Shubham Gupta

Temple University - Fox School of Business and Management, Students

Philadelphia, PA

United States

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Scholarly Papers (1)

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When Worse Is Better: Strategic Choice of Vendors with Differentiated Capabilities in a Complex Co-Creation Environment

Posted: 22 Feb 2020
Shubham Gupta, Abhishek Roy, Subodha Kumar and Ram Mudambi
Temple University - Fox School of Business and Management, Students, Temple University, Fox School of Business, Department of Marketing and Supply Chain Management, Temple University - Department of Marketing and Supply Chain Management and Temple University - Department of Strategic Management

Abstract:

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collaboration, co-production, co-creation, multiple vendors, game theory, analytical modeling