Maren Becker

VU Amsterdam

Netherlands

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Scholarly Papers (1)

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The Managerial Relevance of Marketing Science: Properties and Genesis

Number of pages: 63 Posted: 07 Apr 2020
VU Amsterdam, VU Amsterdam, University of Cologne and University of CologneUniversity of Cologne
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Abstract:

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Managerial relevance, research–practice gap, research properties and genesis, marketing science value chain