Oded Netzer

Columbia Business School - Marketing

Professor of Business

New York, NY 10027

United States

SCHOLARLY PAPERS

22

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SSRN CITATIONS
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Scholarly Papers (22)

1.

When Words Sweat: Identifying Signals for Loan Default in the Text of Loan Applications

Columbia Business School Research Paper No. 16-83
Number of pages: 83 Posted: 07 Nov 2016 Last Revised: 12 Feb 2019
Columbia Business School - Marketing, Columbia University, Columbia Business School, Marketing, Students and University of Delaware
Downloads 1,182 (16,867)
Citation 4

Abstract:

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loan default, text mining, consumer finance, machine learning

2.

A Hidden Markov Model of Customer Relationship Dynamics

Netzer, Oded, James M. Lattin and V. Srinivasan (2008), “A Hidden Markov Model of Customer Relationship Dynamics”, Marketing Science, 27, March-April, 185-204. http://dx.doi.org/10.1287/mksc.1070.0294
Number of pages: 44 Posted: 16 Aug 2005 Last Revised: 07 Nov 2016
Columbia Business School - Marketing, Stanford University - Graduate School of Business and Stanford University - Graduate School of Business
Downloads 938 (23,765)
Citation 6

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Dynamic choice models, direct marketing, customer relationship management, segmentation, hidden Markov models

3.

Dynamic Marketing Resource Allocation for Long-Term Profitability: A Pharmaceutical Application

Marketing Science 29.5 (2010): 909-924
Number of pages: 39 Posted: 05 Jun 2008 Last Revised: 08 Nov 2016
Ricardo Montoya, Oded Netzer and Kamel Jedidi
University of Chile - Industrial Engineering, Columbia Business School - Marketing and Columbia Business School - Marketing
Downloads 823 (28,643)
Citation 3

Abstract:

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marketing resource allocation, long-term effect of marketing activities, hidden Markov model, Bayesian estimation, dynamic programming, pharmaceutical marketing

4.

In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future Directions

Tuck School of Business Working Paper No. 2903548, Columbia Business School Research Paper No. 17-16
Number of pages: 46 Posted: 23 Jan 2017 Last Revised: 05 Apr 2017
Harvard Business School, Dartmouth College - Tuck School of Business, Columbia Business School - Marketing, Electronic Arts, University of Pennsylvania - Marketing Department, Harvard Business School, London Business School, Rotterdam School of Management, Erasmus University Rotterdam, Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship, Duke University, New York University and University of Pennsylvania - The Wharton School
Downloads 617 (42,318)
Citation 2

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Adaptive Self-Explication of Multi-Attribute Preferences

Netzer, Oded and V. Srinivasan (2011), “Adaptive Self-Explication of Multi-Attribute Preferences,” Journal of Marketing Research, 48 February (1), 140-156. doi: http://dx.doi.org/10.1509/jmkr.48.1.140
Number of pages: 44 Posted: 21 Dec 2007 Last Revised: 07 Nov 2016
Oded Netzer and V. Seenu Srinivasan
Columbia Business School - Marketing and Stanford University - Graduate School of Business
Downloads 244 (124,865)
Citation 5

Abstract:

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conjoint analysis, market research, multiattribute models

Adaptive Self-Explication of Multi-Attribute Preferences

Journal of Marketing Research, Vol. 48, No. 1, pp. 140-156, 2009 , Columbia Business School Research Paper No. 12-18
Number of pages: 55 Posted: 17 Nov 2011
Oded Netzer and V. Seenu Srinivasan
Columbia Business School - Marketing and Stanford University - Graduate School of Business
Downloads 142 (205,013)

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6.

Beyond the Target Customer: Social Effects of CRM Campaigns

HEC Paris Research Paper No. MKG-2015-1111, Columbia Business School Research Paper No. 15-82
Number of pages: 67 Posted: 25 Sep 2015 Last Revised: 18 Apr 2016
Harvard Business School, HEC Paris - Marketing, Columbia Business School - Marketing and Globys
Downloads 380 (77,235)
Citation 3

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Customer Relationship Management (CRM), Field experiments, Targeting, Churn, Retention, Mobile

7.

Dynamic Targeted Pricing in B2B Settings

Zhang, Jonathan Z., Oded Netzer, and Asim Ansari. "Dynamic targeted pricing in B2B relationships." Marketing Science 33.3 (2014): 317-337
Number of pages: 54 Posted: 30 Aug 2011 Last Revised: 07 Nov 2016
Jonathan Z. Zhang, Oded Netzer and Asim Ansari
University of Washington - Michael G. Foster School of Business, Columbia Business School - Marketing and Columbia Business School - Marketing
Downloads 270 (112,899)
Citation 3

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8.

Alternative Models for Capturing the Compromise Effect

Kivetz, Ran, Oded Netzer, and V. Srinivasan (2004), Alternative Models for Capturing the Compromise Effect, Journal of Marketing Research 41 (August).
Number of pages: 50 Posted: 11 Mar 2004 Last Revised: 12 Jan 2012
Ran Kivetz, Oded Netzer and V. Seenu Srinivasan
Columbia Business School - Marketing, Columbia Business School - Marketing and Stanford University - Graduate School of Business
Downloads 220 (138,898)
Citation 12

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9.

The Extreme Distribution of Online Reviews: Prevalence, Drivers and Implications

Columbia Business School Research Paper No. 18-10
Number of pages: 62 Posted: 15 Jan 2018 Last Revised: 22 Mar 2019
Columbia University - Columbia Business School, Columbia Business School - Marketing and Mannheim Business School
Downloads 216 (141,318)
Citation 3

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User Generated Content, Online Reviews, Online Ratings, Extreme Distribution, Self-Selection

10.

The Power of Brand Selfies in Consumer-Generated Brand Images

Number of pages: 58 Posted: 11 Apr 2019
University of Hamburg, University of Hamburg, University of Hamburg and Columbia Business School - Marketing
Downloads 215 (141,952)

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User-Generated Content, Social Media, Deep Learning, Natural Language Processing

11.

Some Customers Would Rather Leave Without Saying Goodbye

Columbia Business School Research Paper No. 15-55
Number of pages: 60 Posted: 17 May 2015 Last Revised: 28 Sep 2016
Eva Ascarza, Oded Netzer and Bruce Hardie
Harvard Business School, Columbia Business School - Marketing and London Business School
Downloads 176 (170,707)
Citation 2

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Churn, retention, attrition, customer relationship management, customer base analysis, hidden Markov models, latent variable models

12.

An Empirical Study of National vs. Local Pricing by Chain Stores under Competition

Marketing Science, 37(5), 812-837, 2018
Number of pages: 62 Posted: 15 Feb 2017 Last Revised: 20 Aug 2019
Yang Li, Brett R. Gordon and Oded Netzer
Cheung Kong Graduate School of Business, Northwestern University - Kellogg School of Management and Columbia Business School - Marketing
Downloads 162 (183,317)

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Pricing, Retailing, Competitive Strategy, Geographic Price Targeting, National Pricing Policy, Local Pricing Policy, Hybrid Pricing Policy.

13.

Complicating Choice

Journal of Marketing Research, Vol. 48, No. 2, pp. 308-326, 2011, Columbia Business School Research Paper No. 12-20
Number of pages: 20 Posted: 17 Nov 2011 Last Revised: 01 Feb 2014
Rom Y. Schrift, Oded Netzer and Ran Kivetz
University of Pennsylvania - The Wharton School, Columbia Business School - Marketing and Columbia Business School - Marketing
Downloads 138 (209,295)

Abstract:

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14.

Using Social Network Activity Data to Identify and Target Job Seekers

HEC Paris Research Paper No. MKG-2018-1284, Columbia Business School Research Paper No. 18-56
Number of pages: 48 Posted: 29 Jun 2018 Last Revised: 17 Jul 2018
Peter Ebbes and Oded Netzer
HEC Paris - Marketing and Columbia Business School - Marketing
Downloads 94 (278,146)

Abstract:

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Hidden Markov Models, Data Fusion, Targeting, Customer Analytics

15.

The Synthesis of Preference: Bridging Behavioral Decision Research and Marketing Science

Journal of Consumer Psychology, 18 (2008) 179–186
Number of pages: 8 Posted: 30 Jan 2014
Ran Kivetz, Oded Netzer and Rom Y. Schrift
Columbia Business School - Marketing, Columbia Business School - Marketing and University of Pennsylvania - The Wharton School
Downloads 84 (296,521)
Citation 2

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16.

Idea Generation, Creativity and Prototypicality

Marketing Science, Forthcoming, Columbia Business School Research Paper No. 16-80
Number of pages: 44 Posted: 07 Nov 2016
Olivier Toubia and Oded Netzer
Columbia Business School - Marketing and Columbia Business School - Marketing
Downloads 72 (324,488)
Citation 3

Abstract:

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Ideation, Text Mining, New Products, Idea Generation

17.

Automating the B2B Salesperson Pricing Decisions: Can Machines Replace Humans and When?

Number of pages: 65 Posted: 06 May 2019
Yael Karlinsky-Shichor and Oded Netzer
Northeastern University - D’Amore-McKim School of Business and Columbia Business School - Marketing
Downloads 48 (395,528)

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business-to-business marketing, field experiments, machine learning, pricing, sales force

18.

Complicating Decisions: The Work Ethic Heuristic and the Construction of Effortful Decisions

Journal of Experimental Psychology: General, Vol. 145(7): 807-29, 2016, Columbia Business School Research Paper No. 16-79
Number of pages: 71 Posted: 07 Nov 2016
Rom Y. Schrift, Ran Kivetz and Oded Netzer
University of Pennsylvania - The Wharton School, Columbia Business School - Marketing and Columbia Business School - Marketing
Downloads 32 (458,480)

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19.

Mine Your Own Business: Market-Structure Surveillance through Text Mining

Marketing Science, Vol. 31, No. 3, 2012; pp. 521-543; DOI: 10.1287/mksc.1120.0713
Number of pages: 23 Posted: 24 Oct 2012 Last Revised: 07 Nov 2016
Columbia Business School - Marketing, Hebrew University of Jerusalem - Jerusalem School of Business Administration, Hebrew University of Jerusalem - Jerusalem School of Business Administration and Independent
Downloads 17 (540,249)
Citation 1

Abstract:

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text mining, user-generated content, market structure, marketing research

20.

Dynamic Learning in Behavioral Games: A Hidden Markov Mixture of Experts Approach

Quantitative Marketing and Economics, Vol. 10.4: 475-503. DOI 10.1007/s11129-012-9125-8, 2012
Number of pages: 38 Posted: 08 Nov 2016
Asim Ansari, Ricardo Montoya and Oded Netzer
Columbia Business School - Marketing, University of Chile - Industrial Engineering and Columbia Business School - Marketing
Downloads 12 (570,584)

Abstract:

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Learning, Behavioral Game Theory, Experimental Economics, Hidden Markov Mixture of Experts Model, Bayesian Estimation

21.

The Functional Alibi

Journal of Academy of Consumer Research, Vol. 1(4): 479-496, doi/10.1086/688218, 2016, Columbia Business School Research Paper No. 16-84
Posted: 08 Nov 2016
Anat Keinan, Ran Kivetz and Oded Netzer
Harvard Business School, Columbia Business School - Marketing and Columbia Business School - Marketing

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22.

State-Dependence Effects in Surveys

Marketing Science, Vol. 31, No. 5, 2012, pp. 838-854, DOI: 10.1287/mksc.1120.0722
Posted: 24 Oct 2012
Erasmus University Rotterdam (EUR), Columbia Business School - Marketing and Columbia Business School - Marketing

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state dependence, response process, surveys, scale usage, response styles, survey response models, item response theory, validity, reliability