Qianyun Poppy Zhang

New York University (NYU) - New York University (NYU), Leonard N. Stern School of Business, Department of Marketing, Students

Henry Kaufman Ctr

44 W 4 St.

New York, NY

United States

  • New York University (NYU) - New York University (NYU), Leonard N. Stern School of Business, Department of Marketing, Students

SCHOLARLY PAPERS

4

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2,012

TOTAL CITATIONS
Rank 27,190

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Top 27,190

in Total Papers Citations

9

Scholarly Papers (4)

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1.

Impact of Stay-at-home-orders and Cost-of-living on Stimulus Response: Evidence from the CARES Act

Downloads 1,000 (49,268)
Citation 5

Impact of Stay-at-home-orders and Cost-of-living on Stimulus Response: Evidence from the CARES Act

NYU Stern School of Business
Number of pages: 53 Posted: 06 Aug 2020 Last Revised: 03 May 2021
Kanishka Misra, Vishal Singh and Qianyun Poppy Zhang
University of California, San Diego (UCSD), New York University (NYU) - Department of Marketing and New York University (NYU) - New York University (NYU), Leonard N. Stern School of Business, Department of Marketing, Students
Downloads 633 (89,480)
Citation 4

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CARES Stimulus, COVID-19, MPC

Impact of Stay-at-home-orders and Cost-of-living on Stimulus Response: Evidence from the CARES Act

NYU Stern School of Business, Forthcoming
Number of pages: 53 Posted: 15 Jan 2021 Last Revised: 03 May 2021
Kanishka Misra, Vishal Singh and Qianyun Poppy Zhang
University of California, San Diego (UCSD), New York University (NYU) - Department of Marketing and New York University (NYU) - New York University (NYU), Leonard N. Stern School of Business, Department of Marketing, Students
Downloads 367 (172,371)
Citation 1

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Stimulus, Consumption, MPC, COVID, CARES Act

2.

Prior Information and Consumer Search: Evidence from Eye-Tracking

Number of pages: 70 Posted: 26 May 2022 Last Revised: 27 Feb 2023
Raluca Ursu, Tulin Erdem, Qingliang Wang and Qianyun Poppy Zhang
New York University - Stern School of Business, New York University (NYU) - Leonard N. Stern School of Business, Xi'an Jiaotong University (XJTU) and New York University (NYU) - New York University (NYU), Leonard N. Stern School of Business, Department of Marketing, Students
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Citation 4

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Consumer Search, Search with Learning, Prior Information, Eye-tracking

3.

Search Gaps and Consumer Fatigue

Number of pages: 79 Posted: 18 Feb 2021 Last Revised: 11 Feb 2022
Raluca Ursu, Qianyun Poppy Zhang and Elisabeth Honka
New York University - Stern School of Business, New York University (NYU) - New York University (NYU), Leonard N. Stern School of Business, Department of Marketing, Students and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 490 (124,539)

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Sequential Search, Search Fatigue, Search Delay, Online Browsing, Apparel Industry

4.

Social Responsibility and Brand Equity in the Era of Brands With a Social Purpose: Does Helping Refugees Help Brands?

NYU Stern School of Business Forthcoming
Posted: 15 Mar 2021
Tulin Erdem, Qianyun Poppy Zhang, Vishal Singh and Cagdas Sirin
New York University (NYU) - Leonard N. Stern School of Business, New York University (NYU) - New York University (NYU), Leonard N. Stern School of Business, Department of Marketing, Students, New York University (NYU) - Department of Marketing and affiliation not provided to SSRN

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Branding, Brand Equity, Cause Marketing, CSR, Refugee Crisis