Ronald Hill

affiliation not provided to SSRN

SCHOLARLY PAPERS

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Scholarly Papers (1)

1.

Consumer Vulnerability

Hill, Ronald & Sharma, Eesha. Consumer Vulnerability. Journal of Consumer Psychology (Forthcoming).
Number of pages: 52 Posted: 31 Mar 2020
Ronald Hill and Eesha Sharma
affiliation not provided to SSRN and Dartmouth College
Downloads 199 (252,247)

Abstract:

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consumer vulnerability, disadvantage, scarcity, deprivation, resources, control, coping mechanisms