Abin P Jose

Assistant Professor in Commerce St. Gregorios College, Kottarakkara, Kerala, India

Kottarakkara

Kerala

India

Learn more about SSRN Profiles

SCHOLARLY PAPERS

1

DOWNLOADS

450

TOTAL CITATIONS

0

Feedback

Scholarly Papers (1)

Sort by:

Actions:

View:
Selected
Original List
All Versions Hide All Versions
All Abstracts Hide All Abstracts

(Rank)

Effect of Surrogate Advertisement on Consumer Response in India

International Journal of Management, 11 (3), 2020, pp. 419-426.

Number of pages: 8 Posted: 26 May 2020

Abin P Jose and Reshma Roy

Assistant Professor in Commerce St. Gregorios College, Kottarakkara, Kerala, India and Assistant Professor in Commerce Marian College, Kuttikkanam, Kerala, India

Downloads 450 (129,891)

Abstract:

Feedback

All content on this site: Copyright © 2024 Elsevier Inc., its licensors, and contributors. All rights are reserved, including those for text and data mining, AI training, and similar technologies. For all open access content, the relevant licensing terms apply.

We use cookies to help provide and enhance our service and tailor content.

To learn more, visit .