Lynd D. Bacon

Loma Buena Associates

P.O. Box 620960

Woodside, CA 94062-0960

United States

http://www.LBA.com

Northwestern University

Faculty Member, MSPA degree program, School of Continuing Studies

SCHOLARLY PAPERS

1

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28

CITATIONS

1

Scholarly Papers (1)

1.

Inferring Market Structure from Customer Response to Competing and Complementary Products

Marketing Letters 13:3, 221–232, 2002
Number of pages: 12 Posted: 14 Feb 2014
affiliation not provided to SSRN, University of Iowa - Henry B. Tippie College of Business, San Francisco State University, University of Delaware - Alfred Lerner College of Business and Economics, Loma Buena Associates, University of North Carolina Kenan-Flagler Business School, Rutgers, The State University of New Jersey (Deceased), Sawtooth Software, Rice University, University of Michigan, Stephen M. Ross School of Business, Vienna University of Economics and Business, Cornell University - Samuel Curtis Johnson Graduate School of Management and Texas A&M University - Mays Business School
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Citation 7

Abstract:

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market structure analysis, competition, complementary products, product class definition