Liz Gee

University of the Arts London - London College of Fashion

20 John Princes Street

W1G 0BJ

United Kingdom

  • University of the Arts London - London College of Fashion

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Googling Fashion: Forecasting Fashion Consumer Behaviour Using Google Trends

Social Sciences, 2019, 8(4), 111; DOI/10.3390/socsci8040111
Number of pages: 23 Posted: 03 Mar 2020
Emmanuel Sirimal Silva, Hossein Hassani, Dag Øivind Madsen and Liz Gee
University of the Arts London - Fashion Business School, Organization of the Petroleum Exporting Countries (OPEC), University of South-Eastern Norway and University of the Arts London - London College of Fashion
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Google Trends; fashion; forecast; neural networks; singular spectrum analysis; big data