David A. Schweidel

McDonough School of Business, Georgetown University

Professor of Marketing

Washington, DC 20057

United States

SCHOLARLY PAPERS

19

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CITATIONS
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in Total Papers Citations

52

Scholarly Papers (19)

1.

Modeling the Evolution of Customers' Service Portfolios

Number of pages: 50 Posted: 14 May 2007 Last Revised: 04 Apr 2012
David A. Schweidel, Eric Bradlow and Peter Fader
McDonough School of Business, Georgetown University, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 1,562 (10,784)
Citation 1

Abstract:

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Bayesian Modeling, Choice Models, Customer Relationship Management, Hidden Markov Models

2.

Social Media Intelligence: Measuring Brand Sentiment from Online Conversations

Number of pages: 37 Posted: 29 Jun 2011 Last Revised: 22 Jun 2014
David A. Schweidel, Wendy W. Moe and Chris Boudreaux
McDonough School of Business, Georgetown University, University of Maryland - Robert H. Smith School of Business and SocialMediaGovernance.com
Downloads 1,338 (13,790)
Citation 5

Abstract:

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Social Media, Brand Sentiment

Incorporating Direct Marketing Activity into Latent Attrition Models

Forthcoming in Marketing Science
Number of pages: 50 Posted: 05 Sep 2010 Last Revised: 29 Jan 2013
David A. Schweidel and George Knox
McDonough School of Business, Georgetown University and Tilburg University
Downloads 987 (21,471)
Citation 1

Abstract:

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Customer relationship management, probability models, targeting

Incorporating Direct Marketing Activity into Latent Attrition Models

Marketing Science, Vol. 32, No. 3, 2013; pp. 471-487; DOI: 10.1287/mksc.2013.0781
Posted: 13 Nov 2013
David A. Schweidel and George Knox
McDonough School of Business, Georgetown University and Tilburg University

Abstract:

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latent attrition, customer relationship management, simultaneity, direct marketing

4.

The Impact of User-Generated Content On Product Innovation

Number of pages: 51 Posted: 16 May 2011
Matt S. O'Hern, Aric Rindfleisch, David A. Schweidel and Kersi Antia
affiliation not provided to SSRN, University of Wisconsin-Madison, McDonough School of Business, Georgetown University and University of Western Ontario - Richard Ivey School of Business
Downloads 762 (31,594)
Citation 4

Abstract:

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5.

Online Product Opinions: Incidence, Evaluation and Evolution

Number of pages: 45 Posted: 18 Dec 2009 Last Revised: 09 May 2011
Wendy W. Moe and David A. Schweidel
University of Maryland - Robert H. Smith School of Business and McDonough School of Business, Georgetown University
Downloads 713 (34,537)
Citation 7

Abstract:

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User-Generated Content, Online Word-of-Mouth, Product Ratings and Reviews, Opinion Dynamics

6.

Portfolio Dynamics for Customers of a Multi-Service Provider

Management Science, Forthcoming
Number of pages: 50 Posted: 29 Jun 2009 Last Revised: 09 May 2011
David A. Schweidel, Eric Bradlow and Peter Fader
McDonough School of Business, Georgetown University, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 585 (45,065)

Abstract:

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Customer Relationship Management, Dynamic Hidden Markov Model, Customer Value

7.

What Matters in Managerial Judgments of Customer Value?

Number of pages: 36 Posted: 18 Oct 2004
David A. Schweidel, Peter Fader and Robert J. Meyer
McDonough School of Business, Georgetown University, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 497 (55,357)
Citation 2

Abstract:

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Customer valuation, customer lifetime value, managerial judgment, RFM

8.

Drivers of Social Media Rebroadcasting: Investigating the Role of Message Content and Influencers

Robert H. Smith School Research Paper
Number of pages: 40 Posted: 11 Mar 2013
Yuchi Zhang, Wendy W. Moe and David A. Schweidel
University of Maryland - Robert H. Smith School of Business, University of Maryland - Robert H. Smith School of Business and McDonough School of Business, Georgetown University
Downloads 297 (101,190)
Citation 1

Abstract:

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Social Media, Hazard Model, Text Analysis

9.

Transaction Attributes and Customer Valuation

Number of pages: 39 Posted: 28 Aug 2013 Last Revised: 17 Jun 2015
Michael Braun, David A. Schweidel and Eli Stein
Southern Methodist University (SMU) - Marketing Department, McDonough School of Business, Georgetown University and Harvard University - Harvard College
Downloads 228 (133,098)
Citation 1

Abstract:

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customer base analysis, customer lifetime value, retention models, marketing ROI, service quality

10.

Modeling Customer Lifetimes with Multiple Causes of Churn

Number of pages: 38 Posted: 05 Sep 2010
Michael Braun and David A. Schweidel
Southern Methodist University (SMU) - Marketing Department and McDonough School of Business, Georgetown University
Downloads 228 (133,098)

Abstract:

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11.

Dynamic Changepoints Revisited: An Evolving Process Model of New Product Sales

International Journal of Research in Marketing, Vol. 26, No. 2, 2009
Number of pages: 21 Posted: 30 May 2005 Last Revised: 04 Apr 2012
David A. Schweidel and Peter Fader
McDonough School of Business, Georgetown University and University of Pennsylvania - Marketing Department
Downloads 188 (159,656)

Abstract:

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New Products, Nonstationarity, Changepoint models, Duration models

12.

What Are Your Customers Still Doing? A Bivariate Generalization of the Latent Attrition Framework

Johnson School Research Paper Series No. 21-2011
Number of pages: 39 Posted: 18 Aug 2010 Last Revised: 14 Apr 2011
David A. Schweidel, Young-Hoon Park and Zainab Jamal
McDonough School of Business, Georgetown University, Cornell University - Samuel Curtis Johnson Graduate School of Management and HP Labs
Downloads 140 (205,394)

Abstract:

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Duration model, copula, customer base analysis

13.

Generalizing Latent Attrition Models for Multi-Activity Customer Base Analysis

Number of pages: 36 Posted: 21 May 2013
David A. Schweidel, Young-Hoon Park and Zainab Jamal
McDonough School of Business, Georgetown University, Cornell University - Samuel Curtis Johnson Graduate School of Management and HP Labs
Downloads 137 (209,029)

Abstract:

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customer base analysis, Latent Changepoint Model, Multivariate Choice Model

14.

A Feature-Based Approach to Assessing Advertisement Similarity

Journal of Marketing Research, Vol. XLIII, pp. 237–243, May 2006
Number of pages: 7 Posted: 20 Oct 2011
David A. Schweidel, Eric Bradlow and Patti Williams
McDonough School of Business, Georgetown University, University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School
Downloads 78 (307,725)

Abstract:

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15.

A Multi-Category Customer Base Analysis

International Journal of Research in Marketing, 31 (3), 266-279 (2014)
Posted: 16 Apr 2013 Last Revised: 06 Aug 2015
Chang Hee Park, Young-Hoon Park and David A. Schweidel
Binghamton University, SUNY, Cornell University - Samuel Curtis Johnson Graduate School of Management and McDonough School of Business, Georgetown University

Abstract:

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Customer base analysis, Timing models, Multi-category choice models, Latent space models, Bayesian estimation

16.

The Dual Effects of Product Placement on Consumer Choice

Posted: 31 Dec 2009
David A. Schweidel, Thomas C. O'Guinn and Ahreum Maeng
McDonough School of Business, Georgetown University, University of Wisconsin - Madison - Department of Marketing and University of Wisconsin - Madison - Department of Marketing

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Branding, Product Placement, Path Model

17.

An Integrated Model of Set Top Box Tuning Behavior

Posted: 24 Oct 2007 Last Revised: 14 Sep 2008
David A. Schweidel and Robert Kent
McDonough School of Business, Georgetown University and University of Delaware - Business Administration

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18.

A Bivariate Timing Model of Customer Acquisition and Retention

Marketing Science, Vol. 27, No. 5, pp. 829-843, 2008
Posted: 08 May 2006 Last Revised: 04 Apr 2012
David A. Schweidel, Peter Fader and Eric Bradlow
McDonough School of Business, Georgetown University, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department

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Stochastic Models, Customer Relationship Management

19.

Understanding Service Retention Within and Across Cohorts Using Limited Information

Posted: 14 Jun 2005
David A. Schweidel, Peter Fader and Eric Bradlow
McDonough School of Business, Georgetown University, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department

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Customer retention, churn, duration models, duration dependence, heterogeneity