Linda Hagen

University of Southern California - Marshall School of Business

Professor of Marketing

701 Exposition Blvd

Los Angeles, CA California 90089

United States

  • University of Southern California - Marshall School of Business

SCHOLARLY PAPERS

2

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341

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Scholarly Papers (2)

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1.

The Implications of Premium Version Adoption on Customer Relationship Management: An Empirical Study of mHealth User Engagement and Retention

Number of pages: 30 Posted: 13 Apr 2020 Last Revised: 08 Jan 2021
Linda Hagen, Yikun Jiang, Bärbel Knäuper, Kosuke Uetake and Nathan Yang
University of Southern California - Marshall School of Business, University of California, Berkeley, McGill University - Department of Psychology, Yale School of Management and Cornell University
Downloads 296 (160,812)
Citation 1

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Behavioral Analytics; Commitment Device; Consistent Behavior; Habit; Freemium; Health and Wellness; Mobile Health Application Design; Self-Control.

2.

Rejecting Responsibility: Low Physical Involvement in Obtaining Food Promotes Unhealthy Eating

Hagen, L., Krishna, A., & McFerran, B. (2017). Rejecting responsibility: Low physical involvement in obtaining food promotes unhealthy eating. Journal of Marketing Research, 54(4), 589-604.
Number of pages: 50 Posted: 12 Aug 2020
Linda Hagen, Aradhna Krishna and Brent McFerran
University of Southern California - Marshall School of Business, University of Michigan, Stephen M. Ross School of Business and Simon Fraser University (SFU) - Beedie School of Business
Downloads 45 (616,260)
Citation 1

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food consumption, motivated reasoning, attribution, agency, serving