Andre Bonfrer

Deakin University

Australia

Australian National University (ANU)

Professor of Marketing

Canberra, Australian Capital Territory 2601

Australia

SCHOLARLY PAPERS

7

DOWNLOADS
Rank 45,799

SSRN RANKINGS

Top 45,799

in Total Papers Downloads

1,283

SSRN CITATIONS
Rank 35,166

SSRN RANKINGS

Top 35,166

in Total Papers Citations

17

CROSSREF CITATIONS

6

Scholarly Papers (7)

1.

The Impact of Brand Quality on Shareholder Wealth

Journal of Marketing, Forthcoming
Number of pages: 43 Posted: 17 May 2011
Sundar G. Bharadwaj, Kapil R. Tuli, Andre Bonfrer and Andre Bonfrer
University of Georgia--Terry School of Business, Singapore Management University - Lee Kong Chian School of Business and Australian National University (ANU)Deakin University
Downloads 382 (99,571)
Citation 1

Abstract:

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Brand Quality, Stock Returns, Idiosyncratic Risk, Systematic Risk, Earnings, Industry Concentration, Marketing-Finance Interface

2.

Recovering Sku-Level Preferences and Response Sensitivities from Market Share Models Estimated on Item Aggregates

Number of pages: 41 Posted: 22 Aug 2004
David R. Bell, Andre Bonfrer, Andre Bonfrer and Pradeep K. Chintagunta
University of Pennsylvania - Marketing Department, Australian National University (ANU)Deakin University and University of Chicago
Downloads 330 (117,269)
Citation 13

Abstract:

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Discrete Choice, Market Share Models, Marketing Mix, Product Attributes, SKU

3.

A First-Passage Time Model for Predicting Inactivity in a Contractual Setting

Number of pages: 34 Posted: 05 Jul 2007 Last Revised: 04 Apr 2012
Andre Bonfrer, Andre Bonfrer, George Knox, J. Eliashberg and Jeongwen Chiang
Australian National University (ANU)Deakin University, Tilburg University, University of Pennsylvania - Marketing Department and Hong Kong University of Science & Technology (HKUST) - Department of Marketing
Downloads 268 (146,012)

Abstract:

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defection, churn, stochastic models, brownian motion, first hitting time

4.

Scalable Inference of Customer Similarities from Interactions Data Using Dirichlet Processes

Forthcoming in Marketing Science
Number of pages: 40 Posted: 21 May 2009 Last Revised: 20 Aug 2011
Michael Braun, Andre Bonfrer and Andre Bonfrer
Southern Methodist University (SMU) Cox School of Business and Australian National University (ANU)Deakin University
Downloads 156 (239,833)
Citation 2

Abstract:

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Dirichlet processes, nonparametric Bayes, social networking, homophily, diffusion, word of mouth

5.

Anomalies in Estimates of Cross-Price Elasticities for Marketing Mix Models: Theory and Empirical Test

Number of pages: 60 Posted: 13 Dec 2006 Last Revised: 10 Nov 2021
Andre Bonfrer, Andre Bonfrer, Ernst R. Berndt and Alvin J. Silk
Australian National University (ANU)Deakin University, Massachusetts Institute of Technology (MIT) - Sloan School of Management and Harvard Business School
Downloads 70 (412,345)

Abstract:

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6.

Time-Varying Effectiveness of Competitive Advertising

SMU Cox School of Business Research Paper No. 19-5
Number of pages: 38 Posted: 11 Jan 2019 Last Revised: 12 Apr 2019
Andre Bonfrer, Andre Bonfrer, Michael Braun and Peter Danaher
Australian National University (ANU)Deakin University, Southern Methodist University (SMU) Cox School of Business and Monash University
Downloads 66 (425,538)

Abstract:

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7.

The Impact of Goal Enabling Technology on Customer Lifetime Value

Number of pages: 1 Posted: 18 Jun 2021
Jake An, Andre Bonfrer, Andre Bonfrer and Christine Eckert
Raiz Invest Limited, Australian National University (ANU)Deakin University and University of Technology Sydney (UTS) - School of Marketing
Downloads 11 (716,739)

Abstract:

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Goal enabling technology, Customer Lifetime Value, Synthetic Controls