Kartik Hosanagar

University of Pennsylvania - Operations & Information Management Department

Assistant Professor

Philadelphia, PA 19104

United States

  • University of Pennsylvania - Operations & Information Management Department

SCHOLARLY PAPERS

31

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41,139

TOTAL CITATIONS
Rank 4,164

SSRN RANKINGS

Top 4,164

in Total Papers Citations

329

Scholarly Papers (31)

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1.

Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook

Management Science, Accepted and Forthcoming
Number of pages: 57 Posted: 26 Sep 2013 Last Revised: 07 Mar 2018
Dokyun Lee, Kartik Hosanagar and Harikesh Nair
Boston University - Questrom School of Business, University of Pennsylvania - Operations & Information Management Department and Stanford University - Graduate School of Business
Downloads 11,317 (1,000)
Citation 87

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consumer engagement, social media, advertising content, content engineering, marketing communication, large-scale data, natural language processing, machine learning, selection, Facebook, EdgeRank, content engineering, text mining

2.

Media Exposure through the Funnel: A Model of Multi-Stage Attribution

Number of pages: 47 Posted: 08 Oct 2012 Last Revised: 18 Dec 2015
Vibhanshu Abhishek, Peter Fader and Kartik Hosanagar
Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, University of Pennsylvania - Marketing Department and University of Pennsylvania - Operations & Information Management Department
Downloads 6,466 (2,531)
Citation 12

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Online ad attribution, multi-channel attribution, online advertising, display ads, search ads, HMM, purchase funnel

3.

Will the Global Village Fracture into Tribes: Recommender Systems and Their Effects on Consumers

Management Science, Vol. 60, No. 4, pp. 805-823, April 2014
Number of pages: 33 Posted: 31 Dec 2008 Last Revised: 05 Aug 2015
Kartik Hosanagar, Daniel M. Fleder, Dokyun Lee and Andreas Buja
University of Pennsylvania - Operations & Information Management Department, University of Pennsylvania - The Wharton School, Boston University - Questrom School of Business and University of Pennsylvania - Statistics Department
Downloads 4,206 (5,320)
Citation 23

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recommender systems, collaborative filtering, fragmentation, personalization, long tail

4.

Blockbuster Culture's Next Rise or Fall: The Impact of Recommender Systems on Sales Diversity

Management Science, Vol. 55, No. 5, pp. 697-712, May 2009
Number of pages: 49 Posted: 17 Apr 2007 Last Revised: 08 May 2012
Daniel M. Fleder and Kartik Hosanagar
University of Pennsylvania - The Wharton School and University of Pennsylvania - Operations & Information Management Department
Downloads 3,532 (7,078)
Citation 46

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recommender systems, collaborative filtering, sales diversity, Lorenz curve, Gini coefficient, long tail, electronic commerce, path dependence, simulation, concentration, diversity

5.

Location, Location, Location: An Analysis of Profitability of Position in Online Advertising Markets

Agarwal, A., K. Hosanagar, M. D. Smith (2011), “Location, location and location: An analysis of profitability of position in online advertising markets,” Journal of Marketing Research, 48, 1057-1073.
Number of pages: 48 Posted: 26 Jun 2008 Last Revised: 02 Sep 2014
Ashish Agarwal, Kartik Hosanagar and Michael D. Smith
University of Texas at Austin - McCombs School of Business, University of Pennsylvania - Operations & Information Management Department and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 2,651 (11,133)
Citation 21

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Sponsored search, ad placement, hierarchical Bayesian estimation, online advertising, online auctions, search engine marketing

6.

How Do Recommender Systems Affect Sales Diversity? A Cross-Category Investigation via Randomized Field Experiment

Forthcoming at Information Systems Research
Number of pages: 44 Posted: 07 Oct 2016 Last Revised: 10 Sep 2021
Dokyun Lee and Kartik Hosanagar
Boston University - Questrom School of Business and University of Pennsylvania - Operations & Information Management Department
Downloads 1,786 (20,950)
Citation 49

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E-Commerce, Personalization, Recommender systems, Sales volume, Sales diversity, Consumer purchase behavior, Collaborative filtering, Gini coefficient

7.

How Do Product Attributes and Reviews Moderate the Impact of Recommender Systems Through Purchase Stages?

Lee, Dokyun, and Kartik Hosanagar. "How Do Product Attributes and Reviews Moderate the Impact of Recommender Systems Through Purchase Stages?." Management Science 67.1 (2021): 524-546.
Number of pages: 45 Posted: 08 Oct 2018 Last Revised: 02 Sep 2021
Dokyun Lee and Kartik Hosanagar
Boston University - Questrom School of Business and University of Pennsylvania - Operations & Information Management Department
Downloads 1,511 (27,038)
Citation 2

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E-commerce, Personalization, Recommender Systems, Product Attributes, Consumer Reviews, Awareness, Salience, Purchase Journey

8.

Aggregation Bias in Sponsored Search Data: The Curse and The Cure

Marketing Science 34(1):59-77 (2015)
Number of pages: 44 Posted: 20 Oct 2009 Last Revised: 28 Jan 2015
Vibhanshu Abhishek, Kartik Hosanagar and Peter Fader
Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, University of Pennsylvania - Operations & Information Management Department and University of Pennsylvania - Marketing Department
Downloads 1,390 (30,576)
Citation 7

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e-commerce, sponsored search, online advertising, aggregation bias, econometrics, probabilistic modeling, consumer behavior, generalized second price auctions

9.

Optimal Bidding in Multi-Item Multi-Slot Sponsored Search Auctions

Operations Research 61(4): 855-873 (2013)
Number of pages: 47 Posted: 06 Feb 2012 Last Revised: 08 Dec 2013
Kartik Hosanagar and Vibhanshu Abhishek
University of Pennsylvania - Operations & Information Management Department and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 1,020 (47,866)
Citation 9

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Sponsored search, search engine marketing, bid optimization, stochastic optimization, stochastic modeling, optimal bidding

10.

Machine Learning Instrument Variables for Causal Inference

EC '20: Proceedings of the 21st ACM Conference on Economics and Computation
Number of pages: 46 Posted: 06 Apr 2019 Last Revised: 13 Dec 2024
Amit Gandhi, Kartik Hosanagar and Amandeep Singh
University of Pennsylvania, University of Pennsylvania - Operations & Information Management Department and University of Washington - Michael G. Foster School of Business
Downloads 945 (53,330)

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Econometrics, Machine Learning, Causal Inference, Empirical Industrial Organization

11.

Service Adoption and Pricing of Content Delivery Network (CDN) Services

Management Science, Vol. 54, No. 09, pp. 1579-1593
Number of pages: 33 Posted: 15 Sep 2004 Last Revised: 09 Jun 2014
Kartik Hosanagar, John Chuang, Ramayya Krishnan and Michael D. Smith
University of Pennsylvania - Operations & Information Management Department, University of California, Berkeley - School of Information, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 854 (61,230)
Citation 5

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Content delivery networks, internet, pricing, bursty traffic, web hosting, media delivery

12.

Diffusion Models for Peer-to-Peer (P2P) Media Distribution: On the Impact of Decentralized, Constrained Supply

Information Systems Research, Vol. 21, No. 2, pp. 271-287
Number of pages: 31 Posted: 20 May 2005 Last Revised: 07 Jul 2012
Kartik Hosanagar, Peng Han and Yong Tan
University of Pennsylvania - Operations & Information Management Department, University of Washington and University of Washington - Michael G. Foster School of Business
Downloads 582 (100,771)
Citation 2

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Peer to peer, P2P, product diffusion, P2P diffusion, supply-constrained diffusion

13.

Do Organic Results Help or Hurt Sponsored Search Performance?

Ashish Agarwal, Kartik Hosanagar, Michael D. Smith (2015) Do Organic Results Help or Hurt Sponsored Search Performance?, Information Systems Research 26(4):695-713, DOI 10.1287/isre.2015.0593
Number of pages: 42 Posted: 23 Jan 2012 Last Revised: 25 Jan 2016
Ashish Agarwal, Kartik Hosanagar and Michael D. Smith
University of Texas at Austin - McCombs School of Business, University of Pennsylvania - Operations & Information Management Department and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 568 (103,935)
Citation 13

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Sponsored search, Organic search, ad placement, hierarchical Bayesian estimation, online advertising, online auctions, search engine marketing

14.

Dynamic Referrals in Peer-to-Peer Media Distribution

Number of pages: 46 Posted: 30 Aug 2006 Last Revised: 12 Jul 2012
Kartik Hosanagar, Yong Tan and Peng Han
University of Pennsylvania - Operations & Information Management Department, University of Washington - Michael G. Foster School of Business and University of Washington
Downloads 564 (104,763)
Citation 1

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Peer to peer, P2P, product diffusion, dynamic referral, Internet marketing, networks and marketing

15.

To Brush or Not to Brush: Product Rankings, Consumer Search, and Fake Orders

Information Systems Research, Forthcoming
Number of pages: 107 Posted: 23 Oct 2019 Last Revised: 28 Mar 2022
Chen Jin, Luyi Yang and Kartik Hosanagar
National University of Singapore (NUS) - Department of Information Systems and Analytics, University of California, Berkeley - Haas School of Business and University of Pennsylvania - Operations & Information Management Department
Downloads 508 (119,324)
Citation 2

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search, rankings, brushing, fake, customer welfare

16.

Interpretable Deep Learning Approach to Churn Management

Number of pages: 44 Posted: 14 Dec 2021
Daehwan Ahn, Dokyun Lee and Kartik Hosanagar
University of Pennsylvania - Operations & Information Management Department, Boston University - Questrom School of Business and University of Pennsylvania - Operations & Information Management Department
Downloads 491 (124,267)
Citation 1

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Survival Analysis, Deep Learning, Interpretability, Churn Management, XAI, Interpretable Machine Learning

17.

Modeling Lengthy Behavioral Log Data for Customer Churn Management: A Representation Learning Approach

Number of pages: 50 Posted: 23 Nov 2021
Daehwan Ahn, Dokyun Lee and Kartik Hosanagar
University of Pennsylvania - Operations & Information Management Department, Boston University - Questrom School of Business and University of Pennsylvania - Operations & Information Management Department
Downloads 355 (180,625)

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Churn, Customer Log Data, Lengthy Log, Deep Learning, Sequence Embedding, CLV

18.

Cooperative Cashing?: An Economic Analysis of Document Duplication in Cooperative Web Caching

Information Systems Research, Vol. 23, No. 2, pp. 356-357
Number of pages: 46 Posted: 30 Aug 2006 Last Revised: 21 Sep 2018
Kartik Hosanagar and Yong Tan
University of Pennsylvania - Operations & Information Management Department and University of Washington - Michael G. Foster School of Business
Downloads 277 (235,412)

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Content Delivery, Caching, game theory

19.

User-Centric Operational Decision-Making in Distributed Information Retrieval

Information Systems Research, Forthcoming
Number of pages: 43 Posted: 30 Aug 2006 Last Revised: 25 Feb 2015
Kartik Hosanagar
University of Pennsylvania - Operations & Information Management Department
Downloads 257 (254,001)

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Distributed IR, metasearch, Patent search, Optimal operational decisions, Utility theory, Source selection, Query termination

20.

AI in Personalized Product Recommendations

Management and Business Review, Vol. 3, No. 1 & 2, Winter and Spring 2023
Number of pages: 5 Posted: 27 Sep 2023
Kartik Hosanagar and Dokyun Lee
University of Pennsylvania - Operations & Information Management Department and Boston University - Questrom School of Business
Downloads 253 (259,177)

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Artificial intelligence (AI), recommender systems, consumer choice

21.

Do I Follow My Friends or the Crowd? Information Cascades in Online Movie Ratings

Management Science, Forthcoming
Number of pages: 32 Posted: 23 May 2015
Young-Jin Lee, Kartik Hosanagar and Yong Tan
University of Denver, Daniels College of Business, Business Information and Analytics, University of Pennsylvania - Operations & Information Management Department and University of Washington - Michael G. Foster School of Business
Downloads 250 (261,191)
Citation 29

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online word of mouth, ratings, social influences, informational cascades, latent variables, multilevel models, online social media

22.

Measuring the Value of Recommendation Links on Product Demand

Forthcoming in Information Systems Research
Number of pages: 48 Posted: 02 Feb 2017 Last Revised: 08 Nov 2018
Anuj Kumar and Kartik Hosanagar
University of Florida - Warrington College of Business and University of Pennsylvania - Operations & Information Management Department
Downloads 246 (265,423)
Citation 15

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Product recommendation network, electronic commerce, randomized field experiment, sponsored product advertising, average treatment effect

23.

Pricing and Resource Allocation in Caching Services with Multiple Levels of Qos

Number of pages: 37 Posted: 21 Oct 2004 Last Revised: 02 Aug 2014
Kartik Hosanagar, Ramayya Krishnan, John Chuang and Vidyanand Choudhary
University of Pennsylvania - Operations & Information Management Department, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, University of California, Berkeley - School of Information and University of California, Irvine - Information Systems Area
Downloads 228 (285,841)
Citation 2

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Web caching, dontent delivery, pricing, quality of service

24.

How Long to Squeeze the Creative Juice? An Empirical Study of the Impact of Movie Production Timing on Financial Performance

Number of pages: 30 Posted: 19 Apr 2013 Last Revised: 26 Apr 2013
Tom Tan, J. Eliashberg and Kartik Hosanagar
Southern Methodist University (SMU) - Information Technology and Operations Management Department (ITOM), University of Pennsylvania - Marketing Department and University of Pennsylvania - Operations & Information Management Department
Downloads 199 (326,598)

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operations/marketing interface, the movie industry, creative industries, product development process

25.

Will We Trust What We Don’t Understand? Impact of Model Interpretability and Outcome Feedback on Trust in AI

Number of pages: 40 Posted: 18 Nov 2021
Daehwan Ahn, Abdullah Almaatouq, Monisha Gulabani and Kartik Hosanagar
University of Pennsylvania - Operations & Information Management Department, Massachusetts Institute of Technology (MIT), University of Pennsylvania - The Wharton School and University of Pennsylvania - Operations & Information Management Department
Downloads 190 (339,381)

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Trust in AI Systems, Human-AI Collaboration, Interpretability, Outcome Feedback, Performance, AI-assisted Systems

26.

A Model of Product Design and Information Disclosure Investments

Forthcoming in Management Science
Number of pages: 35 Posted: 02 Nov 2013 Last Revised: 01 Feb 2017
Panos Markopoulos and Kartik Hosanagar
University of Cyprus and University of Pennsylvania - Operations & Information Management Department
Downloads 185 (347,831)
Citation 2

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Buyer uncertainty, information disclosure, product quality, infomediaries

27.

Harnessing AI for Business Insight: Key Considerations for Deploying LLMs in Summarization Pipelines

The Wharton School Research Paper
Number of pages: 36 Posted: 23 Sep 2024
Alex P. Miller, Kartik Hosanagar and Krishnan Ramayya
University of Southern California, Marshall School of Business, University of Pennsylvania - Operations & Information Management Department and School of Information Systems and Management, The H. John Heinz III College
Downloads 126 (482,509)

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large language models (LLM), LLM evaluation, LLM summarization for decision support, social media analysis, user generated content (UGC), AI-driven business intelligence

28.

Network Externalities and App Store Fees in Mobile Platforms

Number of pages: 70 Posted: 28 Aug 2021 Last Revised: 28 Nov 2024
Amandeep Singh, Kartik Hosanagar and Aviv Nevo
University of Washington - Michael G. Foster School of Business, University of Pennsylvania - Operations & Information Management Department and Northwestern University - Department of Economics
Downloads 72 (694,448)

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Platform Competition, Indirect Network Effects, Online Marketplace, Two-sided Markets

29.

Generative AI Adoption by Creator Platforms 

The Wharton School Research Paper
Number of pages: 42 Posted: 24 Mar 2025
Di Yuan, Manmohan Aseri, Vibhanshu Abhishek and Kartik Hosanagar
University of Pittsburgh - Katz Graduate School of Business, University of Maryland - Robert H. Smith School of Business, Paul Merage School of Business, University of California - Irvine and University of Pennsylvania - Operations & Information Management Department
Downloads 57 (798,085)
Citation 1

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Generative AI, Creator Platforms, Game Theory, Strategic Pricing

30.

A Missing Data Paradox for Nearest Neighbor Recommender Systems

Number of pages: 7 Posted: 04 Jan 2009 Last Revised: 19 Aug 2018
Daniel M. Fleder and Kartik Hosanagar
University of Pennsylvania - The Wharton School and University of Pennsylvania - Operations & Information Management Department
Downloads 53 (812,434)

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recommender systems, collaborative filtering, predictive modeling, missing data

31.

Do Ratings Cut Both Ways? Impact of Bilateral Ratings on Platforms

Posted: 09 Nov 2017 Last Revised: 15 Mar 2022
Chen Jin, Kartik Hosanagar and Senthil K. Veeraraghavan
National University of Singapore (NUS) - Department of Information Systems and Analytics, University of Pennsylvania - Operations & Information Management Department and University of Pennsylvania - The Wharton School - Operations, Information and Decisions

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sharing economy, rating systems, online platforms