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Yubo Chen

Tsinghua University - School of Economics & Management

Professor and Assistant Dean on Faculty Recruitment

Beijing, 100084

China

  • Tsinghua University - School of Economics & Management

SCHOLARLY PAPERS

9

DOWNLOADS
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11,107

CITATIONS
Rank 9,994

SSRN RANKINGS

Top 9,994

in Total Papers Citations

43

Scholarly Papers (9)

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1.

Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix

Management Science, Vol. 54, No. 3, pp. 477-491, 2008
Number of pages: 45 Posted: 15 Nov 2004 Last Revised: 22 Jun 2014
Yubo Chen and Jinhong Xie
Tsinghua University - School of Economics & Management and University of Florida - Warrington College of Business Administration
Downloads 5,072 (864)
Citation 29

Abstract:

Online Consumer Review, Independent Product Information, Word-of-Mouth

2.

The Role of Marketing in Social Media: How Online Consumer Reviews Evolve

Number of pages: 32 Posted: 17 Nov 2010 Last Revised: 19 Jun 2014
Yubo Chen, Scott Fay and Qi Wang
Tsinghua University - School of Economics & Management, Syracuse University and Binghamton University
Downloads 2,868 (2,127)
Citation 1

Abstract:

Word-of-Mouth, Online Community, Consumer Reviews, Social Media

3.

Online Social Interactions: A Natural Experiment on Word of Mouth Versus Observational Learning

Number of pages: 55 Posted: 08 Nov 2009 Last Revised: 22 Jun 2014
Yubo Chen, Qi Wang and Jinhong Xie
Tsinghua University - School of Economics & Management, Binghamton University and University of Florida - Warrington College of Business Administration
Downloads 1,080 (12,958)
Citation 11

Abstract:

Social Interactions, Social Influences, Observational Learning, Information Cascade, Herd Behavior, Word of Mouth, Natural Experiment

4.

Social Learning in Networks of Friends versus Strangers

Marketing Science, Forthcoming
Number of pages: 41 Posted: 17 Dec 2014
Jurui Zhang, Yong Liu and Yubo Chen
University of Massachusetts Boston - College of Management, University of Arizona and Tsinghua University - School of Economics & Management
Downloads 165 (89,492)

Abstract:

Social Learning, Social Interaction, Social Networks, Social Media, Cascade, Observational Learning

5.

User-Generated Content on Social Media: Predicting Market Success with Online Word-of-Mouth

IEEE Intelligent Systems, January/February 2010
Number of pages: 5 Posted: 06 Sep 2015
Yong Liu, Yubo Chen, Robert Lusch, Hsinchun Chen, David Zimbra and Shuo Zeng
University of Arizona, Tsinghua University - School of Economics & Management, University of Arizona - Department of Marketing, University of Arizona - Department of Management Information Systems, Santa Clara University and University of Arizona
Downloads 17 (79,195)

Abstract:

6.

When Do Third-Party Product Reviews Affect Firm Value and What Can Firms Do? The Case of Media Critics and Professional Movie Reviews

Journal of Marketing, March 2012, Vol. 76, No. 2 pp. 116-134
Number of pages: 20 Posted: 20 Dec 2014
Yubo Chen, Yong Liu and Jurui Zhang
Tsinghua University - School of Economics & Management, University of Arizona and University of Massachusetts Boston - College of Management
Downloads 15 (333,550)

Abstract:

third-party product review, advertising, professional reviews, media critics, firm valuation, movies, entertainment industry, event study

7.

Does a Firm's Product Recall Strategy Affects Its Financial Value? An Examination of Strategic Alternatives During Product-Harm Crises

Journal of Marketing, 73 (6): 214-226, 2010
Number of pages: 40 Posted: 05 Sep 2015
Yubo Chen, Shankar Ganesan and Yong Liu
Tsinghua University - School of Economics & Management, University of Arizona - Department of Marketing and University of Arizona
Downloads 9 (310,482)
Citation 2

Abstract:

Product recalls, Firm financial value, Proactive and passive strategies, Firm reputation, Crisis management, Event study

8.

The Phase Transition of Markets and Organizations: The New Intelligence and Entrepreneurial Frontier

IEEE Intelligent Systems, IEEE Intelligent Systems, 25 (1): 71-75, 2010
Number of pages: 5 Posted: 05 Sep 2015
Robert Lusch, Yong Liu and Yubo Chen
University of Arizona - Department of Marketing, University of Arizona and Tsinghua University - School of Economics & Management
Downloads 3 (254,024)

Abstract:

9.

Survival in Markets with Network Effects: Product Compatibility and Order-of-Entry Effects

Journal of Marketing, Vol. 74, No. 4, pp. 1-14
Posted: 29 Jan 2009 Last Revised: 20 Dec 2013
Qi Wang, Yubo Chen and Jinhong Xie
Binghamton University, Tsinghua University - School of Economics & Management and University of Florida - Warrington College of Business Administration

Abstract:

Network Effects, Product Compatibility, Order-of-Entry Effects, Survival Analysis

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