Manishkumar Varma

affiliation not provided to SSRN

SCHOLARLY PAPERS

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Scholarly Papers (2)

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1.

Impact of Social Media, Security Risks and Reputation of E-Retailer on Consumer Buying Intentions through Trust in Online Buying: A Structural Equation Modeling Approach

Varma, M., Kumar, V., Sangvikar, B., and Pawar, A. (2020). Impact of Social Media, Security Risks and Reputation of E-Retailer on Consumer Buying Intentions through Trust in Online Buying: A Structural Equation Modeling Approach. Journal of Critical Reviews, 7(1): 119-127
Number of pages: 9 Posted: 04 Feb 2020
Manishkumar Varma, Vinay Kumar, B.V. Sangvikar and Avinash Pawar
affiliation not provided to SSRN, affiliation not provided to SSRN, Savitribai Phule Pune University (SPPU) and Savitribai Phule Pune University
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E-commerce; Online Purchasing Intentions; Buying Behaviour; Structural Equations Modelling; Regression Analysis; Confirmatory Factor Analysis

2.

Realising the Transformation of Customer Purchase Behaviour: Assessment of Impact of Social Media on Purchasing Behavior of Consumers in India

Kumar, V., Varma, M., Sangvikar, B., and Pawar, A. (2020). Realising the Transformation of Customer Purchase Behaviour: Assessment of Impact of Social Media on Purchasing Behavior of Consumers in India. Test Engineering and Management, Vol. 82, 12990-12998
Number of pages: 9 Posted: 24 Mar 2020
Vinay Kumar, Manishkumar Varma, Balkrishnan Sangvikar and Avinash Pawar
Chandigarh University, affiliation not provided to SSRN, affiliation not provided to SSRN and Savitribai Phule Pune University
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Consumer Attitude, Subjective Norms, Behavior, Consumer Purchase Intention, Online Shopping Behaviour, Online Marketing, Network Marketing, Social Media Marketing.