Brian Wansink

Retired - Cornell University

  • Retired - Cornell University

SCHOLARLY PAPERS

222

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SSRN CITATIONS
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Top 1,453

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220

CROSSREF CITATIONS

815

Ideas:
“  It's easier to change your environment than to change your mind.  ”

  • Retired - Cornell University

Scholarly Papers (222)

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1.

Fast Food, Soft Drink, and Candy Intake Is Unrelated to Body Mass Index for 95% oAmerican Adults

Just, David and Brian Wansink (2015), “Fast Food, Soft Drink, and Candy Intake is Unrelated to Body Mass Index for 95% of American Adults.” Obesity Science and Practice, 1:2, 126-130.
Number of pages: 12 Posted: 02 Oct 2015 Last Revised: 28 Apr 2017
David Just and Brian Wansink
Cornell University - Charles H. Dyson School of Applied Economics and Management and Retired - Cornell University
Downloads 1,963 (14,027)

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2.

Clutter, Chaos, and Overconsumption: The Role of Mind-Set in Stressful and Chaotic Food Environments

Vartanian, Lenny R., Kristin M. Kernan, and Brian Wansink (2016), “Clutter, Chaos, and Overconsumption: The Role of Mind-Set in Stressful and Chaotic Food Environments,” Environment and Behavior. Online First: doi: 10.1177/0013916516628178.
Number of pages: 15 Posted: 07 Jan 2016 Last Revised: 28 Apr 2017
Lenny Vartanian, Kristin Kernan and Brian Wansink
Syracuse University, Cornell University, Dyson School of Applied Economics and Management, Students and Retired - Cornell University
Downloads 1,804 (15,984)

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food intake, environmental chaos, personal control, mind-set, messy, clutter, consumption, trigger

3.

Better School Meals on a Budget: Using Behavioral Economics and Food Psychology to Improve Meal Selection

Just, David R. and Brian Wansink (2009), “Better School Meals on a Budget: Using Behavioral Economics and Food Psychology to Improve Meal Selection,” Choices, 24:3, 1-6
Number of pages: 11 Posted: 20 Jan 2016
David Just and Brian Wansink
Cornell University - Charles H. Dyson School of Applied Economics and Management and Retired - Cornell University
Downloads 1,588 (19,472)
Citation 1

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food selection, behavioral economics, obesity, school lunches, efficiency, healthy eating, food psychology

4.

Is Food Marketing Making Us Fat? A Multi-Disciplinary Review

Chandon, Pierre and Brian Wansink (2011), “Is Food Marketing Making Us Fat? A Multi-Disciplinary Review,” Foundations and Trends in Marketing, 5:3, 113-196, INSEAD Working Paper No. 2011/64/MKT/INSEAD Social Science Research Centre
Number of pages: 74 Posted: 31 May 2011 Last Revised: 30 Apr 2017
Pierre Chandon and Brian Wansink
INSEAD and Retired - Cornell University
Downloads 1,586 (19,500)
Citation 4

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obesity, nutrition, food, marketing, advertising, pricing, packaging, labeling, calorie

5.

Eyes in the Aisles: Why Is Cap’N Crunch Looking Down at My Child?

“Eyes in the Aisles: Why is Cap’n Crunch Looking Down at my Child?,” Environment and Behavior, 47:7 (August 2015), 715-733.
Number of pages: 32 Posted: 03 Apr 2014 Last Revised: 29 Apr 2017
Aner Tal, Aviva Musicus and Brian Wansink
Cornell University, Yale University and Retired - Cornell University
Downloads 1,428 (22,926)
Citation 1

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Eye contact, spokes-characters, cereal, food marketing to children, product packaging

6.

Beyond Nudges: Tools of a Choice Architecture

Marketing Letters (2012) Vol 23: pp 487–504, University of Alberta School of Business Research Paper No. 2013-739, Columbia Business School Research Paper No. 13-61
Number of pages: 18 Posted: 13 Jul 2013
Eric J. Johnson, Suzzane Shu, Benedict G. C. Dellaert, Craig R. Fox, Daniel G. Goldstein, Gerald Haeubl, Richard P. Larrick, John W. Payne, Ellen Peters, David Schkade, Brian Wansink and Elke U. Weber
Columbia University - Columbia Business School, Marketing, University of California, Los Angeles (UCLA), Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), University of California, Los Angeles (UCLA) - Anderson School of Management, Microsoft Research New York City, Independent, Duke University - Fuqua School of Business, Duke University - Marketing, Ohio State University - Psychology Department, University of California, San Diego, Retired - Cornell University and Princeton University - Department of Psychology
Downloads 1,201 (29,571)
Citation 15

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Choice architecture, Decision support, Options and alternatives, Describing attributes

7.

Portion Size Me: Downsizing Our Consumption Norms

Journal of the American Dietetic Association 107.7 (2007): 1103-1106
Number of pages: 5 Posted: 01 Aug 2014
Brian Wansink and Koert van Ittersum
Retired - Cornell University and University of Groningen
Downloads 1,137 (32,057)
Citation 1

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8.

Position of the American Dietetic Association: Food and Nutrition Misinformation

Journal of the American Dietetic Association, 106:4 (April), 601-607, 2006
Number of pages: 24 Posted: 29 Jan 2016
Brian Wansink
Retired - Cornell University
Downloads 1,126 (32,495)

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misinformation, nutrition, American Dietetic Association

9.

New Techniques to Generate Key Marketing Insights

Marketing Research (Summer 2000), 28-36
Number of pages: 26 Posted: 10 Jan 2016
Brian Wansink
Retired - Cornell University
Downloads 992 (38,853)
Citation 1

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laddering, prototyping, purchasing decisions, market research, consumer research, marketing techniques, efficiency

10.

An Anchoring and Adjustment Model of Purchase Quantity Decisions

Journal of Marketing Research (1998): 71-81
Number of pages: 12 Posted: 02 Aug 2014
Brian Wansink, Robert J. Kent and Steve Hoch
Retired - Cornell University, University of Delaware - Marketing and University of Pennsylvania - Marketing Department
Downloads 931 (42,424)
Citation 24

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11.

How Visibility and Convenience Influence Candy Consumption

Painter, James E., Brian Wansink, and Julie B. Hieggelke (2002), “How Visiblity and Convenience Influence Candy Consumption,” Appetite, 38:3 (June), 237-238
Number of pages: 8 Posted: 21 Jan 2016
James Painter and Brian Wansink
Eastern Illinois University and Retired - Cornell University
Downloads 789 (53,212)

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food selection, hedonic foods, visibility, convenience, food consumption, environmental factors, nutrition, obesity, mindless eating

12.

Environmental Factors that Unknowingly Increase a Consumer's Food Intake and Consumption Volume

Annual Review of Nutrition, Vol. 24, pp. 455-479, 2004
Number of pages: 25 Posted: 07 Apr 2004
Brian Wansink
Retired - Cornell University
Downloads 769 (55,071)

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Consumption Volume, Energy Intake, Energy, Obesity, Food Intake

13.

Could Behavioral Economics Help Improve Diet Quality for Nutrition Assistance Program Participants?

USDA-ERS Economic Research Report No. 43
Number of pages: 34 Posted: 17 Jan 2008
David R. Just, Lisa Mancino and Brian Wansink
Cornell University - Charles H. Dyson School of Applied Economics and Management, U.S. Department of Agriculture (USDA) - Economic Research Service (ERS) and Retired - Cornell University
Downloads 751 (56,871)
Citation 17

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behavioral economics, food consumption, obesity, food stamps, National School Lunch Program, nutrition assistance, WIC

14.

Slim by Design: Menu Engineering Strategies for Promoting High-Margin, Healthy Foods

Wansink, Brian and Katie Love (2014), “Slim By Design: Menu Strategies for Promoting High-Margin, Healthy Foods,” International Journal of Hospitality Management, 42:137-143.
Number of pages: 27 Posted: 24 Jul 2014 Last Revised: 29 Apr 2017
Brian Wansink and Katie Love
Retired - Cornell University and Furman University
Downloads 700 (62,464)

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menu design; menu psychology; behavioral economics; consumer behavior; visual cues; healthier foods

15.

Engineering Comfort Foods

American Demographics; Detroit 22.7 (Jul 2000): 66-67.
Number of pages: 7 Posted: 30 Jul 2014 Last Revised: 29 Apr 2017
Brian Wansink
Retired - Cornell University
Downloads 681 (64,722)
Citation 3

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16.

The Largest Last Supper: Depictions of Food Portions and Plate Size Increased Over the Millennium

Downloads 493 (96,826)
Citation 5

The Largest Last Supper: Depictions of Food Portions and Plate Size Increased Over the Millennium

International Journal of Obesity 34.5 (2010): 943-944
Number of pages: 2 Posted: 19 Aug 2014
Brian Wansink and Craig Wansink
Retired - Cornell University and Virginia Wesleyan College
Downloads 401 (122,362)

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portion size, art, plate size, calories, history, content analysis

The Largest Last Supper: Depictions of Food Portions and Plate Size Increased Over the Millennium

International Journal of Obesity 34.5 (2010): 943-944
Number of pages: 2 Posted: 02 Aug 2014
Brian Wansink and Craig Wansink
Retired - Cornell University and Virginia Wesleyan College
Downloads 92 (465,020)

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portion size; art; plate size; calories; history; content analysis

17.

Using Laddering to Understand and Leverage a Brand's Equity

Wansink, Brian. "Using laddering to understand and leverage a brand’s equity." Qualitative Market Research: An International Journal 6.2 (2003): 111-118.
Number of pages: 8 Posted: 02 Aug 2014
Brian Wansink
Retired - Cornell University
Downloads 476 (101,099)

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Brand equity, Leverage, Research

18.

Mindless Eating: The 200 Daily Food Decisions We Overlook

Environment and Behavior, 39:1 (January 2007), 106-23
Number of pages: 21 Posted: 10 Jan 2016
Brian Wansink and Jeffery Sobal
Retired - Cornell University and Cornell University - Division of Nutritional Sciences
Downloads 471 (102,321)
Citation 3

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Mindless eating, Food-related decisions, estimation, Obesity, Meal Cessation

19.

Smart Shopping Carts: How Real-Time Feedback Influences Spending

Van Ittersum, Koert, Brian Wansink, Joost M.E. Pennings, and Daniel Sheehan (2013), “Smart Shopping Carts: How Real-Time Feedback Influences Spending,” Journal of Marketing, 77:6, 21-36.
Number of pages: 48 Posted: 22 Jul 2013 Last Revised: 30 Apr 2017
Koert van Ittersum, Brian Wansink, Joost M. E. Pennings and Daniel Sheehan
University of Groningen, Retired - Cornell University, Maastricht University and Georgia Institute of Technology
Downloads 471 (102,321)
Citation 3

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real-time spending feedback, grocery shopping behavior, smart shopping carts, budget shoppers, nonbudget shoppers

20.

Slim by Design: Redirecting the Accidental Drivers of Mindless Overeating

Wansink, Brian and Pierre Chandon (2014), "Slim by Design: Redirecting the Accidental Drivers of Mindless Overeating," Journal of Consumer Psychology, 24:413-431., INSEAD Working Paper No. 2014/26/MKT
Number of pages: 57 Posted: 14 Jan 2014 Last Revised: 29 Apr 2017
Brian Wansink and Pierre Chandon
Retired - Cornell University and INSEAD
Downloads 466 (103,621)
Citation 5

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Marketing, Food, Nutrition, Obesity, Packaging, Psychology eating

21.

'Don't Eat so Much:' How Parent Comments Relate to Female Weight Satisfaction

Number of pages: 16 Posted: 03 Jun 2016 Last Revised: 08 Jun 2016
Brian Wansink, Lara Latimer and Lizzy Pope
Retired - Cornell University, Cornell University and Cornell University - Charles H. Dyson School of Applied Economics and Management
Downloads 459 (105,521)

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22.

Mindless Eating and Healthy Heuristics for the Irrational

American Economic Review, Vol. 99, p. 165, 2009
Number of pages: 6 Posted: 31 Jul 2014
Brian Wansink, David Just and Collin R. Payne
Retired - Cornell University, Cornell University - Charles H. Dyson School of Applied Economics and Management and Cornell University
Downloads 459 (105,521)
Citation 2

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23.

Making Old Brands New

American Demographics, 19:1 (December), 53-58 (1997)
Number of pages: 13 Posted: 30 Jan 2016
Brian Wansink
Retired - Cornell University
Downloads 445 (109,394)

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branding, brand revitalization, efficiency, brand management

24.

The Joy of Cooking Too Much: 70 Years of Calorie Increases in Classic Recipes

Wansink, Brian and Collin R. Payne (2009), “The Joy of Cooking Too Much: 70 Years of Calorie Increases in Classic Recipes,” Annals of Internal Medicine, 150, 291-291.
Number of pages: 2 Posted: 31 Jul 2014 Last Revised: 29 Apr 2017
Brian Wansink and Collin R. Payne
Retired - Cornell University and New Mexico State University
Downloads 396 (125,339)

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25.

Package Size, Portion Size, Serving Size...Market Size: The Unconventional Case for Half-Size Servings

Marketing Science, 31:1, 54-57, 2012
Number of pages: 8 Posted: 31 Jul 2014
Brian Wansink
Retired - Cornell University
Downloads 395 (125,673)

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26.

Food Marketing

Oxford Encyclopedia of American Food and Drink, ed. Andrew F. Smith, New York: Oxford University Press, 501-503, 2008
Number of pages: 9 Posted: 20 Mar 2016
Brian Wansink
Retired - Cornell University
Downloads 392 (126,769)

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food marketing, food industry, consumer focus, food production, food consumption

27.

Food Waste Paradox: Antecedents of Food Disposal in Low-Income Households

Porpino, Gustavo, Juracy Parente, and Brian Wansink (2015), “Food Waste Paradox: Antecedents of Food Disposal in Low Income Households,” International Journal of Consumer Studies, 39:6, 619-629.
Number of pages: 11 Posted: 14 Feb 2015 Last Revised: 29 Apr 2017
Gustavo Porpino, Juracy Gomes Parente and Brian Wansink
Brazilian Agricultural Research Corporation - Embrapa, Getulio Vargas Foundation (FGV) - Sao Paulo School of Business Administration and Retired - Cornell University
Downloads 380 (131,336)
Citation 4

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Food waste, food consumption, low income, Brazilian market, household food disposal

28.

Channel Contract Behavior: The Role of Risk Attitudes, Risk Perceptions, and Channel Members' Market Structures

Pennings, Joost M.E. and Brian Wansink (2004), “Channel Contract Behavior: The Role of Risk Attitudes, Risk Perceptions, and Channel Member Market Structures,” Journal of Business, 77:4 (October), 697-723.
Number of pages: 51 Posted: 09 Jun 2003 Last Revised: 30 Apr 2017
Joost M. E. Pennings and Brian Wansink
Maastricht University and Retired - Cornell University
Downloads 368 (136,109)
Citation 9

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Marketing Channel, contracts, risk attitude, risk perception

29.

Food Waste Solutions for Homes: Shopping, Storing, Serving – and Marketing

Wansink, Brian. (2018). Food Waste Solutions for Homes: Shopping, Storing, Serving - and Marketing. Journal of Food Products Marketing, Forthcoming
Number of pages: 38 Posted: 13 May 2018
Brian Wansink
Retired - Cornell University
Downloads 357 (140,766)

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Food Waste, Household, Consumer, Behavioral Economics, Marketing, Interventions, Packaging

30.

Does Food Marketing Need to Make Us Fat? A Review and Solutions

Chandon, Pierre and Brian Wansink (2012), “Does Food Marketing Need to Make Us Fat? A Review and Solutions,” Nutrition Reviews, 70:10 (October), 571-593.
Number of pages: 56 Posted: 04 Sep 2012 Last Revised: 30 Aug 2023
Pierre Chandon and Brian Wansink
INSEAD and Retired - Cornell University
Downloads 352 (142,906)
Citation 2

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obesity, nutrition, food, marketing, advertising, pricing, packaging, labeling, calorie

31.

Can 'Low Fat' Nutrition Labels Lead to Obesity?

Journal of Marketing Research 43.4 (2006): 605-617
Number of pages: 14 Posted: 01 Aug 2014
Brian Wansink and Pierre Chandon
Retired - Cornell University and INSEAD
Downloads 329 (153,584)
Citation 7

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32.

'Bottoms Up!' The Influence of Elongation on Pouring and Consumption Volume

Journal of Consumer Research, Vol. 30, pp. 455-464, December 2003
Number of pages: 10 Posted: 05 Feb 2010
Brian Wansink and Koert van Ittersum
Retired - Cornell University and University of Groningen
Downloads 329 (153,584)
Citation 2

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33.

The Waiter's Weight: Does a Server's BMI Relate to How Much Food Diners Order?

Doering, Tim and Brian Wansink (2017), “The Waiter’s Weight: Does a Server’s BMI Relate to How Much Food Diners Order?” Environment and Behavior, 49:2: 192-214. doi: 10.1177/0013916515621108
Number of pages: 32 Posted: 11 Dec 2015 Last Revised: 28 Apr 2017
Tim Döring and Brian Wansink
University of Goettingen (Göttingen) and Retired - Cornell University
Downloads 302 (168,213)

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34.

A Note on Modeling Consumer Reactions to a Crisis: The Case of the Mad Cow Disease

Downloads 301 (168,830)

A Note on Modeling Consumer Reactions to a Crisis: The Case of the Mad Cow Disease

Pennings, Joost M.E., Brian Wansink, and Matthew M.E. Meulenberg (2002), “A Note on Modeling Consumer Reactions to a Crisis: The Case of the Madcow Disease,” International Journal of Research in Marketing, 19:2 (March), 91-100.
Number of pages: 28 Posted: 17 Mar 2003 Last Revised: 30 Apr 2017
Joost M. E. Pennings, Brian Wansink and Matthew T.G. Meulenberg
Maastricht University, Retired - Cornell University and Wageningen University and Research (WUR)
Downloads 301 (167,784)
Citation 6

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Consumer reactions, Crisis, Risk Attitude, Risk Perception

A Note on Modeling Consumer Reactions to a Crisis: The Case of the Mad Cow Disease

Posted: 14 Mar 2003
Joost M. E. Pennings, Brian Wansink and Matthew T.G. Meulenberg
Maastricht University, Retired - Cornell University and Wageningen University and Research (WUR)

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Consumer reactions, Crisis, Risk Attitude, Risk Perception

35.

Is Meat Male? A Quantitative Multi-Method Framework to Establish Metaphoric Relationships

Journal of Consumer Research, Vol. 39, October 2012
Number of pages: 44 Posted: 30 Jul 2014
Paul Rozin, Julia Hormes, Myles Faith and Brian Wansink
University of Pennsylvania - Department of Psychiatry, Louisiana State University Medical Cente, University of North Carolina (UNC) at Chapel Hill and Retired - Cornell University
Downloads 298 (170,575)
Citation 1

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36.

New Uses that Revitalize Old Brands

Journal of Advertising Research, 39:2, April/May1999, 90-98
Number of pages: 19 Posted: 10 Jan 2016
Brian Wansink and Jennifer Gilmore
Retired - Cornell University and GTE Investment Management
Downloads 288 (176,827)

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brand vitality, marketing, product uses, branding, marketing strategies, consumer research, promotion

37.

Toxics, Toyotas, and Terrorism: The Behavioral Economics, of Fear and Stigma

Schulze, William D. and Brian Wansink (2012), “Toxics, Toyotas, and Terrorism: The Behavioral Economics of Fear and Stigma,” Risk Analysis, 32:4 (April), 678-694.
Number of pages: 45 Posted: 06 Mar 2012 Last Revised: 30 Apr 2017
William D. Schulze and Brian Wansink
Cornell University - Department of Economics and Retired - Cornell University
Downloads 280 (182,016)

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Behavioral economics, dual process, fear, stigma

38.

Trigger Foods: The Influence of 'Irrelevant' Alternatives in School Lunchrooms

Agricultural and Resource Economics Review, 2012
Number of pages: 27 Posted: 06 Mar 2012
Andrew Hanks, David R. Just and Brian Wansink
The Ohio State University, Cornell University - Charles H. Dyson School of Applied Economics and Management and Retired - Cornell University
Downloads 273 (186,702)
Citation 2

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Independence of irrelevant alternatives, behavioral economics, linear probability model, child nutrition programs, food selection, a la carte items

39.

A Framework for Revitalizing Mature Brands

Journal of Brand and Product Management, 10:4, 228-242, 2001
Number of pages: 26 Posted: 16 Jan 2016
Brian Wansink and Cynthia Huffman
Retired - Cornell University and University of Delaware - Marketing
Downloads 263 (193,877)

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brand vitality, marketing, product uses, branding, marketing strategies, consumer research, promotion

40.

Wasted Positive Intentions: The Role of Affection and Abundance on Household Food Waste

Porpino, Gustavo, Brian Wansink, and Juracy Gomes Parente (2016), "Wasted Positive Intentions: The Role of Affection and Abundance on Household Food Waste," Journal of Food Products Marketing, 22:7. http://dx.doi.org/10.1080/10454446.2015.1121433.
Number of pages: 22 Posted: 19 Dec 2015 Last Revised: 28 Apr 2017
Gustavo Porpino, Brian Wansink and Juracy Gomes Parente
Brazilian Agricultural Research Corporation - Embrapa, Retired - Cornell University and Getulio Vargas Foundation (FGV) - Sao Paulo School of Business Administration
Downloads 254 (201,452)

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food waste, affection, abundance, low-income, food consumption

41.

Better Moods for Better Eating? How Mood Influences Food Choice

Journal of Consumer Psychology, 24:320-335, 2014
Number of pages: 32 Posted: 10 Jan 2016
Brian Wansink, Meryl P Gardner, Sea Park and Junyong Kim
Retired - Cornell University, University of Delaware, University of Illinois at Urbana-Champaign and University of Central Florida
Downloads 247 (206,220)

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Comfort foods, hedonic contingency, food selection, mood, nutrition, hunger, mood condition, nutritive foods, obesity, consumer behavior, consumer research, social psychology, health

42.

A Benefit Congruency Framework of Sales Promotion Effectiveness

Journal of Marketing 64.4 (2000): 65-81
Number of pages: 17 Posted: 02 Aug 2014
Pierre Chandon, Brian Wansink and Gilles Laurent
INSEAD, Retired - Cornell University and HEC Paris (Groupe HEC)
Downloads 245 (207,867)
Citation 21

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43.

Slim by Design: Kitchen Counter Correlates of Obesity

Wansink, Brian, Andrew S. Hanks, and Kirsikka Kaipainen (2015), “Slim by Design: Kitchen Counter Correlates of Obesity,” Health Education and Behavior, 1-7, doi: 10.1177/1090198115610571.
Number of pages: 2 Posted: 14 Aug 2015 Last Revised: 28 Apr 2017
Brian Wansink, Andrew Hanks and Kirsikka Kaipainen
Retired - Cornell University, The Ohio State University and VTT Technical Research Centre of Finland
Downloads 243 (209,508)

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44.

Weight Rhythms: Weight Increases During Weekends and Decreases During Weekdays

Orsama, Anna-Leena, Elina Mattila, Mikka Ermes, Mark van Gils, Brian Wansink, and Ilkka Korhonen (2014), “Weight Rhythms: Weight Increases During Weekends and Decreases During Weekdays,” Obesity Facts, 7, 36-47.
Number of pages: 27 Posted: 14 Sep 2013 Last Revised: 29 Apr 2017
Anna-Leena Vuorinen, Elina Mattila, Miikka Ermes, Mark van Gils, Brian Wansink and Ilkka Korhonen
VTT Technical Research Centre of Finland, VTT Technical Research Centre of Finland, VTT Technical Research Centre of Finland, VTT Technical Research Centre of Finland, Retired - Cornell University and Tampere University of Technology
Downloads 234 (217,371)

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Weight gain, weekly weight rhythm, patterns of weight fluctuation, compensation

45.

Are There Atheists in Foxholes? Combat Intensity and Religious Behavior

Journal of Religion and Health, Forthcoming
Number of pages: 28 Posted: 12 Jun 2013
Brian Wansink and Craig Wansink
Retired - Cornell University and Virginia Wesleyan College
Downloads 232 (219,220)

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Faith, religiosity, stress, anxiety, combatants, war, trauma, counseling

46.

Mindless Eating: Environmental Contributors to Obesity

Handbook of the Social Science of Obesity, ed. John H. Cawley, New York: Oxford University Press, 2011
Number of pages: 38 Posted: 19 Mar 2016
Brian Wansink
Retired - Cornell University
Downloads 226 (224,837)

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environmental cues, eating behavior, obesity, mindless eating, consumption, food intake

47.

Biting versus Chewing: Eating Style and Social Aggression in Children

Wansink, Brian, Francesca Zampollo, Guido Camps, and Mitsuru Shimizu (2014), "Biting versus Chewing: Eating Style and Social Aggression in Children,” Eating Behaviors, 15:311- 313.
Number of pages: 13 Posted: 17 Apr 2014 Last Revised: 29 Apr 2017
Brian Wansink, f z, Guido Camps and Mitsuru Shimizu
Retired - Cornell University, Auckland University of Technology, Wageningen University and Research (WUR) and Southern Illinois University - Southern Illinois University at Edwardsville
Downloads 225 (225,766)

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facial feedback hypothesis, aggression, food choice, eating behavior

48.

Nutritional Gatekeepers and the 72% Solution

Journal of the American Dietetic Association 106.9 (2006): 1324-1327
Number of pages: 4 Posted: 01 Aug 2014
Brian Wansink
Retired - Cornell University
Downloads 220 (230,603)

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49.

Do Descriptive Menu Labels Bias a Person's Taste?

Cornell Hotel and Restaurant Administrative Quarterly, 42:6 (December 2001), 68-72
Number of pages: 8 Posted: 16 Jan 2016 Last Revised: 29 Apr 2017
Brian Wansink, James Painter and Koert van Ittersum
Retired - Cornell University, Eastern Illinois University and University of Groningen
Downloads 210 (240,703)

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Descriptive Menu Labels, subjective taste assessment, calorie estimation

50.

Blinded Me with Science: Trivial Graphs and Formulas Make Ads More Persuasive

Tal, Aner and Brian Wansink (2016), “Blinded with Science: Trivial Graphs and Formulas Increase Ad Persuasiveness and Belief in Product Efficacy,” Public Understanding of Science, 25:1, 117-125.
Number of pages: 19 Posted: 08 Oct 2014 Last Revised: 29 Apr 2017
Brian Wansink and Aner Tal
Retired - Cornell University and Cornell University
Downloads 209 (241,771)

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media and science, public understanding of science, rhetoric of science and technology, science and pop culture, science communications, scientific literacy, persuasion

51.

How Soy Labeling Influences Preference and Taste

The International Food and Agribusiness Management Review 3.1 (2000): 85-94
Number of pages: 10 Posted: 02 Aug 2014
Brian Wansink, Sea Park, Steven T. Sonka and Michelle Morganosky
Retired - Cornell University, University of Illinois at Urbana-Champaign, University of Illinois at Urbana-Champaign and University of Illinois at Urbana-Champaign
Downloads 209 (241,771)

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52.

Boundary Research: Tools and Rules to Impact Emerging Fields

Wansink, Brian, and Koert van Ittersum (2016), "Boundary research: Tools and rules to impact emerging fields," Journal of Consumer Behavior, 15:5: 396-410, DOI: 10.1002/cb.1570.
Number of pages: 48 Posted: 23 Dec 2015 Last Revised: 28 Apr 2017
Brian Wansink and Koert van Ittersum
Retired - Cornell University and University of Groningen
Downloads 206 (245,026)

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53.

Cabinet Castaways: Why We Buy Products We Never Use

Journal of Family and Consumer Science, Vol. 92:1, 104-108, 2000
Number of pages: 14 Posted: 15 Jan 2016
Brian Wansink, Adam Brasel and Steven Amjad
Retired - Cornell University, Independent and Independent
Downloads 198 (254,076)

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Waste, grocery shopping, spending, advertising, throw away, wasted food, supermarkets, marketing, consumer, garbage trash

54.

The Behavioral Science of Eating: Encouraging Boundary Research that Has Impact

Van Ittersum and Brian Wansink (2016), “The Behavioral Science of Eating: Encouraging Boundary Research for Impact,” Journal of the Association for Consumer Research, 1:1, 5-14.
Number of pages: 30 Posted: 09 Jan 2016 Last Revised: 28 Apr 2017
Koert van Ittersum and Brian Wansink
University of Groningen and Retired - Cornell University
Downloads 193 (259,912)
Citation 1

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boundary research, consumer behavior, eating, behavioral science

55.

The Hot-Cold Decision Triangle: A Framework for Healthier Choices

INSEAD Working Paper No. 2012/45/MKT
Number of pages: 27 Posted: 28 Sep 2020
Haiyang Yang, Ziv Carmon, Barbara Kahn, Anup Malani, Janet Schwartz, Kevin Volpp and Brian Wansink
Johns Hopkins University - Carey Business School, INSEAD, University of Miami, University of Chicago - Law School, Tulane University - A.B. Freeman School of Business, University of Pennsylvania - Perelman School of Medicine, Department of Medicine and Retired - Cornell University
Downloads 190 (263,643)

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56.

The Biasing Health Halos of Fast Food Restaurant Health Claims: Lower Calorie Estimates and Higher Side-Dish Consumption Intentions

Downloads 189 (264,940)
Citation 43

The Biasing Health Halos of Fast Food Restaurant Health Claims: Lower Calorie Estimates and Higher Side-Dish Consumption Intentions

Journal of Consumer Research 34.3 (2007): 301-314
Number of pages: 14 Posted: 02 Aug 2014
Pierre Chandon and Brian Wansink
INSEAD and Retired - Cornell University
Downloads 126 (371,038)

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The Biasing Health Halos of Fast Food Restaurant Health Claims: Lower Calorie Estimates and Higher Side-Dish Consumption Intentions

Journal of Consumer Research, Vol. 34, No. 3, p. 301, 2007
Number of pages: 14 Posted: 01 Aug 2014
Pierre Chandon and Brian Wansink
INSEAD and Retired - Cornell University
Downloads 63 (581,145)
Citation 6

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57.

Changing Eating Habits on the Home Front: Lost Lessons from World War II Research

Journal of Public Policy and Marketing, 21:1 (Spring 2002). 90-99
Number of pages: 33 Posted: 10 Jan 2016
Brian Wansink
Retired - Cornell University
Downloads 182 (273,892)
Citation 1

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Organ meats, variety meats, World War II, WW2. food insecurity, family meals, rationing starvation, Margaret Mead, Kurt Lewin, food habits, changing behavior, shopping diets, nutrition, United States, eating habits, food neophobia, social psychology

58.

Exercise and Food Compensation: Exploring Diet-Related Beliefs and Behaviors of Regular Exercisers

Dohle, S., B. Wansink, and L. Zehnder. "Exercise and food compensation: exploring diet-related beliefs and behaviors of regular exercisers." Journal of physical activity & health 12.3 (2015): 322-327.
Number of pages: 23 Posted: 30 Jan 2015 Last Revised: 20 Oct 2015
Simone Dohle, Brian Wansink and Lorena Zehnder
ETH Zürich, Retired - Cornell University and ETH Zürich
Downloads 180 (276,534)
Citation 2

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59.

Advertising Strategies to Increase Usage Frequency

Journal of Marketing (1996): 31-46
Number of pages: 16 Posted: 02 Aug 2014
Brian Wansink and Michael L. Ray
Retired - Cornell University and Stanford Graduate School of Business
Downloads 177 (280,677)
Citation 3

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60.

Food Neophiles: Profiling the Adventurous Eater

Latimer, Lara A., Lizzy Pope, and Brian Wansink (2015), “Food Neophiles: Profiling the Adventurous Eater,” Obesity, 23:8, 1577-1581.
Number of pages: 17 Posted: 25 Apr 2015 Last Revised: 28 Apr 2017
Lara Latimer, Lizzy Pope and Brian Wansink
Cornell University, Cornell University - Charles H. Dyson School of Applied Economics and Management and Retired - Cornell University
Downloads 174 (284,970)

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BMI, Neophiles, Foodies, Adventurous Eating, Diet, Variety

61.

Ingredient-Based Food Fears and Avoidance: Antecedents and Antidotes

Wansink, Brian, Aner Tal, and Adam Brumberg (2014), “Ingredient-based Food Fears and Avoidance: Antecedents and Antidotes,” Food Quality and Preference, 38: 40-48.
Number of pages: 40 Posted: 21 May 2014 Last Revised: 29 Apr 2017
Brian Wansink, Aner Tal and Adam Brumberg
Retired - Cornell University, Cornell University and Cornell University - Dyson School of Applied Economics and Management, Food and Brand Lab
Downloads 174 (284,970)
Citation 1

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62.

Turning Mindless Eating into Healthy Eating

n Psychology, Behavioral Economics, and the Solution to Obesity, ed. Eldar Shafir, Princeton, NJ: Princeton University Press, 310-328, 2012
Number of pages: 49 Posted: 20 Mar 2016
Brian Wansink
Retired - Cornell University
Downloads 168 (293,596)

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mindless eating, obesity, environmental cues, healthy eating

63.

When Do Gain-Framed Health Messages Work Better Than Fear Appeals

Wansink, Brian and Lizzy Pope (2014), “When Do Gain Framed Health Messages Work Better Than Fear Appeals? Nutrition Reviews, 73:4-11.
Number of pages: 25 Posted: 17 Sep 2014 Last Revised: 29 Apr 2017
Brian Wansink and Lizzy Pope
Retired - Cornell University and Cornell University - Charles H. Dyson School of Applied Economics and Management
Downloads 166 (296,517)
Citation 1

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health messaging, audience-centered, framing, behavior, public policy, positive negative framed messages, gain loss framed messages

64.

Food Art Does Not Reflect Reality: A Quantitative Content Analysis of Meals in Popular Paintings

SAGE Open (July-September 2016: 1–10) DOI: 10.1177/2158244016654950
Number of pages: 10 Posted: 05 Feb 2020
Brian Wansink, Andrew Weislogel and anupama mukund
Retired - Cornell University, Cornell University and Cornell University
Downloads 164 (299,587)

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65.

Consumer Reactions to Food Safety Crises

ADVANCES IN FOOD AND NUTRITION RESEARCH VOL 48, 2004
Number of pages: 48 Posted: 05 Aug 2014
Brian Wansink
Retired - Cornell University
Downloads 161 (304,297)

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66.

Bottomless Bowls: Why Visual Cues of Portion Size May Influence Intake

Wansink, Brian, James E. Painter, and Jill North. "Bottomless Bowls: Why Visual Cues of Portion Size May Influence Intake." Obesity Research 13.1 (2005): 93-100.
Number of pages: 8 Posted: 02 Aug 2014
Brian Wansink, James Painter and Jill North
Retired - Cornell University, Eastern Illinois University and University of Illinois at Urbana-Champaign
Downloads 161 (304,297)
Citation 3

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portion size, consumption norms, food intake, consumption volume, external cues

67.

Can Package Size Accelerate Usage Volume

Journal of Marketing, Vol. 60:3 (July 1996), 1-14
Number of pages: 39 Posted: 16 Jan 2016
Brian Wansink
Retired - Cornell University
Downloads 159 (307,482)
Citation 6

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package size, product usage, consumer behavior, marketing, usage volume

68.

How Do Front and Back Package Labels Influence Beliefs About Health Claims?

Wansink, Brian. "How do front and back package labels influence beliefs about health claims?." Journal of Consumer Affairs 37.2 (2003): 305-316.
Number of pages: 12 Posted: 02 Aug 2014
Brian Wansink
Retired - Cornell University
Downloads 156 (312,437)
Citation 3

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69.

Chocolate Milk Consequences: A Pilot Study Evaluating the Consequences of Banning Chocolate Milk in School Cafeterias

Hanks, Andrew S., David R. Just, and Brian Wansink (2014), “Chocolate Milk Consequences: A Pilot Study Evaluating the Consequences of Banning Chocolate Milk in School Cafeterias,” PLOS ONE, 9:e91022.
Number of pages: 23 Posted: 13 Apr 2014 Last Revised: 29 Apr 2017
Andrew Hanks, David R. Just and Brian Wansink
The Ohio State University, Cornell University - Charles H. Dyson School of Applied Economics and Management and Retired - Cornell University
Downloads 153 (317,740)
Citation 1

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National School Lunch Program, Childhood Nutrition, Sugar Intake, chocolate milk, reactance behavioral economics, banning

70.

Farmers’ Preferences for Crop Insurance Attributes

Review of Agricultural Economics, Vol. 25, No. 2, pp. 415-429
Number of pages: 15 Posted: 30 Jul 2014
Bruce J. Sherrick, Peter J. Barry, Gary Schnitkey, Paul N. Ellinger and Brian Wansink
University of Illinois at Urbana-Champaign - Department of Agricultural and Consumer Economics, University of Illinois at Urbana-Champaign - Department of Agricultural and Consumer Economics, University of Illinois at Urbana-Champaign - Department of Agricultural and Consumer Economics, University of Illinois at Urbana-Champaign - Department of Agricultural and Consumer Economics and Retired - Cornell University
Downloads 149 (324,673)
Citation 1

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71.

Pre-Ordering Systems Encourage Healthier Choices in School Lunchrooms

Hanks, Andrew S., David R. Just, and Brian Wansink (2013), “Pre-Ordering School Lunch and Food Choices Encourages Better Food Choices by Children,” JAMA Pediatrics, 167:7, 673-674.
Number of pages: 6 Posted: 09 Jun 2012 Last Revised: 30 Apr 2017
Andrew Hanks, David R. Just and Brian Wansink
The Ohio State University, Cornell University - Charles H. Dyson School of Applied Economics and Management and Retired - Cornell University
Downloads 148 (326,386)
Citation 1

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child nutrition programs, behavioral economics, childhood obesity

72.

Healthy Convenience: Nudging Students Toward Healthier Choices in the Lunchroom

Journal of Public Health, 2012
Number of pages: 14 Posted: 06 Mar 2012
Andrew Hanks, David R. Just, Laura Smith and Brian Wansink
The Ohio State University, Cornell University - Charles H. Dyson School of Applied Economics and Management, Division of Nutritional Sciences, Cornell University and Retired - Cornell University
Downloads 143 (335,440)
Citation 2

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Behavioral economics, convenience, school lunch program, nutrition

73.

The Power of Suggestion: Do Descriptive Labels Influence Taste Perceptions, Calorie-Estimation and Satiety?

Wansink, Brian, Koert van Ittersum, and James E. Painter (2004), “How Diet and Health Labels Influence Taste and Satiation,” Journal of Food Science, 69:9 (Nov-Dec), S340-S346.
Number of pages: 25 Posted: 13 Jan 2016 Last Revised: 28 Apr 2017
Brian Wansink, Koert van Ittersum and James Painter
Retired - Cornell University, University of Groningen and Eastern Illinois University
Downloads 142 (337,376)

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Labeling, taste, sensory experience, suggestibility, descriptive labels, food perception, consumer behavior, consumer research, food selection, marketing

74.

An Apple a Day Brings More Apples Your Way: Healthy Samples Prime Healthier Choices

Tal, Aner and Brian Wansink (2015), “An Apple a Day Brings More Apples Your Way: Healthy Samples Prime Healthier Choices,” Psychology & Marketing, 32:5, 575-584.
Number of pages: 20 Posted: 22 Nov 2014 Last Revised: 29 Apr 2017
Aner Tal and Brian Wansink
Cornell University and Retired - Cornell University
Downloads 139 (343,065)
Citation 1

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Grocery Stores, priming, food, healthy eating, samples

75.

Accounting for Taste: Prototypes that Predict Preference

Journal of Database Marketing, 7:4, 308-320, 2000
Number of pages: 14 Posted: 29 Jan 2016
Brian Wansink and Sea Park
Retired - Cornell University and University of Illinois at Urbana-Champaign
Downloads 133 (354,986)

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external cues, popcorn, theater food, food consumption, consumer behavior

76.

Super Bowls: Serving Bowl Size and Food Consumption

Wansink, Brian, and Matthew M. Cheney. "Super bowls: serving bowl size and food consumption." Jama 293.14 (2005): 1723-1728.
Number of pages: 2 Posted: 02 Aug 2014
Brian Wansink and Matthew Michael Cheney
Retired - Cornell University and University of Illinois at Urbana-Champaign
Downloads 124 (374,164)
Citation 1

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77.

Slim by Design: Serving Healthy Foods First in Buffet Lines Improves Overall Meal Selection

PLoS ONE 8(10): e77055. doi:10.1371/journal.pone.0077055 (2013)
Number of pages: 5 Posted: 14 Sep 2013 Last Revised: 10 Dec 2013
Brian Wansink and Andrew Hanks
Retired - Cornell University and The Ohio State University
Downloads 122 (378,709)
Citation 8

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consumer behavior, choice architecture, behavioral economics, food choice, environmental cues, all-you-can-eat, eating scripts, trigger foods, conference, buffet

78.

Trying Harder and Doing Worse: How Grocery Shoppers Track In-Store Spending

Van Ittersum, Koert, Joost M.E. Pennings, and Brian Wansink (2010), “Trying Harder and Doing Worse: How Grocery Shoppers Track In-Store Spending,” Journal of Marketing, 74:2 (April), 90-104.
Number of pages: 38 Posted: 03 Feb 2010 Last Revised: 30 Apr 2017
Koert van Ittersum, Joost M. E. Pennings and Brian Wansink
University of Groningen, Maastricht University and Retired - Cornell University
Downloads 121 (381,090)
Citation 1

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budget shoppers, in-store spending behavior, mental computation, basket estimation, retail price setting

79.

Slim by Design: Moving from Can't to CAN

Behavioral Economics and Public Health, ed. Christina Roberto, 237-264, October 2015
Number of pages: 47 Posted: 19 Mar 2016
Brian Wansink
Retired - Cornell University
Downloads 120 (383,384)

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obesity, policy, behavior change, food selection, convenience

80.

Do Children Really Prefer Larger Portions? Visual Illusions Bias Their Estimates and Choice

Journal of the American Dietetic Association 107/7, 1107-1110 (2007)
Number of pages: 12 Posted: 13 Jan 2016
Koert van Ittersum and Brian Wansink
University of Groningen and Retired - Cornell University
Downloads 120 (383,384)

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context effects, illusions, estimation biases, portion size, obesity, dieting

81.

Is it Fun or Exercise? The Framing of Physical Activity Biases Subsequent Snacking

Werle, Carolina, Brian Wansink, and Collin Payne (2015), “Is it Fun or Exercise? The Framing of Physical Activity Biases Subsequent Snacking,” Marketing Letters, 26:4, 691-702.
Number of pages: 21 Posted: 28 May 2014 Last Revised: 29 Apr 2017
Carolina Werle, Brian Wansink and Collin R. Payne
Grenoble Ecole de Management, Retired - Cornell University and New Mexico State University
Downloads 113 (400,432)
Citation 1

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food consumption, compensation, physical activity, licensing effects, hedonic foods, framing

82.

Shifts in the Enjoyment of Healthy and Unhealthy Behaviors Affect Short- and Long-Term Postbariatric Weight Loss

Bariatric Surgical Practice and Patient Care, Forthcoming
Number of pages: 8 Posted: 10 Dec 2016 Last Revised: 09 Feb 2017
Anna-Leena Vuorinen, Michal Ann Strahilevitz, Brian Wansink and Debra Safer
VTT Technical Research Centre of Finland, Saint Mary's College of California - School of Economics & Business, Retired - Cornell University and Stanford University - School of Medicine
Downloads 110 (408,322)

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Weight-Loss Maintenance, Enjoyment, Healthy Behaviors, Bariatric Surgery, Weight-Loss Success

83.

Choice Under Restrictions

Marketing Letters 19.3-4 (2008): 183-199, Tuck School of Business Working Paper No. 2474280, Columbia Business School Research Paper No. 14-32
Number of pages: 17 Posted: 31 Jul 2014
Simona Botti, Susan M. Broniarczyk, Gerald Häubl, Ronald Hill, Yanliu Huang, Barbara Kahn, Praveen K. Kopalle, Donald R. Lehmann, Joel Urbany and Brian Wansink
London Business School, University of Texas at Austin - Marketing, University of Alberta - Department of Marketing, Business Economics & Law, Villanova University - School of Business, Drexel University - Department of Marketing, University of Miami, Dartmouth College - Tuck School of Business, Columbia University - Columbia Business School, Marketing, University of Notre Dame - Department of Marketing and Retired - Cornell University
Downloads 106 (419,164)

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Choice, Restrictions, Constraints

84.

From Mindless Eating to Mindlessly Eating Better

Physiology & Behavior 100.5 (2010): 454-463
Number of pages: 10 Posted: 31 Jul 2014
Brian Wansink
Retired - Cornell University
Downloads 106 (419,164)
Citation 1

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Eating behavior and food intake, Environment, Portion size, Consumption norms, Calorie estimation, Dietary guidelines, Web-based diets, Mindless method

85.

The Psychology of Heroes: Antecedents and Consequences of Combat-Decorated War Heroism

International Journal of Psychology Research, Volume 7, Issue 4, 2011
Number of pages: 2 Posted: 30 Jul 2014
Brian Wansink, Koert van Ittersum and Collin R. Payne
Retired - Cornell University, University of Groningen and Cornell University
Downloads 105 (421,996)

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Heroism, Hero, Values, Military, World War II

86.

The Clean Plate Club: About 92% of Self-Served Food is Eaten

International Journal of Obesity (20 June 2014) | doi:10.1038/ijo.2014.104
Number of pages: 15 Posted: 24 Jul 2014
Brian Wansink and Katherine Johnson
Retired - Cornell University and Johns Hopkins University - Bloomberg School of Public Health
Downloads 100 (436,706)

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eating behavior, clean plate club, consumption norms, overeating, portion control, meta-analysis, psychology, waste

87.

Cooking Habits Provide a Key to 5 a Day Success

Journal of the American Dietetic Association 104.11 (2004): 1648-1650
Number of pages: 3 Posted: 30 Jul 2014 Last Revised: 29 Apr 2017
Brian Wansink and Kyoungmi Lee
Retired - Cornell University and University of Illinois at Urbana-Champaign
Downloads 98 (442,647)
Citation 1

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88.

Red Potato Chips: Segmentation Cues Can Substantially Decrease Food Intake

Geier Andrew, Brian Wansink, and Paul Rozin (2012), “Red Potato Chips: Segmentation Cues Can Substantially Decrease Food Intake,” Health Psychology, 31:3 (May), 398-401.
Number of pages: 14 Posted: 16 Jan 2016 Last Revised: 27 Apr 2017
Andrew M. Geier, Brian Wansink and Paul Rozin
Schuyler, Roche & Zwirner, Retired - Cornell University and University of Pennsylvania - Department of Psychiatry
Downloads 96 (448,621)
Citation 3

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obesity, food intake, environment, segmentation, food consumption

89.

Mindless Eating Challenge: Retention, Weight Outcomes, and Barriers for Changes in a Public Web-Based Healthy Eating and Weight Loss Program

Journal of Medical Internet Research, 2012, 14(6), e168, doi:10.2196/jmir.2218
Number of pages: 34 Posted: 13 Dec 2012 Last Revised: 18 Dec 2012
Kirsikka Kaipainen, Collin R. Payne and Brian Wansink
VTT Technical Research Centre of Finland, New Mexico State University and Retired - Cornell University
Downloads 96 (448,621)

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Adherence, Barriers, Habits, Internet, Self report, Small changes, Weight loss programs

90.

Half Full or Empty: Cues that Lead Wine Drinkers to Unintentionally Overpour

Walker, Doug, Laura Smarandescu, and Brian Wansink (2014), “Half Full or Empty: Cues That Lead Wine Drinkers to Unintentionally Overpour,” Substance Abuse & Misuse, 49:3, 295-302.
Number of pages: 22 Posted: 18 Sep 2013 Last Revised: 29 Apr 2017
Doug Walker, Laura Smarandescu and Brian Wansink
Iowa State University, Iowa State University and Retired - Cornell University
Downloads 95 (451,735)

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Self-serving, glass shape, environmental cues, overconsuming, wine, alcohol

91.

Making Brand Loyalty Programs Succeed

Wansink, Brian and Scott Seed (2001) “Making Brand Loyalty Programmes Succeed,” Journal of Brand Management, 8:3 (February), 211-222.
Number of pages: 20 Posted: 21 Jan 2016 Last Revised: 27 Apr 2017
Brian Wansink and Scott Seed
Retired - Cornell University and Hyatt Corporation
Downloads 94 (454,831)

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brand loyalty, efficiency, loyalty programs, consumer research, consumer behavior, marketing

92.

The Consumer Marketing of Biotechnology

Wansink, Brian and Junyong Kim (2001), “The Marketing and Consumer Acceptance of Biotechnology,” Journal of Commercial Biotechnology, (Winter) 7:3, 249-259.
Number of pages: 26 Posted: 11 Jan 2016 Last Revised: 27 Apr 2017
Brian Wansink and Junyong Kim
Retired - Cornell University and University of Central Florida
Downloads 92 (461,203)

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biotechnology, information, marketing, advertising, consumer attitudes, consumer education, efficiency

93.

Is Obesity Caused by Calorie Underestimation? A Psychophysical Model of Fast-Food Meal Size Estimation

Journal of Marketing Research 44.1 (2007): 84-99
Number of pages: 16 Posted: 01 Aug 2014
Pierre Chandon and Brian Wansink
INSEAD and Retired - Cornell University
Downloads 92 (461,203)
Citation 2

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94.

Exploring Comfort Food Preferences Across Age and Gender

Wansink, Brian, Matthew M. Cheney, and Nina Chan. "Exploring comfort food preferences across age and gender." Physiology & Behavior 79.4 (2003): 739-747.
Number of pages: 9 Posted: 02 Aug 2014
Brian Wansink, Matthew Michael Cheney and Nina Chan
Retired - Cornell University, University of Illinois at Urbana-Champaign and University of Illinois at Urbana-Champaign
Downloads 89 (470,768)

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Comfort foods, Snacks, Meals, Gender, Age, Food preference, Nutrient density, Chocolate

95.

Designing Employee Health Contracts for a Workplace that is Slim by Design

Number of pages: 25 Posted: 07 Mar 2013
Rebecca Robbins and Brian Wansink
New York University (NYU) - Grossman School of Medicine and Retired - Cornell University
Downloads 89 (470,768)

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Occupational Health, Employee Incentive Plans, Health Promotion

96.

Best If Used By...How Freshness Dating Influences Food Acceptance

Journal of Food Science 71.4 (2006): S354-S357
Number of pages: 4 Posted: 01 Aug 2014
Brian Wansink and Alan Wright
Retired - Cornell University and US Army War College (DEP) - R,D&E Center
Downloads 88 (474,116)
Citation 2

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freshness, dairy, yogurt, freshness dating, expiration date, food safety, sensory evaluation, taste acceptance

97.

Hidden Persuaders: Environmental Contributors to Obesity

Textbook of Obesity Biological, Psychological, and Cultural Influences, First Edition, eds. Sharon R. Akabas, Sally Ann Lederman, and Barbara J. Moore, New York: John Wiley & Sons, 108-122, 2011
Number of pages: 36 Posted: 19 Mar 2016
Brian Wansink
Retired - Cornell University
Downloads 87 (477,367)

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obesity, environmental cues, food consumption, mindless eating

98.

Food Compensation: Do Exercise Ads Change Food Intake?

International Journal of Behavioral Nutrition and Physical Activity, Vol. 8, No. 6, 2011
Number of pages: 10 Posted: 17 Feb 2011
Ellen van Kleef, Mitsuru Shimizu and Brian Wansink
Wageningen University and Research (WUR), Southern Illinois University - Southern Illinois University at Edwardsville and Retired - Cornell University
Downloads 87 (477,367)

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food compensation, exercise, physical activity, food intake, commercial

99.

Adults Only: Why Don't Children Belong to the Clean Plate Club?

Wansink, Brian and Katherine A. Johnson (2015), “Adults Only: Why Don’t Children Belong to the Clean-plate Club?” International Journal of Obesity, 39:375.
Number of pages: 4 Posted: 26 Oct 2014 Last Revised: 29 Apr 2017
Brian Wansink and Katherine Johnson
Retired - Cornell University and Johns Hopkins University - Bloomberg School of Public Health
Downloads 86 (480,867)

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Clean plate club, external cues, feeding relationship, parent-child interactions, family mealtime

100.

Turning Virtual Reality into Reality: A Checklist to Ensure Virtual Reality Studies of Eating Behavior and Physical Activity Parallel the Real World

Journal of Diabetes Science and Technology, Vol. 5, No. 2, March 2011
Number of pages: 6 Posted: 06 Mar 2011
Aner Tal and Brian Wansink
Cornell University and Retired - Cornell University
Downloads 85 (484,358)

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Virtual reality, simulation, food, health

101.

Specific Environmental Drivers of Eating

Food and Addiction: A Comprehensive Handbook, eds. Kelly D. Brownell and Mark S. Gold, New York: Oxford University Press, 159-165, 2012
Number of pages: 77 Posted: 19 Mar 2016
Brian Wansink
Retired - Cornell University
Downloads 81 (498,480)

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environmental cues, eating behavior, obesity, mindless eating, consumption

102.

Interactive Effects of Return Policy Leniency and Recommendations on Post-Consumption Evaluation of Products with Mixed Outcomes

Kim, Junyong, and Brian Wansink (2011), "How Retailers’ Recommendation and Return Policies Alter Product Evaluations," Journal of Retailing, 88:4: 528-541
Number of pages: 50 Posted: 12 Jan 2016 Last Revised: 28 Apr 2017
Junyong Kim and Brian Wansink
University of Central Florida and Retired - Cornell University
Downloads 81 (498,480)

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Return policy; Recommendation; Post-purchase product evaluation; Counterfactual thinking

103.

Helping Consumers Eat Less

Food Technology, May 2007
Number of pages: 5 Posted: 29 Jul 2014
Brian Wansink
Retired - Cornell University
Downloads 81 (498,480)

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104.

Concession Stand Makeovers: A Field Study of Serving Healthy Foods at High School Concession Stands

J Public Health first published online March 12, 2014 doi:10.1093/pubmed/fdu015
Number of pages: 16 Posted: 12 Apr 2014
Helena Laroche, Christopher Ford, Kate Anderson, Xueya Cai, David R. Just, Andrew Hanks and Brian Wansink
University of Iowa, University of North Carolina (UNC) at Chapel Hill, Independent, University of Rochester, Cornell University - Charles H. Dyson School of Applied Economics and Management, The Ohio State University and Retired - Cornell University
Downloads 81 (498,480)

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105.

When are Stockpiled Products Consumed Faster? A Convenience-Salience Framework of Postpurchase Consumption Incidence and Quantity

Chandon, Pierre, and Brian Wansink. "When are stockpiled products consumed faster? A convenience–salience framework of postpurchase consumption incidence and quantity." Journal of Marketing Research 39.3 (2002): 321-335.
Number of pages: 15 Posted: 02 Aug 2014
Pierre Chandon and Brian Wansink
INSEAD and Retired - Cornell University
Downloads 79 (505,774)
Citation 5

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106.

The Validity of Attribute-Importance Measurement: A Review

Journal of Business Research, Vol. 60, 2007
Number of pages: 15 Posted: 05 Feb 2010 Last Revised: 17 Feb 2010
Koert van Ittersum, Joost M. E. Pennings, Brian Wansink and Hans Van Trijp
University of Groningen, Maastricht University, Retired - Cornell University and Independent
Downloads 78 (509,576)

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Attribute Importance, Measurement, Convergent Validity, Nomological Validity, Discriminant Validity

107.

Employee Health Codes of Conduct: What Would They Look Like and Who Would Accept Them?

Robbins, Rebecca S. and Brian Wansink (2015), “Employee Health Codes of Conduct: What Would They Look Like and Who Wants to Accept Them?” International Journal of Workplace Health Management, 8:3, 214-229.
Number of pages: 29 Posted: 15 Mar 2015 Last Revised: 28 Apr 2017
Brian Wansink and Rebecca Robbins
Retired - Cornell University and New York University (NYU) - Grossman School of Medicine
Downloads 77 (513,424)

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Workplace Health, Wellness Interventions, Health Promotion, Overweight, Obese, Employee, Monetary, Nonmonetary Incentives and Disincentives, Codes of Conduct

108.

Slim by Design or by Willpower? Replies to Herman and Polivy and to Roberto, Pomeranz, and Fisher

Wansink, Brian and Pierre Chandon (2014), "Slim by Design or by Willpower? Replies to Herman and Polivy and to Roberto, Pomeranz, and Fisher,” Journal of Consumer Psychology, 24:446-451., INSEAD Working Paper No. 2014/28/MKT
Number of pages: 18 Posted: 09 Apr 2014 Last Revised: 29 Apr 2017
Brian Wansink and Pierre Chandon
Retired - Cornell University and INSEAD
Downloads 76 (517,270)

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marketing, nutrition, eating, food

109.

Why Visual Cues of Portion Size May Influence Intake

Wansink, Brian, James E. Painter, and Jill North (2005), “Bottomless Bowls: Why Visual Cues of Portion Size May Influence Intake,” Obesity Research, 13:1 (January), 93-100.
Number of pages: 8 Posted: 02 Aug 2014 Last Revised: 29 Apr 2017
Brian Wansink, James Painter and Jill North
Retired - Cornell University, Eastern Illinois University and University of Illinois at Urbana-Champaign
Downloads 75 (521,111)

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portion size, consumption norms, food intake, consumption volume, external cues

110.

Reliability and Accuracy of Real-Time Visualization Techniques for Measuring School Cafeteria Tray Waste: Validating the Quarter-Waste Method

Hanks, Andrew S., David Just and Brian Wansink. (2014). “Reliability and Accuracy of Real-Time Visualization Techniques for Measuring School Cafeteria Tray Waste: Validating the Quarter-Waste Method,” Journal of the Academy of Nutrition and Dietetics, 114(3), 470 474. doi:10.1016/j.jand.2013.08.013
Number of pages: 5 Posted: 05 Sep 2013 Last Revised: 29 Apr 2017
Andrew Hanks, Brian Wansink and David R. Just
The Ohio State University, Retired - Cornell University and Cornell University - Charles H. Dyson School of Applied Economics and Management
Downloads 75 (521,111)
Citation 5

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National School Lunch Program, food intake, research methodology, cost-effectiveness

111.

Methods and Measures that Profile Heavy Users

Journal of Advertising Research 40.4 (2000): 61-72
Number of pages: 25 Posted: 02 Aug 2014
Brian Wansink and Sea Park
Retired - Cornell University and University of Illinois at Urbana-Champaign
Downloads 74 (529,151)

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112.

Consumer Reactions to a Crisis

Pennings, Joost M. E., Brian Wansink, and Matthew T. G. Meulenberg. 2002. "A note on modeling consumer reactions to a crisis: The case of the mad cow disease," International Journal of Research in Marketing, 19(1): 91-100.
Number of pages: 16 Posted: 12 Jan 2016 Last Revised: 27 Apr 2017
Joost M. E. Pennings, Brian Wansink and Matthew T.G. Meulenberg
Maastricht University, Retired - Cornell University and Wageningen University and Research (WUR)
Downloads 73 (529,151)

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risk response, consumer behavior, mad cow disease, creutzfeldt-jakob disease, bovine spongiform encephalopathy, crisis response, marketing, consumer reactions, risk attitude, risk perception

113.

Chefs Move to Schools: A Pilot Examination of How Chef-Created Dishes Can Increase School Lunch Participation and Fruit and Vegetable Intake

Just, David R., Brian Wansink, and Andrew S. Hanks (2014), “Chefs Move to Schools: A Preliminary Examination of How Chef-created Dishes can Increase School Lunch Participation and Fruit and Vegetable Intake, Appetite, 83:242-247.
Number of pages: 25 Posted: 11 Sep 2014 Last Revised: 29 Apr 2017
David Just, Brian Wansink and Andrew Hanks
Cornell University - Charles H. Dyson School of Applied Economics and Management, Retired - Cornell University and Cornell University - Charles H. Dyson School of Applied Economics and Management
Downloads 72 (533,224)

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Food Preferences, Food Habit, Child Behavior, Child Nutrition Sciences

114.

The 10% Slution: Tying Managerial Salary Increases to Workplace Wellness Actions (and Not Results)

Robbins, Rebecca S. and Brian Wansink (2016), “The 10% Solution: Tying Managerial Salaries and Promotions to Workplace Wellness Actions (and Not Results),” Journal of Occupational Health Psychology, 21(4): 494-503. doi: 10.1037/a0039989
Number of pages: 36 Posted: 21 Jan 2016 Last Revised: 27 Apr 2017
Brian Wansink
Retired - Cornell University
Downloads 66 (558,656)

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115.

Fresh from the Tree: Implied Motion Improves Food Evaluation

Gvili, Yaniv, Aner Tal, Monty Amar, Yeal Hallak, Brian Wansink, Michael Giblin, and Colombe Bommelaer, (2015), “Fresh From the Tree: Implied Motion Improves Food Evaluation,” Food Quality and Preference, 46, 160-165.
Number of pages: 25 Posted: 13 Aug 2015 Last Revised: 28 Apr 2017
Yaniv Gvili, Tal Aner, Yael Hallak, Brian Wansink, Michael Giblin and Colombe Bommelaer
Ono Academic College, affiliation not provided to SSRN, Ono Academic College, Retired - Cornell University, University of Florida, Warrington College of Business Administration, Students and Cornell University, Dyson School of Applied Economics and Management, Students
Downloads 65 (563,174)

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Food, Freshness, Advertising, Packaging, Evolutionary psychology

116.

Appetite for Destruction: Hunger Leads to Less Healthy Food Choices

JAMA Internal Medicine, 2013
Number of pages: 8 Posted: 12 Jan 2016
Aner Tal and Brian Wansink
Cornell University, Dyson School of Applied Economics and Management, Students and Retired - Cornell University
Downloads 64 (567,638)

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Fasting, food selection, hunger, food deprivation, purchasing behavior, consumer research, consumer behavior

117.

Finger Fruits: Pre-Sliced Fruit in Schools Increases Selection and Intake

Wansink, Brian, David R. Just, Andrew S. Hanks, and Laura E. Smith (2013), “Pre-Sliced Fruit in Schools Increases Selection and Intake,” American Journal of Preventive Medicine, 44:5 (May), 477-480.
Number of pages: 10 Posted: 29 Jul 2014 Last Revised: 29 Apr 2017
Brian Wansink, David Just, Andrew Hanks and Laura Smith
Retired - Cornell University, Cornell University - Charles H. Dyson School of Applied Economics and Management, The Ohio State University and Division of Nutritional Sciences, Cornell University
Downloads 63 (572,155)
Citation 3

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118.

Extension Advertising's Impact on Brand Equity

David Aaker and Alexander L. Biel (Eds.) Advertising and Building Strong Brands, Cambridge, MA: Lexington, 177-194, 1993
Number of pages: 28 Posted: 20 Mar 2016
Brian Wansink and Michael L. Ray
Retired - Cornell University and Stanford Graduate School of Business
Downloads 62 (576,656)

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extension advertising, expansion advertising, equity, branding, consumer behavior

119.

Sensory Tests that Predict Consumer Acceptance

Wansink, Brian (2003), “Measuring Consumer Response to Food Products: Sensory Tests that Predict Consumer Acceptance,” Food Quality and Preference, 14:1 (January), 23-26
Number of pages: 8 Posted: 13 Jan 2016
Brian Wansink
Retired - Cornell University
Downloads 62 (576,656)

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sensory tests, taste rating, segmentation differences, suggestibility, marketing, consumer behavior, consumer research, labeling

120.

Pre-Ordering School Lunch Encourages Better Food Choices by Children

JAMA Pediatrics, Vol 167, No. 7, July 2013
Number of pages: 5 Posted: 30 Jul 2014
Andrew Hanks, David R. Just and Brian Wansink
The Ohio State University, Cornell University - Charles H. Dyson School of Applied Economics and Management and Retired - Cornell University
Downloads 62 (581,242)

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121.

Why the Size of Bowls and Spoons Influences Food Intake

American Journal of Preventive Medicine, 145:5 (September 2006), 240-243
Number of pages: 20 Posted: 16 Jan 2016
Brian Wansink, Koert van Ittersum and James Painter
Retired - Cornell University, University of Groningen and Eastern Illinois University
Downloads 61 (581,242)

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serving size, utensil size, ice cream, food intake, consumer behavior, obesity

122.

Serving Bowl Selection Biases Amount of Food Served

Journal of Nutrition Education and Behavior, 44:1, 66-70, 2012
Number of pages: 14 Posted: 16 Jan 2016
Ellen van Kleef, Mitsuru Shimizu and Brian Wansink
Wageningen University and Research (WUR), Southern Illinois University - Southern Illinois University at Edwardsville and Retired - Cornell University
Downloads 60 (585,990)

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Serving bowl size; portion size, food intake, external cues

123.

The 100-Calorie Semi-Solution: Sub-Packaging Most Reduces Intake Among the Heaviest

Wansink, Brian, Collin R. Payne, and Mitsuru Shimizu (2011), “The 100-Calorie Semi-Solution: Sub-Packaging Most Reduces Intake Among the Heaviest,” Obesity, 19:5 (Spring), 1098-1100.
Number of pages: 12 Posted: 25 Feb 2011 Last Revised: 30 Apr 2017
Brian Wansink, Collin R. Payne and Mitsuru Shimizu
Retired - Cornell University, New Mexico State University and Southern Illinois University - Southern Illinois University at Edwardsville
Downloads 60 (585,990)

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Environmental Cues, Sub-Packaging, Snack Intake, Estimated Intake, BMI

124.

Thinking About Excercise Makes Me Hungry: Physical Activity and Calorie Consumption

Werle, Carolina O., Brian Wansink and Collin R. Payne (2011), “Just Thinking About Food Makes Me Serve More Food: Physical Activity and Calorie Compensation,” Appetite, 56:2 (April), 332-335
Number of pages: 24 Posted: 13 Jan 2016
Carolina Werle, Brian Wansink and Collin R. Payne
Grenoble Ecole de Management, Retired - Cornell University and New Mexico State University
Downloads 59 (590,731)

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energy intake, food balance, exercise, obesity, food selection, mindless eating

125.

Developing Cost-Effective Brand Loyalty Programs

Journal of Advertising Research, 43:3 (September 2003), 301-309
Number of pages: 27 Posted: 10 Jan 2016
Brian Wansink
Retired - Cornell University
Downloads 59 (590,731)

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Loyalty programs, efficiency, consumer behavior, consumer retention, profitability, purchase behavior, marketing, consumer research, social psychology

126.

Extraverted Children are More Biased by Bowl Sizes than Introverts

Downloads 59 (590,731)
Citation 2

Extraverted Children are More Biased by Bowl Sizes than Introverts

PloS One 8.10 (2013)
Number of pages: 12 Posted: 30 Jul 2014
Koert van Ittersum and Brian Wansink
University of Groningen and Retired - Cornell University
Downloads 38 (729,118)

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eeding relationship, overeating, environmental cues, eating behavior, pediatric obesity, personality

Extraverted Children are More Biased by Bowl Sizes than Introverts

PloS one 8.10 (2013): e78224.
Number of pages: 10 Posted: 29 Jul 2014
Koert van Ittersum and Brian Wansink
University of Groningen and Retired - Cornell University
Downloads 21 (870,503)

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127.

Retracted Journal Articles and New Research Opportunities to Change Eating Behavior

Number of pages: 46 Posted: 18 Dec 2020
Brian Wansink
Retired - Cornell University
Downloads 57 (600,668)

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Retraction, Retracted, Wansink, JAMA, Eating Behavior, Psychology, Economics, Behavioral

128.

Research Opportunities to Change Eating Behavior

Number of pages: 41 Posted: 24 Mar 2020
Brian Wansink
Retired - Cornell University
Downloads 56 (605,754)
Citation 1

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Food, Behavior, Wansink, Retractions, Methodology

129.

Viewers vs. Doers: The Relationship between Watching Food Television and BMI

Pope, Lizzy, Lara Latimer, and Brian Wansink (2015), “Viewers vs. Doers: The Relationship Between Watching Food Television and BMI,” Appetite, doi:10.1016/j.appet.2015.02.035.
Number of pages: 21 Posted: 10 Mar 2015 Last Revised: 28 Apr 2017
Lizzy Pope, Lara Latimer and Brian Wansink
Cornell University - Charles H. Dyson School of Applied Economics and Management, Cornell University and Retired - Cornell University
Downloads 56 (605,754)

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130.

First Foods Most: After 18-Hour Fast, People Drawn to Starches First and Vegetables Last

Archives of internal medicine 172.12 (2012): 961-963
Number of pages: 4 Posted: 30 Jul 2014
Brian Wansink, Aner Tal and Mitsuru Shimizu
Retired - Cornell University, Cornell University and Southern Illinois University - Southern Illinois University at Edwardsville
Downloads 56 (605,754)
Citation 1

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131.

Wine Promotions in Restaurants: Do Beverage Sales Contribute or Cannibalize?

Cornell Hotel and Restaurant Administration Quarterly 47.4 (2006): 327-336
Number of pages: 10 Posted: 01 Aug 2014
Brian Wansink, Glenn Cordua, Ed Blair, Collin R. Payne and Stephanie Geiger
Retired - Cornell University, University of Houston, University of Houston - C.T. Bauer College of Business, New Mexico State University and University of Houston
Downloads 55 (610,800)

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wine sales, beverage sales, restaurants, recommendations, wine promotions, menu pairing, sampling

132.

A Congruency Framework of Sales Promotion Effectiveness

Journal of Marketing 64.4 (2000): 65-81
Number of pages: 17 Posted: 02 Aug 2014
Pierre Chandon, Brian Wansink and Gilles Laurent
INSEAD, Retired - Cornell University and HEC Paris (Groupe HEC)
Downloads 54 (616,059)

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133.

The Influence of Incidental Affect on Consumers’ Food Intake

Journal of Marketing 71.1 (2007): 194-206
Number of pages: 13 Posted: 01 Aug 2014
Nitika Garg, Brian Wansink and Jeffrey Inman
University of New South Wales (UNSW), Retired - Cornell University and University of Pittsburgh - Katz Graduate School of Business
Downloads 54 (616,059)
Citation 4

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134.

Virtual Reality Technologies for Research and Education in Obesity and Diabetes

Journal of Diabetes Science and Technology 5.2 (2011): 212-224
Number of pages: 29 Posted: 29 Jul 2014
Abby Ershow, Charles B. Peterson, William Riley, Albert Rizzo and Brian Wansink
National Institutes of Health (NIH) - Division of Cardiovascular Sciences, Government of the United States of America - Army, Government of the United States of America - National Heart, Lung and Blood Institute, University of Southern California - Institute for Creative Technologies and Retired - Cornell University
Downloads 53 (621,262)

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irtual Reality, Obesity, Diabetes, Health Education, Simulation, Behavior

135.

Trying Harder and Doing Worse: How Grocery Shoppers Track Their In-Store Spending

Van Ittersum, Koert, Joost ME Pennings, and Brian Wansink. "Trying harder and doing worse: How grocery shoppers track in-store spending." Journal of Marketing 74.2 (2010): 90-104.
Number of pages: 4 Posted: 30 Jul 2014
Koert van Ittersum, Joost M. E. Pennings and Brian Wansink
University of Groningen, Maastricht University and Retired - Cornell University
Downloads 52 (626,541)

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136.

Expansion Advertising

Why Advertising Works, John Philip Jones, ed., Thousand Oaks, CA: Sage Publishing, 31-42, 1998
Number of pages: 11 Posted: 20 Mar 2016
Brian Wansink
Retired - Cornell University
Downloads 51 (632,066)

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expansion advertising, advertising, consumer behavior, marketing

137.

The Framing of Portion Sizes: It's Not the Size that Counts, But the Name

Number of pages: 27 Posted: 21 Jan 2016
David Just and Brian Wansink
Cornell University - Charles H. Dyson School of Applied Economics and Management and Retired - Cornell University
Downloads 51 (632,066)

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labeling, portion size, loss aversion, framing effects, consumer behavior, obesity, food consumption

138.

Dinner Rituals that Correlate with Child and Adult BMI

Obesity 22.5 (2014): E91-E95.
Number of pages: 17 Posted: 29 Jul 2014
Brian Wansink and Ellen van Kleef
Retired - Cornell University and Wageningen University and Research (WUR)
Downloads 51 (632,066)

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139.

In Good Company: The Effect of an Eating Companion's Appearance on Food Intake

Shimizu, Mitsuru, Katie Johnson, and Brian Wansink (2014), “In Good Company: The Effect of an Eating Companion’s Appearance on Food Intake,” Appetite, 83:263-268.
Number of pages: 21 Posted: 26 Sep 2014 Last Revised: 29 Apr 2017
Mitsuru Shimizu, Katie Johnson and Brian Wansink
Southern Illinois University - Southern Illinois University at Edwardsville, Mayo Clinic - College of Medicine and Science and Retired - Cornell University
Downloads 49 (643,122)

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Overweight Eating Companion, Food Intake, Health Commitment Goal, Stigma, Healthy Eating, Unhealthy Eating

140.

Counting Bones: Environmental Cues of Consumed Food Decreases Food Intake

Perceptual and Motor Skills, 104 (March), 273-7
Number of pages: 8 Posted: 16 Jan 2016
Brian Wansink and Collin R. Payne
Retired - Cornell University and Cornell University
Downloads 48 (648,797)

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food consumption, environmental cues, food selection, intake estimation, chicken wings

141.

Improving Attribute-Importance Measurement: A Reference-Point Approach

Advances in Consumer Research 31 (2004): 84-85
Number of pages: 2 Posted: 02 Aug 2014
Koert van Ittersum, Joost M. E. Pennings, Brian Wansink and Hans Van Trijp
University of Groningen, Maastricht University, Retired - Cornell University and Independent
Downloads 48 (648,797)

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142.

Fit in 50 Years: Participation in High School Sports Best Predicts One's Physical Activity after Age 70

Dohle, Simone and Wansink, Brian, (2013) BMC Public Health, 13:1100.
Number of pages: 13 Posted: 14 Dec 2013 Last Revised: 29 Apr 2017
Simone Dohle and Brian Wansink
ETH Zürich and Retired - Cornell University
Downloads 47 (654,493)

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exercise; sports; athletes; retirement; veterans; high school athletics; football; basketball; baseball; track; elderly; physical activity

143.

Taste Profiles that Correlate with Soy Consumption

Pakistan Journal of Nutrition, 2002
Number of pages: 11 Posted: 16 Jan 2016
Brian Wansink and Jae Cheong
Retired - Cornell University and Korea Advanced Institute of Science and Technology (KAIST)
Downloads 46 (660,331)

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soy, taste profiles, soy consumption, developing countries, nutrition, food selection

144.

Who's Using Myplate?

Wansink, Brian and Kranz, Sibylle" Who's Using MyPlate?"Journal of Nutrition Education and Behavior - November 2013 (Vol. 45, Issue 6, Pages 728-732, DOI: 10.1016/j.jneb.2013.03.009)
Number of pages: 12 Posted: 13 Mar 2014
Brian Wansink and Sibylle Kranz
Retired - Cornell University and Purdue University
Downloads 46 (660,331)
Citation 1

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mothers, child, vegetables, MyPlate, MyPyramid, 2010 Dietary Guidelines for Americans, diffusion of innovations

145.

Activism Research: Designing Research that Intends to Transform

Transformative Consumer Research for Personal and Collective Well-Being, eds. David Mick, Simone Pettigrew, Connie Pechmann, and Julie Ozanne, New York: Taylor & Francis/Routledge, 67-88, 2011
Number of pages: 31 Posted: 19 Mar 2016
Brian Wansink
Retired - Cornell University
Downloads 45 (666,202)

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transformative research, activism research, behavior change, influential research

146.

Biosecurity Terrorism, Food Safety, and Food Consumption: Using Experimental Psychology to Analyze Economic Behavior

Journal of Agricultural and Resource Economics, 34:1, 91-108, 2009
Number of pages: 35 Posted: 16 Jan 2016
David Just, Brian Wansink and Calum G. Turvey
Cornell University - Charles H. Dyson School of Applied Economics and Management, Retired - Cornell University and Cornell University
Downloads 45 (666,202)

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food scares, epidemics, experimental psychology, bioterrorism, food consumption, consumer behavior, food safety, food crises

147.

Doing Consumer Research in the Field

Journal of Marketing Theory and Practice, 19:4, 377-389, 2011
Number of pages: 40 Posted: 10 Jan 2016 Last Revised: 04 Feb 2016
Collin R. Payne and Brian Wansink
New Mexico State University and Retired - Cornell University
Downloads 45 (672,102)

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Field Study, Consumer Research, Field Study Types, Realism, Control

148.

Internal and External Cues of Meal Cessation: The French Paradox Redux?

Obesity 15.12 (2007): 2920-2924
Number of pages: 5 Posted: 01 Aug 2014
Brian Wansink, Collin R. Payne and Pierre Chandon
Retired - Cornell University, Cornell University and INSEAD
Downloads 45 (666,202)
Citation 2

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disordered eating, environmental factors, psychosocial behavior, sociology, hunger

149.

One Man's Tall is Another Man's Small: How the Framing of Portion-Size Influences Food Choice

Health Economics (2013)
Number of pages: 31 Posted: 08 Feb 2016
David Just and Brian Wansink
Cornell University - Charles H. Dyson School of Applied Economics and Management and Retired - Cornell University
Downloads 44 (672,102)

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150.

Increasing Cognitive Response Sensitivity

Wansink, Brian, Michael L. Ray, and Rajeev Batra (1994), “Increasing Cognitive Response Sensitivity,” Journal of Advertising, 23:2 (June), 65-75., Journal of Advertising, Vol. 23, No. 2, 1994