Yubo Chen

Tsinghua University, School of Economics & Management

Professor and Assistant Dean on Faculty Recruitment

Beijing, 100084

China

SCHOLARLY PAPERS

18

DOWNLOADS
Rank 4,424

SSRN RANKINGS

Top 4,424

in Total Papers Downloads

16,382

SSRN CITATIONS
Rank 5,892

SSRN RANKINGS

Top 5,892

in Total Papers Citations

170

CROSSREF CITATIONS

127

Scholarly Papers (18)

1.

Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix

Management Science, Vol. 54, No. 3, pp. 477-491, 2008
Number of pages: 45 Posted: 15 Nov 2004 Last Revised: 22 Jun 2014
Yubo Chen and Jinhong Xie
Tsinghua University, School of Economics & Management and University of Florida - Warrington College of Business Administration
Downloads 6,883 (1,968)
Citation 30

Abstract:

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Online Consumer Review, Independent Product Information, Word-of-Mouth

2.

The Role of Marketing in Social Media: How Online Consumer Reviews Evolve

Number of pages: 32 Posted: 17 Nov 2010 Last Revised: 19 Jun 2014
Yubo Chen, Scott Fay and Qi Wang
Tsinghua University, School of Economics & Management, Syracuse University and China Europe International Business School (CEIBS)
Downloads 4,335 (4,334)
Citation 4

Abstract:

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Word-of-Mouth, Online Community, Consumer Reviews, Social Media

3.

Online Social Interactions: A Natural Experiment on Word of Mouth Versus Observational Learning

Number of pages: 55 Posted: 08 Nov 2009 Last Revised: 22 Jun 2014
Yubo Chen, Qi Wang and Jinhong Xie
Tsinghua University, School of Economics & Management, China Europe International Business School (CEIBS) and University of Florida - Warrington College of Business Administration
Downloads 1,463 (24,430)
Citation 53

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Social Interactions, Social Influences, Observational Learning, Information Cascade, Herd Behavior, Word of Mouth, Natural Experiment

4.

User-Generated Content on Social Media: Predicting Market Success with Online Word-of-Mouth

IEEE Intelligent Systems, January/February 2010
Number of pages: 5 Posted: 06 Sep 2015
University of Arizona, Tsinghua University, School of Economics & Management, University of Arizona - Department of Marketing, University of Arizona - Department of Management Information Systems, Santa Clara University and University of Arizona
Downloads 1,099 (37,041)

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5.

How Is Mobile User Behavior Different? — A Hidden Markov Model of Mobile Application Usage Dynamics

Number of pages: 37 Posted: 19 Nov 2018 Last Revised: 25 Nov 2018
Harbin Institute of Technology, University of Washington - Michael G. Foster School of Business, Tsinghua University, School of Economics & Management and Tsinghua University - School of Economics and Management
Downloads 534 (96,751)

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mobile internet, mobile application usage, hidden Markov model, micro-moment, context

6.

Social Learning in Networks of Friends versus Strangers

Marketing Science, Forthcoming
Number of pages: 41 Posted: 17 Dec 2014
Jurui Zhang, Yong Liu and Yubo Chen
University of Massachusetts Boston - College of Management, University of Arizona and Tsinghua University, School of Economics & Management
Downloads 408 (133,354)
Citation 7

Abstract:

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Social Learning, Social Interaction, Social Networks, Social Media, Cascade, Observational Learning

7.

The Phase Transition of Markets and Organizations: The New Intelligence and Entrepreneurial Frontier

IEEE Intelligent Systems, IEEE Intelligent Systems, 25 (1): 71-75, 2010
Number of pages: 5 Posted: 05 Sep 2015
Robert Lusch, Yong Liu and Yubo Chen
University of Arizona - Department of Marketing, University of Arizona and Tsinghua University, School of Economics & Management
Downloads 332 (167,518)

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8.

The Diffusion of Disruptive Technology: The Role of Business Application vs. Technology Learning for Consumer Mobile Payment Adoption

Number of pages: 38 Posted: 24 Jul 2018 Last Revised: 24 Feb 2024
Harbin Institute of Technology, University of Washington - Michael G. Foster School of Business, Tsinghua University, School of Economics & Management and Tsinghua University - School of Economics and Management
Downloads 265 (211,751)

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Disruptive technology, FinTech, mobile payment, mobile shopping, Bayesian learning

9.

Offline Versus Mobile Commerce: Implications for Inequality of Accessing Local Retail Infrastructure in Emerging Markets

Number of pages: 51 Posted: 22 Oct 2018
Xuebin Cui, Ting Zhu and Yubo Chen
Nanjing University-School of Business, Purdue University - Krannert School of Management and Tsinghua University, School of Economics & Management
Downloads 215 (259,273)

Abstract:

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mobile internet, emerging market, mobile commerce, digital divide

10.

The Impact of Mobile Social App Usage on Offline Shopping Store Visits

Number of pages: 56 Posted: 29 Mar 2022
Nanjing University-School of Business, School of Economics and Management, Tsinghua University, Tsinghua University, School of Economics & Management and Sichuan University, School of Business
Downloads 195 (283,444)

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mobile marketing, mobile apps, social app usage, touchpoint management

11.

When Do Third-Party Product Reviews Affect Firm Value and What Can Firms Do? The Case of Media Critics and Professional Movie Reviews

Journal of Marketing, March 2012, Vol. 76, No. 2 pp. 116-134
Number of pages: 20 Posted: 20 Dec 2014
Yubo Chen, Yong Liu and Jurui Zhang
Tsinghua University, School of Economics & Management, University of Arizona and University of Massachusetts Boston - College of Management
Downloads 183 (300,089)
Citation 6

Abstract:

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third-party product review, advertising, professional reviews, media critics, firm valuation, movies, entertainment industry, event study

12.

How Own Delivery Services Influence Customer Behavior and Sales in Online Retail? Building Trust and Improving Delivery Quality in Digital Economy

https://journals.sagepub.com/doi/10.1177/00222429241239892
Number of pages: 38 Posted: 27 Oct 2021 Last Revised: 10 Mar 2024
Banggang Wu, Yubo Chen and Prasad A. Naik
Sichuan University, School of Business, Tsinghua University, School of Economics & Management and University of California, Davis
Downloads 165 (332,012)

Abstract:

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own delivery service, trust, delivery quality, difference-in-differences, and synthetic control method

13.

Does a Firm's Product Recall Strategy Affects Its Financial Value? An Examination of Strategic Alternatives During Product-Harm Crises

Journal of Marketing, 73 (6): 214-226, 2010
Number of pages: 40 Posted: 05 Sep 2015
Yubo Chen, Shankar Ganesan and Yong Liu
Tsinghua University, School of Economics & Management, University of Arizona - Department of Marketing and University of Arizona
Downloads 161 (335,541)
Citation 9

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Product recalls, Firm financial value, Proactive and passive strategies, Firm reputation, Crisis management, Event study

14.

A Contrast-Composition-Distraction Framework to Understand Product Photo Background’s Impact on Consumer Interest in E-commerce

Decision Support Systems
Number of pages: 34 Posted: 28 Mar 2022 Last Revised: 15 Nov 2023
City University of Hong Kong (CityU) - Department of Information Systems, City University of Hong Kong (CityU) - Department of Information Systems, The Chinese University of Hong Kong, Shenzhen - School of Management and Economics, The University of Hong Kong and Tsinghua University, School of Economics & Management
Downloads 84 (539,593)

Abstract:

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Consumer Behavior, Product Photo, Machine Learning, Attention, Aesthetics

15.

Effectiveness of Advertising Campaigns on Short-Form Video Social Platforms: An Empirical Analysis through a Large-Scale Randomized Field Experiment on ByteDance

Number of pages: 31 Posted: 01 Dec 2023
Tsinghua University - School of Economics and Management, Cheung Kong Graduate School of Business, Ocean Engine, Tsinghua University - Tsinghua University School of Economics and Management and Tsinghua University, School of Economics & Management
Downloads 47 (724,251)

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digital advertising, ad platform, ad spillover, advertising effect

16.

Emotional Contagion from Search Engine Queries to Social Media Posts: Implications for Digital Platforms’ Socially Responsible Operations

Number of pages: 33 Posted: 23 Sep 2018 Last Revised: 17 Sep 2023
Xia Wang, Xin Li, Haibing Gao and Yubo Chen
Renmin University of China - School of Business, City University of Hong Kong (CityU) - Department of Information Systems, Renmin University of China and Tsinghua University, School of Economics & Management
Downloads 13 (1,011,577)

Abstract:

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Search Engine, Emotional Contagion, Social Media, Text Mining

17.

Digital Transformation Learning: The Value of Learning from the Digitalization of Traditional Industries

Posted: 05 Dec 2023
Tsinghua University, Tsinghua University, School of Economics & Management, Department of Management Science & Engineering and Independent

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Digital transformation, digital transformation centrality, digital proximity, innovation, firm value

18.

Survival in Markets with Network Effects: Product Compatibility and Order-of-Entry Effects

Journal of Marketing, Vol. 74, No. 4, pp. 1-14
Posted: 29 Jan 2009 Last Revised: 20 Dec 2013
Qi Wang, Yubo Chen and Jinhong Xie
China Europe International Business School (CEIBS), Tsinghua University, School of Economics & Management and University of Florida - Warrington College of Business Administration

Abstract:

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Network Effects, Product Compatibility, Order-of-Entry Effects, Survival Analysis