Qihong Liu

University of Oklahoma - Department of Economics

Professor

Norman, OK 73019-2103

United States

http://qliu.oucreate.com

SCHOLARLY PAPERS

40

DOWNLOADS
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Top 5,691

in Total Papers Downloads

10,690

SSRN CITATIONS
Rank 6,097

SSRN RANKINGS

Top 6,097

in Total Papers Citations

107

CROSSREF CITATIONS

109

Scholarly Papers (40)

1.

Competing with Complementors: An Empirical Look at Amazon.com

Harvard Business School Technology & Operations Mgt. Unit Working Paper No. 15-044, Strategic Management Journal (Forthcoming)
Number of pages: 43 Posted: 04 Dec 2014 Last Revised: 06 Jun 2018
Feng Zhu and Qihong Liu
Harvard University - Harvard Business School and University of Oklahoma - Department of Economics
Downloads 2,325 (8,799)
Citation 31

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2.

Is the Effect of Competition on Price Dispersion Non-Monotonic? Evidence from the U.S. Airline Industry

Number of pages: 28 Posted: 11 Apr 2006 Last Revised: 12 Oct 2012
Mian Dai, Qihong Liu and Konstantinos Serfes
Drexel University, University of Oklahoma - Department of Economics and Drexel University
Downloads 846 (40,644)
Citation 17

Abstract:

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Price Dispersion, Second-Degree Price Discrimination, Airline Industry

3.

'Showrooming' and Price-Matching Guarantee

Number of pages: 26 Posted: 10 Jun 2011 Last Revised: 13 May 2013
Qihong Liu
University of Oklahoma - Department of Economics
Downloads 829 (41,785)

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Showrooming; Quality free-riding, Predation through price-matching

4.

Skippable Ads: Interactive Advertising on Digital Media Platforms

Number of pages: 45 Posted: 15 May 2018 Last Revised: 08 Sep 2021
Anthony J. Dukes, Qihong Liu and Jie Shuai
University of Southern California - Marshall School of Business, University of Oklahoma - Department of Economics and Zhongnan University of Economics and Law
Downloads 621 (61,106)
Citation 2

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Advertising, Commercial Media, Two-Sided Markets, Skippable Ads

5.
Downloads 591 ( 65,074)
Citation 17

Price Discrimination in Two-Sided Markets

NET Institute Working Paper No. 07-25
Number of pages: 49 Posted: 19 Oct 2007 Last Revised: 17 Sep 2012
Qihong Liu and Konstantinos Serfes
University of Oklahoma - Department of Economics and Drexel University
Downloads 589 (64,597)
Citation 5

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Price discrimination, Two-sided markets, Indirect network externalities.

Price Discrimination in Two‐Sided Markets

Journal of Economics & Management Strategy, Vol. 22, Issue 4, pp. 768-786, 2013
Number of pages: 19 Posted: 15 Nov 2013
Qihong Liu and Konstantinos Serfes
University of Oklahoma - Department of Economics and Drexel University
Downloads 2 (914,379)
Citation 1

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6.

The Consumption of Advertising in the Digital Age: Attention & Ad Content

Number of pages: 48 Posted: 13 Oct 2020 Last Revised: 29 Jul 2022
Anthony J. Dukes and Qihong Liu
University of Southern California - Marshall School of Business and University of Oklahoma - Department of Economics
Downloads 374 (112,434)
Citation 1

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Advertising Content, Attention, Skippable Ads

7.

The Impact of Multi-Homing in a Ride-Sharing Market

Number of pages: 16 Posted: 16 May 2017 Last Revised: 04 Apr 2021
Oksana Loginova, X. Henry Wang and Qihong Liu
University of Missouri, University of Missouri-Columbia and University of Oklahoma - Department of Economics
Downloads 367 (114,874)
Citation 4

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Ride-Hailing Platform, Two-Sided Markets, Network Externalities, Multi-Homing

8.

Does Sunk Cost Affect Prices? Evidence from the U.S. Airline Industry

Number of pages: 39 Posted: 05 Mar 2020 Last Revised: 05 Aug 2022
Long Shi, Long Shi, Qihong Liu and Myongjin Kim
Xi'an Jiaotong UniversityXi'an Jiaotong University, University of Oklahoma - Department of Economics and University of Oklahoma
Downloads 313 (136,357)

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Airlines; Fuel hedging; Ticket pricing; Sunk cost fallacy; Full-cost pricing

9.

The Effect of Most-Favored Customer Clauses on Prices

Number of pages: 36 Posted: 30 May 2007 Last Revised: 15 Jul 2010
Jihui Chen and Qihong Liu
Illinois State University and University of Oklahoma - Department of Economics
Downloads 310 (137,787)
Citation 1

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Most-favored customer clauses; Low-price guarantee; Price discrimination

10.

Signaling Through Advertising When Ad Can Be Blocked

Forthcoming, Marketing Science
Number of pages: 54 Posted: 17 Jun 2019 Last Revised: 22 Feb 2021
Yuxin Chen and Qihong Liu
New York University (NYU) - New York University (NYU), Shanghai and University of Oklahoma - Department of Economics
Downloads 303 (141,135)
Citation 3

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Ad Avoidance, Signaling, Advertising Strategy

Pricing-to-Market: Price Discrimination or Product Differentiation?

Number of pages: 25 Posted: 24 Nov 2004
Nathalie Lavoie and Qihong Liu
University of Massachusetts at Amherst - College of Natural Resources & the Environment - Department of Resource Economics and University of Oklahoma - Department of Economics
Downloads 288 (148,090)
Citation 6

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Pricing-to-market, Vertical differentiation, Unit values, Price discrimination, Quality upgrading

Pricing-to-Market: Price Discrimination or Product Differentiation?

American Journal of Agricultural Economics, Vol. 89, No. 3, pp. 571-581, August 2007
Posted: 23 Jul 2007
Nathalie Lavoie and Qihong Liu
University of Massachusetts at Amherst - College of Natural Resources & the Environment - Department of Resource Economics and University of Oklahoma - Department of Economics

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12.

Product Customization

Number of pages: 33 Posted: 13 Oct 2005
University of Illinois at Urbana-Champaign - Department of Economics, University of Oklahoma - Department of Economics and Drexel University
Downloads 268 (159,982)

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Product customization, Information acquisition, Brand name effects, Horizontal differentiation

13.

Gender Gap in Tenure & Promotion: Evidence from the Economics Ph.D. Class of 2008

Number of pages: 46 Posted: 17 Dec 2016 Last Revised: 17 Aug 2021
Jihui Chen, Qihong Liu and Myongjin Kim
Illinois State University, University of Oklahoma - Department of Economics and University of Oklahoma - Department of Economics
Downloads 244 (175,441)
Citation 2

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Gender gap, Economics of gender, Labor market outcomes, Tenure and promotion

14.

Multi-dimensional Product Differentiation

Number of pages: 36 Posted: 21 Dec 2011 Last Revised: 04 May 2019
Qihong Liu and Jie Shuai
University of Oklahoma - Department of Economics and Zhongnan University of Economics and Law
Downloads 241 (177,594)
Citation 6

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Multi-dimensional product differentiation, Unit transport cost, Location choice

15.

Market Segmentation and Collusive Behavior

Number of pages: 30 Posted: 28 Feb 2006
Qihong Liu and Konstantinos Serfes
University of Oklahoma - Department of Economics and Drexel University
Downloads 230 (185,637)
Citation 3

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Market segmentation, Tacit collusion, Third-degree price

16.

Customer Information Sharing Among Rival Firms

European Economic Review, Forthcoming
Number of pages: 33 Posted: 08 Nov 2004
Qihong Liu and Konstantinos Serfes
University of Oklahoma - Department of Economics and Drexel University
Downloads 221 (192,865)
Citation 14

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Customer information sharing, horizontal and vertical differentiation, perfect price discrimination

17.

Optimal Product Differentiation in a Circular Model

Journal of Economics, Forthcoming
Number of pages: 32 Posted: 06 May 2010 Last Revised: 03 May 2016
Qiang Gong, Qihong Liu and Yi Zhang
Peking University, University of Oklahoma - Department of Economics and University of Wisconsin - Madison - Department of Economics
Downloads 203 (208,682)
Citation 2

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Product differentiation, Circular model, Location choice, rho-concavity

18.

Multi-Dimensional Price Discrimination

International Journal of Industrial Organization, Forthcoming
Number of pages: 30 Posted: 13 Jan 2012 Last Revised: 21 Jul 2013
Qihong Liu and Jie Shuai
University of Oklahoma - Department of Economics and Zhongnan University of Economics and Law
Downloads 186 (225,472)
Citation 3

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Multi-dimensional price discrimination, Best-response asymmetry, Information acquisition

Imperfect Price Discrimination, Market Structure and Efficiency

Number of pages: 18 Posted: 08 Nov 2004
Qihong Liu and Konstantinos Serfes
University of Oklahoma - Department of Economics and Drexel University
Downloads 163 (252,761)
Citation 1

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Free-entry, Price discrimination, Market structure, Efficiency

Imperfect Price Discrimination, Market Structure, and Efficiency

Canadian Journal of Economics, Vol. 38, No. 4, pp. 1191-1203, November 2005
Number of pages: 13 Posted: 30 Nov 2005
Qihong Liu and Konstantinos Serfes
University of Oklahoma - Department of Economics and Drexel University
Downloads 14 (779,372)

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20.

When Do Firms Offer Higher Product Quality? Evidence from the Allocation of Inflight Amenities

Number of pages: 30 Posted: 15 Nov 2016 Last Revised: 29 Jul 2020
Myongjin Kim, Qihong Liu and Nicholas G. Rupp
University of Oklahoma - Department of Economics, University of Oklahoma - Department of Economics and East Carolina University - Department of Economics
Downloads 152 (267,201)
Citation 3

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Airlines; Inflight Amenities; Pricing

21.

Customer Poaching and Coupon Trading

Journal of Economics, Forthcoming
Number of pages: 22 Posted: 27 Dec 2010 Last Revised: 09 Feb 2016
Georgia Kosmopoulou, Qihong Liu and Jie Shuai
University of Oklahoma - Department of Economics, University of Oklahoma - Department of Economics and Zhongnan University of Economics and Law
Downloads 145 (277,500)

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Customer Poaching, Coupon Trading, Consumer Arbitrage.

22.

Behavior-Based Price Discrimination with Non-Uniform Distribution of Consumer Preferences

Number of pages: 38 Posted: 10 Mar 2016 Last Revised: 20 Jul 2021
Rosa Branca Esteves, Qihong Liu and Jie Shuai
NIPE-University of Minho, University of Oklahoma - Department of Economics and Zhongnan University of Economics and Law
Downloads 139 (286,823)

Abstract:

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Behavior-based price discrimination; Price discrimination based on purchase history; Non-uniform distribution of consumer preferences

23.

The Impact of Strategic Agents in Two-Sided Markets

Forthcoming, Journal of Economics
Number of pages: 25 Posted: 09 Jun 2016 Last Revised: 06 Jul 2021
Qihong Liu, Daniel Nedelescu and Ji Gu
University of Oklahoma - Department of Economics, University of Oklahoma - Department of Economics and University of Oklahoma - Department of Economics
Downloads 138 (288,400)

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Two-sided media markets; Strategic agents; Ad quality; Platform asymmetry; Content quality.

24.
Downloads 135 (293,354)
Citation 4

Tacit Collusion with Low-Price Guarantees

Manchester School, Forthcoming
Number of pages: 27 Posted: 01 Nov 2010 Last Revised: 24 Apr 2012
Qihong Liu
University of Oklahoma - Department of Economics
Downloads 134 (296,156)

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Low-price guarantee, Price-matching, Price-beating, Tacit collusion

Tacit Collusion with Low‐Price Guarantees

The Manchester School, Vol. 81, Issue 5, pp. 828-854, 2013
Number of pages: 27 Posted: 14 Aug 2013
Qihong Liu
University of Oklahoma - Department of Economics
Downloads 1 (930,985)
Citation 1

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25.

Information Markets, Product Markets and Vertical Merger

Journal of Economics and Finance, Forthcoming
Number of pages: 33 Posted: 31 May 2007 Last Revised: 22 Dec 2010
Jihui Chen and Qihong Liu
Illinois State University and University of Oklahoma - Department of Economics
Downloads 129 (303,622)

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Information Gatekeeper, Vertical Merger, Price Leader

26.

Competitive Response to Unbundled Services: An Empirical Look at Spirit Airlines

Forthcoming, Journal of Economics & Management Strategy
Number of pages: 44 Posted: 24 Jun 2018 Last Revised: 09 Aug 2021
Lei He, Myongjin Kim and Qihong Liu
University of Oklahoma - Department of Economics, University of Oklahoma and University of Oklahoma - Department of Economics
Downloads 119 (322,012)

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Carry-on baggage fee; Unbundling; Add-on pricing; Subcontracting; Low-cost carriers

27.

Efficiency, Welfare and Ownership of Private Information

Number of pages: 30 Posted: 15 Feb 2007 Last Revised: 13 Apr 2009
Qihong Liu and Konstantinos Serfes
University of Oklahoma - Department of Economics and Drexel University
Downloads 115 (329,805)

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Information sharing, Asymmetric information, Coase theorem, Signaling game

28.

Loyalty Rewards Facilitate Tacit Collusion

Number of pages: 35 Posted: 03 Mar 2010 Last Revised: 26 May 2010
Yuk-fai Fong and Qihong Liu
Northwestern University - Department of Management & Strategy and University of Oklahoma - Department of Economics
Downloads 111 (338,124)

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Loyalty Rewards, Repeat-Purchase Prices, Repeat-Purchase Discounts, Tacit Collusion

29.

How (Not) to Price Discriminate

Number of pages: 25 Posted: 13 Jan 2012
Qihong Liu and Jie Shuai
University of Oklahoma - Department of Economics and Zhongnan University of Economics and Law
Downloads 90 (387,328)

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Price discrimination, Best-response asymmetry, Multi-dimensional product differentiation

30.

Market Foreclosure and the Welfare Impacts of Price Discrimination

Economics Bulletin 36 (1), 337-348 (2016).
Number of pages: 13 Posted: 02 Aug 2011 Last Revised: 19 Apr 2016
Qihong Liu
University of Oklahoma - Department of Economics
Downloads 87 (395,361)

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Price discrimination; Market foreclosure; Strategic market foreclosure

Where Do New Ph.D. Economists Go? Evidence from Recent Initial Job Placements

Number of pages: 35 Posted: 15 Sep 2012 Last Revised: 31 Oct 2012
Illinois State University, University of Oklahoma - Department of Economics and Illinois State University - Department of Economics
Downloads 57 (502,740)
Citation 2

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Ph.D. labor market, Job type, Job location, Job rank

Where Do New Ph.D. Economists Go? Evidence from Recent Initial Job Placements

IZA Discussion Paper No. 6990
Number of pages: 37 Posted: 17 Nov 2012
Illinois State University, University of Oklahoma - Department of Economics and Illinois State University - Department of Economics
Downloads 26 (675,515)

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Ph.D. labor market, job type, job location, job rank

32.

Price Discrimination with Varying Qualities of Information

Forthcoming, B.E. Journal of Economic Analysis and Policy
Number of pages: 28 Posted: 25 Oct 2013 Last Revised: 13 Dec 2015
Qihong Liu and Jie Shuai
University of Oklahoma - Department of Economics and Zhongnan University of Economics and Law
Downloads 79 (418,370)

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Multi-dimension; Price discrimination; Information quality; Reduced demand elasticity effect

33.

Reverse Pricing and Revenue Sharing in a Vertical Market

Number of pages: 25 Posted: 06 May 2013
Qihong Liu and Jie Shuai
University of Oklahoma - Department of Economics and Zhongnan University of Economics and Law
Downloads 61 (479,466)
Citation 2

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Reverse pricing, Revenue sharing, Vertical relationship

34.

Firm Quasi-Dynamics in the Chinese Manufacturing Industries

Number of pages: 37 Posted: 31 Jan 2020 Last Revised: 19 Aug 2021
Lixing Li, Qihong Liu and Changyu Ren
Peking University, University of Oklahoma - Department of Economics and Peking University
Downloads 50 (524,580)

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firm dynamics, entry and exit, industrial shift, market thickness, labor cost

35.

Consumer Sorting of Vertically Differentiated Goods

Number of pages: 7 Posted: 01 Jul 2010 Last Revised: 29 Jul 2010
Peyton Ferrier and Qihong Liu
U.S. Department of Agriculture (USDA) - Economic Research Service (ERS) and University of Oklahoma - Department of Economics
Downloads 49 (528,975)

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Consumer sorting, Adverse selection, Vertical differentiation

36.

Private and Social Incentives for Vertical Contract Disclosure

Number of pages: 11 Posted: 30 Jul 2013
Qihong Liu and X. Henry Wang
University of Oklahoma - Department of Economics and University of Missouri-Columbia
Downloads 47 (538,030)
Citation 1

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Vertical market, Contract disclosure, Cournot competition

37.

Quality of Information and Oligopolistic Price Discrimination

Number of pages: 32 Posted: 02 Nov 2004
Qihong Liu and Konstantinos Serfes
University of Oklahoma - Department of Economics and Drexel University
Downloads 17 (726,329)
Citation 13

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38.

The Effect of Most‐Favored Customer Clauses on Prices

The Journal of Industrial Economics, Vol. 59, Issue 3, pp. 343-371, 2011
Number of pages: 29 Posted: 29 Sep 2011
Jihui Chen and Qihong Liu
Illinois State University and University of Oklahoma - Department of Economics
Downloads 5 (840,749)
Citation 3

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39.

Loyalty Rewards Facilitate Tacit Collusion

Journal of Economics & Management Strategy, Vol. 20, Issue 3, pp. 739-775, 2011
Number of pages: 37 Posted: 24 Jul 2011
Yuk‐Fai Fong and Qihong Liu
HKUST Business School and University of Oklahoma - Department of Economics
Downloads 2 (876,609)
Citation 1

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40.

Pricing‐To‐Market: Price Discrimination or Product Differentiation?

American Journal of Agricultural Economics, Vol. 89, Issue 3, pp. 571-581, 2007
Number of pages: 11 Posted: 24 Apr 2020
Qihong Liu
University of Oklahoma - Department of Economics
Downloads 0 (907,776)

Abstract:

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price discrimination, pricing-to-market, quality upgrading, unit values, vertical differentiation