Andre Bonfrer

Deakin University

Australia

Australian National University (ANU)

Professor of Marketing

Canberra, Australian Capital Territory 2601

Australia

  • Deakin University

  • Australian National University (ANU)

SCHOLARLY PAPERS

10

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2,043

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20

Scholarly Papers (10)

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1.

The Impact of Brand Quality on Shareholder Wealth

Journal of Marketing, Forthcoming
Number of pages: 43 Posted: 17 May 2011
Sundar G. Bharadwaj, Kapil R. Tuli, Andre Bonfrer and Andre Bonfrer
University of Georgia--Terry School of Business, Singapore Management University - Lee Kong Chian School of Business and Australian National University (ANU)Deakin University
Downloads 474 (127,401)
Citation 4

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Brand Quality, Stock Returns, Idiosyncratic Risk, Systematic Risk, Earnings, Industry Concentration, Marketing-Finance Interface

2.

Recovering Sku-Level Preferences and Response Sensitivities from Market Share Models Estimated on Item Aggregates

Number of pages: 41 Posted: 22 Aug 2004
David Bell, Andre Bonfrer, Andre Bonfrer and Pradeep K. Chintagunta
Idea Farm Ventures, Australian National University (ANU)Deakin University and University of Chicago
Downloads 375 (167,086)
Citation 13

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Discrete Choice, Market Share Models, Marketing Mix, Product Attributes, SKU

3.

A First-Passage Time Model for Predicting Inactivity in a Contractual Setting

Number of pages: 34 Posted: 05 Jul 2007 Last Revised: 04 Apr 2012
Andre Bonfrer, Andre Bonfrer, George Knox, J. Eliashberg and Jeongwen Chiang
Australian National University (ANU)Deakin University, Tilburg University, University of Pennsylvania - Marketing Department and Hong Kong University of Science & Technology (HKUST) - Department of Marketing
Downloads 319 (199,196)

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defection, churn, stochastic models, brownian motion, first hitting time

4.

The Effect of Weather on Consumer Retail Spending: Evidence from Big Data

Number of pages: 51 Posted: 20 Oct 2022 Last Revised: 06 Sep 2023
Andre Bonfrer, Andre Bonfrer, Edward Podolski and Madhu Veeraraghavan
Australian National University (ANU)Deakin University, Royal Melbourne Institute of Technolog (RMIT University) - School of Economics, Finance and Marketing and T.A. PAI Management Institute, Finance Area
Downloads 187 (337,839)

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weather, sunshine exposure, consumer mood, retail spending, consumption

5.

Scalable Inference of Customer Similarities from Interactions Data Using Dirichlet Processes

Forthcoming in Marketing Science
Number of pages: 40 Posted: 21 May 2009 Last Revised: 20 Aug 2011
Michael Braun, Andre Bonfrer and Andre Bonfrer
Southern Methodist University (SMU) - Marketing Department and Australian National University (ANU)Deakin University
Downloads 187 (337,839)
Citation 2

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Dirichlet processes, nonparametric Bayes, social networking, homophily, diffusion, word of mouth

6.

Time-Varying Effectiveness of Competitive Advertising

SMU Cox School of Business Research Paper No. 19-5
Number of pages: 38 Posted: 11 Jan 2019 Last Revised: 12 Apr 2019
Andre Bonfrer, Andre Bonfrer, Michael Braun and Peter Danaher
Australian National University (ANU)Deakin University, Southern Methodist University (SMU) - Marketing Department and Monash University
Downloads 132 (452,946)

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7.

The Impact of Macro Socio-Economic Drivers and Fiscal Policy on Expenditure Allocation and Attribute Preferences

Number of pages: 50 Posted: 15 Dec 2012 Last Revised: 28 Nov 2022
Anirban Mukherjee, Andre Bonfrer and Andre Bonfrer
Avyayam Holdings and Australian National University (ANU)Deakin University
Downloads 112 (513,962)

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Household appliances, clothes washers, nonhomothetic preferences, fiscal stimulus

8.

Increasing App Engagement Behaviors via Goal-Enabling Technology Features: The Role of Goal Difficulty Dimensions

Number of pages: 51 Posted: 18 Jun 2021 Last Revised: 26 Feb 2025
Jake An, Andre Bonfrer, Andre Bonfrer and Christine Eckert
University of Technology Sydney, Australian National University (ANU)Deakin University and University of Technology Sydney (UTS) - School of Marketing
Downloads 105 (538,936)

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Goal enabling technology, Synthetic Controls, Savings goal

9.

Anomalies in Estimates of Cross-Price Elasticities for Marketing Mix Models: Theory and Empirical Test

NBER Working Paper No. w12756
Number of pages: 60 Posted: 13 Dec 2006 Last Revised: 10 Nov 2022
Andre Bonfrer, Andre Bonfrer, Ernst R. Berndt and Alvin J. Silk
Australian National University (ANU)Deakin University, Massachusetts Institute of Technology (MIT) - Sloan School of Management and Harvard Business School
Downloads 92 (588,714)
Citation 1

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10.

Cigarette Purchase Patterns Among Light and Heavy Smokers

Number of pages: 4 Posted: 02 May 2022
John Dawes, David Corkindale, Andre Bonfrer and Andre Bonfrer
University of South Australia - Ehrenberg-Bass Institute, University of South Australia - UniSA Business School and Australian National University (ANU)Deakin University
Downloads 60 (744,418)

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Cigarettes, Seasonality, Heavy Buyers, Light Buyers