female entrepreneurs, gender gap, glass ceiling, mentorship gender-matching, randomized controlled field experiment, small firm growth, developing economies
(Smart) Technology Doesn’t Make Us Dumber: Marketing Analytics Improves the Mental, Managerial and Financial Performance of Entrepreneurs in Rwanda
Marketing analytics, manager-technology interaction, entrepreneur mental performance, small firm growth, entrepreneurship, emerging markets
Volunteer marketers, international business professionals, product differentiation, marketing-entrepreneurship interface, firm growth, emerging markets, linguistic analysis, randomized controlled field experiment
