Balkrishnan Sangvikar

affiliation not provided to SSRN

SCHOLARLY PAPERS

2

DOWNLOADS
Rank 35,295

SSRN RANKINGS

Top 35,295

in Total Papers Downloads

2,490

SSRN CITATIONS

3

CROSSREF CITATIONS

0

Scholarly Papers (2)

Actions:
Email selected abstracts
1.

Realising the Transformation of Customer Purchase Behaviour: Assessment of Impact of Social Media on Purchasing Behavior of Consumers in India

Kumar, V., Varma, M., Sangvikar, B., and Pawar, A. (2020). Realising the Transformation of Customer Purchase Behaviour: Assessment of Impact of Social Media on Purchasing Behavior of Consumers in India. Test Engineering and Management, Vol. 82, 12990-12998
Number of pages: 9 Posted: 24 Mar 2020
Vinay Kumar, Manishkumar Varma, Balkrishnan Sangvikar and Avinash Pawar
Chandigarh University, affiliation not provided to SSRN, affiliation not provided to SSRN and Savitribai Phule Pune University
Downloads 1,469 (22,813)

Abstract:

Loading...

Consumer Attitude, Subjective Norms, Behavior, Consumer Purchase Intention, Online Shopping Behaviour, Online Marketing, Network Marketing, Social Media Marketing.

2.

Competitive Strategies for Unorganised Retail Business: Understanding Structure, Operations, and Profitability of Small Mom and Pop Stores in India

Sangvikar, B., Kolte, A. and Pawar, A. (2019). Competitive Strategies for Unorganised Retail Business: Understanding Structure, Operations, and Profitability of Small Mom and Pop Stores in India. International Journal on Emerging Technologies, 10(3): 253-259.
Number of pages: 7 Posted: 04 Feb 2020
Balkrishnan Sangvikar, Ashutosh Kolte and Avinash Pawar
affiliation not provided to SSRN, Department of Management Sciences (PUMBA) , Savitribai Phule Pune University and Savitribai Phule Pune University
Downloads 1,021 (38,665)
Citation 3

Abstract:

Loading...

Retailing in India, Unorganized Retailing, Retail Strategy, Promotion in Retail, Small Scale Retailing, Retail Culture.