Siyuan Liu

Pennsylvania State University - Smeal College of Business

University Park, PA 16802

United States

SCHOLARLY PAPERS

2

DOWNLOADS

51

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (2)

1.

Nudging Mobile Customers with Real-Time Social Dynamics

Number of pages: 42 Posted: 27 May 2020
Anindya Ghose, Beibei Li and Siyuan Liu
New York University (NYU) - Leonard N. Stern School of Business, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management and Pennsylvania State University - Smeal College of Business
Downloads 51 (415,418)

Abstract:

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Mobile Targeting, Mobile Trajectory, Social Dynamics, Location-Based Advertising

2.

Fun Shopping: A Randomized Field Experiment on Gamification

Posted: 10 Mar 2020
Yi-Jen (Ian) Ho, Siyuan Liu and Lei Wang
Pennsylvania State University - Smeal College of Business, Pennsylvania State University - Smeal College of Business and Smeal College of Business

Abstract:

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gamification, badge, leaderboard, randomized field experiment, heterogeneous treatment effect