised: 19 Jun 2014
David R. Bell and Sangyoung Song
University of Pennsylvania - Marketing Department and Ewha Womans University
Downloads 506 (53,488)

Abstract:

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Discrete Time Hazard, Neighborhood Effects, Retailing, Social Contagion

Modeling of Marketing Channels: Implications for Both Fields and a Call for Future Research

Marketing Letters, Forthcoming
Number of pages: 25 Posted: 16 Jun 2009 Last Revised: 04 Jan 2012
University of Pennsylvania - Marketing Department, Bocconi University, GSIA, Carnegie Mellon University, University of Notre Dame - Department of Marketing, Yale, Harvard Business School - Marketing Unit, University of Minnesota - Twin Cities, University of Texas at Dallas, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 492 (54,810)

Abstract:

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marketing channels, game theory, behavioral decision research

Behavioral Research and Empirical Modeling of Marketing Channels: Implications for Both Fields and a Call for Future Research

Marketing Letters, 21(3), 301--315
Number of pages: 27 Posted: 06 Jan 2019 Last Revised: 11 Jan 2019
University of Pennsylvania - Marketing Department, Bocconi University, GSIA, Carnegie Mellon University, Yale, Harvard Business School - Marketing Unit, University of Minnesota - Twin Cities, University of Texas at Dallas, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 3 (644,419)

Abstract:

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Marketing Channels, Game Theory, Behavioral Decision Research

4.

Recovering Sku-Level Preferences and Response Sensitivities from Market Share Models Estimated on Item Aggregates

Number of pages: 41 Posted: 22 Aug 2004
University of Pennsylvania - Marketing Department, Deakin University and University of Chicago
Downloads 319 (92,545)

Abstract:

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Discrete Choice, Market Share Models, Marketing Mix, Product Attributes, SKU

5.

Offline Experiences and Value Creation in Omnichannel Retail

Number of pages: 13 Posted: 28 Oct 2018
David R. Bell, Santiago Gallino and Antonio Moreno
University of Pennsylvania - Marketing Department, University of Pennsylvania - Operations, Information and Decisions Department and Harvard University - Technology & Operations Management Unit
Downloads 218 (137,448)

Abstract:

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Retail Operations, Marketing-Operations Interface, Omni-Channel Retailing, Experience Attributes, Quasi- Experimental Methods

6.

An Empirical Test of the Theory of Sales: Do Household Storage Costs Affect Consumer and Store Behavior?

The Wharton School, Marketing Working Paper
Number of pages: 41 Posted: 22 Aug 2004
David R. Bell and Christian A. L. Hilber
University of Pennsylvania - Marketing Department and London School of Economics (LSE) - Department of Geography and Environment
Downloads 208 (143,725)

Abstract:

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Consumer Behavior, Retail Prices, Price Promotion, Storage Costs

7.

A New Portfolio Formation Approach to Mispricing of Marketing Performance Indicators with an Application to Customer Satisfaction

Number of pages: 27 Posted: 12 Jun 2012 Last Revised: 10 Dec 2013
David R. Bell, Olivier Ledoit and Michael Wolf
University of Pennsylvania - Marketing Department, University of Zurich - Department of Economics and University of Zurich - Department of Economics
Downloads 114 (237,755)

Abstract:

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Customer satisfaction, financial performance, long-short portfolio, mispricing

8.

Neighborhood Social Capital and Social Learning for Experience Attributes of Products

Marketing Science, Vol. 32, No. 6, 2013; pp. 960–976; DOI: 10.1287/mksc.2013.0796
Posted: 05 Dec 2013
Jae Young Lee and David R. Bell
Independent and University of Pennsylvania - Marketing Department

Abstract:

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Bayesian learning, experience attributes, Poisson model, social capital, social learning