Qihong Liu

University of Oklahoma - Department of Economics

Professor

Norman, OK 73019-2103

United States

http://qliu.oucreate.com

SCHOLARLY PAPERS

40

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Top 5,465

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8,735

SSRN CITATIONS
Rank 6,826

SSRN RANKINGS

Top 6,826

in Total Papers Citations

74

CROSSREF CITATIONS

110

Scholarly Papers (40)

1.

Competing with Complementors: An Empirical Look at Amazon.com

Harvard Business School Technology & Operations Mgt. Unit Working Paper No. 15-044, Strategic Management Journal (Forthcoming)
Number of pages: 43 Posted: 04 Dec 2014 Last Revised: 06 Jun 2018
Feng Zhu and Qihong Liu
Harvard University - Harvard Business School and University of Oklahoma - Department of Economics
Downloads 2,163 (7,640)
Citation 24

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2.

Is the Effect of Competition on Price Dispersion Non-Monotonic? Evidence from the U.S. Airline Industry

Number of pages: 28 Posted: 11 Apr 2006 Last Revised: 12 Oct 2012
Mian Dai, Qihong Liu and Konstantinos Serfes
Drexel University, University of Oklahoma - Department of Economics and Drexel University
Downloads 829 (33,187)
Citation 17

Abstract:

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Price Dispersion, Second-Degree Price Discrimination, Airline Industry

3.

'Showrooming' and Price-Matching Guarantee

Number of pages: 26 Posted: 10 Jun 2011 Last Revised: 13 May 2013
Qihong Liu
University of Oklahoma - Department of Economics
Downloads 778 (36,175)

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Showrooming; Quality free-riding, Predation through price-matching

4.
Downloads 523 ( 60,935)
Citation 16

Price Discrimination in Two-Sided Markets

NET Institute Working Paper No. 07-25
Number of pages: 49 Posted: 19 Oct 2007 Last Revised: 17 Sep 2012
Qihong Liu and Konstantinos Serfes
University of Oklahoma - Department of Economics and Drexel University
Downloads 523 (60,280)
Citation 4

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Price discrimination, Two-sided markets, Indirect network externalities.

Price Discrimination in Two‐Sided Markets

Journal of Economics & Management Strategy, Vol. 22, Issue 4, pp. 768-786, 2013
Number of pages: 19 Posted: 15 Nov 2013
Qihong Liu and Konstantinos Serfes
University of Oklahoma - Department of Economics and Drexel University
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5.

Skippable Ads: Interactive Advertising on Digital Media Platforms

Number of pages: 33 Posted: 15 May 2018 Last Revised: 08 Mar 2020
Anthony J. Dukes, Qihong Liu and Jie Shuai
University of Southern California - Marshall School of Business, University of Oklahoma - Department of Economics and Zhongnan University of Economics and Law
Downloads 326 (106,486)
Citation 2

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Advertising, Commercial Media, Two-Sided Markets, Skippable Ads

6.

The Effect of Most-Favored Customer Clauses on Prices

Number of pages: 36 Posted: 30 May 2007 Last Revised: 15 Jul 2010
Jihui Chen and Qihong Liu
Illinois State University and University of Oklahoma - Department of Economics
Downloads 293 (119,433)
Citation 1

Abstract:

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Most-favored customer clauses; Low-price guarantee; Price discrimination

Pricing-to-Market: Price Discrimination or Product Differentiation?

Number of pages: 25 Posted: 24 Nov 2004
Nathalie Lavoie and Qihong Liu
University of Massachusetts at Amherst - College of Natural Resources & the Environment - Department of Resource Economics and University of Oklahoma - Department of Economics
Downloads 284 (122,742)
Citation 5

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Pricing-to-market, Vertical differentiation, Unit values, Price discrimination, Quality upgrading

Pricing-to-Market: Price Discrimination or Product Differentiation?

American Journal of Agricultural Economics, Vol. 89, No. 3, pp. 571-581, August 2007
Posted: 23 Jul 2007
Nathalie Lavoie and Qihong Liu
University of Massachusetts at Amherst - College of Natural Resources & the Environment - Department of Resource Economics and University of Oklahoma - Department of Economics

Abstract:

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8.

Product Customization

Number of pages: 33 Posted: 13 Oct 2005
University of Illinois at Urbana-Champaign - Department of Economics, University of Oklahoma - Department of Economics and Drexel University
Downloads 259 (135,915)

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Product customization, Information acquisition, Brand name effects, Horizontal differentiation

9.

Market Segmentation and Collusive Behavior

Number of pages: 30 Posted: 28 Feb 2006
Qihong Liu and Konstantinos Serfes
University of Oklahoma - Department of Economics and Drexel University
Downloads 219 (159,915)
Citation 3

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Market segmentation, Tacit collusion, Third-degree price

10.

Customer Information Sharing Among Rival Firms

European Economic Review, Forthcoming
Number of pages: 33 Posted: 08 Nov 2004
Qihong Liu and Konstantinos Serfes
University of Oklahoma - Department of Economics and Drexel University
Downloads 210 (166,337)
Citation 14

Abstract:

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Customer information sharing, horizontal and vertical differentiation, perfect price discrimination

11.

Multi-dimensional Product Differentiation

Number of pages: 36 Posted: 21 Dec 2011 Last Revised: 04 May 2019
Qihong Liu and Jie Shuai
University of Oklahoma - Department of Economics and Zhongnan University of Economics and Law
Downloads 201 (173,430)
Citation 6

Abstract:

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Multi-dimensional product differentiation, Unit transport cost, Location choice

12.

The Impact of Multi-Homing in a Ride-Hailing Market

Number of pages: 15 Posted: 16 May 2017 Last Revised: 17 May 2017
Qihong Liu, Oksana Loginova and X. Henry Wang
University of Oklahoma - Department of Economics, University of Missouri and University of Missouri-Columbia
Downloads 200 (174,213)
Citation 3

Abstract:

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Ride-Hailing Platform, Two-Sided Markets, Network Externalities, Multi-Homing

13.

Optimal Product Differentiation in a Circular Model

Journal of Economics, Forthcoming
Number of pages: 32 Posted: 06 May 2010 Last Revised: 03 May 2016
Qiang Gong, Qihong Liu and Yi Zhang
Peking University, University of Oklahoma - Department of Economics and University of Wisconsin - Madison - Department of Economics
Downloads 197 (176,687)
Citation 2

Abstract:

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Product differentiation, Circular model, Location choice, rho-concavity

14.

Gender Gap in Tenure & Promotion: Evidence from the Economics Ph.D. Class of 2008

Number of pages: 10 Posted: 17 Dec 2016 Last Revised: 18 Feb 2017
Jihui Chen, Myongjin Kim and Qihong Liu
Illinois State University, University of Oklahoma - Department of Economics and University of Oklahoma - Department of Economics
Downloads 196 (177,534)
Citation 2

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Economics of gender, Labor market outcomes, Tenure and promotion

15.

Multi-Dimensional Price Discrimination

International Journal of Industrial Organization, Forthcoming
Number of pages: 30 Posted: 13 Jan 2012 Last Revised: 21 Jul 2013
Qihong Liu and Jie Shuai
University of Oklahoma - Department of Economics and Zhongnan University of Economics and Law
Downloads 175 (196,260)
Citation 2

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Multi-dimensional price discrimination, Best-response asymmetry, Information acquisition

Imperfect Price Discrimination, Market Structure and Efficiency

Number of pages: 18 Posted: 08 Nov 2004
Qihong Liu and Konstantinos Serfes
University of Oklahoma - Department of Economics and Drexel University
Downloads 155 (217,904)

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Free-entry, Price discrimination, Market structure, Efficiency

Imperfect Price Discrimination, Market Structure, and Efficiency

Canadian Journal of Economics, Vol. 38, No. 4, pp. 1191-1203, November 2005
Number of pages: 13 Posted: 30 Nov 2005
Qihong Liu and Konstantinos Serfes
University of Oklahoma - Department of Economics and Drexel University
Downloads 14 (656,307)
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17.

Customer Poaching and Coupon Trading

Journal of Economics, Forthcoming
Number of pages: 22 Posted: 27 Dec 2010 Last Revised: 09 Feb 2016
Georgia Kosmopoulou, Qihong Liu and Jie Shuai
University of Oklahoma - Department of Economics, University of Oklahoma - Department of Economics and Zhongnan University of Economics and Law
Downloads 136 (241,896)

Abstract:

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Customer Poaching, Coupon Trading, Consumer Arbitrage.

18.
Downloads 128 (253,475)
Citation 3

Tacit Collusion with Low-Price Guarantees

Manchester School, Forthcoming
Number of pages: 27 Posted: 01 Nov 2010 Last Revised: 24 Apr 2012
Qihong Liu
University of Oklahoma - Department of Economics
Downloads 127 (255,946)

Abstract:

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Low-price guarantee, Price-matching, Price-beating, Tacit collusion

Tacit Collusion with Low‐Price Guarantees

The Manchester School, Vol. 81, Issue 5, pp. 828-854, 2013
Number of pages: 27 Posted: 14 Aug 2013
Qihong Liu
University of Oklahoma - Department of Economics
Downloads 1 (770,815)
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19.

Information Markets, Product Markets and Vertical Merger

Journal of Economics and Finance, Forthcoming
Number of pages: 33 Posted: 31 May 2007 Last Revised: 22 Dec 2010
Jihui Chen and Qihong Liu
Illinois State University and University of Oklahoma - Department of Economics
Downloads 128 (253,475)

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Information Gatekeeper, Vertical Merger, Price Leader

20.

When Do Firms Offer Higher Product Quality? Evidence from the Allocation of Inflight Amenities

Number of pages: 30 Posted: 15 Nov 2016 Last Revised: 29 Jul 2020
Myongjin Kim, Qihong Liu and Nicholas G. Rupp
University of Oklahoma - Department of Economics, University of Oklahoma - Department of Economics and East Carolina University - Department of Economics
Downloads 120 (266,054)
Citation 3

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Airlines; Inflight Amenities; Pricing

21.

Efficiency, Welfare and Ownership of Private Information

Number of pages: 30 Posted: 15 Feb 2007 Last Revised: 13 Apr 2009
Qihong Liu and Konstantinos Serfes
University of Oklahoma - Department of Economics and Drexel University
Downloads 112 (279,419)

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Information sharing, Asymmetric information, Coase theorem, Signaling game

22.

Loyalty Rewards Facilitate Tacit Collusion

Number of pages: 35 Posted: 03 Mar 2010 Last Revised: 26 May 2010
Yuk-fai Fong and Qihong Liu
Northwestern University - Department of Management & Strategy and University of Oklahoma - Department of Economics
Downloads 103 (296,116)

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Loyalty Rewards, Repeat-Purchase Prices, Repeat-Purchase Discounts, Tacit Collusion

23.

Behavior-Based Price Discrimination with Non-Uniform Distribution of Consumer Preferences

Number of pages: 34 Posted: 10 Mar 2016 Last Revised: 03 Aug 2020
Rosa Branca Esteves, Qihong Liu and Jie Shuai
NIPE-University of Minho, University of Oklahoma - Department of Economics and Zhongnan University of Economics and Law
Downloads 101 (300,031)

Abstract:

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Behavior-based price discrimination; Price discrimination based on purchase history; Non-uniform distribution of consumer preferences

24.

Strategic Agents and Vertical Relationship in Media Markets

Number of pages: 19 Posted: 09 Jun 2016 Last Revised: 29 Jul 2020
Ji Gu, Qihong Liu and Daniel Nedelescu
University of Oklahoma - Department of Economics, University of Oklahoma - Department of Economics and University of Oklahoma - Department of Economics
Downloads 100 (302,045)

Abstract:

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Two-sided media markets; Strategic agents; Ad quality; Vertical relationship

25.

Fuel Hedging Outcomes and Ticket Pricing: An Empirical Look at the U.S. Airline Industry

Number of pages: 27 Posted: 05 Mar 2020 Last Revised: 17 Oct 2020
Long Shi, Qihong Liu and Myongjin Kim
Xi'an Jiaotong University, University of Oklahoma - Department of Economics and University of Oklahoma
Downloads 96 (310,097)

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Fuel hedging; Fuel cost; Full cost pricing; Airline pricing.

26.

How (Not) to Price Discriminate

Number of pages: 25 Posted: 13 Jan 2012
Qihong Liu and Jie Shuai
University of Oklahoma - Department of Economics and Zhongnan University of Economics and Law
Downloads 82 (342,052)

Abstract:

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Price discrimination, Best-response asymmetry, Multi-dimensional product differentiation

27.

Market Foreclosure and the Welfare Impacts of Price Discrimination

Economics Bulletin 36 (1), 337-348 (2016).
Number of pages: 13 Posted: 02 Aug 2011 Last Revised: 19 Apr 2016
Qihong Liu
University of Oklahoma - Department of Economics
Downloads 82 (342,052)

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Price discrimination; Market foreclosure; Strategic market foreclosure

Where Do New Ph.D. Economists Go? Evidence from Recent Initial Job Placements

Number of pages: 35 Posted: 15 Sep 2012 Last Revised: 31 Oct 2012
Illinois State University, University of Oklahoma - Department of Economics and Illinois State University - Department of Economics
Downloads 55 (429,019)
Citation 2

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Ph.D. labor market, Job type, Job location, Job rank

Where Do New Ph.D. Economists Go? Evidence from Recent Initial Job Placements

IZA Discussion Paper No. 6990
Number of pages: 37 Posted: 17 Nov 2012
Illinois State University, University of Oklahoma - Department of Economics and Illinois State University - Department of Economics
Downloads 26 (569,174)

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Ph.D. labor market, job type, job location, job rank

29.

Carry-on Baggage Fee, Airline Pricing and Subcontracting

Number of pages: 39 Posted: 24 Jun 2018 Last Revised: 30 Jul 2020
Lei He, Myongjin Kim and Qihong Liu
University of Oklahoma - Department of Economics, University of Oklahoma and University of Oklahoma - Department of Economics
Downloads 77 (354,877)

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Carry-On Baggage Fee, Unbundling, Subcontracting, Airline Industry

30.

Price Discrimination with Varying Qualities of Information

Forthcoming, B.E. Journal of Economic Analysis and Policy
Number of pages: 28 Posted: 25 Oct 2013 Last Revised: 13 Dec 2015
Qihong Liu and Jie Shuai
University of Oklahoma - Department of Economics and Zhongnan University of Economics and Law
Downloads 72 (368,540)

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Multi-dimension; Price discrimination; Information quality; Reduced demand elasticity effect

31.

Reverse Pricing and Revenue Sharing in a Vertical Market

Number of pages: 25 Posted: 06 May 2013
Qihong Liu and Jie Shuai
University of Oklahoma - Department of Economics and Zhongnan University of Economics and Law
Downloads 58 (412,128)
Citation 2

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Reverse pricing, Revenue sharing, Vertical relationship

32.

Signaling Through Advertising When Ad Can Be Blocked

Number of pages: 53 Posted: 17 Jun 2019 Last Revised: 17 Dec 2020
Yuxin Chen and Qihong Liu
New York University (NYU) - New York University (NYU), Shanghai and University of Oklahoma - Department of Economics
Downloads 57 (415,512)
Citation 2

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Ad Avoidance, Signaling, Advertising Strategy

33.

Advertising Content and Viewer Attention: The Role of Ad Formats

Number of pages: 35 Posted: 13 Oct 2020
Anthony J. Dukes and Qihong Liu
University of Southern California - Marshall School of Business and University of Oklahoma - Department of Economics
Downloads 54 (425,932)
Citation 1

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Advertising Content, Attention, Skippable Ads

34.

Consumer Sorting of Vertically Differentiated Goods

Number of pages: 7 Posted: 01 Jul 2010 Last Revised: 29 Jul 2010
Peyton Ferrier and Qihong Liu
U.S. Department of Agriculture (USDA) - Economic Research Service (ERS) and University of Oklahoma - Department of Economics
Downloads 45 (460,237)

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Consumer sorting, Adverse selection, Vertical differentiation

35.

Private and Social Incentives for Vertical Contract Disclosure

Number of pages: 11 Posted: 30 Jul 2013
Qihong Liu and X. Henry Wang
University of Oklahoma - Department of Economics and University of Missouri-Columbia
Downloads 41 (477,176)
Citation 1

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Vertical market, Contract disclosure, Cournot competition

36.

Firm Quasi-Dynamics in the Chinese Manufacturing Industries

Number of pages: 29 Posted: 31 Jan 2020
Lixing Li, Qihong Liu and Changyu Ren
Peking University, University of Oklahoma - Department of Economics and Peking University
Downloads 18 (604,898)

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firm dynamics, entry and exit, industrial shift, market thickness, labor cost

37.

Quality of Information and Oligopolistic Price Discrimination

Number of pages: 32 Posted: 02 Nov 2004
Qihong Liu and Konstantinos Serfes
University of Oklahoma - Department of Economics and Drexel University
Downloads 16 (618,170)
Citation 10
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38.

The Effect of Most‐Favored Customer Clauses on Prices

The Journal of Industrial Economics, Vol. 59, Issue 3, pp. 343-371, 2011
Number of pages: 29 Posted: 29 Sep 2011
Jihui Chen and Qihong Liu
Illinois State University and University of Oklahoma - Department of Economics
Downloads 4 (705,041)
Citation 1
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39.

Loyalty Rewards Facilitate Tacit Collusion

Journal of Economics & Management Strategy, Vol. 20, Issue 3, pp. 739-775, 2011
Number of pages: 37 Posted: 24 Jul 2011
Yuk‐Fai Fong and Qihong Liu
Hong Kong University of Science & Technology (HKUST) - HKUST School of Business and Management and University of Oklahoma - Department of Economics
Downloads 2 (723,272)
Citation 1
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40.

Pricing‐To‐Market: Price Discrimination or Product Differentiation?

American Journal of Agricultural Economics, Vol. 89, Issue 3, pp. 571-581, 2007
Number of pages: 11 Posted: 24 Apr 2020
Qihong Liu
University of Oklahoma - Department of Economics
Downloads 0 (753,803)
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price discrimination, pricing-to-market, quality upgrading, unit values, vertical differentiation