Shilpa Sarvani Ravi

Assistant Professors, Faculty of Management Studies, PES University, Banashankari, Bangalore, India

Bangalore

India

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Scholarly Papers (1)

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Influence of Merchandising and Pricing Strategies on Consumer Buying Behaviour – a Cross-Sectional Study of Hypermarkets in Bangalore City

International Journal of Management, 8(3), pp. 180–189, 2017
Number of pages: 10 Posted: 13 Apr 2020
Shilpa Sarvani Ravi and Shikha Bhagat
Assistant Professors, Faculty of Management Studies, PES University, Banashankari, Bangalore, India and Assistant Professors, Faculty of Management Studies, PES University, Banashankari, Bangalore, India
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Abstract:

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PLS-SEM, Buying Behavior, Merchandising Strategies, Pricing Strategies