Javier Zazo

Harvard University

1875 Cambridge Street

Cambridge, MA 02138

United States

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Data Analytics for Creative Processes: Designing the Next Great Product

INSEAD Working Paper No. 2020/06/TOM

Number of pages: 41 Posted: 27 Jan 2020

Andre Calmon, Flavio Calmon, Richard Goodwin and Javier Zazo

Georgia Institute of Technology - Operations Management Area, Harvard University, IBM Corporation - Thomas J. Watson Research Center and Harvard University

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