Haizhong Wang

affiliation not provided to SSRN

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Scholarly Papers (1)

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Do Up-Displayed Eco-Friendly Products Always Perform Better? The Moderating Role of Psychological Distance

Journal of Business Research, Forthcoming
Number of pages: 15 Posted: 13 Apr 2020 Last Revised: 07 May 2020
affiliation not provided to SSRN, affiliation not provided to SSRN, NEOMA Business School and Curtin University
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Abstract:

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eco-friendly products; environmental protection; Psychological Distance; metaphorical effect; heuristic processing