Yubo Chen

Tsinghua University, School of Economics & Management

Professor and Assistant Dean on Faculty Recruitment

Beijing, 100084

China

SCHOLARLY PAPERS

13

DOWNLOADS
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Top 2,747

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12,743

CITATIONS
Rank 9,965

SSRN RANKINGS

Top 9,965

in Total Papers Citations

43

Scholarly Papers (13)

1.

Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix

Management Science, Vol. 54, No. 3, pp. 477-491, 2008
Number of pages: 45 Posted: 15 Nov 2004 Last Revised: 22 Jun 2014
Yubo Chen and Jinhong Xie
Tsinghua University, School of Economics & Management and University of Florida - Warrington College of Business Administration
Downloads 6,274 (979)
Citation 29

Abstract:

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Online Consumer Review, Independent Product Information, Word-of-Mouth

2.

The Role of Marketing in Social Media: How Online Consumer Reviews Evolve

Number of pages: 32 Posted: 17 Nov 2010 Last Revised: 19 Jun 2014
Yubo Chen, Scott Fay and Qi Wang
Tsinghua University, School of Economics & Management, Syracuse University and Binghamton University
Downloads 3,806 (2,340)
Citation 1

Abstract:

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Word-of-Mouth, Online Community, Consumer Reviews, Social Media

3.

Online Social Interactions: A Natural Experiment on Word of Mouth Versus Observational Learning

Number of pages: 55 Posted: 08 Nov 2009 Last Revised: 22 Jun 2014
Yubo Chen, Qi Wang and Jinhong Xie
Tsinghua University, School of Economics & Management, Binghamton University and University of Florida - Warrington College of Business Administration
Downloads 1,253 (14,983)
Citation 11

Abstract:

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Social Interactions, Social Influences, Observational Learning, Information Cascade, Herd Behavior, Word of Mouth, Natural Experiment

4.

User-Generated Content on Social Media: Predicting Market Success with Online Word-of-Mouth

IEEE Intelligent Systems, January/February 2010
Number of pages: 5 Posted: 06 Sep 2015
University of Arizona, Tsinghua University, School of Economics & Management, University of Arizona - Department of Marketing, University of Arizona - Department of Management Information Systems, Santa Clara University and University of Arizona
Downloads 493 (55,042)

Abstract:

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5.

Social Learning in Networks of Friends versus Strangers

Marketing Science, Forthcoming
Number of pages: 41 Posted: 17 Dec 2014
Jurui Zhang, Yong Liu and Yubo Chen
University of Massachusetts Boston - College of Management, University of Arizona and Tsinghua University, School of Economics & Management
Downloads 326 (90,038)

Abstract:

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Social Learning, Social Interaction, Social Networks, Social Media, Cascade, Observational Learning

6.

The Phase Transition of Markets and Organizations: The New Intelligence and Entrepreneurial Frontier

IEEE Intelligent Systems, IEEE Intelligent Systems, 25 (1): 71-75, 2010
Number of pages: 5 Posted: 05 Sep 2015
Robert Lusch, Yong Liu and Yubo Chen
University of Arizona - Department of Marketing, University of Arizona and Tsinghua University, School of Economics & Management
Downloads 165 (176,547)

Abstract:

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7.

Does a Firm's Product Recall Strategy Affects Its Financial Value? An Examination of Strategic Alternatives During Product-Harm Crises

Journal of Marketing, 73 (6): 214-226, 2010
Number of pages: 40 Posted: 05 Sep 2015
Yubo Chen, Shankar Ganesan and Yong Liu
Tsinghua University, School of Economics & Management, University of Arizona - Department of Marketing and University of Arizona
Downloads 103 (254,341)
Citation 2

Abstract:

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Product recalls, Firm financial value, Proactive and passive strategies, Firm reputation, Crisis management, Event study

8.

A Structural Model of Customer Learning on Mobile Payment

Tsinghua SEM CIDG Working Paper Series 2018-01
Number of pages: 29 Posted: 24 Jul 2018
Shaohui Wu, Yong Tan and Yubo Chen
Tsinghua University, School of Economics & Management, Students, University of Washington - Michael G. Foster School of Business and Tsinghua University, School of Economics & Management
Downloads 95 (268,319)

Abstract:

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FinTech, Mobile Payment, Mobile Channel, Bayesian Learning, Cross-nested Logit Model

9.

When Do Third-Party Product Reviews Affect Firm Value and What Can Firms Do? The Case of Media Critics and Professional Movie Reviews

Journal of Marketing, March 2012, Vol. 76, No. 2 pp. 116-134
Number of pages: 20 Posted: 20 Dec 2014
Yubo Chen, Yong Liu and Jurui Zhang
Tsinghua University, School of Economics & Management, University of Arizona and University of Massachusetts Boston - College of Management
Downloads 84 (289,942)

Abstract:

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third-party product review, advertising, professional reviews, media critics, firm valuation, movies, entertainment industry, event study

10.

Offline Versus Mobile Commerce: Implications for Inequality of Accessing Local Retail Infrastructure in Emerging Markets

Number of pages: 51 Posted: 22 Oct 2018
Xuebin Cui, Ting Zhu and Yubo Chen
Tsinghua University - School of Economics & Management, Purdue University - Krannert School of Management and Tsinghua University, School of Economics & Management
Downloads 75 (309,955)

Abstract:

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mobile internet, emerging market, mobile commerce, digital divide

11.

How Is Mobile User Behavior Different? — A Hidden Markov Model of Mobile Application Usage Dynamics

Number of pages: 37 Posted: 19 Nov 2018 Last Revised: 25 Nov 2018
Tsinghua University, School of Economics & Management, Students, University of Washington - Michael G. Foster School of Business, Tsinghua University, School of Economics & Management and Tsinghua University - School of Economics and Management
Downloads 69 (324,690)

Abstract:

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mobile internet, mobile application usage, hidden Markov model, micro-moment, context

12.

Cross-Platform Emotional Contagion and Impression Management: From Search Engine Query to Microblog Postings

Posted: 23 Sep 2018
Xia Wang, Xin Li and Yubo Chen
Renmin University of China - School of Business, City University of Hong Kong (CityUHK) - Department of Information Systems and Tsinghua University, School of Economics & Management

Abstract:

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Social Media, Search Engine, Emotional Contagion, Impression Management

13.

Survival in Markets with Network Effects: Product Compatibility and Order-of-Entry Effects

Journal of Marketing, Vol. 74, No. 4, pp. 1-14
Posted: 29 Jan 2009 Last Revised: 20 Dec 2013
Qi Wang, Yubo Chen and Jinhong Xie
Binghamton University, Tsinghua University, School of Economics & Management and University of Florida - Warrington College of Business Administration

Abstract:

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Network Effects, Product Compatibility, Order-of-Entry Effects, Survival Analysis