Nurina Putri Handayani

Universitas Multimedia Nusantara

Scientia Garden

Jl Boulevard Gading Serpong

Tangerang 15811

Indonesia

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Scholarly Papers (1)

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Examining the Relationship among Brand Commitment, Brand Trust, and Brand Citizenship Behavior in the Service Industry (Análisis de la relación entre el compromiso de marca, la confianza en la marca y la ciudadanía corporativa de las marcas en la industria de servicios)

Revista CEA, Vol. 6, No. 11, 2020
Number of pages: 11 Posted: 30 Jan 2020
Nurina Putri Handayani and Aldrin Herwany
Universitas Multimedia Nusantara and Universitas Padjadjaran - Faculty of Economics and Business
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Abstract:

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brand commitment, brand trust, brand citizenship behavior