Dr.R. Satheeshkumar

Department of MBA & Research Centre, Surana College, Bengaluru

Kengeri

Bengaluru, 560060

India

  • Department of MBA & Research Centre, Surana College, Bengaluru

SCHOLARLY PAPERS

6

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Ideas:
“  Inventory Shrinkage Management, ATL, TTL and BTL , Gamification in Education System  ”

  • Department of MBA & Research Centre, Surana College, Bengaluru

Scholarly Papers (6)

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1.

A Study on Impact of Social Media on Youth

Journal of Management (JOM),6(1), January-February 2019,pp, 89-96
Number of pages: 8 Posted: 24 Feb 2020
S. Sushma Rawath, Dr.R. Satheeshkumar and Venkatesh Kumar
Centre for Post Graduate Studies, Surana College, Bengaluru, Department of MBA & Research Centre, Surana College, Bengaluru and Centre for Post Graduate Studies, Surana College, Bangaluru
Downloads 4,338 (4,023)

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Social Media, Social Networking, Impact and Youth

2.

A Study on Distribution Channel Strategy: Retailers’ Perspective

Rangasamy, S., Krishnan, S. G., Rawath, S., Rakshith, M., & Ajith Kumar, S. (2022, September 27). A STUDY ON DISTRIBUTION CHANNEL STRATEGY: RETAILERS’ PERSPECTIVE. International Journal for Innovative Engineering and Management Research, 11(9), 240–252. https://doi.org/10.48047/IJIEMR/V11/ISSUE09/28
Number of pages: 13 Posted: 28 Dec 2022
Dr.R. Satheeshkumar, Dr. S. Gokula Krishnan, S. Sushma Rawath, Ajith Kumar S. J and Rakshith M
Department of MBA & Research Centre, Surana College, Bengaluru, Global Academy of Technology, Bangalure, Centre for Post Graduate Studies, Surana College, Bengaluru, Manipal Academy of Higher Education (MAHE) and Independent
Downloads 194 (266,952)

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Distribution Channel, Distribution Strategy, Retailers, Masala Brand, Channel Partners and Competitive Advantage

3.

A Study on Customers Perspective on Opportunities and Challenges of E-Commerce in India

Satheeshkumar Rangasamy, Vetrivel Thiyagarajan, Sampangi Gokula Krishnan, Sushma Rawath, Madhumitha. A Study on Customers Perspective on Opportunities and Challenges of E-Commerce in India. International Journal of Economics, Finance and Management Sciences. Vol. 10, No. 4, 2022, pp. 229-23
Number of pages: 8 Posted: 03 Dec 2022
Dr.R. Satheeshkumar, Vetrivel Thiagarajan, Dr. S. Gokula Krishnan, S. Sushma Rawath and Madhumitha
Department of MBA & Research Centre, Surana College, Bengaluru, Velalar College of Engineering and Technology, Global Academy of Technology, Bangalure, Centre for Post Graduate Studies, Surana College, Bengaluru and affiliation not provided to SSRN
Downloads 140 (351,969)

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E-Commerce, Innovation, Online Customers, Business Transactions, Entrepreneurship, Opportunities, Challenges in E-Commerce

4.

A STUDY ON THE ROLE AND IMPACT OF ARTIFICIAL INTELLIGENCE IN RECRUITMENT PROCESSES: THE PERSPECTIVE OF HR PROFESSIONALS

Krishnan, S. Gokula and KL, Arundathi and Satheeshkumar, Dr.R. and Rawath, S. Sushma, A STUDY ON THE ROLE AND IMPACT OF ARTIFICIAL INTELLIGENCE IN RECRUITMENT PROCESSES: THE PERSPECTIVE OF HR PROFESSIONALS, Seybold Report, 18(5),236-248. https://seyboldreport.net/abstract-2023/5-236.html
Number of pages: 13 Posted: 12 Jun 2023 Last Revised: 13 Jun 2023
Dr. S. Gokula Krishnan, Arundathi K L, Dr.R. Satheeshkumar and S. Sushma Rawath
Global Academy of Technology, Bangalure, K S School of Engineering and Management, Department of MBA & Research Centre, Surana College, Bengaluru and Centre for Post Graduate Studies, Surana College, Bengaluru
Downloads 105 (438,782)

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Artificial Intelligence, Technology, Human Resources, Recruitment, Process and HR professionals

5.

An Analysis on the Measures Taken by Finance Ministry to Uplift the Indian Economy during COVID-19

International Journal of Research - GRANTHAALAYAH 2021
Number of pages: 14 Posted: 10 Sep 2021
Dr.R. Satheeshkumar, S. Sushma Rawath, Dr. S. Gokula Krishnan and Niveditha J.
Department of MBA & Research Centre, Surana College, Bengaluru, Centre for Post Graduate Studies, Surana College, Bengaluru, Global Academy of Technology, Bangalure and Juego Studios
Downloads 53 (642,006)

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COVID-19, Global Pandemic, Economy, Policies, Financial Measures

6.

Gender Based Mood Analysis on Purchase of Wrist Watches in Bangalore, Karnataka

Asian Journal of Social Sciences and Management Studies
Number of pages: 8 Posted: 11 Oct 2021
Dr.R. Satheeshkumar and Dr. S. Gokula Krishnan
Department of MBA & Research Centre, Surana College, Bengaluru and Global Academy of Technology, Bangalure
Downloads 25 (836,611)

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Gender based, Purchase decision, Mood analysis, Triggering attributes, Marketing communication and cognition