Kartik Hosanagar

University of Pennsylvania - Operations & Information Management Department

Assistant Professor

Philadelphia, PA 19104

United States

SCHOLARLY PAPERS

20

DOWNLOADS
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16,206

CITATIONS
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Top 10,707

in Total Papers Citations

39

Scholarly Papers (20)

1.

Blockbuster Culture's Next Rise or Fall: The Impact of Recommender Systems on Sales Diversity

Management Science, Vol. 55, No. 5, pp. 697-712, May 2009
Number of pages: 49 Posted: 17 Apr 2007 Last Revised: 08 May 2012
Daniel M. Fleder and Kartik Hosanagar
University of Pennsylvania - The Wharton School and University of Pennsylvania - Operations & Information Management Department
Downloads 2,669 (2,767)
Citation 15

Abstract:

recommender systems, collaborative filtering, sales diversity, Lorenz curve, Gini coefficient, long tail, electronic commerce, path dependence, simulation, concentration, diversity

2.

Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook

Number of pages: 58 Posted: 26 Sep 2013 Last Revised: 14 Feb 2017
Dokyun Lee, Kartik Hosanagar and Harikesh Nair
Carnegie Mellon University - David A. Tepper School of Business, University of Pennsylvania - Operations & Information Management Department and Stanford University - Graduate School of Business
Downloads 1,713 (2,979)

Abstract:

consumer engagement, social media, advertising content, content engineering, marketing communication, large-scale data, natural language processing, machine learning, selection, Facebook, EdgeRank, content engineering.

3.

Location, Location, Location: An Analysis of Profitability of Position in Online Advertising Markets

Agarwal, A., K. Hosanagar, M. D. Smith (2011), “Location, location and location: An analysis of profitability of position in online advertising markets,” Journal of Marketing Research, 48, 1057-1073.,
Number of pages: 48 Posted: 26 Jun 2008 Last Revised: 02 Sep 2014
Ashish Agarwal, Kartik Hosanagar and Michael D. Smith
University of Texas at Austin - Red McCombs School of Business, University of Pennsylvania - Operations & Information Management Department and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 1,637 (5,412)
Citation 15

Abstract:

Sponsored search, ad placement, hierarchical Bayesian estimation, online advertising, online auctions, search engine marketing

4.

Will the Global Village Fracture into Tribes: Recommender Systems and Their Effects on Consumers

Management Science, Vol. 60, No. 4, pp. 805-823, April 2014
Number of pages: 33 Posted: 31 Dec 2008 Last Revised: 05 Aug 2015
Kartik Hosanagar, Daniel M. Fleder, Dokyun Lee and Andreas Buja
University of Pennsylvania - Operations & Information Management Department, University of Pennsylvania - The Wharton School, Carnegie Mellon University - David A. Tepper School of Business and University of Pennsylvania - Statistics Department
Downloads 1,368 (6,121)

Abstract:

recommender systems, collaborative filtering, fragmentation, personalization, long tail

5.

Aggregation Bias in Sponsored Search Data: The Curse and The Cure

Marketing Science 34(1):59-77 (2015)
Number of pages: 44 Posted: 20 Oct 2009 Last Revised: 28 Jan 2015
Vibhanshu Abhishek, Kartik Hosanagar and Peter Fader
Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, University of Pennsylvania - Operations & Information Management Department and University of Pennsylvania - Marketing Department
Downloads 953 (13,736)
Citation 1

Abstract:

e-commerce, sponsored search, online advertising, aggregation bias, econometrics, probabilistic modeling, consumer behavior, generalized second price auctions

6.

Media Exposure through the Funnel: A Model of Multi-Stage Attribution

Number of pages: 47 Posted: 08 Oct 2012 Last Revised: 18 Dec 2015
Vibhanshu Abhishek, Peter Fader and Kartik Hosanagar
Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, University of Pennsylvania - Marketing Department and University of Pennsylvania - Operations & Information Management Department
Downloads 867 (6,517)

Abstract:

Online ad attribution, multi-channel attribution, online advertising, display ads, search ads, HMM, purchase funnel

7.

Service Adoption and Pricing of Content Delivery Network (CDN) Services

Management Science, Vol. 54, No. 09, pp. 1579-1593
Number of pages: 33 Posted: 15 Sep 2004 Last Revised: 09 Jun 2014
University of Pennsylvania - Operations & Information Management Department, University of California, Berkeley - School of Information, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 736 (24,608)
Citation 1

Abstract:

Content delivery networks, internet, pricing, bursty traffic, web hosting, media delivery

8.

Optimal Bidding in Multi-Item Multi-Slot Sponsored Search Auctions

Operations Research 61(4): 855-873 (2013)
Number of pages: 47 Posted: 06 Feb 2012 Last Revised: 08 Dec 2013
Kartik Hosanagar and Vibhanshu Abhishek
University of Pennsylvania - Operations & Information Management Department and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 590 (23,530)
Citation 1

Abstract:

Sponsored search, search engine marketing, bid optimization, stochastic optimization, stochastic modeling, optimal bidding

9.

Diffusion Models for Peer-to-Peer (P2P) Media Distribution: On the Impact of Decentralized, Constrained Supply

Information Systems Research, Vol. 21, No. 2, pp. 271-287
Number of pages: 31 Posted: 20 May 2005 Last Revised: 07 Jul 2012
Kartik Hosanagar, Peng Han and Yong Tan
University of Pennsylvania - Operations & Information Management Department, University of Washington and University of Washington - Michael G. Foster School of Business
Downloads 481 (41,254)

Abstract:

Peer to peer, P2P, product diffusion, P2P diffusion, supply-constrained diffusion

10.

Dynamic Referrals in Peer-to-Peer Media Distribution

Number of pages: 46 Posted: 30 Aug 2006 Last Revised: 12 Jul 2012
Kartik Hosanagar, Yong Tan and Peng Han
University of Pennsylvania - Operations & Information Management Department, University of Washington - Michael G. Foster School of Business and University of Washington
Downloads 424 (48,999)
Citation 1

Abstract:

Peer to peer, P2P, product diffusion, dynamic referral, Internet marketing, networks and marketing

11.

Do Organic Results Help or Hurt Sponsored Search Performance?

Ashish Agarwal, Kartik Hosanagar, Michael D. Smith (2015) Do Organic Results Help or Hurt Sponsored Search Performance?, Information Systems Research 26(4):695-713, DOI 10.1287/isre.2015.0593
Number of pages: 42 Posted: 23 Jan 2012 Last Revised: 25 Jan 2016
Ashish Agarwal, Kartik Hosanagar and Michael D. Smith
University of Texas at Austin - Red McCombs School of Business, University of Pennsylvania - Operations & Information Management Department and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 264 (59,482)

Abstract:

Sponsored search, Organic search, ad placement, hierarchical Bayesian estimation, online advertising, online auctions, search engine marketing

12.

Cooperative Caching?: An Economic Analysis of Document Duplication in Cooperative Web Caching

Information Systems Research, Forthcoming
Number of pages: 46 Posted: 30 Aug 2006 Last Revised: 08 May 2012
Kartik Hosanagar and Yong Tan
University of Pennsylvania - Operations & Information Management Department and University of Washington - Michael G. Foster School of Business
Downloads 195 (111,518)

Abstract:

Content Delivery, Caching, game theory

13.

User-Centric Operational Decision-Making in Distributed Information Retrieval

Information Systems Research, Forthcoming
Number of pages: 43 Posted: 30 Aug 2006 Last Revised: 25 Feb 2015
Kartik Hosanagar
University of Pennsylvania - Operations & Information Management Department
Downloads 185 (123,592)

Abstract:

Distributed IR, metasearch, Patent search, Optimal operational decisions, Utility theory, Source selection, Query termination

14.

Pricing and Resource Allocation in Caching Services with Multiple Levels of Qos

Number of pages: 37 Posted: 21 Oct 2004 Last Revised: 02 Aug 2014
University of Pennsylvania - Operations & Information Management Department, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, University of California, Berkeley - School of Information and University of California, Irvine - Information Systems Area
Downloads 153 (144,599)
Citation 5

Abstract:

Web caching, dontent delivery, pricing, quality of service

15.

How Long to Squeeze the Creative Juice? An Empirical Study of the Impact of Movie Production Timing on Financial Performance

Number of pages: 30 Posted: 19 Apr 2013 Last Revised: 26 Apr 2013
Tom Tan, J. Eliashberg and Kartik Hosanagar
Southern Methodist University (SMU) - Information Technology and Operations Management Department (ITOM), University of Pennsylvania - Marketing Department and University of Pennsylvania - Operations & Information Management Department
Downloads 71 (234,456)

Abstract:

operations/marketing interface, the movie industry, creative industries, product development process

16.

A Model of Product Design and Information Disclosure Investments

Forthcoming in Management Science
Number of pages: 35 Posted: 02 Nov 2013 Last Revised: 01 Feb 2017
Panos M. Markopoulos and Kartik Hosanagar
University of Cyprus and University of Pennsylvania - Operations & Information Management Department
Downloads 38 (275,538)

Abstract:

Buyer uncertainty, information disclosure, product quality, infomediaries

17.

Do I Follow My Friends or the Crowd? Information Cascades in Online Movie Ratings

Management Science, Forthcoming
Number of pages: 32 Posted: 23 May 2015
Young-Jin Lee, Kartik Hosanagar and Yong Tan
University of Denver, Daniels College of Business, Business Information and Analytics, University of Pennsylvania - Operations & Information Management Department and University of Washington - Michael G. Foster School of Business
Downloads 29 (269,021)

Abstract:

online word of mouth, ratings, social influences, informational cascades, latent variables, multilevel models, online social media

18.

Measuring the Value of Recommendation Links on Product Demand

Number of pages: 40 Posted: 02 Feb 2017
Anuj Kumar and Kartik Hosanagar
University of Florida - Warrington College of Business and University of Pennsylvania - Operations & Information Management Department
Downloads 0 (377,843)

Abstract:

Product recommendation network, electronic commerce, randomized field experiment, sponsored product advertising, average treatment effect

19.

'People Who Liked This Study Also Liked': An Empirical Investigation of the Impact of Recommender Systems on Sales Diversity

Number of pages: 32 Posted: 07 Oct 2016
Dokyun Lee and Kartik Hosanagar
Carnegie Mellon University - David A. Tepper School of Business and University of Pennsylvania - Operations & Information Management Department
Downloads 0 (226,307)

Abstract:

E-Commerce, Personalization, Recommender systems, Sales volume, Sales diversity, Consumer purchase behavior, Collaborative filtering, Gini coefficient

20.

A Missing Data Paradox for Nearest Neighbor Recommender Systems

Posted: 04 Jan 2009 Last Revised: 08 May 2012
Daniel M. Fleder and Kartik Hosanagar
University of Pennsylvania - The Wharton School and University of Pennsylvania - Operations & Information Management Department

Abstract:

recommender systems, collaborative filtering, predictive modeling, missing data