Sangyoung Song

Ewha Womans University

11-1 Daehyun-dong

Seodaemun-gu

Seoul 120-750, Seoul Seoul 120

Korea, Republic of (South Korea)

SCHOLARLY PAPERS

3

DOWNLOADS

630

CITATIONS
Rank 12,784

SSRN RANKINGS

Top 12,784

in Total Papers Citations

41

Scholarly Papers (3)

1.

Social Contagion and Trial on the Internet: Evidence from Online Grocery Retailing

Wharton School Marketing Department Paper
Number of pages: 40 Posted: 22 Aug 2004 Last Revised: 19 Jun 2014
David R. Bell and Sangyoung Song
University of Pennsylvania - Marketing Department and Ewha Womans University
Downloads 507 (53,728)
Citation 38

Abstract:

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Discrete Time Hazard, Neighborhood Effects, Retailing, Social Contagion

2.

The MNE as a Portfolio: Path-Dependence and Interdependencies in MNE Growth Trajectory

Posted: 04 Sep 2008 Last Revised: 13 May 2010
Lilac Nachum and Sangyoung Song
City University of New York - Department of Marketing and International Business and Ewha Womans University
Downloads 70 (325,292)

Abstract:

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Location portfolio, MNE location choices, path dependence, international expansion, legal service MNEs, discrete time hazard model

3.

Transaction Utility and Quality Choice

Review of Marketing Science (Forthcoming)
Number of pages: 17 Posted: 19 Apr 2015 Last Revised: 24 Jan 2018
S. Sajeesh and Sangyoung Song
University of Nebraska - Lincoln and Ewha Womans University
Downloads 53 (373,690)

Abstract:

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Transaction Utility, Reference Prices, Product Positioning