Oded Netzer

Columbia Business School - Marketing

Associate Professor of Marketing

New York, NY 10027

United States

SCHOLARLY PAPERS

18

DOWNLOADS
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Top 9,272

in Total Papers Downloads

4,155

CITATIONS
Rank 9,342

SSRN RANKINGS

Top 9,342

in Total Papers Citations

47

Scholarly Papers (18)

1.

A Hidden Markov Model of Customer Relationship Dynamics

Netzer, Oded, James M. Lattin and V. Srinivasan (2008), “A Hidden Markov Model of Customer Relationship Dynamics”, Marketing Science, 27, March-April, 185-204. http://dx.doi.org/10.1287/mksc.1070.0294,
Number of pages: 44 Posted: 16 Aug 2005 Last Revised: 07 Nov 2016
Columbia Business School - Marketing, Stanford University - Graduate School of Business and Stanford University - Graduate School of Business
Downloads 871 (20,194)
Citation 17

Abstract:

Dynamic choice models, direct marketing, customer relationship management, segmentation, hidden Markov models

2.

Dynamic Marketing Resource Allocation for Long-Term Profitability: A Pharmaceutical Application

Marketing Science 29.5 (2010): 909-924
Number of pages: 39 Posted: 05 Jun 2008 Last Revised: 08 Nov 2016
Ricardo Montoya, Oded Netzer and Kamel Jedidi
University of Chile - Industrial Engineering, Columbia Business School - Marketing and Columbia Business School - Marketing
Downloads 713 (25,033)
Citation 1

Abstract:

marketing resource allocation, long-term effect of marketing activities, hidden Markov model, Bayesian estimation, dynamic programming, pharmaceutical marketing

Adaptive Self-Explication of Multi-Attribute Preferences

Netzer, Oded and V. Srinivasan (2011), “Adaptive Self-Explication of Multi-Attribute Preferences,” Journal of Marketing Research, 48 February (1), 140-156. doi: http://dx.doi.org/10.1509/jmkr.48.1.140,
Number of pages: 44 Posted: 21 Dec 2007 Last Revised: 07 Nov 2016
Oded Netzer and V. Seenu Srinivasan
Columbia Business School - Marketing and Stanford University - Graduate School of Business
Downloads 233 (110,162)

Abstract:

conjoint analysis, market research, multiattribute models

Adaptive Self-Explication of Multi-Attribute Preferences

Journal of Marketing Research, Vol. 48, No. 1, pp. 140-156, 2009 , Columbia Business School Research Paper No. 12-18
Number of pages: 55 Posted: 17 Nov 2011
Oded Netzer and V. Seenu Srinivasan
Columbia Business School - Marketing and Stanford University - Graduate School of Business
Downloads 135 (181,299)

Abstract:

4.

Alternative Models for Capturing the Compromise Effect

Kivetz, Ran, Oded Netzer, and V. Srinivasan (2004), Alternative Models for Capturing the Compromise Effect, Journal of Marketing Research 41 (August).
Number of pages: 50 Posted: 11 Mar 2004 Last Revised: 12 Jan 2012
Ran Kivetz, Oded Netzer and V. Seenu Srinivasan
Columbia Business School - Marketing, Columbia Business School - Marketing and Stanford University - Graduate School of Business
Downloads 176 (133,281)
Citation 12

Abstract:

5.

Dynamic Targeted Pricing in B2B Settings

Zhang, Jonathan Z., Oded Netzer, and Asim Ansari. "Dynamic targeted pricing in B2B relationships." Marketing Science 33.3 (2014): 317-337
Number of pages: 54 Posted: 30 Aug 2011 Last Revised: 07 Nov 2016
Jonathan Z. Zhang, Oded Netzer and Asim Ansari
University of Washington - Michael G. Foster School of Business, Columbia Business School - Marketing and Columbia Business School - Marketing
Downloads 168 (110,147)

Abstract:

6.

Complicating Choice

Journal of Marketing Research, Vol. 48, No. 2, pp. 308-326, 2011, Columbia Business School Research Paper No. 12-20
Number of pages: 20 Posted: 17 Nov 2011 Last Revised: 01 Feb 2014
Rom Y. Schrift, Oded Netzer and Ran Kivetz
University of Pennsylvania - The Wharton School, Columbia Business School - Marketing and Columbia Business School - Marketing
Downloads 112 (184,024)

Abstract:

7.

Some Customers Would Rather Leave Without Saying Goodbye

Columbia Business School Research Paper No. 15-55
Number of pages: 60 Posted: 17 May 2015 Last Revised: 28 Sep 2016
Eva Ascarza, Oded Netzer and Bruce Hardie
Columbia Business School - Marketing, Columbia Business School - Marketing and London Business School
Downloads 33 (199,558)

Abstract:

Churn, retention, attrition, customer relationship management, customer base analysis, hidden Markov models, latent variable models

8.

The Synthesis of Preference: Bridging Behavioral Decision Research and Marketing Science

Journal of Consumer Psychology, 18 (2008) 179–186,
Number of pages: 8 Posted: 30 Jan 2014
Ran Kivetz, Oded Netzer and Rom Y. Schrift
Columbia Business School - Marketing, Columbia Business School - Marketing and University of Pennsylvania - The Wharton School
Downloads 28 (284,117)
Citation 1

Abstract:

9.

Mine Your Own Business: Market-Structure Surveillance through Text Mining

Marketing Science, Vol. 31, No. 3, 2012; pp. 521-543; DOI: 10.1287/mksc.1120.0713
Number of pages: 23 Posted: 24 Oct 2012 Last Revised: 07 Nov 2016
Columbia Business School - Marketing, Hebrew University of Jerusalem - Jerusalem School of Business Administration, Hebrew University of Jerusalem - Jerusalem School of Business Administration and Independent
Downloads 10 (503,890)
Citation 5

Abstract:

text mining, user-generated content, market structure, marketing research

10.

Beyond the Target Customer: Social Effects of CRM Campaigns

HEC Paris Research Paper No. MKG-2015-1111, Columbia Business School Research Paper No. 15-82
Number of pages: 67 Posted: 25 Sep 2015 Last Revised: 18 Apr 2016
Columbia Business School - Marketing, HEC Paris - Marketing, Columbia Business School - Marketing and Globys
Downloads 6 (89,486)

Abstract:

Customer Relationship Management (CRM), Field experiments, Targeting, Churn, Retention, Mobile

11.

An Empirical Study of National vs. Local Pricing under Multimarket Competition

Columbia Business School Research Paper No. 17-25
Number of pages: 55 Posted: 15 Feb 2017
Yang Li, Brett R. Gordon and Oded Netzer
Cheung Kong Graduate School of Business, Northwestern University - Kellogg School of Management and Columbia Business School - Marketing
Downloads 0 (316,152)

Abstract:

Pricing, Retailing, Competitive Strategy, Geographic Price Targeting, National Pricing Policy, Local Pricing Policy

12.

In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future Directions

Tuck School of Business Working Paper No. 2903548, Columbia Business School Research Paper No. 17-16
Number of pages: 46 Posted: 23 Jan 2017 Last Revised: 05 Apr 2017
Columbia Business School - Marketing, Tuck School of Business at Dartmouth, Columbia Business School - Marketing, Electronic Arts, University of Pennsylvania - Marketing Department, Harvard Business School, London Business School, Tilburg University, Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship, Duke University, New York University and University of Pennsylvania - The Wharton School
Downloads 0 (72,804)

Abstract:

13.

Dynamic Learning in Behavioral Games: A Hidden Markov Mixture of Experts Approach

Quantitative Marketing and Economics, Vol. 10.4: 475-503. DOI 10.1007/s11129-012-9125-8, 2012
Number of pages: 38 Posted: 08 Nov 2016
Asim Ansari, Ricardo Montoya and Oded Netzer
Columbia Business School - Marketing, University of Chile - Industrial Engineering and Columbia Business School - Marketing
Downloads 0 (503,890)

Abstract:

Learning, Behavioral Game Theory, Experimental Economics, Hidden Markov Mixture of Experts Model, Bayesian Estimation

14.

The Functional Alibi

Journal of Academy of Consumer Research, Vol. 1(4): 479-496, doi/10.1086/688218, 2016, Columbia Business School Research Paper No. 16-84
Posted: 08 Nov 2016
Anat Keinan, Ran Kivetz and Oded Netzer
Harvard Business School, Columbia Business School - Marketing and Columbia Business School - Marketing

Abstract:

15.

Idea Generation, Creativity and Prototypicality

Marketing Science, Forthcoming, Columbia Business School Research Paper No. 16-80
Number of pages: 44 Posted: 07 Nov 2016
Olivier Toubia and Oded Netzer
Columbia Business School - Marketing and Columbia Business School - Marketing
Downloads 0 (354,975)
Citation 11

Abstract:

Ideation, Text Mining, New Products, Idea Generation

16.

When Words Sweat: Identifying Signals for Loan Default in the Text of Loan Applications

Columbia Business School Research Paper No. 16-83
Number of pages: 65 Posted: 07 Nov 2016
Columbia Business School - Marketing, Columbia University, Columbia Business School, Marketing, Students and University of Delaware
Downloads 0 (38,571)

Abstract:

loan default, text mining, consumer finance

17.

Complicating Decisions: The Work Ethic Heuristic and the Construction of Effortful Decisions

Journal of Experimental Psychology: General, Vol. 145(7): 807-29, 2016, Columbia Business School Research Paper No. 16-79
Number of pages: 71 Posted: 07 Nov 2016
Rom Y. Schrift, Ran Kivetz and Oded Netzer
University of Pennsylvania - The Wharton School, Columbia Business School - Marketing and Columbia Business School - Marketing
Downloads 0 (431,267)

Abstract:

18.

State-Dependence Effects in Surveys

Marketing Science, Vol. 31, No. 5, 2012, pp. 838-854, DOI: 10.1287/mksc.1120.0722
Posted: 24 Oct 2012
Erasmus University Rotterdam (EUR), Columbia Business School - Marketing and Columbia Business School - Marketing

Abstract:

state dependence, response process, surveys, scale usage, response styles, survey response models, item response theory, validity, reliability