Yubo Chen

Tsinghua University - School of Economics & Management

Coca-Cola Chair Professor of Marketing and Director of Center for Internet Developement and Governance

Beijing, 100084

China

  • Tsinghua University - School of Economics & Management

SCHOLARLY PAPERS

19

DOWNLOADS
Rank 4,557

SSRN RANKINGS

Top 4,557

in Total Papers Downloads

18,224

TOTAL CITATIONS
Rank 5,762

SSRN RANKINGS

Top 5,762

in Total Papers Citations

127

Scholarly Papers (19)

Actions:
Email selected abstracts
1.

Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix

Management Science, Vol. 54, No. 3, pp. 477-491, 2008
Number of pages: 45 Posted: 15 Nov 2004 Last Revised: 22 Jun 2014
Yubo Chen and Jinhong Xie
Tsinghua University - School of Economics & Management and University of Florida - Warrington College of Business Administration
Downloads 7,260 (2,094)
Citation 30

Abstract:

Loading...

Online Consumer Review, Independent Product Information, Word-of-Mouth

2.

The Role of Marketing in Social Media: How Online Consumer Reviews Evolve

Number of pages: 32 Posted: 17 Nov 2010 Last Revised: 19 Jun 2014
Yubo Chen, Scott Fay and Qi Wang
Tsinghua University - School of Economics & Management, Syracuse University and China Europe International Business School (CEIBS)
Downloads 4,682 (4,511)
Citation 4

Abstract:

Loading...

Word-of-Mouth, Online Community, Consumer Reviews, Social Media

3.

Online Social Interactions: A Natural Experiment on Word of Mouth Versus Observational Learning

Number of pages: 55 Posted: 08 Nov 2009 Last Revised: 22 Jun 2014
Yubo Chen, Qi Wang and Jinhong Xie
Tsinghua University - School of Economics & Management, China Europe International Business School (CEIBS) and University of Florida - Warrington College of Business Administration
Downloads 1,603 (24,917)
Citation 63

Abstract:

Loading...

Social Interactions, Social Influences, Observational Learning, Information Cascade, Herd Behavior, Word of Mouth, Natural Experiment

4.

User-Generated Content on Social Media: Predicting Market Success with Online Word-of-Mouth

IEEE Intelligent Systems, January/February 2010
Number of pages: 5 Posted: 06 Sep 2015
Yong Liu, Yubo Chen, Robert Lusch, Hsinchun Chen, David Zimbra and Shuo Zeng
University of Arizona, Tsinghua University - School of Economics & Management, University of Arizona - Department of Marketing, University of Arizona - Department of Management Information Systems, Santa Clara University and University of Arizona
Downloads 1,141 (41,224)
Citation 1

Abstract:

Loading...

5.

How Is Mobile User Behavior Different? — A Hidden Markov Model of Mobile Application Usage Dynamics

Number of pages: 37 Posted: 19 Nov 2018 Last Revised: 25 Nov 2018
Shaohui Wu, Yong Tan, Yubo Chen and Yitian (Sky) Liang
Harbin Institute of Technology, University of Washington - Michael G. Foster School of Business, Tsinghua University - School of Economics & Management and Tsinghua University - School of Economics and Management
Downloads 590 (99,896)

Abstract:

Loading...

mobile internet, mobile application usage, hidden Markov model, micro-moment, context

6.

Social Learning in Networks of Friends versus Strangers

Marketing Science, Forthcoming
Number of pages: 41 Posted: 17 Dec 2014
Jurui Zhang, Yong Liu and Yubo Chen
University of Massachusetts Boston - College of Management, University of Arizona and Tsinghua University - School of Economics & Management
Downloads 446 (140,894)
Citation 9

Abstract:

Loading...

Social Learning, Social Interaction, Social Networks, Social Media, Cascade, Observational Learning

7.

The Phase Transition of Markets and Organizations: The New Intelligence and Entrepreneurial Frontier

IEEE Intelligent Systems, IEEE Intelligent Systems, 25 (1): 71-75, 2010
Number of pages: 5 Posted: 05 Sep 2015
Robert Lusch, Yong Liu and Yubo Chen
University of Arizona - Department of Marketing, University of Arizona and Tsinghua University - School of Economics & Management
Downloads 350 (185,074)

Abstract:

Loading...

8.

How Own Delivery Services Influence Customer Behavior and Sales in Online Retail? Building Trust and Improving Delivery Quality in Digital Economy

https://journals.sagepub.com/doi/10.1177/00222429241239892
Number of pages: 38 Posted: 27 Oct 2021 Last Revised: 10 Mar 2024
Banggang Wu, Yubo Chen and Prasad A. Naik
Southwestern University of Finance and Economics (SWUFE), Tsinghua University - School of Economics & Management and University of California, Davis
Downloads 325 (200,555)
Citation 3

Abstract:

Loading...

own delivery service, trust, delivery quality, difference-in-differences, and synthetic control method

9.

The Diffusion of Disruptive Technology: The Role of Business Application vs. Technology Learning for Consumer Mobile Payment Adoption

Number of pages: 38 Posted: 24 Jul 2018 Last Revised: 24 Feb 2024
Shaohui Wu, Yong Tan, Yubo Chen and Yitian (Sky) Liang
Harbin Institute of Technology, University of Washington - Michael G. Foster School of Business, Tsinghua University - School of Economics & Management and Tsinghua University - School of Economics and Management
Downloads 295 (222,614)

Abstract:

Loading...

Disruptive technology, FinTech, mobile payment, mobile shopping, Bayesian learning

10.

The Impact of Mobile Social App Usage on Offline Shopping Store Visits

Number of pages: 56 Posted: 29 Mar 2022
Xuebin Cui, Yacheng Sun, Yubo Chen and Banggang Wu
School of Digital Economics and Management, Nanjing University, School of Economics and Management, Tsinghua University, Tsinghua University - School of Economics & Management and Southwestern University of Finance and Economics (SWUFE)
Downloads 265 (248,617)

Abstract:

Loading...

mobile marketing, mobile apps, social app usage, touchpoint management

11.

The Role of Digital Platforms in Data Markets: How Data Sharing through Advanced Analytics Empowers Small Business Innovation

Number of pages: 45 Posted: 01 Jul 2024 Last Revised: 06 Apr 2025
Yubo Chen, Xuebin Cui, Aishen Li, Banggang Wu and Liu Yang
Tsinghua University - School of Economics & Management, School of Digital Economics and Management, Nanjing University, Tsinghua University - School of Economics & Management, Southwestern University of Finance and Economics (SWUFE) and Tsinghua University - School of Economics & Management
Downloads 243 (271,196)

Abstract:

Loading...

Data Sharing, Digital Platforms, Market Data Analytics, Data Regulation, SME Digital Transformation

12.

Offline Versus Mobile Commerce: Implications for Inequality of Accessing Local Retail Infrastructure in Emerging Markets

Number of pages: 51 Posted: 22 Oct 2018
Xuebin Cui, Ting Zhu and Yubo Chen
School of Digital Economics and Management, Nanjing University, Purdue University - Krannert School of Management and Tsinghua University - School of Economics & Management
Downloads 234 (281,447)

Abstract:

Loading...

mobile internet, emerging market, mobile commerce, digital divide

13.

Does a Firm's Product Recall Strategy Affects Its Financial Value? An Examination of Strategic Alternatives During Product-Harm Crises

Journal of Marketing, 73 (6): 214-226, 2010
Number of pages: 40 Posted: 05 Sep 2015
Yubo Chen, Shankar Ganesan and Yong Liu
Tsinghua University - School of Economics & Management, University of Arizona - Department of Marketing and University of Arizona
Downloads 230 (286,264)
Citation 9

Abstract:

Loading...

Product recalls, Firm financial value, Proactive and passive strategies, Firm reputation, Crisis management, Event study

14.

When Do Third-Party Product Reviews Affect Firm Value and What Can Firms Do? The Case of Media Critics and Professional Movie Reviews

Journal of Marketing, March 2012, Vol. 76, No. 2 pp. 116-134
Number of pages: 20 Posted: 20 Dec 2014
Yubo Chen, Yong Liu and Jurui Zhang
Tsinghua University - School of Economics & Management, University of Arizona and University of Massachusetts Boston - College of Management
Downloads 230 (286,264)
Citation 6

Abstract:

Loading...

third-party product review, advertising, professional reviews, media critics, firm valuation, movies, entertainment industry, event study

15.

The Role of Cross-Border E-commerce Platforms in the Digital Economy: Empower Firms to Gain Global Market Insights to Increase Global Competitiveness

Number of pages: 46 Posted: 13 Dec 2024
Yubo Chen, Qi Wang and Jurui Zhang
Tsinghua University - School of Economics & Management, China Europe International Business School (CEIBS) and University of Massachusetts Boston - College of Management
Downloads 159 (401,330)
Citation 1

Abstract:

Loading...

cross-border e-commerce platforms, digital economy, digital platforms, social networks, implicit social interactions, emerging markets, global financial crisis

16.

A Contrast-Composition-Distraction Framework to Understand Product Photo Background’s Impact on Consumer Interest in E-commerce

Decision Support Systems
Number of pages: 34 Posted: 28 Mar 2022 Last Revised: 15 Nov 2023
Mengyue Wang, Xin Li, Yidi Liu, Patrick Y. K. Chau and Yubo Chen
City University of Hong Kong (CityU) - Department of Information Systems, City University of Hong Kong (CityU) - Department of Information Systems, The Chinese University of Hong Kong, Shenzhen - School of Management and Economics, The University of Hong Kong and Tsinghua University - School of Economics & Management
Downloads 126 (484,681)
Citation 1

Abstract:

Loading...

Consumer Behavior, Product Photo, Machine Learning, Attention, Aesthetics

17.

Emotional Contagion from Search Engine Queries to Social Media Posts: Implications for Digital Platforms’ Socially Responsible Operations

Number of pages: 33 Posted: 23 Sep 2018 Last Revised: 17 Sep 2023
Xia Wang, Xin Li, Haibing Gao and Yubo Chen
Renmin University of China - School of Business, City University of Hong Kong (CityU) - Department of Information Systems, Renmin University of China and Tsinghua University - School of Economics & Management
Downloads 45 (886,586)

Abstract:

Loading...

Search Engine, Emotional Contagion, Social Media, Text Mining

18.

Digital Transformation Learning: The Value of Learning from the Digitalization of Traditional Industries

Posted: 05 Dec 2023
Tianyu Hou, Yubo Chen, Juan Feng and Julie Juan Li
Tsinghua University, Tsinghua University - School of Economics & Management, Department of Management Science & Engineering and Independent

Abstract:

Loading...

Digital transformation, digital transformation centrality, digital proximity, innovation, firm value

19.

Survival in Markets with Network Effects: Product Compatibility and Order-of-Entry Effects

Journal of Marketing, Vol. 74, No. 4, pp. 1-14
Posted: 29 Jan 2009 Last Revised: 20 Dec 2013
Qi Wang, Yubo Chen and Jinhong Xie
China Europe International Business School (CEIBS), Tsinghua University - School of Economics & Management and University of Florida - Warrington College of Business Administration

Abstract:

Loading...

Network Effects, Product Compatibility, Order-of-Entry Effects, Survival Analysis