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Kerry Mundt
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Scholarly Papers (1)
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1.
How Common are Brand Extensions in Consumer Goods Markets? A Multi-Country Study
Number of pages: 20
Posted: 03 Mar 2020
John Dawes
,
Byron Sharp
and Kerry Mundt
University of South Australia - Ehrenberg-Bass Institute, University of South Australia - Ehrenberg Bass Institute of Marketing Science and
affiliation not provided to SSRN
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Brand extensions
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