Elea McDonnell Feit

Drexel University - Department of Marketing

Assistant Professor

United States

SCHOLARLY PAPERS

13

DOWNLOADS
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3,404

SSRN CITATIONS

1

CROSSREF CITATIONS

7

Scholarly Papers (13)

1.

Bayesian Imputation for Anonymous Visits in CRM Data

Number of pages: 46 Posted: 08 Dec 2015
Julie Novak, Elea McDonnell Feit, Shane Jensen and Eric Bradlow
IBM Corporation - Thomas J. Watson Research Center, Drexel University - Department of Marketing, University of Pennsylvania - Statistics Department and University of Pennsylvania - Marketing Department
Downloads 1,633 (10,647)
Citation 1

Abstract:

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Bayesian estimation, missing data, imputation, hierarchical modeling, targeted marketing

2.

Test & Roll: Profit-Maximizing A/B Tests

Number of pages: 46 Posted: 01 Nov 2018 Last Revised: 23 May 2019
Elea McDonnell Feit and Ron Berman
Drexel University - Department of Marketing and University of Pennsylvania, The Wharton School
Downloads 535 (52,932)
Citation 2

Abstract:

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A/B Testing, Randomized Controlled Trial, Marketing Experiments, Bayesian Decision Theory, Sample Size

3.

Principal Stratification for Advertising Experiments

The Wharton School Research Paper, Wharton Customer Analytics Initiative Research Paper
Number of pages: 38 Posted: 19 Mar 2018 Last Revised: 20 Nov 2019
Ron Berman and Elea McDonnell Feit
University of Pennsylvania, The Wharton School and Drexel University - Department of Marketing
Downloads 422 (70,977)
Citation 2

Abstract:

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advertising, incrementality, lift testing, holdout experiments, average treatment effect, principal stratification, causal inference

4.

An Integrated Model for Dynamic Brand Equity

Number of pages: 36 Posted: 25 May 2016
Tung Phan, Eric Bradlow and Elea McDonnell Feit
University of Pennsylvania - Statistics Department, University of Pennsylvania - Marketing Department and Drexel University - Department of Marketing
Downloads 263 (120,418)

Abstract:

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Brand Equity, Brand Management, Dynamic Multivariate Probit Model, Bayesian Computation

5.

Extending the Generalized Multinomial Logit Model: Error Scale and Decision-Maker Characteristics

Number of pages: 45 Posted: 06 Mar 2010 Last Revised: 27 May 2010
Elea McDonnell Feit
Drexel University - Department of Marketing
Downloads 206 (153,205)
Citation 3

Abstract:

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Error Scale, Generalized Multinomial Logit, Discrete Choice, Bayesian MCMC

6.

Preferences for Banking and Payment Services Among Low- and Moderate-Income Households

FEDS Working Paper No. 2011-13, U of Michigan Law & Econ, Empirical Legal Studies Center Paper No. 11-007, U of Michigan Public Law Working Paper No. 238
Number of pages: 42 Posted: 17 Apr 2011 Last Revised: 03 Jun 2011
Michael S. Barr, Jane Dokko and Elea McDonnell Feit
University of Michigan Law School, Federal Reserve Bank of Chicago and Drexel University - Department of Marketing
Downloads 146 (207,276)

Abstract:

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poverty, banking regulation, consumer protection, choice modeling, conjoint

7.

Modeling the Effect of Images on Product Choices

Number of pages: 53 Posted: 22 Jun 2013 Last Revised: 13 Apr 2019
Brigham Young University, GM Global Research & Development, Drexel University - Department of Marketing and Oakland University
Downloads 123 (237,187)
Citation 1

Abstract:

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Choice Models, Conjoint, Images, Visual Design, Styling, Bayesian Methods, Automotive Industry, Multinomial Probit Model

8.

Brand Attitudes and Search Engine Queries

Journal of Interactive Marketing, Vol. 37, p. 105-116, Forthcoming
Number of pages: 36 Posted: 16 Dec 2016 Last Revised: 17 Dec 2016
Brigham Young University, Google Inc., Drexel University - Department of Marketing, Google Inc. and Google Inc.
Downloads 41 (435,540)

Abstract:

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Search Engines; Brand Search; Brand Metrics; Recall; Recognition; Familiarity; Consideration; Purchase Intent

9.

Placement Disclosure in Ad Auctions: Evidence From a Policy Change

Number of pages: 41 Posted: 08 Aug 2019
Sila Ada, Nadia Abou Nabout and Elea McDonnell Feit
Vienna University of Economics and Business - Department of Marketing, WU Vienna and Drexel University - Department of Marketing
Downloads 35 (460,761)

Abstract:

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Online display advertising, Real-time bidding, Advertising auctions, Information disclosure, Conflation, Bundling

10.

Measuring Multi-Channel Advertising Response

Posted: 26 Jan 2016
Daniel Zantedeschi, Elea McDonnell Feit and Eric Bradlow
The Ohio State University, Drexel University - Department of Marketing and University of Pennsylvania - Marketing Department

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advertising response, media mix, multi-channel, randomized holdouts, dynamic linear model, tobit model, hierarchical Bayes, single-source data

11.

Fusing Aggregate and Disaggregate Data with an Application to Multi-Platform Media Consumption

Journal of Marketing Research, 50, 3, 348-364
Posted: 22 Jun 2013
Elea McDonnell Feit, Pengyuan Wang, Eric Bradlow and Peter Fader
Drexel University - Department of Marketing, Independent, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department

Abstract:

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data fusion, Bayesian multivariate model, multi-platform behavior, media usage

12.

Transfer Line Design with Uncertain Machine Performance Information

IEEE Transactions on Robotics and Automation, 2000
Posted: 05 Jun 2011
Elea McDonnell Feit and S. David Wu
Drexel University - Department of Marketing and affiliation not provided to SSRN

Abstract:

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branch and bound, transfer line, decision theory

13.

Reality Check: Combining Survey and Market Data to Estimate Choice Models

Feit, Eleanor McDonnell, Mark A. Beltramo & Fred Feinberg (2010) Reality Check: Combining survey and market data to estimate choice models, Management Science, 56:5, 785-800.
Posted: 02 Jul 2008 Last Revised: 20 Jun 2013
Elea McDonnell Feit, Mark A. Beltramo and Fred M. Feinberg
Drexel University - Department of Marketing, GM Global Research & Development and University of Michigan at Ann Arbor - Marketing

Abstract:

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discrete choice modeling, conjoint analysis, choice experiments, data enrichment, hierarchical models, missing data methods, Bayesian estimation