Oded Netzer

Columbia University - Columbia Business School, Marketing

Professor of Business

New York, NY 10027

United States

SCHOLARLY PAPERS

29

DOWNLOADS
Rank 6,344

SSRN RANKINGS

Top 6,344

in Total Papers Downloads

12,735

SSRN CITATIONS
Rank 4,739

SSRN RANKINGS

Top 4,739

in Total Papers Citations

286

CROSSREF CITATIONS

95

Scholarly Papers (29)

1.

When Words Sweat: Identifying Signals for Loan Default in the Text of Loan Applications

Columbia Business School Research Paper No. 16-83
Number of pages: 83 Posted: 07 Nov 2016 Last Revised: 12 Feb 2019
Columbia University - Columbia Business School, Marketing, Columbia University, Columbia Business School, Marketing, Students and University of Delaware
Downloads 1,967 (15,699)
Citation 17

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loan default, text mining, consumer finance, machine learning

2.

The Power of Brand Selfies

Columbia Business School Research Paper Forthcoming
Number of pages: 46 Posted: 11 Apr 2019 Last Revised: 11 Jun 2021
TUM School of Management,Technical University of Munich, University of Hamburg, University of Mannheim and Columbia University - Columbia Business School, Marketing
Downloads 1,654 (20,635)
Citation 26

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User-Generated Content, Social Media, Image Analysis, Deep Learning, Natural Language Processing, Interpretable Machine Learning

3.

A Hidden Markov Model of Customer Relationship Dynamics

Netzer, Oded, James M. Lattin and V. Srinivasan (2008), “A Hidden Markov Model of Customer Relationship Dynamics”, Marketing Science, 27, March-April, 185-204. http://dx.doi.org/10.1287/mksc.1070.0294
Number of pages: 44 Posted: 16 Aug 2005 Last Revised: 07 Nov 2016
Columbia University - Columbia Business School, Marketing, Stanford University - Graduate School of Business and Stanford University - Graduate School of Business
Downloads 1,059 (39,773)
Citation 30

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Dynamic choice models, direct marketing, customer relationship management, segmentation, hidden Markov models

4.

Dynamic Marketing Resource Allocation for Long-Term Profitability: A Pharmaceutical Application

Marketing Science 29.5 (2010): 909-924
Number of pages: 39 Posted: 05 Jun 2008 Last Revised: 08 Nov 2016
Ricardo Montoya, Oded Netzer and Kamel Jedidi
University of Chile - Industrial Engineering, Columbia University - Columbia Business School, Marketing and Columbia University - Columbia Business School, Marketing
Downloads 949 (46,418)
Citation 20

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marketing resource allocation, long-term effect of marketing activities, hidden Markov model, Bayesian estimation, dynamic programming, pharmaceutical marketing

5.

In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future Directions

Tuck School of Business Working Paper No. 2903548, Columbia Business School Research Paper No. 17-16
Number of pages: 46 Posted: 23 Jan 2017 Last Revised: 05 Apr 2017
Harvard Business School, Dartmouth College - Tuck School of Business, Columbia University - Columbia Business School, Marketing, Electronic Arts, University of Pennsylvania - Marketing Department, Harvard University - Business School (HBS), London Business School, Rotterdam School of Management, Erasmus University Rotterdam, Reichman University - Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship, Duke University, New York University and Kelley School of Business, Indiana University
Downloads 839 (55,008)
Citation 6

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6.

Polarized America: From Political Partisanship to Preference Partisanship

Marketing Science Frontiers Forthcoming
Number of pages: 34 Posted: 27 Oct 2019 Last Revised: 26 Apr 2023
ESADE Business School, Columbia University - Columbia Business School, Marketing and Mannheim Business School
Downloads 794 (59,242)
Citation 4

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Political Marketing, Social Media, Data Mining, Political Polarization, Branding

7.

The Extreme Distribution of Online Reviews: Prevalence, Drivers and Implications

Columbia Business School Research Paper No. 18-10
Number of pages: 71 Posted: 15 Jan 2018 Last Revised: 22 Mar 2019
Università Bocconi, Columbia University - Columbia Business School, Marketing and Mannheim Business School
Downloads 782 (60,494)
Citation 7

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User Generated Content, Online Reviews, Online Ratings, Extreme Distribution, Self-Selection

8.

Automating the B2B Salesperson Pricing Decisions: A Human-Machine Hybrid Approach

Karlinsky-Shichor, Y., & Netzer, O. (2024). Automating the b2b salesperson pricing decisions: A human-machine hybrid approach. Marketing Science, 43(1), 138-157.
Number of pages: 65 Posted: 06 May 2019 Last Revised: 15 Apr 2024
Yael Karlinsky-Shichor and Oded Netzer
Northeastern University - D’Amore-McKim School of Business and Columbia University - Columbia Business School, Marketing
Downloads 687 (71,624)
Citation 1

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business-to-business marketing, field experiments, machine learning, pricing, sales force

Adaptive Self-Explication of Multi-Attribute Preferences

Netzer, Oded and V. Srinivasan (2011), “Adaptive Self-Explication of Multi-Attribute Preferences,” Journal of Marketing Research, 48 February (1), 140-156. doi: http://dx.doi.org/10.1509/jmkr.48.1.140
Number of pages: 44 Posted: 21 Dec 2007 Last Revised: 07 Nov 2016
Oded Netzer and V. Seenu Srinivasan
Columbia University - Columbia Business School, Marketing and Stanford University - Graduate School of Business
Downloads 339 (165,011)
Citation 5

Abstract:

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conjoint analysis, market research, multiattribute models

Adaptive Self-Explication of Multi-Attribute Preferences

Journal of Marketing Research, Vol. 48, No. 1, pp. 140-156, 2009 , Columbia Business School Research Paper No. 12-18
Number of pages: 55 Posted: 17 Nov 2011
Oded Netzer and V. Seenu Srinivasan
Columbia University - Columbia Business School, Marketing and Stanford University - Graduate School of Business
Downloads 186 (299,550)

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10.

Beyond the Target Customer: Social Effects of CRM Campaigns

HEC Paris Research Paper No. MKG-2015-1111, Columbia Business School Research Paper No. 15-82
Number of pages: 67 Posted: 25 Sep 2015 Last Revised: 18 Apr 2016
Harvard Business School, HEC Paris - Marketing, Columbia University - Columbia Business School, Marketing and Globys
Downloads 494 (108,191)
Citation 3

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Customer Relationship Management (CRM), Field experiments, Targeting, Churn, Retention, Mobile

11.

Dynamic Targeted Pricing in B2B Settings

Zhang, Jonathan Z., Oded Netzer, and Asim Ansari. "Dynamic targeted pricing in B2B relationships." Marketing Science 33.3 (2014): 317-337
Number of pages: 54 Posted: 30 Aug 2011 Last Revised: 07 Nov 2016
Jonathan Z. Zhang, Oded Netzer and Asim Ansari
University of Washington - Michael G. Foster School of Business, Columbia University - Columbia Business School, Marketing and Columbia University - Columbia Business School, Marketing
Downloads 375 (148,892)
Citation 9

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12.

Alternative Models for Capturing the Compromise Effect

Kivetz, Ran, Oded Netzer, and V. Srinivasan (2004), Alternative Models for Capturing the Compromise Effect, Journal of Marketing Research 41 (August).
Number of pages: 50 Posted: 11 Mar 2004 Last Revised: 12 Jan 2012
Ran Kivetz, Oded Netzer and V. Seenu Srinivasan
Columbia University - Columbia Business School, Marketing, Columbia University - Columbia Business School, Marketing and Stanford University - Graduate School of Business
Downloads 322 (175,699)
Citation 16

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13.

An Empirical Study of National vs. Local Pricing by Chain Stores under Competition

Marketing Science, 37(5), 812-837, 2018
Number of pages: 62 Posted: 15 Feb 2017 Last Revised: 20 Aug 2019
Yang Li, Brett R. Gordon and Oded Netzer
Cheung Kong Graduate School of Business, Northwestern University - Kellogg School of Management and Columbia University - Columbia Business School, Marketing
Downloads 286 (198,929)
Citation 4

Abstract:

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Pricing, Retailing, Competitive Strategy, Geographic Price Targeting, National Pricing Policy, Local Pricing Policy, Hybrid Pricing Policy.

14.

Using Social Network Activity Data to Identify and Target Job Seekers

HEC Paris Research Paper No. MKG-2018-1284, Columbia Business School Research Paper No. 18-56
Number of pages: 48 Posted: 29 Jun 2018 Last Revised: 17 Jul 2018
Peter Ebbes and Oded Netzer
HEC Paris - Marketing and Columbia University - Columbia Business School, Marketing
Downloads 268 (212,440)

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Hidden Markov Models, Data Fusion, Targeting, Customer Analytics

15.

Some Customers Would Rather Leave Without Saying Goodbye

Columbia Business School Research Paper No. 15-55
Number of pages: 60 Posted: 17 May 2015 Last Revised: 28 Sep 2016
Eva Ascarza, Oded Netzer and Bruce Hardie
Harvard Business School, Columbia University - Columbia Business School, Marketing and London Business School
Downloads 268 (212,440)
Citation 5

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Churn, retention, attrition, customer relationship management, customer base analysis, hidden Markov models, latent variable models

16.

Diversity in Advertising in Times of Racial Unrest

Columbia Business School Research Paper No. 4466378
Number of pages: 20 Posted: 05 Jun 2023
Jochen Hartmann, Oded Netzer and Rachel Zalta
TUM School of Management,Technical University of Munich, Columbia University - Columbia Business School, Marketing and Mastercard
Downloads 226 (251,079)

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diversity, online advertising, social inequality, racism, machine learning

17.

The Customer Journey as a Source of Information

Columbia Business School Research Paper No. 4612478
Number of pages: 81 Posted: 21 Nov 2023
Nicolas Padilla, Eva Ascarza and Oded Netzer
London Business School - Department of Marketing, Harvard Business School and Columbia University - Columbia Business School, Marketing
Downloads 212 (266,537)
Citation 1

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Customer Journey, Probabilistic Machine Learning, Bayesian Nonparametrics, First-party Data, Privacy, Clickstream Data, Customer Search

18.

Complicating Choice

Journal of Marketing Research, Vol. 48, No. 2, pp. 308-326, 2011, Columbia Business School Research Paper No. 12-20
Number of pages: 20 Posted: 17 Nov 2011 Last Revised: 07 Jan 2024
Rom Y. Schrift, Oded Netzer and Ran Kivetz
Kelley School of Business, Indiana University, Columbia University - Columbia Business School, Marketing and Columbia University - Columbia Business School, Marketing
Downloads 204 (276,126)
Citation 3

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19.

Idea Generation, Creativity and Prototypicality

Marketing Science, Forthcoming, Columbia Business School Research Paper No. 16-80
Number of pages: 44 Posted: 07 Nov 2016
Olivier Toubia and Oded Netzer
Columbia University - Columbia Business School, Marketing and Columbia University - Columbia Business School, Marketing
Downloads 165 (333,292)
Citation 28

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Ideation, Text Mining, New Products, Idea Generation

20.

The Synthesis of Preference: Bridging Behavioral Decision Research and Marketing Science

Journal of Consumer Psychology, 18 (2008) 179–186
Number of pages: 8 Posted: 30 Jan 2014 Last Revised: 09 Jan 2024
Ran Kivetz, Oded Netzer and Rom Y. Schrift
Columbia University - Columbia Business School, Marketing, Columbia University - Columbia Business School, Marketing and Kelley School of Business, Indiana University
Downloads 137 (387,839)
Citation 6

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21.

Mine Your Own Business: Market-Structure Surveillance through Text Mining

Marketing Science, Vol. 31, No. 3, 2012; pp. 521-543; DOI: 10.1287/mksc.1120.0713
Number of pages: 23 Posted: 24 Oct 2012 Last Revised: 09 Jan 2024
Columbia University - Columbia Business School, Marketing, Hebrew University of Jerusalem - Jerusalem School of Business Administration, Hebrew University of Jerusalem - Jerusalem School of Business Administration and Independent
Downloads 133 (397,106)
Citation 40

Abstract:

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text mining, user-generated content, market structure, marketing research

22.

Personalized Game Design for Improved User Retention and Monetization in Freemium Mobile Games

Columbia Business School Research Paper No. 4653319
Number of pages: 62 Posted: 03 Jan 2024
Eva Ascarza, Oded Netzer and Julian Runge
Harvard Business School, Columbia University - Columbia Business School, Marketing and Northeastern University
Downloads 131 (401,832)

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gaming, dynamic difficulty, freemium, retention, monetization, field experiments

23.

A Recipe for Creating Recipes: An Ingredient Embedding Approach

Number of pages: 63 Posted: 17 Jan 2024
Sibel Sozuer, Oded Netzer and Kriste Krstovski
University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School, Columbia University - Columbia Business School, Marketing and Columbia University
Downloads 75 (584,695)

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creativity, idea generation, food recipes, computational creativity, word embeddings, representation learning, online applications

24.

Dynamic Learning in Behavioral Games: A Hidden Markov Mixture of Experts Approach

Quantitative Marketing and Economics, Vol. 10.4: 475-503. DOI 10.1007/s11129-012-9125-8, 2012
Number of pages: 38 Posted: 08 Nov 2016
Asim Ansari, Ricardo Montoya and Oded Netzer
Columbia University - Columbia Business School, Marketing, University of Chile - Industrial Engineering and Columbia University - Columbia Business School, Marketing
Downloads 67 (621,330)

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Learning, Behavioral Game Theory, Experimental Economics, Hidden Markov Mixture of Experts Model, Bayesian Estimation

25.

Complicating Decisions: The Work Ethic Heuristic and the Construction of Effortful Decisions

Journal of Experimental Psychology: General, Vol. 145(7): 807-29, 2016, Columbia Business School Research Paper No. 16-79
Number of pages: 71 Posted: 07 Nov 2016
Rom Y. Schrift, Ran Kivetz and Oded Netzer
Kelley School of Business, Indiana University, Columbia University - Columbia Business School, Marketing and Columbia University - Columbia Business School, Marketing
Downloads 61 (651,881)
Citation 1

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26.

The Language of (Non)replicable Social Science

Columbia Business School Research Paper Forthcoming, Forthcoming at Psychological Science
Number of pages: 66 Posted: 19 Apr 2024
University of Delaware, Columbia University - Columbia Business School, Marketing, Columbia Business School and Columbia University - Columbia Business School, Marketing
Downloads 55 (684,761)

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Open Science, Replication Prediction, Text Analysis, Psychometric Properties of Language, Machine Learning Models, Computational Social Sciences

27.

Detecting Routines: Implications for Ridesharing CRM

Forthcoming, Journal of Marketing Research, Columbia Business School Research Paper No. 3982612
Posted: 11 Feb 2022 Last Revised: 15 Sep 2023
University of Pennsylvania - Marketing Department, Harvard Business School, Columbia University - Columbia Business School, Marketing and Columbia University

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routines, customer management, customer relationship management, Bayesian nonparametrics, Gaussian processes, machine learning, ride-sharing

28.

The Functional Alibi

Journal of Academy of Consumer Research, Vol. 1(4): 479-496, doi/10.1086/688218, 2016, Columbia Business School Research Paper No. 16-84
Posted: 08 Nov 2016
Anat Keinan, Ran Kivetz and Oded Netzer
Harvard University - Business School (HBS), Columbia University - Columbia Business School, Marketing and Columbia University - Columbia Business School, Marketing

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29.

State-Dependence Effects in Surveys

Marketing Science, Vol. 31, No. 5, 2012, pp. 838-854, DOI: 10.1287/mksc.1120.0722
Posted: 24 Oct 2012
Erasmus University Rotterdam (EUR), Columbia University - Columbia Business School, Marketing and Columbia University - Columbia Business School, Marketing

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state dependence, response process, surveys, scale usage, response styles, survey response models, item response theory, validity, reliability