Kartik Hosanagar

University of Pennsylvania - Operations & Information Management Department

Assistant Professor

Philadelphia, PA 19104

United States

SCHOLARLY PAPERS

23

DOWNLOADS
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23,295

CITATIONS
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SSRN RANKINGS

Top 10,325

in Total Papers Citations

41

Scholarly Papers (23)

1.

Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook

Management Science, Accepted and Forthcoming
Number of pages: 57 Posted: 26 Sep 2013 Last Revised: 07 Mar 2018
Dokyun Lee, Kartik Hosanagar and Harikesh Nair
Carnegie Mellon University - David A. Tepper School of Business, University of Pennsylvania - Operations & Information Management Department and Stanford University - Graduate School of Business
Downloads 5,494 (1,226)

Abstract:

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consumer engagement, social media, advertising content, content engineering, marketing communication, large-scale data, natural language processing, machine learning, selection, Facebook, EdgeRank, content engineering, text mining

2.

Media Exposure through the Funnel: A Model of Multi-Stage Attribution

Number of pages: 47 Posted: 08 Oct 2012 Last Revised: 18 Dec 2015
Vibhanshu Abhishek, Peter Fader and Kartik Hosanagar
Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, University of Pennsylvania - Marketing Department and University of Pennsylvania - Operations & Information Management Department
Downloads 3,112 (3,313)

Abstract:

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Online ad attribution, multi-channel attribution, online advertising, display ads, search ads, HMM, purchase funnel

3.

Blockbuster Culture's Next Rise or Fall: The Impact of Recommender Systems on Sales Diversity

Management Science, Vol. 55, No. 5, pp. 697-712, May 2009
Number of pages: 49 Posted: 17 Apr 2007 Last Revised: 08 May 2012
Daniel M. Fleder and Kartik Hosanagar
University of Pennsylvania - The Wharton School and University of Pennsylvania - Operations & Information Management Department
Downloads 3,065 (3,401)
Citation 15

Abstract:

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recommender systems, collaborative filtering, sales diversity, Lorenz curve, Gini coefficient, long tail, electronic commerce, path dependence, simulation, concentration, diversity

4.

Will the Global Village Fracture into Tribes: Recommender Systems and Their Effects on Consumers

Management Science, Vol. 60, No. 4, pp. 805-823, April 2014
Number of pages: 33 Posted: 31 Dec 2008 Last Revised: 05 Aug 2015
Kartik Hosanagar, Daniel M. Fleder, Dokyun Lee and Andreas Buja
University of Pennsylvania - Operations & Information Management Department, University of Pennsylvania - The Wharton School, Carnegie Mellon University - David A. Tepper School of Business and University of Pennsylvania - Statistics Department
Downloads 2,788 (4,014)

Abstract:

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recommender systems, collaborative filtering, fragmentation, personalization, long tail

5.

Location, Location, Location: An Analysis of Profitability of Position in Online Advertising Markets

Agarwal, A., K. Hosanagar, M. D. Smith (2011), “Location, location and location: An analysis of profitability of position in online advertising markets,” Journal of Marketing Research, 48, 1057-1073.
Number of pages: 48 Posted: 26 Jun 2008 Last Revised: 02 Sep 2014
Ashish Agarwal, Kartik Hosanagar and Michael D. Smith
University of Texas at Austin - Red McCombs School of Business, University of Pennsylvania - Operations & Information Management Department and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 2,271 (5,631)
Citation 15

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Sponsored search, ad placement, hierarchical Bayesian estimation, online advertising, online auctions, search engine marketing

6.

Aggregation Bias in Sponsored Search Data: The Curse and The Cure

Marketing Science 34(1):59-77 (2015)
Number of pages: 44 Posted: 20 Oct 2009 Last Revised: 28 Jan 2015
Vibhanshu Abhishek, Kartik Hosanagar and Peter Fader
Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, University of Pennsylvania - Operations & Information Management Department and University of Pennsylvania - Marketing Department
Downloads 1,248 (15,052)
Citation 1

Abstract:

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e-commerce, sponsored search, online advertising, aggregation bias, econometrics, probabilistic modeling, consumer behavior, generalized second price auctions

7.

Optimal Bidding in Multi-Item Multi-Slot Sponsored Search Auctions

Operations Research 61(4): 855-873 (2013)
Number of pages: 47 Posted: 06 Feb 2012 Last Revised: 08 Dec 2013
Kartik Hosanagar and Vibhanshu Abhishek
University of Pennsylvania - Operations & Information Management Department and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 879 (25,441)
Citation 1

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Sponsored search, search engine marketing, bid optimization, stochastic optimization, stochastic modeling, optimal bidding

8.

Service Adoption and Pricing of Content Delivery Network (CDN) Services

Management Science, Vol. 54, No. 09, pp. 1579-1593
Number of pages: 33 Posted: 15 Sep 2004 Last Revised: 09 Jun 2014
University of Pennsylvania - Operations & Information Management Department, University of California, Berkeley - School of Information, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 779 (30,094)
Citation 1

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Content delivery networks, internet, pricing, bursty traffic, web hosting, media delivery

9.

Diffusion Models for Peer-to-Peer (P2P) Media Distribution: On the Impact of Decentralized, Constrained Supply

Information Systems Research, Vol. 21, No. 2, pp. 271-287
Number of pages: 31 Posted: 20 May 2005 Last Revised: 07 Jul 2012
Kartik Hosanagar, Peng Han and Yong Tan
University of Pennsylvania - Operations & Information Management Department, University of Washington and University of Washington - Michael G. Foster School of Business
Downloads 536 (49,456)

Abstract:

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Peer to peer, P2P, product diffusion, P2P diffusion, supply-constrained diffusion

10.

How Do Recommender Systems Affect Sales Diversity? A Cross-Category Investigation via Randomized Field Experiment

Forthcoming at Information Systems Research
Number of pages: 44 Posted: 07 Oct 2016 Last Revised: 15 Sep 2018
Dokyun Lee and Kartik Hosanagar
Carnegie Mellon University - David A. Tepper School of Business and University of Pennsylvania - Operations & Information Management Department
Downloads 535 (49,593)

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E-Commerce, Personalization, Recommender systems, Sales volume, Sales diversity, Consumer purchase behavior, Collaborative filtering, Gini coefficient

11.

Dynamic Referrals in Peer-to-Peer Media Distribution

Number of pages: 46 Posted: 30 Aug 2006 Last Revised: 12 Jul 2012
Kartik Hosanagar, Yong Tan and Peng Han
University of Pennsylvania - Operations & Information Management Department, University of Washington - Michael G. Foster School of Business and University of Washington
Downloads 474 (57,842)
Citation 1

Abstract:

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Peer to peer, P2P, product diffusion, dynamic referral, Internet marketing, networks and marketing

12.

Do Organic Results Help or Hurt Sponsored Search Performance?

Ashish Agarwal, Kartik Hosanagar, Michael D. Smith (2015) Do Organic Results Help or Hurt Sponsored Search Performance?, Information Systems Research 26(4):695-713, DOI 10.1287/isre.2015.0593
Number of pages: 42 Posted: 23 Jan 2012 Last Revised: 25 Jan 2016
Ashish Agarwal, Kartik Hosanagar and Michael D. Smith
University of Texas at Austin - Red McCombs School of Business, University of Pennsylvania - Operations & Information Management Department and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 434 (64,376)

Abstract:

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Sponsored search, Organic search, ad placement, hierarchical Bayesian estimation, online advertising, online auctions, search engine marketing

13.

How Do Product Attributes Moderate the Impact of Recommender Systems?

Number of pages: 41 Posted: 08 Oct 2018 Last Revised: 16 May 2019
Dokyun Lee and Kartik Hosanagar
Carnegie Mellon University - David A. Tepper School of Business and University of Pennsylvania - Operations & Information Management Department
Downloads 378 (75,845)

Abstract:

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E-commerce, Personalization, Recommender Systems, Consumer Reviews, Prod- uct Attributes, Search Cost, Electronic Markets, Awareness, Salience

14.

Cooperative Cashing?: An Economic Analysis of Document Duplication in Cooperative Web Caching

Information Systems Research, Vol. 23, No. 2, pp. 356-357
Number of pages: 46 Posted: 30 Aug 2006 Last Revised: 21 Sep 2018
Kartik Hosanagar and Yong Tan
University of Pennsylvania - Operations & Information Management Department and University of Washington - Michael G. Foster School of Business
Downloads 246 (121,389)

Abstract:

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Content Delivery, Caching, game theory

15.

Do Ratings Cut Both Ways? Impact of Bilateral Ratings on Platforms

Number of pages: 89 Posted: 09 Nov 2017 Last Revised: 28 Mar 2019
Chen Jin, Kartik Hosanagar and Senthil K. Veeraraghavan
National University of Singapore, University of Pennsylvania - Operations & Information Management Department and University of Pennsylvania - The Wharton School - Operations, Information and Decisions
Downloads 214 (139,237)

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sharing economy, rating systems, online platforms

16.

User-Centric Operational Decision-Making in Distributed Information Retrieval

Information Systems Research, Forthcoming
Number of pages: 43 Posted: 30 Aug 2006 Last Revised: 25 Feb 2015
Kartik Hosanagar
University of Pennsylvania - Operations & Information Management Department
Downloads 204 (145,714)

Abstract:

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Distributed IR, metasearch, Patent search, Optimal operational decisions, Utility theory, Source selection, Query termination

17.

Pricing and Resource Allocation in Caching Services with Multiple Levels of Qos

Number of pages: 37 Posted: 21 Oct 2004 Last Revised: 02 Aug 2014
University of Pennsylvania - Operations & Information Management Department, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, University of California, Berkeley - School of Information and University of California, Irvine - Information Systems Area
Downloads 174 (168,412)
Citation 6

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Web caching, dontent delivery, pricing, quality of service

18.

Measuring the Value of Recommendation Links on Product Demand

Forthcoming in Information Systems Research
Number of pages: 48 Posted: 02 Feb 2017 Last Revised: 08 Nov 2018
Anuj Kumar and Kartik Hosanagar
University of Florida - Warrington College of Business and University of Pennsylvania - Operations & Information Management Department
Downloads 137 (205,746)

Abstract:

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Product recommendation network, electronic commerce, randomized field experiment, sponsored product advertising, average treatment effect

19.

Do I Follow My Friends or the Crowd? Information Cascades in Online Movie Ratings

Management Science, Forthcoming
Number of pages: 32 Posted: 23 May 2015
Young-Jin Lee, Kartik Hosanagar and Yong Tan
University of Denver, Daniels College of Business, Business Information and Analytics, University of Pennsylvania - Operations & Information Management Department and University of Washington - Michael G. Foster School of Business
Downloads 126 (219,778)

Abstract:

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online word of mouth, ratings, social influences, informational cascades, latent variables, multilevel models, online social media

20.

How Long to Squeeze the Creative Juice? An Empirical Study of the Impact of Movie Production Timing on Financial Performance

Number of pages: 30 Posted: 19 Apr 2013 Last Revised: 26 Apr 2013
Tom Tan, J. Eliashberg and Kartik Hosanagar
Southern Methodist University (SMU) - Information Technology and Operations Management Department (ITOM), University of Pennsylvania - Marketing Department and University of Pennsylvania - Operations & Information Management Department
Downloads 104 (252,629)

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operations/marketing interface, the movie industry, creative industries, product development process

21.

A Model of Product Design and Information Disclosure Investments

Forthcoming in Management Science
Number of pages: 35 Posted: 02 Nov 2013 Last Revised: 01 Feb 2017
Panos Markopoulos and Kartik Hosanagar
University of Cyprus and University of Pennsylvania - Operations & Information Management Department
Downloads 93 (272,020)

Abstract:

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Buyer uncertainty, information disclosure, product quality, infomediaries

22.

A Missing Data Paradox for Nearest Neighbor Recommender Systems

Number of pages: 7 Posted: 04 Jan 2009 Last Revised: 19 Aug 2018
Daniel M. Fleder and Kartik Hosanagar
University of Pennsylvania - The Wharton School and University of Pennsylvania - Operations & Information Management Department
Downloads 4 (604,739)
Citation 1

Abstract:

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recommender systems, collaborative filtering, predictive modeling, missing data

23.

Learning Optimal Instrument Variables

Posted: 06 Apr 2019 Last Revised: 20 Apr 2019
Amit Gandhi, Kartik Hosanagar and Amandeep Singh
University of Wisconsin - Madison, University of Pennsylvania - Operations & Information Management Department and University of Pennsylvania - The Wharton School

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Econometrics, Machine Learning, Causal Inference