Author Page for Yubo Chen

Tsinghua University, School of Economics & Management, China Europe International Business School (CEIBS) and University of Florida - Warrington College of Business Administration

Downloads 1,356 (20,632)

Citation 33

Abstract:

4.

User-Generated Content on Social Media: Predicting Market Success with Online Word-of-Mouth

IEEE Intelligent Systems, January/February 2010

Number of pages: 5 Posted: 06 Sep 2015

Yong Liu, Yubo Chen, Robert Lusch, Hsinchun Chen, David Zimbra and Shuo Zeng

University of Arizona, Tsinghua University, School of Economics & Management, University of Arizona - Department of Marketing, University of Arizona - Department of Management Information Systems, Santa Clara University and University of Arizona

Downloads 959 (34,197)

Abstract:

5.

Social Learning in Networks of Friends versus Strangers

Marketing Science, Forthcoming

Number of pages: 41 Posted: 17 Dec 2014

Jurui Zhang, Yong Liu and Yubo Chen

University of Massachusetts Boston - College of Management, University of Arizona and Tsinghua University, School of Economics & Management

Downloads 371 (113,617)

Citation 7

Abstract:

6.

How Is Mobile User Behavior Different? — A Hidden Markov Model of Mobile Application Usage Dynamics

Number of pages: 37 Posted: 19 Nov 2018 Last Revised: 25 Nov 2018

Shaohui Wu, Yong Tan, Yubo Chen and Yitian (Sky) Liang

Tsinghua University, School of Economics & Management, Students, University of Washington - Michael G. Foster School of Business, Tsinghua University, School of Economics & Management and Tsinghua University - School of Economics and Management

Downloads 359 (119,022)

Abstract:

7.

The Phase Transition of Markets and Organizations: The New Intelligence and Entrepreneurial Frontier

IEEE Intelligent Systems, IEEE Intelligent Systems, 25 (1): 71-75, 2010

Number of pages: 5 Posted: 05 Sep 2015

Robert Lusch, Yong Liu and Yubo Chen

University of Arizona - Department of Marketing, University of Arizona and Tsinghua University, School of Economics & Management

Downloads 273 (157,294)

Abstract:

8.

A Structural Model of Customer Learning on Mobile Payment

Tsinghua SEM CIDG Working Paper Series 2018-01

Number of pages: 29 Posted: 24 Jul 2018

Shaohui Wu, Yong Tan and Yubo Chen

Tsinghua University, School of Economics & Management, Students, University of Washington - Michael G. Foster School of Business and Tsinghua University, School of Economics & Management

Downloads 216 (197,357)

Abstract:

9.

Offline Versus Mobile Commerce: Implications for Inequality of Accessing Local Retail Infrastructure in Emerging Markets

Number of pages: 51 Posted: 22 Oct 2018

Xuebin Cui, Ting Zhu and Yubo Chen

Nanjing University-School of Business, Purdue University - Krannert School of Management and Tsinghua University, School of Economics & Management

Downloads 178 (234,619)

Abstract:

10.

Does a Firm's Product Recall Strategy Affects Its Financial Value? An Examination of Strategic Alternatives During Product-Harm Crises

Journal of Marketing, 73 (6): 214-226, 2010

Number of pages: 40 Posted: 05 Sep 2015

Yubo Chen, Shankar Ganesan and Yong Liu

Tsinghua University, School of Economics & Management, University of Arizona - Department of Marketing and University of Arizona

Downloads 134 (295,473)

Citation 9

Abstract:

11.

When Do Third-Party Product Reviews Affect Firm Value and What Can Firms Do? The Case of Media Critics and Professional Movie Reviews

Journal of Marketing, March 2012, Vol. 76, No. 2 pp. 116-134

Number of pages: 20 Posted: 20 Dec 2014

Yubo Chen, Yong Liu and Jurui Zhang

Tsinghua University, School of Economics & Management, University of Arizona and University of Massachusetts Boston - College of Management

Downloads 132 (298,849)

Citation 6

Abstract:

12.

The Impact of Mobile Social App Usage on Offline Shopping Store Visits

Number of pages: 56 Posted: 29 Mar 2022

Xuebin Cui, Yacheng Sun, Yubo Chen and Banggang Wu

Nanjing University-School of Business, School of Economics and Management, Tsinghua University, Tsinghua University, School of Economics & Management and Sichuan University, School of Business

Downloads 60 (484,079)

Abstract:

13.

The Value of Own Delivery Service by Online Retailers in Emerging Markets

Number of pages: 50 Posted: 27 Oct 2021

Banggang Wu, Yubo Chen and Prasad A. Naik

Sichuan University, School of Business, Tsinghua University, School of Economics & Management and University of California, Davis

Downloads 43 (558,258)

Abstract:

14.

Background, Composition, and Focus: Machine-based Assessment to Understand Product Photo’s Impact on User Interest

Number of pages: 50 Posted: 28 Mar 2022

Mengyue Wang, Xin Li, Yidi LIU, Patrick Y. K. Chau and Yubo Chen

City University of Hong Kong (CityU) - Department of Information Systems, City University of Hong Kong (CityU) - Department of Information Systems, Department of Information Systems, City University of Hong Kong, The University of Hong Kong and Tsinghua University, School of Economics & Management

Downloads 11 (781,829)

Abstract:

15.

Machine-Human Emotional Contagion? Search Engine’s Emotional Impact under the Influence of Query Contexts

Posted: 23 Sep 2018 Last Revised: 15 Jun 2020

Xia Wang, Xin Li and Yubo Chen

Renmin University of China - School of Business, City University of Hong Kong (CityU) - Department of Information Systems and Tsinghua University, School of Economics & Management

Abstract:

16.

Survival in Markets with Network Effects: Product Compatibility and Order-of-Entry Effects

Journal of Marketing, Vol. 74, No. 4, pp. 1-14

Posted: 29 Jan 2009 Last Revised: 20 Dec 2013

Qi Wang, Yubo Chen and Jinhong Xie

China Europe International Business School (CEIBS), Tsinghua University, School of Economics & Management and University of Florida - Warrington College of Business Administration

Yubo Chen

Tsinghua University, School of Economics & Management

Professor and Assistant Dean on Faculty Recruitment

16

Top 3,643

14,971

Top 6,041

92

126

Scholarly Papers (16)

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract: