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Ronald Hill
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Scholarly Papers (1)
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Consumer Vulnerability
Hill, Ronald & Sharma, Eesha. Consumer Vulnerability. Journal of Consumer Psychology (Forthcoming).
Number of pages: 52
Posted: 31 Mar 2020
Ronald Hill and
Eesha Sharma
affiliation not provided to SSRN
and Dartmouth College
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Abstract:
consumer vulnerability, disadvantage, scarcity, deprivation, resources, control, coping mechanisms
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