Chitsimran

PG Department of Commerce and Management, Khalsa College for Women, Amritsar

Assistant Professor

Amritsar

Amritsar, IN Punjab 143001

India

Mittal School of Business, Lovely Professional University

Research Scholar

Phagwara, IN Punjab 144401

India

SCHOLARLY PAPERS

31

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Top 22,024

in Total Papers Downloads

4,879

TOTAL CITATIONS

4

Scholarly Papers (31)

1.

Evolution Of Artificial Intelligence In Marketing, Comparison With Traditional Marketing

Our Heritage, 67 (5), 375-389
Number of pages: 15 Posted: 14 Apr 2020
Parasmehak Khokhar and Chitsimran
Lovely Professional University and PG Department of Commerce and Management, Khalsa College for Women, Amritsar
Downloads 1,828 (19,940)

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Artificial intelligence, marketing, traditional marketing

2.

MSME Financing Gaps – A Review of Literature for the Period 1960 To 2020

Chitsimran et.al., (2020) MSME Financing Gaps – A review of literature for the period 1960 to 2020. Solid State Technology, Volume 63 (6), 18164 - 18203
Number of pages: 40 Posted: 14 Jun 2022
PG Department of Commerce and Management, Khalsa College for Women, Amritsar, Mittal School of Business, Lovely Professional University and Lovely Professional University
Downloads 364 (172,876)
Citation 1

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MSME, MSME Financing, Bank Financing, MSME Review

3.

Evolution of Digitalization in Retail Sector- a Case Study of Phagwara

Our Heritage, 67 (10), 1452-1462, 2019
Number of pages: 11 Posted: 14 Apr 2020
Lovely Professional University, Lovely Professional University and PG Department of Commerce and Management, Khalsa College for Women, Amritsar
Downloads 331 (191,774)
Citation 2

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Digitalization and Retail sector

4.

Financial Analysis of Selected Media Companies in India

Futuristic approach towards employability and entrepreneurship, GGNIMT, National Press Associates, 187-193, 2018
Number of pages: 7 Posted: 14 Apr 2020
Chitsimran, Garima Tungal and Paras Mehta
PG Department of Commerce and Management, Khalsa College for Women, Amritsar, Lovely Professional University and Lovely Professional University
Downloads 234 (273,873)

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5.

Role of Micro, Small & Medium Enterprises (MSMEs) in the Rural Development of India - A Way Forward

Chitsimran, Kaur, D., Pandey, A., Khokhar, P., (2022) Role of Micro, Small & Medium Enterprises (MSMEs) in the Rural Development of India – A way Forward, Rural Diversification in Punjab: Perspectives and Challenges, National Press Associates. 978-93-90863-03-7, 223-227
Number of pages: 9 Posted: 01 Aug 2022
PG Department of Commerce and Management, Khalsa College for Women, Amritsar, Khalsa College for Women, Amritsar, Lovely Professional University and Mittal School of Business, Lovely Professional University
Downloads 204 (313,567)

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Rural Development, MSME, Issues of MSME

6.

Make in India 2.0: A Gateway for Atmanirbhar Bharat

chitsimran; Kaur, Dilpreet; Mehak, Paras and Pandey, Dr. Abhishek; MAKE IN INDIA 2.0: A GATEWAY FOR ATMANIRBHAR BHARAT, RECENT TRENDS IN MULTIDISCIPLINARY SUBJECTS, VOLUME – 3, RED’SHINE PUBLICATION PVT. LTD., 1-10, 2022
Number of pages: 14 Posted: 29 Dec 2022
PG Department of Commerce and Management, Khalsa College for Women, Amritsar, Khalsa College for Women, Amritsar, Lovely Professional University and Mittal School of Business, Lovely Professional University
Downloads 192 (330,069)

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Micro Small and Medium Enterprises (MSME) Sector, Atmanirbhar, Self-reliant

7.

Digital India: Problems and Prospects

Kaur, D., Chitsimran, Mahajan, R., Sidhu, A.S., (2022). Digital India: Problems and Prospects, Rural Diversification in Punjab: Perspectives and Challenges, National Press Associates, (978-93-90863-03-7), 192-196
Number of pages: 11 Posted: 01 Aug 2022
Khalsa College for Women, Amritsar, PG Department of Commerce and Management, Khalsa College for Women, Amritsar, Guru Nanak Dev University and University Business School, Guru Nanak Dev University, Amritsar
Downloads 154 (400,733)

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Digital India, Digital Control, e-Services, Mobile Applications.

8.

Priority Sector Lending: A Comparative Study of Banks

Kaur, D., Chitsimran, Mahajan, R. (2022). Priority Sector Lending: A Comparative Study of Banks. Contemporary Issues In Multidisciplinary Subjects, Volume 4, 43-52.
Number of pages: 14 Posted: 11 May 2022
Chitsimran, Dilpreet Kaur and Rakesh Mahajan
PG Department of Commerce and Management, Khalsa College for Women, Amritsar, Khalsa College for Women, Amritsar and Guru Nanak Dev University
Downloads 147 (416,222)

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Banking, Economy, Priority Sectors, Private Banks, Public banks

9.

Priority Sector Lending in India: A Non Parametric Analysis

Kaur, Dilpreet; Chitsimran; Mahajan, Rakesh. NLDIMSR Innovision Journal of Management Research, ISSN: 2457-0893, Volume 6, Issue 2, July – December 2022, DOI:10.31794/NLDIMSR.6.2.2022.29-39
Number of pages: 12 Posted: 27 Nov 2023
Dilpreet Kaur, Chitsimran and Rakesh Mahajan
Khalsa College for Women, Amritsar, PG Department of Commerce and Management, Khalsa College for Women, Amritsar and Guru Nanak Dev University
Downloads 145 (427,849)

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Banking, Economy, Priority Sectors, Private Banks, Public Banks

10.

Indian Economy amid COVID-19 Pandemic: A Sector wise Analysis

Kaur, Dilpreet and Nayyar, Suman and Chitsimran and Chopra, Akanksha, Indian Economy Amid Covid-19 Pandemic: A Sector Wise Analysis Mapping the Social and Environmental Concerns for Sustainable Economic Development, National Press Associates (March 31, 2023).
Number of pages: 12 Posted: 08 Nov 2023
Khalsa College for Women, Amritsar, Khalsa College for Women, Assistant Professor, University Business School, Guru Nanak Dev University, Amritsar and PG Department of Commerce and Management, Khalsa College for Women, Amritsar
Downloads 118 (494,583)

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Pandemic, Indian Economy, Agriculture, Manufacturing, Education

11.

Financing Preferences of MSME Enterprises – The role of Personal Characteristics

Chitsimran, Kaur, D., Pandey, A., Khokhar, P. (2022). Financing Preferences of MSME Enterprises – The role of Personal Characteristics. Contemporary Issues In Multidisciplinary Subjects, Volume 4, 29-35.
Number of pages: 10 Posted: 11 May 2022
PG Department of Commerce and Management, Khalsa College for Women, Amritsar, Lovely Professional University, Mittal School of Business, Lovely Professional University and Khalsa College for Women, Amritsar
Downloads 101 (554,610)

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MSME’s capital structure, Capital structure theories, Financing decisions

12.

MSME’s in Atamnirbhar Bharat: Contribution, Support and Challenges

Chitsimran, Kaur, D., Pandey, A., Khokhar, P., (2022) MSME’s in Atamnirbhar Bharat: Contribution, Support and Challenges, Rural Diversification in Punjab: Perspectives and Challenges, National Press Associates. 978-93-90863-03-7, 49-61
Number of pages: 17 Posted: 01 Aug 2022
PG Department of Commerce and Management, Khalsa College for Women, Amritsar, Khalsa College for Women, Amritsar, Mittal School of Business, Lovely Professional University and Lovely Professional University
Downloads 86 (614,190)

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MSME Issues, Atamnirbhar Bharat, MSME Contribution

13.

Critical Determinants Impacting Digital Payments Adoption by Micro Entrepreneurs: Empirical Evidence from India

Pare, N., Chitsimran. (2021). Critical Determinants impacting Digital payments adoption by micro entrepreneurs: Empirical evidence from India. Journal of Interdisciplinary Cycle Research. Volume XIII, Issue II. 1911-1929.
Number of pages: 19 Posted: 02 Jun 2022
Naman Pare and Chitsimran
Lovely Professional University - Lovely Professional University, Mittal School of Business, Students and PG Department of Commerce and Management, Khalsa College for Women, Amritsar
Downloads 86 (614,190)
Citation 1

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COVID-19, Lockdown, Digital payment, Entrepreneurs, wallet, Business

14.

Financial Inclusion of Women: An Indian Perspective.

Khokhar, P., Dutta, T., Chitsimran, (2020). Financial Inclusion of Women: An Indian Perspective. Emerging Trends in Business and Economics. Laxmi Publications. Volume 1. 250-259
Number of pages: 10 Posted: 25 May 2022 Last Revised: 14 Jul 2022
Lovely Professional University, Lovely Professional University and PG Department of Commerce and Management, Khalsa College for Women, Amritsar
Downloads 83 (627,123)

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Financial Inclusion, Banking, Women, Empowerment

15.

An Analysis of EVA & MVA of Indian Cement Industries

Chitsimran, Kaur, A. (2018) An anaylsis of EVA & MVA of Indian Cement Industry. International Journal of Innovative Research and Advanced Studies, Volume 5 Issue 5, 258-262
Number of pages: 5 Posted: 29 Jul 2022
Chitsimran and Amanpreet Kaur
PG Department of Commerce and Management, Khalsa College for Women, Amritsar and Lovely Professional University
Downloads 80 (645,161)

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NOPAT, EVA, MVA, EV

16.

Digital Payment Adoption during Pandemic in India

Chitsimran et. al., (2020). Digital Payment Adoption During Pandemic in India. Solid State Technology. Volume: 63 Issue: 6. 18128-18137
Number of pages: 10 Posted: 02 Jun 2022
PG Department of Commerce and Management, Khalsa College for Women, Amritsar, Lovely Professional University, Lovely Professional University - Lovely Professional University, Mittal School of Business, Students, Lovely Professional University - Lovely Professional University, Mittal School of Business, Students, Lovely Professional University - Lovely Professional University, Mittal School of Business, Students and Lovely Professional University - Lovely Professional University, Mittal School of Business, Students
Downloads 80 (640,519)

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PLS-SEM, COVID-19, Innovation Resistance, UTAUT-2, Behavioral Intentions

17.

Role of Technology in Financial and Banking Industry

Kaur, D., Chitsimran, Mahajan, R., Sidhu, A.S., (2022). Role of Technology in Financial and Banking Industry, Technological Innovations in Banking and Financial Sector - A Road Map to Society, National Press Associates, (978-93-90863-84-6), 176-181
Number of pages: 6 Posted: 01 Aug 2022
Khalsa College for Women, Amritsar, PG Department of Commerce and Management, Khalsa College for Women, Amritsar, Guru Nanak Dev University and University Business School, Guru Nanak Dev University, Amritsar
Downloads 75 (668,779)

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Innovation in banking, technology in banking, Future banking, Adopting changes

18.

MSME Sector: A Multifaceted Model to Achieve Prosperity

Chitsimran et. al, (2020) MSME Sector: A multifaced model to achieve prosperity. Solid State Technology, Volume 65(6), 18204-18221
Number of pages: 17 Posted: 14 Jun 2022
PG Department of Commerce and Management, Khalsa College for Women, Amritsar, Lovely Professional University, Lovely Professional University - Lovely Professional University, Mittal School of Business, Students, Lovely Professional University - Lovely Professional University, Mittal School of Business, Students, Lovely Professional University - Lovely Professional University, Mittal School of Business, Students and Lovely Professional University - Lovely Professional University, Mittal School of Business, Students
Downloads 65 (716,018)

Abstract:

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Micro, Small and Medium Enterprises (MSME) sector

19.

Financial Literacy for Uniform Financial Inclusion for Women in India

Khokhar, Paras Mehak, Chitsimran and Kaur, Dilpreet, Financial Literacy for uniform Financial Inclusion for women in India, International Journal of Advance and Applied Research, Vol.9 No.5, 519-523, 2022
Number of pages: 5 Posted: 11 Jan 2023
Lovely Professional University, PG Department of Commerce and Management, Khalsa College for Women, Amritsar and Khalsa College for Women, Amritsar
Downloads 63 (727,530)

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20.

Сuѕtоmеr Engаgеmеnt wіth Вrandѕ on Ѕосіаl Меdіа Nеtwоrk – Study on Millennial Customer

Emerging Business Ideas – An Insight into Skills & Innovation; Gujranwala Guru Nanak Institute of Management & Technology, National Press Associates, 2020
Number of pages: 7 Posted: 14 Apr 2020
Chitsimran and Parasmehak Khokhar
PG Department of Commerce and Management, Khalsa College for Women, Amritsar and Lovely Professional University
Downloads 60 (745,157)

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Marketing to Millennial, Customer Engagement, Social Media Marketing, Marketing strategies.

21.

Funding of the Unfunded: A Review of Issues Faced by MSE’S in Accessing Finance

Chitsimran; Mehak, Paras; Kaur Dilpreet and Pandey, Dr. Abhishek; FUNDING OF THE UNFUNDED: A REVIEW OF ISSUES FACED BY MSE’S IN ACCESSING FINANCE; RECENT TRENDS IN MULTIDISCIPLINARY SUBJECTS, VOLUME – 3; RED’SHINE PUBLICATION PVT. LTD.; 11-20, 2022
Number of pages: 14 Posted: 29 Dec 2022
PG Department of Commerce and Management, Khalsa College for Women, Amritsar, Lovely Professional University, Khalsa College for Women, Amritsar and Mittal School of Business, Lovely Professional University
Downloads 53 (797,506)

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MSEs, Credit, Challenges, Review Article, Theoretical Review

22.

Sustainable Development in Banks

Kaur, D., Chitsimran, Mahajan, R., Sidhu, A.S., (2022). Sustainable Development in Banks, Technological Innovations in Banking and Financial Sector - A Road Map to Society, National Press Associates, (978-93-90863-84-6), 192-196
Number of pages: 5 Posted: 01 Aug 2022
Khalsa College for Women, Amritsar, PG Department of Commerce and Management, Khalsa College for Women, Amritsar, Guru Nanak Dev University and University Business School, Guru Nanak Dev University, Amritsar
Downloads 47 (834,372)

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Sustainable Development, Banks, Economic Sustainability, Green Banking

23.

Financial technologies future in India

Khokhar, P. & Chitsimran (2021) Recent Trends and Innovation in Business, KGRL College, 57
Number of pages: 10 Posted: 01 Aug 2022
Parasmehak Khokhar and Chitsimran
Lovely Professional University and PG Department of Commerce and Management, Khalsa College for Women, Amritsar
Downloads 47 (834,372)

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Financial Inclusion, Financial Technologies, Digitalisation and Factors of Adoption

24.

Role of Information Technology in Agriculture and Rural Diversification

Kaur, D., Chitsimran, Mahajan, R., Sidhu, A.S., (2022). Role of Information Technology in Agriculture and Rural Diversification, National Press Associates, (978-93-90863-03-7), 192-196
Number of pages: 13 Posted: 01 Aug 2022
Khalsa College for Women, Amritsar, PG Department of Commerce and Management, Khalsa College for Women, Amritsar, Guru Nanak Dev University and University Business School, Guru Nanak Dev University, Amritsar
Downloads 45 (850,106)

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Agriculture, Farming, Information Technology, Rural Population, Internet

25.

Priority Sector Lending: Need for Indian National Education Policy 2020

Kaur, Dilpreet; Chitsimran & Mahajan, Rakesh; Priority Sector Lending: Need for Indian National Education Policy 2020, National Education Policy 2020: Reinvigorating Education, Issues, Challenges and Concerns, Chanakya Publication & Distributors, May 2023
Number of pages: 14 Posted: 05 Dec 2023
Dilpreet Kaur, Chitsimran and Rakesh Mahajan
Khalsa College for Women, Amritsar, PG Department of Commerce and Management, Khalsa College for Women, Amritsar and Guru Nanak Dev University
Downloads 37 (919,701)

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Banking, Economy, Priority Sectors, Private Banks, Public banks

26.

Dawn of Inclusive Growth in India - Financial Inclusion

Khokhar, P., Dutta, T., Chitsimran, (2020). Dawn of Inclusive growth in India – Financial Inclusion. Perspectives in Accounting and Finance. Laxmi Publications. Volume 1. 96-104
Number of pages: 9 Posted: 11 May 2022
Lovely Professional University, Lovely Professional University and PG Department of Commerce and Management, Khalsa College for Women, Amritsar
Downloads 31 (978,830)

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Inclusive Growth, Financial Inclusion and Banking Evolution

27.

Role of Nep 2020 in Reducing Difficulties Faced by MSME’s in Availing Loan

Chitsimran; Pandey, Abhishek; Mehak Khokhar, Paras; Kaur, Dilpreet; Role of National Education Policy 2020 in Reducing Difficulties Faced by MSME's in Availing Loan, National Education Policy 2020: Transforming and Reforming Education in India, Chanakya Publication & Distributors, May 2023
Number of pages: 15 Posted: 27 Nov 2023
PG Department of Commerce and Management, Khalsa College for Women, Amritsar, Mittal School of Business, Lovely Professional University, Lovely Professional University and Khalsa College for Women, Amritsar
Downloads 30 (989,566)

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MSME’s borrowings, Institution lending to MSME’s, MSME’s review of literature.

28.

Critical determinants for mobile commerce adoption by Indian Micro Enterprises through SEM analysis

Chitsimran et. al., (2020). Critical determinants for mobile commerce adoption by Indian Micro Enterprises through SEM analysis. Solid State Technology. Volume: 63 Issue: 6. 18138-18163
Number of pages: 26 Posted: 11 May 2022
Chitsimran and Parasmehak Khokhar
PG Department of Commerce and Management, Khalsa College for Women, Amritsar and Lovely Professional University
Downloads 28 (1,011,260)

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Critical Determinants, Mobile Commerce, Micro Enterprise, India

29.

Does Social Banking Matters?: a Comparative Probe in Indian Banking Sector

Kaur, Dilpreet, Chitsimran and Mahajan, Rakesh, Does Social Banking Matters? : A Comparative Probe in Indian Banking Sector, International Journal of Advance and Applied Research, Vol.9 No.5, 534-539, 2022
Number of pages: 6 Posted: 11 Jan 2023
Dilpreet Kaur, Chitsimran and Rakesh Mahajan
Khalsa College for Women, Amritsar, PG Department of Commerce and Management, Khalsa College for Women, Amritsar and Guru Nanak Dev University
Downloads 25 (1,045,385)

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Banking, Economy, Priority Sectors, Private Banks, Public Banks

Modified Grey Wolf Optimizer with Sparse Autoencoder for Financial Crisis Prediction in Small Marginal Firms

R. Bhattacharya, Kafila, S. H. Krishna, B. Haralayya, P. Nagpal and Chitsimran, "Modified Grey Wolf Optimizer with Sparse Autoencoder for Financial Crisis Prediction in Small Marginal Firms," 2023 Second International Conference on Electronics and Renewable Systems (ICEARS), Tuticorin, India, 2023
Number of pages: 7 Posted: 27 Dec 2023
Department of PGDM, Globsyn Business School, Mouza Chandi, PS Bishnupur JL No. 101, Kolkata, West Bengal, India, School of Business, SR University, Warangal, Telangana, India, Department of Business Management, Vignana Bharathi Institute of Technology, Aushapur Village Ghatkesar Mandal, Malkangiri Medichal, Telangana, India,, HOD and Associate Professor,, Dr. Pooja Nagpal and PG Department of Commerce and Management, Khalsa College for Women, Amritsar
Downloads 21 (1,127,755)

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Small marginal firms; Financial crisis; Predictive models; Machine learning; Grey wolf optimizer

Modified Grey Wolf Optimizer with Sparse Autoencoder for Financial Crisis Prediction in Small Marginal Firms

2023 Second International Conference on Electronics and Renewable Systems (ICEARS)  DOI: 10.1109/ICEARS56392.2023.10085618
Posted: 10 Sep 2024
Department of PGDM, Globsyn Business School, Mouza Chandi, PS Bishnupur JL No. 101, Kolkata, West Bengal, India, Visvesvarayya Technological University (VTU) - LINGARAJ APPA ENGINEERING COLLEGE BIDAR, School of Business, SR University, Warangal, Telangana, India, Dr. Pooja Nagpal, Department of Business Management, Vignana Bharathi Institute of Technology, Aushapur Village Ghatkesar Mandal, Malkangiri Medichal, Telangana, India, and PG Department of Commerce and Management, Khalsa College for Women, Amritsar

Abstract:

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Small marginal firms, Financial crisis, Predictive models, Machine learning, Grey wolf optimizer

31.

The Future of MSME’S – Issues and Prospects

Chitsimran; Pandey, Abhishek; Mehak, Paras; The Future of MSME’S – Issues and Prospects, Recent Trends and Innovation in Business, KGRL College (Autonomous) Bhimavaram, 2021
Number of pages: 11 Posted: 27 Nov 2023
PG Department of Commerce and Management, Khalsa College for Women, Amritsar, Mittal School of Business, Lovely Professional University and Lovely Professional University
Downloads 19 (1,119,400)

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MSME’s Issues, MSME’s future, MSME’s prospects