Mayukh Mukhopadhyay

Indian Institute of Management (IIM), Indore

Doctoral Candidate

Prabandh Sikhar

Rau-Pithampur Road

Indore, Madhya Pradesh 453331

India

http://www.iimidr.ac.in

Indian Institute of Technology (IIT), Kharagpur - Vinod Gupta School of Management

Executive MBA

Kharagpur, 721302

India

http://member.acm.org/~mukhopadhyaym

SCHOLARLY PAPERS

30

DOWNLOADS
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7,074

SSRN CITATIONS
Rank 81,505

SSRN RANKINGS

Top 81,505

in Total Papers Citations

4

CROSSREF CITATIONS

3

Ideas:
“  I collect narratives; that’s what I do. Maybe narratives are just numbers with a soul. Numbers has the most impact when it’s wrapped in a narrative. Numbers alone don't get standing ovation; narratives does. Narratives inform, illuminate, and inspire. So, I tell more of them.  ”

Scholarly Papers (30)

1.

Who Moved My Grocery, in 10 Minutes? - A Light on Indian Dark Stores

Case Ref CDC-GM-110, LIBA National Case Development Conference 2022
Number of pages: 10 Posted: 19 Apr 2022 Last Revised: 23 Apr 2022
Mayukh Mukhopadhyay
Indian Institute of Management (IIM), Indore
Downloads 1,102 (36,997)
Citation 4

Abstract:

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Dark Store, Q-Commerce, D2C Model, eGrocery, Hyper localization

2.

Review of Company Law on Merger and Acquisition in India Using SCP Paradigm

Five Shades of Emerging Business Cases, Eliva Press (Nov 2021), ISBN: 978-1-63648-395-5
Number of pages: 13 Posted: 24 Mar 2020 Last Revised: 18 Nov 2021
Kaushik Ghosh and Mayukh Mukhopadhyay
Indian Institute of Foreign Trade (IIFT), Kolkata and Indian Institute of Management (IIM), Indore
Downloads 1,037 (40,366)

Abstract:

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Company Law, Structure-Conduct-Performance, Merger, Acquisition, Corporate Affairs

3.

Market Microstructure of Non Fungible Tokens

Five Shades of Emerging Business Cases, Eliva Press (Nov 2021), ISBN: 978-1-63648-395-5
Number of pages: 10 Posted: 14 Nov 2021 Last Revised: 22 Nov 2021
Mayukh Mukhopadhyay and Kaushik Ghosh
Indian Institute of Management (IIM), Indore and Indian Institute of Foreign Trade (IIFT), Kolkata
Downloads 671 (72,795)
Citation 9

Abstract:

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Market Microstructure, NFT, ERC721, Wash-Trading

4.

A Curious Case of Cryptokick

Five Shades of Emerging Business Cases, Eliva Press (Nov 2021), ISBN: 978-1-63648-395-5
Number of pages: 7 Posted: 25 Aug 2020 Last Revised: 22 Nov 2021
Mayukh Mukhopadhyay and Kaushik Ghosh
Indian Institute of Management (IIM), Indore and Indian Institute of Foreign Trade (IIFT), Kolkata
Downloads 616 (81,055)

Abstract:

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Non Fungible Token, Block-chain, Counterfeit, Intellectual Property, Digital Asset, Track One, ERC721, ERC1155, Brand Engagement

5.

Memes As Marketing Strategy – A Bibliometric Study for Future Research Agendas

Number of pages: 13 Posted: 13 Dec 2022
Mayukh Mukhopadhyay
Indian Institute of Management (IIM), Indore
Downloads 508 (103,440)

Abstract:

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Meme Marketing, Trend, Triviality, Threshold, Bibliometrics

6.

SoftBank Group: A Global Juggernaut or Japanese Jenga

Number of pages: 5 Posted: 24 Mar 2020
Mayukh Mukhopadhyay, Kaushik Ghosh, Abhisita Chakraborty and Arnab Sinha
Indian Institute of Management (IIM), Indore, Indian Institute of Foreign Trade (IIFT), Kolkata, VGSoM IIT Kharagpur and VGSoM IIT Kharagpur
Downloads 353 (157,203)

Abstract:

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Keiretsu, Softbank Group, Jenga, Vision Fund

7.

Risk and Opportunity of Telemedicine in Healthcare Management

Five Shades of Emerging Business Cases, Eliva Press (Nov 2021), ISBN: 978-1-63648-395-5
Number of pages: 20 Posted: 25 Jun 2020 Last Revised: 17 Nov 2021
Mayukh Mukhopadhyay and Kaushik Ghosh
Indian Institute of Management (IIM), Indore and Indian Institute of Foreign Trade (IIFT), Kolkata
Downloads 298 (188,346)
Citation 2

Abstract:

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Telemedicine, Clinical Management, Risk, Lawsuit, Bibliometric Analysis

8.

Panama Papers: How Data Science Fought Corruption

Five Shades of Emerging Business Cases, Eliva Press (Nov 2021), ISBN: 978-1-63648-395-5
Number of pages: 15 Posted: 03 Aug 2020 Last Revised: 17 Nov 2021
Mayukh Mukhopadhyay and Kaushik Ghosh
Indian Institute of Management (IIM), Indore and Indian Institute of Foreign Trade (IIFT), Kolkata
Downloads 263 (214,757)

Abstract:

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Financial Fraud, Data Mining, Graph Database, Panama Paper, Tax Haven, Shell Corporation, Whistle Blowing

9.

ABB India Corporate Restructuring Process through Slump Sale

Journal of Insurance and Financial Management, Vol. 4, Issue 4 (2021) 50-55
Number of pages: 8 Posted: 12 Aug 2020 Last Revised: 15 Sep 2021
Kaushik Ghosh and Mayukh Mukhopadhyay
Indian Institute of Foreign Trade (IIFT), Kolkata and Indian Institute of Management (IIM), Indore
Downloads 241 (233,205)

Abstract:

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corporate restructuring, slump sale, demerger, restructuring motives, restructuring benefits

10.

Humorous Communication Theory and its Applications in Marketing

Number of pages: 8 Posted: 13 Feb 2023
Mayukh Mukhopadhyay
Indian Institute of Management (IIM), Indore
Downloads 229 (247,074)

Abstract:

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Humorous Communication Theory, Memes, Virality, Machine Joking

11.

Reflective Diary on Communication Theories

Number of pages: 24 Posted: 19 Dec 2022
Mayukh Mukhopadhyay
Indian Institute of Management (IIM), Indore
Downloads 174 (314,755)

Abstract:

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Business Communication, Gibbs Reflective Cycle, Rolfe So-What Model

12.

Disanalogical Discourse on Trolley Problem for Autonomous Vehicles

Number of pages: 15 Posted: 22 Apr 2020
Indian Institute of Management (IIM), Indore, Indian Institute of Foreign Trade (IIFT), Kolkata, VGSoM IIT Kharagpur and VGSoM IIT Kharagpur
Downloads 158 (341,780)

Abstract:

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Autonomous Vehicles, Trolley Problem, Footbridge Problem, Care Ethics

13.

Unlocking Chat Engine Adoption: A Push-Pull-Mooring Framework

Paper ID 1602, International Conference of Marketing on Consumer Experience in Digital Era, 2023. Organized by IIM Bodhgaya and University of Gothenburg.
Number of pages: 28 Posted: 19 May 2023
Mayukh Mukhopadhyay
Indian Institute of Management (IIM), Indore
Downloads 141 (374,873)

Abstract:

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Switching Behavior, Push–pull–mooring framework, Bounded Rationality, GPT

14.

A Concept Note on Symbolic Convergence Theory

IUP Journal of Soft Skills, 17(3), 5-16.
Number of pages: 14 Posted: 19 Dec 2022 Last Revised: 18 Oct 2023
Mayukh Mukhopadhyay
Indian Institute of Management (IIM), Indore
Downloads 123 (416,700)

Abstract:

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Symbolic Convergence, Fantasy Themes, Group Consciousness, Symbolic cues

15.

21 Metadata Platforms and Reports for the 21st Century Pandemic.

Number of pages: 5 Posted: 15 Apr 2020 Last Revised: 26 May 2020
Mayukh Mukhopadhyay
Indian Institute of Management (IIM), Indore
Downloads 119 (427,002)
Citation 2

Abstract:

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COVID-19, Pandemic, Metadata, Report

16.

Consumer Studies in the 21st Century: A Bibliometric Case Study

Journal of Marketing Management and Consumer Behavior, Vol. 3, Issue 4 (2021) 1-54
Number of pages: 61 Posted: 18 May 2021 Last Revised: 07 Sep 2021
Mayukh Mukhopadhyay
Indian Institute of Management (IIM), Indore
Downloads 115 (438,038)

Abstract:

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Biblioshiny, Scopus, Thematic Mapping, VOSviewer, Sankey plot, Consumer Studies

17.

Going Beyond Turing - A Fractal Approach towards Decision Making

Blackboard, Bulletin of the Mathematics Teachers' Association (India), Issue 5, 2023 (Forthcoming)
Number of pages: 8 Posted: 15 Dec 2022
Mayukh Mukhopadhyay
Indian Institute of Management (IIM), Indore
Downloads 107 (461,983)

Abstract:

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Microtubules, FIT, GML, Space-Time-Topology-Prime, Dodecanion Algebra

18.

CruiseLiners in the Time of COVID

Five Shades of Emerging Business Cases, Eliva Press (Nov 2021), ISBN: 978-1-63648-395-5
Number of pages: 7 Posted: 19 Apr 2021 Last Revised: 17 Nov 2021
Mayukh Mukhopadhyay
Indian Institute of Management (IIM), Indore
Downloads 106 (465,092)

Abstract:

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Cruise Tourism, COVID-19, Pandemic, Asset-Paradox

19.

A Review Paper on India’s Macroeconomic Focus on Export Versus Investment Led Growth Strategies – Issues and Implications

Number of pages: 30 Posted: 28 Apr 2020
Kaushik Ghosh, Abhisita Chakraborty, Arnab Sinha and Mayukh Mukhopadhyay
Indian Institute of Foreign Trade (IIFT), Kolkata, VGSoM IIT Kharagpur, VGSoM IIT Kharagpur and Indian Institute of Management (IIM), Indore
Downloads 103 (474,856)

Abstract:

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virtuous cycle, vicious cycle, economic survey, ELG, ILG

20.

The Subtle Art of Hosting a Postponed Olympics

Five Shades of Emerging Business Cases, Eliva Press (Nov 2021), ISBN: 978-1-63648-395-5
Number of pages: 10 Posted: 24 Sep 2021 Last Revised: 17 Nov 2021
Mayukh Mukhopadhyay
Indian Institute of Management (IIM), Indore
Downloads 91 (515,003)

Abstract:

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Postponement Logistics, Tokyo Model, Sports Economics

21.

A Managerial Perspective of P vs NP Problem

Five Shades of Emerging Business Cases, Eliva Press (Nov 2021), ISBN: 978-1-63648-395-5
Number of pages: 6 Posted: 03 Mar 2021 Last Revised: 17 Nov 2021
Mayukh Mukhopadhyay
Indian Institute of Management (IIM), Indore
Downloads 84 (541,057)
Citation 1

Abstract:

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Computational Complexity, Millennium Problem, Managerial Decision

22.

Ventilator Pricing Decision at ICS Hospital

Five Shades of Emerging Business Cases, Eliva Press (Nov 2021), ISBN: 978-1-63648-395-5
Number of pages: 4 Posted: 26 Jul 2020 Last Revised: 17 Nov 2021
Mayukh Mukhopadhyay and Kaushik Ghosh
Indian Institute of Management (IIM), Indore and Indian Institute of Foreign Trade (IIFT), Kolkata
Downloads 76 (573,821)

Abstract:

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Ventilator, Pricing Model, Marketing Analytics, Decision Science

23.

Beta Chemical’s Journal Budget Dilemma

Five Shades of Emerging Business Cases, Eliva Press (Nov 2021), ISBN: 978-1-63648-395-5
Number of pages: 3 Posted: 01 Jul 2020 Last Revised: 17 Nov 2021
Mayukh Mukhopadhyay and Kaushik Ghosh
Indian Institute of Management (IIM), Indore and Indian Institute of Foreign Trade (IIFT), Kolkata
Downloads 75 (578,130)

Abstract:

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Marketing Analytics, MS Solver, Budget Allocation Model, HCQ, Brand Management

24.

A Critical Commentary on 'Mapping Emoji Usage Among Youth'

Number of pages: 7 Posted: 25 Jul 2023
Mayukh Mukhopadhyay
Indian Institute of Management (IIM), Indore
Downloads 71 (596,031)

Abstract:

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emoji usage, youth, psychological effects, socio-behavioral effects, separate language

25.

Bandyopadhyay Operator - A Tex Representation

Number of pages: 2 Posted: 13 Apr 2021
Mayukh Mukhopadhyay
Indian Institute of Management (IIM), Indore
Downloads 63 (634,483)

Abstract:

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Geometrical Algebra, Dodecanion Manifold, Tex, Psi

26.

From Click to Quick - Examining the drivers of Quick Commerce on Online Consumer Behavior Using Fuzzy Cognitive Mapping

Paper ID ICMI/2321, International Conference on Marketing Innovation 2023, Track “Innovation in Consumer Experience”, jointly organized by Indian Institute of Management Kashipur and Whitman School of Management Syracuse University
Number of pages: 11 Posted: 08 Mar 2024
Mayukh Mukhopadhyay
Indian Institute of Management (IIM), Indore
Downloads 61 (666,211)

Abstract:

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Quick Commerce, Push-Pull-Mooring Paradigm, Fuzzy Cognitive Mapping, eCommerce

27.

Bare Minimum Finance: A Hitchhiker Guide for Marketing Doctoral Students

Number of pages: 24 Posted: 01 Mar 2024
Mayukh Mukhopadhyay
Indian Institute of Management (IIM), Indore
Downloads 51 (700,874)

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Finance, Accounting, Financial Management, Marketing Research, Doctoral Students

28.

Demystifying Algorithmic Complexities and Geometric Review of the ‘H’-Index

Five Shades of Emerging Business Cases, Eliva Press (Nov 2021), ISBN: 978-1-63648-395-5
Number of pages: 19 Posted: 01 Oct 2021 Last Revised: 18 Nov 2021
Kaushik Ghosh and Mayukh Mukhopadhyay
Indian Institute of Foreign Trade (IIFT), Kolkata and Indian Institute of Management (IIM), Indore
Downloads 38 (788,540)

Abstract:

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h-index, author level metric, algorithmic complexity, propositional algebra, Euclidean geometry, Cartesian frame of reference

29.

Ethereum Smart Contract Development: Build Blockchain-based Decentralized Applications Using Solidity

Birmingham, UK : Packt Publishing, 2018. ISBN 9781788473040
Posted: 29 Jul 2020
Mayukh Mukhopadhyay
Indian Institute of Management (IIM), Indore

Abstract:

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Ethereum, Blockchain, Solidity, DApp, ICO, Smart Contract, ERC21, Fintech

30.

A Brief Survey on Bio Inspired Optimization Algorithms for Molecular Docking

International Journal of Advances in Engineering & Technology, Volume 7, Issue 3, pp. 868-878, 2014
Posted: 29 Jul 2020
Mayukh Mukhopadhyay
Indian Institute of Management (IIM), Indore

Abstract:

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Bio-Inspired Algorithm, Differential Evolution, Protein-Ligand Docking Problem