Vinay Kumar

Chandigarh University

National Highway 95

Punjab

Mohali, IN Punjab 140413

India

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Realising the Transformation of Customer Purchase Behaviour: Assessment of Impact of Social Media on Purchasing Behavior of Consumers in India

Kumar, V., Varma, M., Sangvikar, B., and Pawar, A. (2020). Realising the Transformation of Customer Purchase Behaviour: Assessment of Impact of Social Media on Purchasing Behavior of Consumers in India. Test Engineering and Management, Vol. 82, 12990-12998
Number of pages: 9 Posted: 24 Mar 2020
Vinay Kumar, Manishkumar Varma, Balkrishnan Sangvikar and Avinash Pawar
Chandigarh University, affiliation not provided to SSRN, affiliation not provided to SSRN and Savitribai Phule Pune University
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Abstract:

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Consumer Attitude, Subjective Norms, Behavior, Consumer Purchase Intention, Online Shopping Behaviour, Online Marketing, Network Marketing, Social Media Marketing.