Oded Netzer

Columbia Business School - Marketing

Professor of Business

New York, NY 10027

United States

SCHOLARLY PAPERS

24

DOWNLOADS
Rank 6,316

SSRN RANKINGS

Top 6,316

in Total Papers Downloads

8,965

SSRN CITATIONS
Rank 6,041

SSRN RANKINGS

Top 6,041

in Total Papers Citations

125

CROSSREF CITATIONS

95

Scholarly Papers (24)

1.

When Words Sweat: Identifying Signals for Loan Default in the Text of Loan Applications

Columbia Business School Research Paper No. 16-83
Number of pages: 83 Posted: 07 Nov 2016 Last Revised: 12 Feb 2019
Columbia Business School - Marketing, Columbia University, Columbia Business School, Marketing, Students and University of Delaware
Downloads 1,540 (15,257)
Citation 17

Abstract:

Loading...

loan default, text mining, consumer finance, machine learning

2.

The Power of Brand Selfies

Columbia Business School Research Paper Forthcoming
Number of pages: 46 Posted: 11 Apr 2019 Last Revised: 11 Jun 2021
University of Hamburg, University of Hamburg, University of Mannheim and Columbia Business School - Marketing
Downloads 1,388 (17,904)
Citation 8

Abstract:

Loading...

User-Generated Content, Social Media, Image Analysis, Deep Learning, Natural Language Processing, Interpretable Machine Learning

3.

A Hidden Markov Model of Customer Relationship Dynamics

Netzer, Oded, James M. Lattin and V. Srinivasan (2008), “A Hidden Markov Model of Customer Relationship Dynamics”, Marketing Science, 27, March-April, 185-204. http://dx.doi.org/10.1287/mksc.1070.0294
Number of pages: 44 Posted: 16 Aug 2005 Last Revised: 07 Nov 2016
Columbia Business School - Marketing, Stanford University - Graduate School of Business and Stanford University - Graduate School of Business
Downloads 971 (30,221)
Citation 16

Abstract:

Loading...

Dynamic choice models, direct marketing, customer relationship management, segmentation, hidden Markov models

4.

Dynamic Marketing Resource Allocation for Long-Term Profitability: A Pharmaceutical Application

Marketing Science 29.5 (2010): 909-924
Number of pages: 39 Posted: 05 Jun 2008 Last Revised: 08 Nov 2016
Ricardo Montoya, Oded Netzer and Kamel Jedidi
University of Chile - Industrial Engineering, Columbia Business School - Marketing and Columbia Business School - Marketing
Downloads 873 (35,050)
Citation 10

Abstract:

Loading...

marketing resource allocation, long-term effect of marketing activities, hidden Markov model, Bayesian estimation, dynamic programming, pharmaceutical marketing

5.

In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future Directions

Tuck School of Business Working Paper No. 2903548, Columbia Business School Research Paper No. 17-16
Number of pages: 46 Posted: 23 Jan 2017 Last Revised: 05 Apr 2017
Harvard Business School, Dartmouth College - Tuck School of Business, Columbia Business School - Marketing, Electronic Arts, University of Pennsylvania - Marketing Department, Harvard University - Business School (HBS), London Business School, Rotterdam School of Management, Erasmus University Rotterdam, Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship, Duke University, New York University and Kelley School of Business, Indiana University
Downloads 683 (48,953)
Citation 6

Abstract:

Loading...

6.

The Extreme Distribution of Online Reviews: Prevalence, Drivers and Implications

Columbia Business School Research Paper No. 18-10
Number of pages: 71 Posted: 15 Jan 2018 Last Revised: 22 Mar 2019
Università Bocconi, Columbia Business School - Marketing and Mannheim Business School
Downloads 506 (71,830)
Citation 7

Abstract:

Loading...

User Generated Content, Online Reviews, Online Ratings, Extreme Distribution, Self-Selection

7.

Beyond the Target Customer: Social Effects of CRM Campaigns

HEC Paris Research Paper No. MKG-2015-1111, Columbia Business School Research Paper No. 15-82
Number of pages: 67 Posted: 25 Sep 2015 Last Revised: 18 Apr 2016
Harvard Business School, HEC Paris - Marketing, Columbia Business School - Marketing and Globys
Downloads 430 (87,098)
Citation 3

Abstract:

Loading...

Customer Relationship Management (CRM), Field experiments, Targeting, Churn, Retention, Mobile

Adaptive Self-Explication of Multi-Attribute Preferences

Netzer, Oded and V. Srinivasan (2011), “Adaptive Self-Explication of Multi-Attribute Preferences,” Journal of Marketing Research, 48 February (1), 140-156. doi: http://dx.doi.org/10.1509/jmkr.48.1.140
Number of pages: 44 Posted: 21 Dec 2007 Last Revised: 07 Nov 2016
Oded Netzer and V. Seenu Srinivasan
Columbia Business School - Marketing and Stanford University - Graduate School of Business
Downloads 273 (143,047)
Citation 5

Abstract:

Loading...

conjoint analysis, market research, multiattribute models

Adaptive Self-Explication of Multi-Attribute Preferences

Journal of Marketing Research, Vol. 48, No. 1, pp. 140-156, 2009 , Columbia Business School Research Paper No. 12-18
Number of pages: 55 Posted: 17 Nov 2011
Oded Netzer and V. Seenu Srinivasan
Columbia Business School - Marketing and Stanford University - Graduate School of Business
Downloads 154 (243,574)

Abstract:

Loading...

9.

Automating the B2B Salesperson Pricing Decisions: A Human-Machine Hybrid Approach

Columbia Business School Research Paper Forthcoming
Number of pages: 77 Posted: 06 May 2019 Last Revised: 18 Nov 2020
Yael Karlinsky-Shichor and Oded Netzer
Northeastern University - D’Amore-McKim School of Business and Columbia Business School - Marketing
Downloads 309 (126,170)
Citation 1

Abstract:

Loading...

business-to-business marketing, field experiments, machine learning, pricing, sales force

10.

Dynamic Targeted Pricing in B2B Settings

Zhang, Jonathan Z., Oded Netzer, and Asim Ansari. "Dynamic targeted pricing in B2B relationships." Marketing Science 33.3 (2014): 317-337
Number of pages: 54 Posted: 30 Aug 2011 Last Revised: 07 Nov 2016
Jonathan Z. Zhang, Oded Netzer and Asim Ansari
University of Washington - Michael G. Foster School of Business, Columbia Business School - Marketing and Columbia Business School - Marketing
Downloads 305 (127,940)
Citation 9

Abstract:

Loading...

11.

Alternative Models for Capturing the Compromise Effect

Kivetz, Ran, Oded Netzer, and V. Srinivasan (2004), Alternative Models for Capturing the Compromise Effect, Journal of Marketing Research 41 (August).
Number of pages: 50 Posted: 11 Mar 2004 Last Revised: 12 Jan 2012
Ran Kivetz, Oded Netzer and V. Seenu Srinivasan
Columbia Business School - Marketing, Columbia Business School - Marketing and Stanford University - Graduate School of Business
Downloads 239 (163,991)
Citation 16

Abstract:

Loading...

12.

Polarized America: From Political Partisanship to Preference Partisanship

Columbia Business School Research Paper Forthcoming
Number of pages: 31 Posted: 27 Oct 2019 Last Revised: 10 Sep 2021
Università Bocconi, Columbia Business School - Marketing and Mannheim Business School
Downloads 233 (168,038)
Citation 1

Abstract:

Loading...

Political Marketing, Social Media, Data Mining, Political Polarization, Branding

13.

Some Customers Would Rather Leave Without Saying Goodbye

Columbia Business School Research Paper No. 15-55
Number of pages: 60 Posted: 17 May 2015 Last Revised: 28 Sep 2016
Eva Ascarza, Oded Netzer and Bruce Hardie
Harvard Business School, Columbia Business School - Marketing and London Business School
Downloads 208 (187,014)
Citation 5

Abstract:

Loading...

Churn, retention, attrition, customer relationship management, customer base analysis, hidden Markov models, latent variable models

14.

An Empirical Study of National vs. Local Pricing by Chain Stores under Competition

Marketing Science, 37(5), 812-837, 2018
Number of pages: 62 Posted: 15 Feb 2017 Last Revised: 20 Aug 2019
Yang Li, Brett R. Gordon and Oded Netzer
Cheung Kong Graduate School of Business, Northwestern University - Kellogg School of Management and Columbia Business School - Marketing
Downloads 206 (188,700)
Citation 2

Abstract:

Loading...

Pricing, Retailing, Competitive Strategy, Geographic Price Targeting, National Pricing Policy, Local Pricing Policy, Hybrid Pricing Policy.

15.

Complicating Choice

Journal of Marketing Research, Vol. 48, No. 2, pp. 308-326, 2011, Columbia Business School Research Paper No. 12-20
Number of pages: 20 Posted: 17 Nov 2011 Last Revised: 01 Feb 2014
Rom Y. Schrift, Oded Netzer and Ran Kivetz
Kelley School of Business, Indiana University, Columbia Business School - Marketing and Columbia Business School - Marketing
Downloads 151 (247,071)
Citation 3

Abstract:

Loading...

16.

Using Social Network Activity Data to Identify and Target Job Seekers

HEC Paris Research Paper No. MKG-2018-1284, Columbia Business School Research Paper No. 18-56
Number of pages: 48 Posted: 29 Jun 2018 Last Revised: 17 Jul 2018
Peter Ebbes and Oded Netzer
HEC Paris - Marketing and Columbia Business School - Marketing
Downloads 147 (252,466)

Abstract:

Loading...

Hidden Markov Models, Data Fusion, Targeting, Customer Analytics

17.

Idea Generation, Creativity and Prototypicality

Marketing Science, Forthcoming, Columbia Business School Research Paper No. 16-80
Number of pages: 44 Posted: 07 Nov 2016
Olivier Toubia and Oded Netzer
Columbia Business School - Marketing and Columbia Business School - Marketing
Downloads 91 (354,880)
Citation 11

Abstract:

Loading...

Ideation, Text Mining, New Products, Idea Generation

18.

The Synthesis of Preference: Bridging Behavioral Decision Research and Marketing Science

Journal of Consumer Psychology, 18 (2008) 179–186
Number of pages: 8 Posted: 30 Jan 2014
Ran Kivetz, Oded Netzer and Rom Y. Schrift
Columbia Business School - Marketing, Columbia Business School - Marketing and Kelley School of Business, Indiana University
Downloads 90 (357,375)
Citation 4

Abstract:

Loading...

19.

The Twofold Effect of Customer Retention in Freemium Settings

Columbia Business School Research Paper Forthcoming
Number of pages: 69 Posted: 12 Jan 2021
Eva Ascarza, Oded Netzer and Julian Runge
Harvard Business School, Columbia Business School - Marketing and Facebook
Downloads 86 (367,566)

Abstract:

Loading...

Freemium, Retention, Monetization, Gaming, Field Experiments

20.

Complicating Decisions: The Work Ethic Heuristic and the Construction of Effortful Decisions

Journal of Experimental Psychology: General, Vol. 145(7): 807-29, 2016, Columbia Business School Research Paper No. 16-79
Number of pages: 71 Posted: 07 Nov 2016
Rom Y. Schrift, Ran Kivetz and Oded Netzer
Kelley School of Business, Indiana University, Columbia Business School - Marketing and Columbia Business School - Marketing
Downloads 36 (551,164)
Citation 2

Abstract:

Loading...

21.

Mine Your Own Business: Market-Structure Surveillance through Text Mining

Marketing Science, Vol. 31, No. 3, 2012; pp. 521-543; DOI: 10.1287/mksc.1120.0713
Number of pages: 23 Posted: 24 Oct 2012 Last Revised: 07 Nov 2016
Columbia Business School - Marketing, Hebrew University of Jerusalem - Jerusalem School of Business Administration, Hebrew University of Jerusalem - Jerusalem School of Business Administration and Independent
Downloads 32 (572,693)
Citation 24

Abstract:

Loading...

text mining, user-generated content, market structure, marketing research

22.

Dynamic Learning in Behavioral Games: A Hidden Markov Mixture of Experts Approach

Quantitative Marketing and Economics, Vol. 10.4: 475-503. DOI 10.1007/s11129-012-9125-8, 2012
Number of pages: 38 Posted: 08 Nov 2016
Asim Ansari, Ricardo Montoya and Oded Netzer
Columbia Business School - Marketing, University of Chile - Industrial Engineering and Columbia Business School - Marketing
Downloads 14 (694,807)

Abstract:

Loading...

Learning, Behavioral Game Theory, Experimental Economics, Hidden Markov Mixture of Experts Model, Bayesian Estimation

23.

The Functional Alibi

Journal of Academy of Consumer Research, Vol. 1(4): 479-496, doi/10.1086/688218, 2016, Columbia Business School Research Paper No. 16-84
Posted: 08 Nov 2016
Anat Keinan, Ran Kivetz and Oded Netzer
Harvard University - Business School (HBS), Columbia Business School - Marketing and Columbia Business School - Marketing

Abstract:

Loading...

24.

State-Dependence Effects in Surveys

Marketing Science, Vol. 31, No. 5, 2012, pp. 838-854, DOI: 10.1287/mksc.1120.0722
Posted: 24 Oct 2012
Erasmus University Rotterdam (EUR), Columbia Business School - Marketing and Columbia Business School - Marketing

Abstract:

Loading...

state dependence, response process, surveys, scale usage, response styles, survey response models, item response theory, validity, reliability