Elea McDonnell Feit

Drexel University - Department of Marketing

Assistant Professor

United States

SCHOLARLY PAPERS

12

DOWNLOADS
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Top 15,500

in Total Papers Downloads

3,045

CITATIONS

4

Scholarly Papers (12)

1.

Bayesian Imputation for Anonymous Visits in CRM Data

Number of pages: 46 Posted: 08 Dec 2015
Julie Novak, Elea McDonnell Feit, Shane Jensen and Eric Bradlow
IBM Corporation - Thomas J. Watson Research Center, Drexel University - Department of Marketing, University of Pennsylvania - Statistics Department and University of Pennsylvania - Marketing Department
Downloads 1,608 (10,204)
Citation 1

Abstract:

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Bayesian estimation, missing data, imputation, hierarchical modeling, targeted marketing

2.

Enhancing Power of Marketing Experiments Using Observational Data

The Wharton School Research Paper, Wharton Customer Analytics Initiative Research Paper
Number of pages: 46 Posted: 19 Mar 2018 Last Revised: 01 Apr 2018
Ron Berman and Elea McDonnell Feit
University of Pennsylvania - The Wharton School and Drexel University - Department of Marketing
Downloads 359 (81,441)

Abstract:

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advertising, holdout experiments, average treatment effect, stratification, causal inference

3.

Test & Roll: Profit-Maximizing A/B Tests

Number of pages: 46 Posted: 01 Nov 2018 Last Revised: 23 May 2019
Elea McDonnell Feit and Ron Berman
Drexel University - Department of Marketing and University of Pennsylvania - The Wharton School
Downloads 344 (85,592)
Citation 1

Abstract:

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A/B Testing, Randomized Controlled Trial, Marketing Experiments, Bayesian Decision Theory, Sample Size

4.

An Integrated Model for Dynamic Brand Equity

Number of pages: 36 Posted: 25 May 2016
Tung Phan, Eric Bradlow and Elea McDonnell Feit
University of Pennsylvania - Statistics Department, University of Pennsylvania - Marketing Department and Drexel University - Department of Marketing
Downloads 242 (124,667)

Abstract:

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Brand Equity, Brand Management, Dynamic Multivariate Probit Model, Bayesian Computation

5.

Extending the Generalized Multinomial Logit Model: Error Scale and Decision-Maker Characteristics

Number of pages: 45 Posted: 06 Mar 2010 Last Revised: 27 May 2010
Elea McDonnell Feit
Drexel University - Department of Marketing
Downloads 202 (148,516)
Citation 1

Abstract:

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Error Scale, Generalized Multinomial Logit, Discrete Choice, Bayesian MCMC

6.

Preferences for Banking and Payment Services Among Low- and Moderate-Income Households

FEDS Working Paper No. 2011-13, U of Michigan Law & Econ, Empirical Legal Studies Center Paper No. 11-007, U of Michigan Public Law Working Paper No. 238
Number of pages: 42 Posted: 17 Apr 2011 Last Revised: 03 Jun 2011
Michael S. Barr, Jane Dokko and Elea McDonnell Feit
University of Michigan Law School, Federal Reserve Bank of Chicago and Drexel University - Department of Marketing
Downloads 136 (208,945)
Citation 2

Abstract:

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poverty, banking regulation, consumer protection, choice modeling, conjoint

7.

Modeling the Effect of Images on Product Choices

Number of pages: 53 Posted: 22 Jun 2013 Last Revised: 13 Apr 2019
Brigham Young University, GM Global Research & Development, Drexel University - Department of Marketing and Oakland University
Downloads 114 (238,995)

Abstract:

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Choice Models, Conjoint, Images, Visual Design, Styling, Bayesian Methods, Automotive Industry, Multinomial Probit Model

8.

Brand Attitudes and Search Engine Queries

Journal of Interactive Marketing, Vol. 37, p. 105-116, Forthcoming
Number of pages: 36 Posted: 16 Dec 2016 Last Revised: 17 Dec 2016
Brigham Young University, Google Inc., Drexel University - Department of Marketing, Google Inc. and Google Inc.
Downloads 40 (418,970)
Citation 2

Abstract:

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Search Engines; Brand Search; Brand Metrics; Recall; Recognition; Familiarity; Consideration; Purchase Intent

9.

Measuring Multi-Channel Advertising Response

Posted: 26 Jan 2016
Daniel Zantedeschi, Elea McDonnell Feit and Eric Bradlow
The Ohio State University, Drexel University - Department of Marketing and University of Pennsylvania - Marketing Department

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advertising response, media mix, multi-channel, randomized holdouts, dynamic linear model, tobit model, hierarchical Bayes, single-source data

10.

Fusing Aggregate and Disaggregate Data with an Application to Multi-Platform Media Consumption

Journal of Marketing Research, 50, 3, 348-364
Posted: 22 Jun 2013
Elea McDonnell Feit, Pengyuan Wang, Eric Bradlow and Peter Fader
Drexel University - Department of Marketing, Independent, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department

Abstract:

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data fusion, Bayesian multivariate model, multi-platform behavior, media usage

11.

Transfer Line Design with Uncertain Machine Performance Information

IEEE Transactions on Robotics and Automation, 2000
Posted: 05 Jun 2011
Elea McDonnell Feit and S. David Wu
Drexel University - Department of Marketing and affiliation not provided to SSRN

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branch and bound, transfer line, decision theory

12.

Reality Check: Combining Survey and Market Data to Estimate Choice Models

Feit, Eleanor McDonnell, Mark A. Beltramo & Fred Feinberg (2010) Reality Check: Combining survey and market data to estimate choice models, Management Science, 56:5, 785-800.
Posted: 02 Jul 2008 Last Revised: 20 Jun 2013
Elea McDonnell Feit, Mark A. Beltramo and Fred M. Feinberg
Drexel University - Department of Marketing, GM Global Research & Development and University of Michigan at Ann Arbor - Marketing

Abstract:

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discrete choice modeling, conjoint analysis, choice experiments, data enrichment, hierarchical models, missing data methods, Bayesian estimation