Qihong Liu

University of Oklahoma - Department of Economics

Professor

Norman, OK 73019-2103

United States

http://qliu.oucreate.com

  • University of Oklahoma - Department of Economics

    • Email
    • Tel: 405-325-5846
SCHOLARLY PAPERS

37

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136

CROSSREF CITATIONS

44

Scholarly Papers (37)

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1.

Competing with Complementors: An Empirical Look at Amazon.com

Harvard Business School Technology & Operations Mgt. Unit Working Paper No. 15-044, Strategic Management Journal (Forthcoming)
Number of pages: 43 Posted: 04 Dec 2014 Last Revised: 06 Jun 2018
Feng Zhu and Qihong Liu
Harvard University - Harvard Business School and University of Oklahoma - Department of Economics
Downloads 2,425 (9,974)
Citation 31

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2.

'Showrooming' and Price-Matching Guarantee

Number of pages: 26 Posted: 10 Jun 2011 Last Revised: 13 May 2013
Qihong Liu
University of Oklahoma - Department of Economics
Downloads 899 (44,573)

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Showrooming; Quality free-riding, Predation through price-matching

3.

Is the Effect of Competition on Price Dispersion Non-Monotonic? Evidence from the U.S. Airline Industry

Number of pages: 28 Posted: 11 Apr 2006 Last Revised: 12 Oct 2012
Mian Dai, Qihong Liu and Konstantinos Serfes
Drexel University, University of Oklahoma - Department of Economics and Drexel University
Downloads 878 (46,038)
Citation 17

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Price Dispersion, Second-Degree Price Discrimination, Airline Industry

4.

Skippable Ads: Interactive Advertising on Digital Media Platforms

Number of pages: 45 Posted: 15 May 2018 Last Revised: 08 Sep 2021
Anthony J. Dukes, Qihong Liu and Jie Shuai
University of Southern California - Marshall School of Business, University of Oklahoma - Department of Economics and Zhongnan University of Economics and Law
Downloads 827 (50,054)
Citation 2

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Advertising, Commercial Media, Two-Sided Markets, Skippable Ads

5.

The Consumption of Advertising in the Digital Age: Attention & Ad Content

Number of pages: 49 Posted: 13 Oct 2020 Last Revised: 21 Feb 2023
Anthony J. Dukes and Qihong Liu
University of Southern California - Marshall School of Business and University of Oklahoma - Department of Economics
Downloads 625 (72,247)
Citation 2

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Advertising Content, Attention, Skippable Ads

6.

Price Discrimination in Two-Sided Markets

NET Institute Working Paper No. 07-25
Number of pages: 49 Posted: 19 Oct 2007 Last Revised: 17 Sep 2012
Qihong Liu and Konstantinos Serfes
University of Oklahoma - Department of Economics and Drexel University
Downloads 624 (72,397)
Citation 5

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Price discrimination, Two-sided markets, Indirect network externalities.

7.

The Impact of Multi-Homing in a Ride-Sharing Market

Number of pages: 16 Posted: 16 May 2017 Last Revised: 04 Apr 2021
Oksana Loginova, X. Henry Wang and Qihong Liu
University of Missouri, University of Missouri-Columbia and University of Oklahoma - Department of Economics
Downloads 445 (109,533)
Citation 4

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Ride-Hailing Platform, Two-Sided Markets, Network Externalities, Multi-Homing

8.

Does Sunk Cost Affect Prices? Evidence from the U.S. Airline Industry

Number of pages: 39 Posted: 05 Mar 2020 Last Revised: 05 Aug 2022
Long Shi, Long Shi, Qihong Liu and Myongjin Kim
Xi'an Jiaotong UniversityXi'an Jiaotong University, University of Oklahoma - Department of Economics and University of Oklahoma
Downloads 421 (116,932)

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Airlines; Fuel hedging; Ticket pricing; Sunk cost fallacy; Full-cost pricing

9.

Signaling Through Advertising When Ad Can Be Blocked

Forthcoming, Marketing Science
Number of pages: 54 Posted: 17 Jun 2019 Last Revised: 22 Feb 2021
Yuxin Chen and Qihong Liu
New York University (NYU) - New York University (NYU), Shanghai and University of Oklahoma - Department of Economics
Downloads 366 (137,155)
Citation 3

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Ad Avoidance, Signaling, Advertising Strategy

10.

The Effect of Most-Favored Customer Clauses on Prices

Number of pages: 36 Posted: 30 May 2007 Last Revised: 15 Jul 2010
Jihui Chen and Qihong Liu
Illinois State University and University of Oklahoma - Department of Economics
Downloads 329 (153,805)
Citation 1

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Most-favored customer clauses; Low-price guarantee; Price discrimination

11.

When Do Firms Offer Higher Product Quality? Evidence from the Allocation of Inflight Amenities

Forthcoming, Review of Industrial Organization
Number of pages: 32 Posted: 15 Nov 2016 Last Revised: 15 Nov 2022
Myongjin Kim, Qihong Liu and Nicholas G. Rupp
University of Oklahoma - Department of Economics, University of Oklahoma - Department of Economics and East Carolina University - Department of Economics
Downloads 321 (157,975)
Citation 3

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Airlines; Inflight Amenities; Pricing

12.

Pricing-to-Market: Price Discrimination or Product Differentiation?

Number of pages: 25 Posted: 24 Nov 2004
Nathalie Lavoie and Qihong Liu
University of Massachusetts at Amherst - College of Natural Resources & the Environment - Department of Resource Economics and University of Oklahoma - Department of Economics
Downloads 309 (164,430)
Citation 6

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Pricing-to-market, Vertical differentiation, Unit values, Price discrimination, Quality upgrading

13.

Product Customization

Number of pages: 33 Posted: 13 Oct 2005
Dan Bernhardt, Qihong Liu and Konstantinos Serfes
University of Illinois at Urbana-Champaign - Department of Economics, University of Oklahoma - Department of Economics and Drexel University
Downloads 291 (175,188)

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Product customization, Information acquisition, Brand name effects, Horizontal differentiation

14.

Gender Gap in Tenure & Promotion: Evidence from the Economics Ph.D. Class of 2008

Number of pages: 46 Posted: 17 Dec 2016 Last Revised: 17 Aug 2021
Jihui Chen, Qihong Liu and Myongjin Kim
Illinois State University, University of Oklahoma - Department of Economics and University of Oklahoma - Department of Economics
Downloads 280 (182,271)
Citation 2

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Gender gap, Economics of gender, Labor market outcomes, Tenure and promotion

15.

Multi-dimensional Product Differentiation

Number of pages: 36 Posted: 21 Dec 2011 Last Revised: 04 May 2019
Qihong Liu and Jie Shuai
University of Oklahoma - Department of Economics and Zhongnan University of Economics and Law
Downloads 277 (184,315)
Citation 6

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Multi-dimensional product differentiation, Unit transport cost, Location choice

16.

Market Segmentation and Collusive Behavior

Number of pages: 30 Posted: 28 Feb 2006
Qihong Liu and Konstantinos Serfes
University of Oklahoma - Department of Economics and Drexel University
Downloads 263 (194,185)
Citation 5

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Market segmentation, Tacit collusion, Third-degree price

17.

Customer Information Sharing Among Rival Firms

European Economic Review, Forthcoming
Number of pages: 33 Posted: 08 Nov 2004
Qihong Liu and Konstantinos Serfes
University of Oklahoma - Department of Economics and Drexel University
Downloads 239 (213,282)
Citation 14

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Customer information sharing, horizontal and vertical differentiation, perfect price discrimination

18.

Optimal Product Differentiation in a Circular Model

Journal of Economics, Forthcoming
Number of pages: 32 Posted: 06 May 2010 Last Revised: 03 May 2016
Qiang Gong, Qihong Liu and Yi Zhang
Peking University, University of Oklahoma - Department of Economics and University of Wisconsin - Madison - Department of Economics
Downloads 223 (228,023)
Citation 2

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Product differentiation, Circular model, Location choice, rho-concavity

19.

Multi-Dimensional Price Discrimination

International Journal of Industrial Organization, Forthcoming
Number of pages: 30 Posted: 13 Jan 2012 Last Revised: 21 Jul 2013
Qihong Liu and Jie Shuai
University of Oklahoma - Department of Economics and Zhongnan University of Economics and Law
Downloads 203 (248,755)
Citation 3

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Multi-dimensional price discrimination, Best-response asymmetry, Information acquisition

20.

Imperfect Price Discrimination, Market Structure and Efficiency

Number of pages: 18 Posted: 08 Nov 2004
Qihong Liu and Konstantinos Serfes
University of Oklahoma - Department of Economics and Drexel University
Downloads 184 (271,732)
Citation 1

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Free-entry, Price discrimination, Market structure, Efficiency

21.

Customer Poaching and Coupon Trading

Journal of Economics, Forthcoming
Number of pages: 22 Posted: 27 Dec 2010 Last Revised: 09 Feb 2016
Georgia Kosmopoulou, Qihong Liu and Jie Shuai
University of Oklahoma - Department of Economics, University of Oklahoma - Department of Economics and Zhongnan University of Economics and Law
Downloads 166 (296,987)

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Customer Poaching, Coupon Trading, Consumer Arbitrage.

22.

Behavior-Based Price Discrimination with Non-Uniform Distribution of Consumer Preferences

Number of pages: 38 Posted: 10 Mar 2016 Last Revised: 20 Jul 2021
Rosa Branca Esteves, Qihong Liu and Jie Shuai
NIPE-University of Minho, University of Oklahoma - Department of Economics and Zhongnan University of Economics and Law
Downloads 157 (311,317)

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Behavior-based price discrimination; Price discrimination based on purchase history; Non-uniform distribution of consumer preferences

23.

The Impact of Strategic Agents in Two-Sided Markets

Forthcoming, Journal of Economics
Number of pages: 25 Posted: 09 Jun 2016 Last Revised: 06 Jul 2021
Qihong Liu, Daniel Nedelescu and Ji Gu
University of Oklahoma - Department of Economics, University of Oklahoma - Department of Economics and University of Oklahoma - Department of Economics
Downloads 156 (312,965)

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Two-sided media markets; Strategic agents; Ad quality; Platform asymmetry; Content quality.

24.

Competitive Response to Unbundled Services: An Empirical Look at Spirit Airlines

Forthcoming, Journal of Economics & Management Strategy
Number of pages: 44 Posted: 24 Jun 2018 Last Revised: 09 Aug 2021
Lei He, Myongjin Kim and Qihong Liu
University of Oklahoma - Department of Economics, University of Oklahoma and University of Oklahoma - Department of Economics
Downloads 155 (314,716)

Abstract:

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Carry-on baggage fee; Unbundling; Add-on pricing; Subcontracting; Low-cost carriers

25.

Tacit Collusion with Low-Price Guarantees

Manchester School, Forthcoming
Number of pages: 27 Posted: 01 Nov 2010 Last Revised: 24 Apr 2012
Qihong Liu
University of Oklahoma - Department of Economics
Downloads 153 (318,238)

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Low-price guarantee, Price-matching, Price-beating, Tacit collusion

26.

Information Markets, Product Markets and Vertical Merger

Journal of Economics and Finance, Forthcoming
Number of pages: 33 Posted: 31 May 2007 Last Revised: 22 Dec 2010
Jihui Chen and Qihong Liu
Illinois State University and University of Oklahoma - Department of Economics
Downloads 141 (339,775)

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Information Gatekeeper, Vertical Merger, Price Leader

27.

Efficiency, Welfare and Ownership of Private Information

Number of pages: 30 Posted: 15 Feb 2007 Last Revised: 13 Apr 2009
Qihong Liu and Konstantinos Serfes
University of Oklahoma - Department of Economics and Drexel University
Downloads 130 (361,755)

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Information sharing, Asymmetric information, Coase theorem, Signaling game

28.

Loyalty Rewards Facilitate Tacit Collusion

Number of pages: 35 Posted: 03 Mar 2010 Last Revised: 26 May 2010
Yuk-fai Fong and Qihong Liu
Northwestern University - Department of Management & Strategy and University of Oklahoma - Department of Economics
Downloads 127 (368,173)

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Loyalty Rewards, Repeat-Purchase Prices, Repeat-Purchase Discounts, Tacit Collusion

29.

How (Not) to Price Discriminate

Number of pages: 27 Posted: 13 Jan 2012 Last Revised: 21 Nov 2022
Qihong Liu and Jie Shuai
University of Oklahoma - Department of Economics and Zhongnan University of Economics and Law
Downloads 126 (370,363)

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Price discrimination, Best-response asymmetry, Multi-dimensional product differentiation

30.

Where Do New Ph.D. Economists Go? Evidence from Recent Initial Job Placements

Downloads 114 (398,576)
Citation 1

Where Do New Ph.D. Economists Go? Evidence from Recent Initial Job Placements

Number of pages: 35 Posted: 15 Sep 2012 Last Revised: 31 Oct 2012
Jihui Chen, Qihong Liu and Sherrilyn M. Billger
Illinois State University, University of Oklahoma - Department of Economics and Illinois State University - Department of Economics
Downloads 70 (549,819)
Citation 2

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Ph.D. labor market, Job type, Job location, Job rank

Where Do New Ph.D. Economists Go? Evidence from Recent Initial Job Placements

IZA Discussion Paper No. 6990
Number of pages: 37 Posted: 17 Nov 2012
Jihui Chen, Qihong Liu and Sherrilyn M. Billger
Illinois State University, University of Oklahoma - Department of Economics and Illinois State University - Department of Economics
Downloads 44 (689,275)

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Ph.D. labor market, job type, job location, job rank

31.

Market Foreclosure and the Welfare Impacts of Price Discrimination

Economics Bulletin 36 (1), 337-348 (2016).
Number of pages: 13 Posted: 02 Aug 2011 Last Revised: 19 Apr 2016
Qihong Liu
University of Oklahoma - Department of Economics
Downloads 103 (428,574)

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Price discrimination; Market foreclosure; Strategic market foreclosure

32.

Price Discrimination with Varying Qualities of Information

Forthcoming, B.E. Journal of Economic Analysis and Policy
Number of pages: 28 Posted: 25 Oct 2013 Last Revised: 13 Dec 2015
Qihong Liu and Jie Shuai
University of Oklahoma - Department of Economics and Zhongnan University of Economics and Law
Downloads 93 (458,844)

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Multi-dimension; Price discrimination; Information quality; Reduced demand elasticity effect

33.

Reverse Pricing and Revenue Sharing in a Vertical Market

Number of pages: 25 Posted: 06 May 2013
Qihong Liu and Jie Shuai
University of Oklahoma - Department of Economics and Zhongnan University of Economics and Law
Downloads 74 (526,144)
Citation 2

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Reverse pricing, Revenue sharing, Vertical relationship

34.

Firm Quasi-Dynamics in the Chinese Manufacturing Industries

Number of pages: 37 Posted: 31 Jan 2020 Last Revised: 19 Aug 2021
Lixing Li, Qihong Liu and Changyu Ren
Peking University, University of Oklahoma - Department of Economics and Peking University
Downloads 72 (534,230)

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firm dynamics, entry and exit, industrial shift, market thickness, labor cost

35.

Private and Social Incentives for Vertical Contract Disclosure

Number of pages: 11 Posted: 30 Jul 2013
Qihong Liu and X. Henry Wang
University of Oklahoma - Department of Economics and University of Missouri-Columbia
Downloads 66 (559,734)
Citation 1

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Vertical market, Contract disclosure, Cournot competition

36.

Consumer Sorting of Vertically Differentiated Goods

Number of pages: 7 Posted: 01 Jul 2010 Last Revised: 29 Jul 2010
Peyton Ferrier and Qihong Liu
U.S. Department of Agriculture (USDA) - Economic Research Service (ERS) and University of Oklahoma - Department of Economics
Downloads 64 (568,756)

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Consumer sorting, Adverse selection, Vertical differentiation

37.

Product Line Competition: An Empirical Analysis of the Chinese Airline Industry

Number of pages: 38 Posted: 22 Apr 2023
Qihong Liu and Xin Xie
University of Oklahoma - Department of Economics and East Tennessee State University
Downloads 24 (827,316)

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Product line competition; Ticket quality; Price discrimination; Chinese airlines