Fue Zeng

Wuhan University

Wuhan

China

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Omnichannel Promotion Effectiveness

Robert H. Smith School Research Paper No. RHS 2884190
Number of pages: 45 Posted: 20 Dec 2016
Yuchi Zhang, Xueming Luo and Fue Zeng
University of Maryland - Robert H. Smith School of Business, Temple University and Wuhan University
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Abstract:

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Targeting, Omnichannel, Mobile promotions, Online and Offline, E-commerce