Satish Jayachandran

University of South Carolina - Darla Moore School of Business

James F. Kane Professor of Business

1705 College St

Francis M. Hipp Building

Columbia, SC 29208

United States

  • University of South Carolina - Darla Moore School of Business

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Does it Pay to Recall Your Product Early? An Empirical Investigation in the Automobile Industry

Journal of Marketing, Forthcoming
Number of pages: 52 Posted: 23 Nov 2016 Last Revised: 28 Dec 2016
Anne Eilert, Satish Jayachandran, Kartik Kalaignanam and Tracey A. Swartz
University of South Carolina - Department of Marketing, University of South Carolina - Darla Moore School of Business, Moore School of Business (University of South Carolina) and Georgia Institute of Technology, Scheller College of Business, Marketing
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Product recalls, time to recall, brand reliability, brand diversification, stock market performance