Yubo Chen

Tsinghua University - School of Economics & Management

Professor and Assistant Dean on Faculty Recruitment

Beijing, 100084

China

SCHOLARLY PAPERS

9

DOWNLOADS
Rank 2,620

SSRN RANKINGS

Top 2,620

in Total Papers Downloads

11,107

CITATIONS
Rank 9,994

SSRN RANKINGS

Top 9,994

in Total Papers Citations

43

Scholarly Papers (9)

1.

Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix

Management Science, Vol. 54, No. 3, pp. 477-491, 2008
Number of pages: 45 Posted: 15 Nov 2004 Last Revised: 22 Jun 2014
Yubo Chen and Jinhong Xie
Tsinghua University - School of Economics & Management and University of Florida - Warrington College of Business Administration
Downloads 5,072 (864)
Citation 29

Abstract:

Online Consumer Review, Independent Product Information, Word-of-Mouth

2.

The Role of Marketing in Social Media: How Online Consumer Reviews Evolve

Number of pages: 32 Posted: 17 Nov 2010 Last Revised: 19 Jun 2014
Yubo Chen, Scott Fay and Qi Wang
Tsinghua University - School of Economics & Management, Syracuse University and Binghamton University
Downloads 2,868 (2,127)
Citation 1

Abstract:

Word-of-Mouth, Online Community, Consumer Reviews, Social Media

3.

Online Social Interactions: A Natural Experiment on Word of Mouth Versus Observational Learning

Number of pages: 55 Posted: 08 Nov 2009 Last Revised: 22 Jun 2014
Yubo Chen, Qi Wang and Jinhong Xie
Tsinghua University - School of Economics & Management, Binghamton University and University of Florida - Warrington College of Business Administration
Downloads 1,080 (12,958)
Citation 11

Abstract:

Social Interactions, Social Influences, Observational Learning, Information Cascade, Herd Behavior, Word of Mouth, Natural Experiment

4.

Social Learning in Networks of Friends versus Strangers

Marketing Science, Forthcoming
Number of pages: 41 Posted: 17 Dec 2014
Jurui Zhang, Yong Liu and Yubo Chen
University of Massachusetts Boston - College of Management, University of Arizona and Tsinghua University - School of Economics & Management
Downloads 165 (89,492)

Abstract:

Social Learning, Social Interaction, Social Networks, Social Media, Cascade, Observational Learning

5.

User-Generated Content on Social Media: Predicting Market Success with Online Word-of-Mouth

IEEE Intelligent Systems, January/February 2010
Number of pages: 5 Posted: 06 Sep 2015
University of Arizona, Tsinghua University - School of Economics & Management, University of Arizona - Department of Marketing, University of Arizona - Department of Management Information Systems, Santa Clara University and University of Arizona
Downloads 17 (79,195)

Abstract:

6.

When Do Third-Party Product Reviews Affect Firm Value and What Can Firms Do? The Case of Media Critics and Professional Movie Reviews

Journal of Marketing, March 2012, Vol. 76, No. 2 pp. 116-134
Number of pages: 20 Posted: 20 Dec 2014
Yubo Chen, Yong Liu and Jurui Zhang
Tsinghua University - School of Economics & Management, University of Arizona and University of Massachusetts Boston - College of Management
Downloads 15 (333,550)

Abstract:

third-party product review, advertising, professional reviews, media critics, firm valuation, movies, entertainment industry, event study

7.

Does a Firm's Product Recall Strategy Affects Its Financial Value? An Examination of Strategic Alternatives During Product-Harm Crises

Journal of Marketing, 73 (6): 214-226, 2010
Number of pages: 40 Posted: 05 Sep 2015
Yubo Chen, Shankar Ganesan and Yong Liu
Tsinghua University - School of Economics & Management, University of Arizona - Department of Marketing and University of Arizona
Downloads 9 (310,482)
Citation 2

Abstract:

Product recalls, Firm financial value, Proactive and passive strategies, Firm reputation, Crisis management, Event study

8.

The Phase Transition of Markets and Organizations: The New Intelligence and Entrepreneurial Frontier

IEEE Intelligent Systems, IEEE Intelligent Systems, 25 (1): 71-75, 2010
Number of pages: 5 Posted: 05 Sep 2015
Robert Lusch, Yong Liu and Yubo Chen
University of Arizona - Department of Marketing, University of Arizona and Tsinghua University - School of Economics & Management
Downloads 3 (254,024)

Abstract:

9.

Survival in Markets with Network Effects: Product Compatibility and Order-of-Entry Effects

Journal of Marketing, Vol. 74, No. 4, pp. 1-14
Posted: 29 Jan 2009 Last Revised: 20 Dec 2013
Qi Wang, Yubo Chen and Jinhong Xie
Binghamton University, Tsinghua University - School of Economics & Management and University of Florida - Warrington College of Business Administration

Abstract:

Network Effects, Product Compatibility, Order-of-Entry Effects, Survival Analysis