Daniel Sun

University of Calgary - Haskayne School of Business

2500 University Drive, NW

Calgary, Alberta T2N 1N4

Canada

  • University of Calgary - Haskayne School of Business

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Encouraging Energy Efficiency: Product Labels Activate Temporal Tradeoffs

Number of pages: 53 Posted: 08 May 2020
David J. Hardisty, Yoonji Shim, Daniel Sun and Dale W. Griffin
University of British Columbia (UBC) - Division of Marketing, The Chinese University of Hong Kong, Shenzhen - School of Management and Economics, University of Calgary - Haskayne School of Business and University of British Columbia (UBC) - Division of Marketing
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Citation 7

Abstract:

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Product Labels, Attribute Framing, Inter-temporal Choice, Energy Paradox