Matthias S. G. Feistel

affiliation not provided to SSRN

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Scholarly Papers (1)

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The Link between Customer Satisfaction and Loyalty: The Moderating Role of Customer Characteristics

Journal of Strategic Marketing, 26(4), 298-317
Posted: 17 Feb 2020
Nadine Schirmer, Christian M. Ringle, Siggi Gudergan and Matthias S. G. Feistel
affiliation not provided to SSRN, Hamburg University of Technology (TUHH), Newcastle Business School and affiliation not provided to SSRN

Abstract:

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Loyalty, satisfaction, trust, commitment, PLS-SEM, moderation