Maren Becker

VU Amsterdam

Netherlands

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The Managerial Relevance of Marketing Science: Properties and Genesis

Number of pages: 63 Posted: 07 Apr 2020

Nico Wiegand, Maren Becker, Monika Imschloss, Werner J. Reinartz and Werner J. Reinartz

VU Amsterdam, VU Amsterdam, University of Cologne and University of CologneUniversity of Cologne

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