Nadine Schirmer

affiliation not provided to SSRN

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Scholarly Papers (1)

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The Link between Customer Satisfaction and Loyalty: The Moderating Role of Customer Characteristics

Journal of Strategic Marketing, 26(4), 298-317
Posted: 17 Feb 2020
affiliation not provided to SSRN, Hamburg University of Technology (TUHH), Newcastle Business School and affiliation not provided to SSRN

Abstract:

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Loyalty, satisfaction, trust, commitment, PLS-SEM, moderation