David A. Schweidel

Emory University - Department of Marketing

Goizueta Business School

1300 Clifton Road

Atlanta, GA 30322

United States

SCHOLARLY PAPERS

24

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11,521

SSRN CITATIONS
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SSRN RANKINGS

Top 13,084

in Total Papers Citations

85

CROSSREF CITATIONS

26

Scholarly Papers (24)

1.

Social Media Intelligence: Measuring Brand Sentiment from Online Conversations

Number of pages: 37 Posted: 29 Jun 2011 Last Revised: 10 Nov 2023
David A. Schweidel, Wendy W. Moe and Chris Boudreaux
Emory University - Department of Marketing, University of Maryland - Robert H. Smith School of Business and SocialMediaGovernance.com
Downloads 1,638 (20,041)
Citation 10

Abstract:

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Social Media, Brand Sentiment

2.

Modeling the Evolution of Customers' Service Portfolios

Number of pages: 50 Posted: 14 May 2007 Last Revised: 04 Apr 2012
David A. Schweidel, Eric Bradlow and Peter Fader
Emory University - Department of Marketing, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 1,616 (20,453)
Citation 1

Abstract:

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Bayesian Modeling, Choice Models, Customer Relationship Management, Hidden Markov Models

Incorporating Direct Marketing Activity into Latent Attrition Models

Forthcoming in Marketing Science
Number of pages: 50 Posted: 05 Sep 2010 Last Revised: 29 Jan 2013
David A. Schweidel and George Knox
Emory University - Department of Marketing and Tilburg University
Downloads 1,363 (26,017)
Citation 6

Abstract:

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Customer relationship management, probability models, targeting

Incorporating Direct Marketing Activity into Latent Attrition Models

Marketing Science, Vol. 32, No. 3, 2013; pp. 471-487; DOI: 10.1287/mksc.2013.0781
Posted: 13 Nov 2013
David A. Schweidel and George Knox
Emory University - Department of Marketing and Tilburg University

Abstract:

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latent attrition, customer relationship management, simultaneity, direct marketing

4.

The Impact of User-Generated Content On Product Innovation

Number of pages: 51 Posted: 16 May 2011
Matt S. O'Hern, Aric Rindfleisch, David A. Schweidel and Kersi Antia
affiliation not provided to SSRN, University of Wisconsin-Madison, Emory University - Department of Marketing and University of Western Ontario - Richard Ivey School of Business
Downloads 978 (42,670)
Citation 5

Abstract:

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5.

What Holds Attention? Linguistic Drivers of Engagement

Number of pages: 51 Posted: 27 Dec 2022
Jonah A. Berger, Wendy W. Moe and David A. Schweidel
University of Pennsylvania - Marketing Department, University of Maryland - Robert H. Smith School of Business and Emory University - Department of Marketing
Downloads 895 (48,338)

Abstract:

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digital marketing, natural language processing, online content, automated textual analysis, content consumption, digital engagement, emotion

6.

Online Product Opinions: Incidence, Evaluation and Evolution

Number of pages: 45 Posted: 18 Dec 2009 Last Revised: 09 May 2011
Wendy W. Moe and David A. Schweidel
University of Maryland - Robert H. Smith School of Business and Emory University - Department of Marketing
Downloads 846 (52,207)
Citation 39

Abstract:

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User-Generated Content, Online Word-of-Mouth, Product Ratings and Reviews, Opinion Dynamics

7.

Automated Alignment: Guiding Visual Generative AI for Brand Building and Customer Engagement

Number of pages: 51 Posted: 20 Dec 2023 Last Revised: 18 Jan 2024
University of Hamburg - Faculty of Business Administration, University of Hamburg, University of Hamburg - Faculty of Business Administration and Emory University - Department of Marketing
Downloads 713 (66,060)

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generative AI, digital marketing, purchase funnel, AI alignment, brand personality

8.

Portfolio Dynamics for Customers of a Multi-Service Provider

Management Science, Forthcoming
Number of pages: 50 Posted: 29 Jun 2009 Last Revised: 09 May 2011
David A. Schweidel, Eric Bradlow and Peter Fader
Emory University - Department of Marketing, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 643 (74,804)
Citation 1

Abstract:

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Customer Relationship Management, Dynamic Hidden Markov Model, Customer Value

9.

Generative AI and Artists: Consumer Preferences for Style and Fair Compensation

Number of pages: 24 Posted: 01 May 2023 Last Revised: 17 Sep 2023
Wen Wang, J. Jason Bell, Jeffrey P. Dotson and David A. Schweidel
University of Maryland - Robert H. Smith School of Business, University of Oxford - Said Business School, Brigham Young University and Emory University - Department of Marketing
Downloads 579 (85,303)

Abstract:

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Generative AI, Human Brands, Image Analysis, Deep Learning Models, Conjoint Analysis

10.

What Matters in Managerial Judgments of Customer Value?

Number of pages: 36 Posted: 18 Oct 2004
David A. Schweidel, Peter Fader and Robert J. Meyer
Emory University - Department of Marketing, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 530 (95,308)
Citation 2

Abstract:

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Customer valuation, customer lifetime value, managerial judgment, RFM

11.

Drivers of Social Media Rebroadcasting: Investigating the Role of Message Content and Influencers

Robert H. Smith School Research Paper
Number of pages: 40 Posted: 11 Mar 2013
Yuchi Zhang, Wendy W. Moe and David A. Schweidel
University of Maryland - Robert H. Smith School of Business, University of Maryland - Robert H. Smith School of Business and Emory University - Department of Marketing
Downloads 365 (147,447)
Citation 2

Abstract:

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Social Media, Hazard Model, Text Analysis

12.

Transaction Attributes and Customer Valuation

Number of pages: 39 Posted: 28 Aug 2013 Last Revised: 07 Aug 2021
Michael Braun, David A. Schweidel and Eli Stein
Southern Methodist University (SMU) - Marketing Department, Emory University - Department of Marketing and Harvard University - Harvard College
Downloads 304 (179,448)
Citation 2

Abstract:

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customer base analysis, customer lifetime value, retention models, marketing ROI, service quality

13.

Modeling Customer Lifetimes with Multiple Causes of Churn

Number of pages: 38 Posted: 05 Sep 2010
Michael Braun and David A. Schweidel
Southern Methodist University (SMU) - Marketing Department and Emory University - Department of Marketing
Downloads 265 (206,632)
Citation 1

Abstract:

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14.

Dynamic Changepoints Revisited: An Evolving Process Model of New Product Sales

International Journal of Research in Marketing, Vol. 26, No. 2, 2009
Number of pages: 21 Posted: 30 May 2005 Last Revised: 04 Apr 2012
David A. Schweidel and Peter Fader
Emory University - Department of Marketing and University of Pennsylvania - Marketing Department
Downloads 227 (241,547)
Citation 1

Abstract:

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New Products, Nonstationarity, Changepoint models, Duration models

15.

Generalizing Latent Attrition Models for Multi-Activity Customer Base Analysis

Number of pages: 36 Posted: 21 May 2013
David A. Schweidel, Young-Hoon Park and Zainab Jamal
Emory University - Department of Marketing, Cornell University - Samuel Curtis Johnson Graduate School of Management and HP Labs
Downloads 184 (291,543)

Abstract:

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customer base analysis, Latent Changepoint Model, Multivariate Choice Model

16.

What Are Your Customers Still Doing? A Bivariate Generalization of the Latent Attrition Framework

Johnson School Research Paper Series No. 21-2011
Number of pages: 39 Posted: 18 Aug 2010 Last Revised: 14 Apr 2011
David A. Schweidel, Young-Hoon Park and Zainab Jamal
Emory University - Department of Marketing, Cornell University - Samuel Curtis Johnson Graduate School of Management and HP Labs
Downloads 173 (307,722)

Abstract:

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Duration model, copula, customer base analysis

17.

A Feature-Based Approach to Assessing Advertisement Similarity

Journal of Marketing Research, Vol. XLIII, pp. 237–243, May 2006
Number of pages: 7 Posted: 20 Oct 2011
David A. Schweidel, Eric Bradlow and Patti Williams
Emory University - Department of Marketing, University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School
Downloads 98 (477,769)

Abstract:

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18.

The Creator Economy: An Introduction and a Call for Scholarly Research

Number of pages: 18 Posted: 20 Dec 2023
Renana Peres, Martin Schreier, David A. Schweidel and Alina Sorescu
The Hebrew University of Jerusalem, WU Vienna University of Economics and Business, Emory University - Department of Marketing and Texas A&M University - Department of Marketing
Downloads 62 (622,643)

Abstract:

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Creator economy, marketing, digital content, user generated content, AI, content creators, digital platforms

19.

Using Topic Modeling to Examine Consumer Mobility Patterns: An Application to the COVID-19 Pandemic

Number of pages: 57 Posted: 23 Jun 2023
Ning Zhong, Kyeongbin Kim and David A. Schweidel
Pennsylvania State University, Emory University - Department of Marketing and Emory University - Department of Marketing
Downloads 42 (739,392)

Abstract:

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location data, topic modeling, text analysis, COVID-19

20.

A Multi-Category Customer Base Analysis

International Journal of Research in Marketing, 31 (3), 266-279 (2014)
Posted: 16 Apr 2013 Last Revised: 06 Aug 2015
Chang Hee Park, Young-Hoon Park and David A. Schweidel
Binghamton University, SUNY, Cornell University - Samuel Curtis Johnson Graduate School of Management and Emory University - Department of Marketing

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Customer base analysis, Timing models, Multi-category choice models, Latent space models, Bayesian estimation

21.

The Dual Effects of Product Placement on Consumer Choice

Posted: 31 Dec 2009
David A. Schweidel, Thomas C. O'Guinn and Ahreum Maeng
Emory University - Department of Marketing, University of Wisconsin - Madison - Department of Marketing and University of Wisconsin - Madison - Department of Marketing

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Branding, Product Placement, Path Model

22.

An Integrated Model of Set Top Box Tuning Behavior

Posted: 24 Oct 2007 Last Revised: 14 Sep 2008
David A. Schweidel and Robert Kent
Emory University - Department of Marketing and University of Delaware - Business Administration

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23.

A Bivariate Timing Model of Customer Acquisition and Retention

Marketing Science, Vol. 27, No. 5, pp. 829-843, 2008
Posted: 08 May 2006 Last Revised: 04 Apr 2012
David A. Schweidel, Peter Fader and Eric Bradlow
Emory University - Department of Marketing, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department

Abstract:

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Stochastic Models, Customer Relationship Management

24.

Understanding Service Retention Within and Across Cohorts Using Limited Information

Posted: 14 Jun 2005
David A. Schweidel, Peter Fader and Eric Bradlow
Emory University - Department of Marketing, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department

Abstract:

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Customer retention, churn, duration models, duration dependence, heterogeneity