Sharon Horsky

Hebrew University of Jerusalem - Jerusalem School of Business Administration

Mount Scopus

Jerusalem, 91905

Israel

SCHOLARLY PAPERS

5

DOWNLOADS

384

CITATIONS

0

Scholarly Papers (5)

1.

On Inter-Industry Variation in the Vertical Integration of Advertising Services

HBS Marketing Research Paper No. 06-025
Number of pages: 56 Posted: 03 Feb 2006
Sharon Horsky, Steven C. Michael and Alvin J. Silk
Hebrew University of Jerusalem - Jerusalem School of Business Administration, University of Illinois at Urbana-Champaign - Department of Business Administration and Harvard Business School
Downloads 160 (173,654)

Abstract:

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vertical integration, advertising services

2.

The Internalization of Advertising Services: An Inter-Industry Analysis

Number of pages: 43 Posted: 24 Jul 2008 Last Revised: 21 Feb 2013
Sharon Horsky, Steven C. Michael and Alvin J. Silk
Hebrew University of Jerusalem - Jerusalem School of Business Administration, University of Illinois at Urbana-Champaign - Department of Business Administration and Harvard Business School
Downloads 132 (203,315)

Abstract:

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Advertising Agencies, In-House, Vertical Integration, Make or Buy

3.

Advertising Agency Selection Contest with Partial Reimbursements of Participation Costs

Simon School Working Paper No. FR 11-06
Number of pages: 41 Posted: 31 Dec 2010 Last Revised: 03 Sep 2011
Sharon Horsky, Dan Horsky and Robert Zeithammer
Hebrew University of Jerusalem - Jerusalem School of Business Administration, Simon Graduate School of Business, University of Rochester and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 65 (322,064)

Abstract:

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advertising agency, contest, auctions with entry, reimbursements, incumbency, score auction

4.

Green versus Conventional Housing: Time-to-Sell and Willingness to Pay

Number of pages: 34 Posted: 21 Jun 2017
Carmel Academic Center, Tel Aviv University, Hebrew University of Jerusalem - Jerusalem School of Business Administration and Bar Ilan University
Downloads 27 (454,043)

Abstract:

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green housing, green premium, time-to-sell, willingness to pay

5.

Living with Terrorism or Withdrawing in Terror: Perceived Control and Consumer Avoidance

Journal of Consumer Behaviour, 14: 228–236 (2015)
Posted: 22 Sep 2015 Last Revised: 11 Mar 2016
University of Delaware, Hebrew University of Jerusalem - Jerusalem School of Business Administration and Vanderbilt University - Marketing

Abstract:

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terrorism; choice; protection motivation theory; desire for control