Marco Vriens

Microsoft Corporation

One Microsoft Way

Redmond, WA 98052

SCHOLARLY PAPERS

2

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Top 21,875

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2,168

SSRN CITATIONS
Rank 42,071

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Top 42,071

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CROSSREF CITATIONS

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Scholarly Papers (2)

1.

Advertising Effects on Awareness, Consideration and Brand Choice Using Tracking Data

ERIM Report Series Reference No. ERS-2004-028-MKT
Number of pages: 22 Posted: 26 Aug 2006
Philip Hans Franses and Marco Vriens
Erasmus University Rotterdam (EUR) - Department of Econometrics and Microsoft Corporation
Downloads 2,155 (6,342)

Abstract:

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advertising, awareness, consideration, choice

2.

Latent Class Metric Conjoint Analysis

Marketing Letters, Volume 3, Issue 3, pp 273-288 (1992)
Number of pages: 16 Posted: 04 Jun 2016
Pennsylvania State University, University of Maryland - Robert H. Smith School of Business, Marketing Department, Microsoft Corporation and University of Michigan, Stephen M. Ross School of Business
Downloads 13 (564,301)

Abstract:

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Conjoint Analysis, Mixtures of Distributions, Marketing Research, E-M Algorithm, Remote Entry Devices