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Murtala Garba

Abubakar Tafawa Balewa University

Ganjuwa, Road, Bauchi

Bauchi, Bauchi 740272

Nigeria

http://www.atbu.edu.ng

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SCHOLARLY PAPERS

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Scholarly Papers (2)

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1.

Empirical Investigation of Factors Affecting Online Shopping Behavior

Laplage em Revista (International)
Number of pages: 16 Posted: 18 Nov 2021
Qaribu Yahaya Nasidi, Muhamad Fazil Ahmad, Murtala Garba, Isyaku Hassan and Musa BaraU Gamji
Ahmadu Bello University (ABU), University Sultan Zainal Abidin, Abubakar Tafawa Balewa University, Universiti Sultan Zainal Abidin and Ahmadu Bello University (ABU)
Downloads 1,295 (40,010)

Abstract:

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Advertising, internet. online risk, online shopping, reliability, shopping behavior

2.

Analysing the Mediating Effect of Social Media on Online Shopping Using Partial Least Square

Nasidi, Q. Y., Ahmad, M. F., Abdulkadir, J., & Garba, M. (2022). Analysing the Mediating Effect of Social Media on Online Shopping Using Partial Least Square. Online Journal of Communication and Media Technologies, 12(2), e202213. https://doi.org/10.30935/ojcmt/11907
Number of pages: 9 Posted: 02 May 2022
Qaribu Yahaya Nasidi, Muhamad Fazil Ahmad, Jamilu Abdulkadir and Murtala Garba
Ahmadu Bello University (ABU), University Sultan Zainal Abidin, Ahmadu Bello University (ABU) - Distance Learning Center and Abubakar Tafawa Balewa University
Downloads 387 (191,334)

Abstract:

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social media, trust, smart-PLS, online shopping