Nurlida Binti Ismail

Taylor's University

Senior Lecturer

Malaysia

SCHOLARLY PAPERS

1

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Scholarly Papers (1)

1.

Perceived Risk Factors Affecting Consumers’ Online Shopping Behaviour

The Journal of Asian Finance, Economics and Business Vol.6 No.4 pp.246-260, 2019
Number of pages: 13 Posted: 04 Feb 2020
Kok Wai, Dr Omkar Dastane, Zainudin Johari and Nurlida Binti Ismail
affiliation not provided to SSRN, Curtin University, Malaysia, FTMS College and Taylor's University
Downloads 4,122 (3,384)
Citation 7

Abstract:

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Perceived Risk, Online Shopping Behaviour, Malaysian Consumer, E-Commerce