William O. Bearden

affiliation not provided to SSRN

SCHOLARLY PAPERS

6

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CITATIONS
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29

Scholarly Papers (6)

1.

Dynamic Pricing and Consumer Fairness Perceptions

Journal of Consumer Research, Vol. 33, p. 304, December 2006
Number of pages: 9 Posted: 10 Jul 2010
Kelly Haws and William O. Bearden
Vanderbilt University - Marketing and affiliation not provided to SSRN
Downloads 646 (39,491)
Citation 4

Abstract:

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dynamic pricing, pricing fairness, auctions, price discrimination, equity theory

2.

An Assessment of Chronic Regulatory Focus Measures

Number of pages: 72 Posted: 22 Jun 2009
Kelly Haws, Utpal M. Dholakia and William O. Bearden
Vanderbilt University - Marketing, Rice University - Jesse H. Jones Graduate School of Business and affiliation not provided to SSRN
Downloads 563 (47,390)
Citation 4

Abstract:

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regulatory focus theory, RFQ, personality, trait regulatory focus, selves, personality assessment

3.

Keeping it All Without Being Buried Alive: Understanding Product Retention Tendency

Journal of Consumer Psychology 22 (2012) 224-236, Mays Business School Research Paper No. 2012-64
Number of pages: 15 Posted: 16 May 2012
Vanderbilt University - Marketing, Ohio State University (OSU) - Department of Marketing and Logistics, University of Connecticut - Department of Marketing and affiliation not provided to SSRN
Downloads 232 (130,967)

Abstract:

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Product retention, Product disposal, Compulsive hoarding, Waste avoidance, Product attachment

4.

Situational and Trait Interactions Among Goal Orientations

Mays Business School Research Paper No. 2012-49
Number of pages: 25 Posted: 12 Jan 2011 Last Revised: 14 May 2012
Kelly Haws, William O. Bearden and Utpal M. Dholakia
Vanderbilt University - Marketing, affiliation not provided to SSRN and Rice University - Jesse H. Jones Graduate School of Business
Downloads 70 (327,519)
Citation 1

Abstract:

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Regulatory Focus, Goal Orientations, Trait-State Interactions, Goal Approach

5.

How Low Spending Control Harms Consumers

Journal of the Academy of Marketing Science, Vol. 40, p. 181, 2012, Mays Business School Research Paper No. 2012-62
Number of pages: 15 Posted: 16 May 2012
William O. Bearden and Kelly Haws
affiliation not provided to SSRN and Vanderbilt University - Marketing
Downloads 65 (340,694)

Abstract:

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Spending, Self-control, Budget, Consumer welfare, Credit cards, Financial planning

6.

Consumer Spending Self-Control Effectiveness and Outcome Elaboration Prompts

Journal of the Academy of Marketing Science, Forthcoming
Posted: 22 Jan 2011
Kelly Haws, William O. Bearden and Gergana Y. Nenkov
Vanderbilt University - Marketing, affiliation not provided to SSRN and Boston College - Carroll School of Management

Abstract:

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Self-control, spending, outcome elaboration prompts, future outcome elaboration, credit cards, goals