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Otugo Esther

affiliation not provided to SSRN

SCHOLARLY PAPERS

1

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73

TOTAL CITATIONS

0

Scholarly Papers (1)

1.

Assessment of Internal Marketing Strategies and Employee Job Satisfaction in Select Financial Institutions in South-East Nigeria: A Comparative Study

American Based Research Journal, Vol. 7 Issue 09, September 2018
Number of pages: 24 Posted: 14 May 2020
University of Nigeria Nsukka, affiliation not provided to SSRN, affiliation not provided to SSRN, affiliation not provided to SSRN, affiliation not provided to SSRN, affiliation not provided to SSRN and Chukwuemeka Odumegwu Ojukwu University
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Abstract:

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Internal marketing, Psychological capital theory, Dynamic capability theory and Customer satisfaction