Kerry Mundt

affiliation not provided to SSRN

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Scholarly Papers (1)

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How Common are Brand Extensions in Consumer Goods Markets? A Multi-Country Study

Number of pages: 20 Posted: 03 Mar 2020
John Dawes, Byron Sharp and Kerry Mundt
University of South Australia - Ehrenberg-Bass Institute, University of South Australia - Ehrenberg Bass Institute of Marketing Science and affiliation not provided to SSRN
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Abstract:

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Brand extensions