Dr. Priya Grover

Head-Research & Development, Brand Mavs (Formerly Known as Brand Mavericks LLP) Kharadi, Pune

Kharadi

Pune

Maharashtra

India

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Understanding Adoption Factors of Over-the-Top Video Services Among Millennial Consumers

International Journal of Computer Engineering and Technology, 10(1), 2019, pp. 61-71
Number of pages: 11 Posted: 12 Mar 2020
Dr. Sabyasachi Dasgupta and Dr. Priya Grover
Assistant Professor, O.P. Jindal Global University, India and Head-Research & Development, Brand Mavs (Formerly Known as Brand Mavericks LLP) Kharadi, Pune
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Abstract:

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Content, Consumer, Subscription, Mobility, Convenience, Digital, Over-The-Top, Adoption, Video, Internet, Millennial, Engagement, Multi-Media, Innovation.