Department of journalism, Borys Grinchenko Kyiv University, Kyiv, Ukraine, Institute of Philology and Journalism, V.I. Vernadsky Taurida National University, Kyiv, Ukraine, Department of Applied Social Sciences, Silesian University of Technology Gliwice, Gliwice, Poland, Department of journalism, Borys Grinchenko Kyiv University, Kyiv, Ukraine and Department of journalism, T. Shevchenko Kiev National University, Kyiv, Ukraine